We are as Gods

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Whole Earth: The Many Lives of Stewart Brand by John Markoff

A Pattern Language, air freight, Anthropocene, Apple II, back-to-the-land, Benoit Mandelbrot, Bernie Madoff, Beryl Markham, Big Tech, Bill Atkinson, Biosphere 2, Brewster Kahle, Buckminster Fuller, Burning Man, butterfly effect, Claude Shannon: information theory, cloud computing, complexity theory, computer age, Computer Lib, computer vision, Danny Hillis, decarbonisation, demographic transition, disinformation, Douglas Engelbart, Douglas Engelbart, Dynabook, El Camino Real, Electric Kool-Aid Acid Test, en.wikipedia.org, experimental subject, feminist movement, Fillmore Auditorium, San Francisco, Filter Bubble, game design, gentrification, global village, Golden Gate Park, Hacker Conference 1984, Hacker Ethic, Haight Ashbury, Herman Kahn, housing crisis, Howard Rheingold, HyperCard, intentional community, Internet Archive, Internet of things, Jane Jacobs, Jaron Lanier, Jeff Bezos, John Gilmore, John Markoff, John Perry Barlow, Kevin Kelly, Kickstarter, knowledge worker, Lao Tzu, Lewis Mumford, Loma Prieta earthquake, Marshall McLuhan, megacity, Menlo Park, Michael Shellenberger, microdosing, Mitch Kapor, Morris worm, Mother of all demos, move fast and break things, New Urbanism, Norbert Wiener, Norman Mailer, North Sea oil, off grid, off-the-grid, paypal mafia, Peter Calthorpe, Ponzi scheme, profit motive, public intellectual, Ralph Nader, RAND corporation, Ray Kurzweil, Richard Stallman, Sand Hill Road, self-driving car, shareholder value, Silicon Valley, South of Market, San Francisco, speech recognition, Steve Jobs, Steve Wozniak, Steven Levy, Stewart Brand, systems thinking, technoutopianism, Ted Nelson, Ted Nordhaus, TED Talk, The Death and Life of Great American Cities, The Hackers Conference, Thorstein Veblen, traveling salesman, Turing test, upwardly mobile, Vernor Vinge, We are as Gods, Whole Earth Catalog, Whole Earth Review, young professional

By endorsing vast cities, GMO foods, nuclear power, and geoengineering to forestall global warming, he threw down a gauntlet that left many Greens feeling betrayed. As he wrote, he savored the notion of going against the grain but in one sense felt the book was a reaffirmation of where he had begun with the Whole Earth Catalog four decades earlier. In the fall of 1968, he had set out by arguing, “We are as Gods and might as well get good at it.” Whole Earth Discipline opened with his new epigraph: “We are as Gods and HAVE to get good at it,” underscoring his belief in the existential threat of climate change. Nevertheless, Whole Earth Discipline also marked a fundamental break with his youthful libertarian, do-it-yourself philosophy. It was his earlier perspective that had been called out as the “California Ideology” in 1995 by two British academics in a critique of what they called “dotcom neoliberalism”—a blending of hippie libertarianism and conservative economics.

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His faith in humanity’s identity as tool makers and users was at the heart of his confrontation with his old friend Peter Coyote, and his campaign to revive and restore species is a gamble that technology can be used to gain more than linear leverage in a positive direction. However, there is an important difference between the “We are as gods and better get good at it” in the 1968 Catalog and the “We are as gods and have to get good at it” in Whole Earth Discipline four decades later. In the preface to the Catalog, Brand was addressing individuals, young individuals of his own generation, many of whom had set out to reinvent society by moving back to the land. In the second case, “we” refers to civilization.

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‘The mind collects stories, collects experiences, and it’s pretty good at managing aphorisms and slogans and little rhymes.’ ” —Stewart Brand as quoted by Katherine Fulton, Los Angeles Times Magazine, October 30, 1994 “Why haven’t we seen a photograph of the whole Earth yet?” —San Francisco, March 1966 “We are as Gods and we might as well get used to it.” “We are as Gods and we might as well get good at it.” —First and second printings of the first Whole Earth Catalog, October 1968 “Who are they: (Who are we?) Persons in their late twenties or early thirties mostly. Havers of families, many of them. Outlaws, dope fiends, and fanatics naturally.

Artificial Unintelligence: How Computers Misunderstand the World by Meredith Broussard

"Susan Fowler" uber, 1960s counterculture, A Declaration of the Independence of Cyberspace, Ada Lovelace, AI winter, Airbnb, algorithmic bias, AlphaGo, Amazon Web Services, autonomous vehicles, availability heuristic, barriers to entry, Bernie Sanders, Big Tech, bitcoin, Buckminster Fuller, Charles Babbage, Chris Urmson, Clayton Christensen, cloud computing, cognitive bias, complexity theory, computer vision, Computing Machinery and Intelligence, crowdsourcing, Danny Hillis, DARPA: Urban Challenge, data science, deep learning, Dennis Ritchie, digital map, disruptive innovation, Donald Trump, Douglas Engelbart, driverless car, easy for humans, difficult for computers, Electric Kool-Aid Acid Test, Elon Musk, fake news, Firefox, gamification, gig economy, global supply chain, Google Glasses, Google X / Alphabet X, Greyball, Hacker Ethic, independent contractor, Jaron Lanier, Jeff Bezos, Jeremy Corbyn, John Perry Barlow, John von Neumann, Joi Ito, Joseph-Marie Jacquard, life extension, Lyft, machine translation, Mark Zuckerberg, mass incarceration, Minecraft, minimum viable product, Mother of all demos, move fast and break things, Nate Silver, natural language processing, Northpointe / Correctional Offender Management Profiling for Alternative Sanctions, One Laptop per Child (OLPC), opioid epidemic / opioid crisis, PageRank, Paradox of Choice, payday loans, paypal mafia, performance metric, Peter Thiel, price discrimination, Ray Kurzweil, ride hailing / ride sharing, Ross Ulbricht, Saturday Night Live, school choice, self-driving car, Silicon Valley, Silicon Valley billionaire, speech recognition, statistical model, Steve Jobs, Steven Levy, Stewart Brand, TechCrunch disrupt, Tesla Model S, the High Line, The Signal and the Noise by Nate Silver, theory of mind, traumatic brain injury, Travis Kalanick, trolley problem, Turing test, Uber for X, uber lyft, Watson beat the top human players on Jeopardy!, We are as Gods, Whole Earth Catalog, women in the workforce, work culture , yottabyte

“The Leibniz Step Reckoner and Curta Calculators—CHM Revolution.” 13. Kroeger, The Suffragents; Shetterly, Hidden Figures; Grier, When Computers Were Human. 14. Wolfram, “Farewell, Marvin Minsky (1927–2016).” 15. Alcor Life Extension Foundation, “Official Alcor Statement Concerning Marvin Minsky.” 16. Brand, “We Are As Gods.” 17. Turner, From Counterculture to Cyberculture. 18. Brand, “We Are As Gods.” 19. Hafner, The Well. 20. Borsook, Cyberselfish, 15. 21. Barlow, “A Declaration of the Independence of Cyberspace.” 22. Thiel, “The Education of a Libertarian.” 23. Taplin, Move Fast and Break Things. 24. Slovic, The Perception of Risk; Slovic and Slovic, Numbers and Nerves; Kahan et al., “Culture and Identity-Protective Cognition.” 25. 

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“Supporting Ethical Data Research: An Exploratory Study of Emerging Issues in Big Data and Technical Research.” Data & Society Research Institute, August 4, 2016. Brand, Stewart. The Media Lab: Inventing the Future at MIT. New York: Viking, 1987. Brand, Stewart. “We Are As Gods.” Whole Earth Catalog (blog), Winter 1998. http://www.wholeearth.com/issue/1340/article/189/we.are.as.gods. Brand, Stewart. “We Owe It All to the Hippies.” Time, March 1, 1995. http://content.time.com/time/magazine/article/0,9171,982602,00.html. Brewster, Zachary W., and Michael Lynn. “Black-White Earnings Gap among Restaurant Servers: A Replication, Extension, and Exploration of Consumer Racial Discrimination in Tipping.”

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Operating the camera for Engelbart’s demo was Stewart Brand, the Whole Earth Catalog founder who helped organize LSD guru Ken Kesey’s infamous acid tests, massive drug-fueled cross-country bacchanals that were chronicled in Tom Wolfe’s book The Electric Kool-Aid Acid Test. Brand was the most important connector between Minsky’s world of scientists and the counterculture. “We are as gods and might as well get good at it,” Brand wrote as the first line of the Whole Earth Catalog in 1968.16 That publication was a major source of inspiration for almost all the early Internet pioneers, from Steve Jobs to tech-publishing titan Tim O’Reilly. When developers created early Internet message boards, they were trying to recreate the freewheeling commentary and recommendation culture that flourished in the back pages of the Whole Earth Catalog, where readers wrote in to share requests, tools, and tips on communal living.

Under a White Sky: The Nature of the Future by Elizabeth Kolbert

Albert Einstein, Anthropocene, big-box store, clean water, coronavirus, COVID-19, CRISPR, Donald Davies, double helix, Hernando de Soto, Intergovernmental Panel on Climate Change (IPCC), Jacob Silverman, James Watt: steam engine, Kickstarter, lockdown, Maui Hawaii, moral hazard, negative emissions, ocean acidification, Stewart Brand, The Chicago School, We are as Gods, Whole Earth Catalog

Stick to a strict interpretation of the natural and these—along with thousands of other species—are goners. The issue, at this point, is not whether we’re going to alter nature, but to what end? “We are as gods and might as well get good at it,” Stewart Brand, editor of the Whole Earth Catalog, famously wrote in its first issue, published in 1968. Recently, in response to the whole-earth transformation that’s under way, Brand has sharpened his statement: “We are as gods and have to get good at it.” Brand has co-founded a group, Revive & Restore, whose stated mission is to “enhance biodiversity through new techniques of genetic rescue.”

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Instead, they ate their way through dozens of species of Hawaii’s small endemic land snails, producing what E. O. Wilson has called “an extinction avalanche.” Responding to Brand, Wilson has observed, “We are not as gods. We’re not yet sentient or intelligent enough to be much of anything.” Paul Kingsnorth, a British writer and activist, has put it this way: “We are as gods, but we have failed to get good at it…We are Loki, killing the beautiful for fun. We are Saturn, devouring our children.” Kingsnorth has also observed, “Sometimes doing nothing is better than doing something. Sometimes it is the other way around.” 1 A few years ago, I received a sales pitch, via email, from a company offering a new service to those concerned about their role in wrecking the planet.

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: Dr. Seuss, The Cat in the Hat Comes Back (New York: Beginner Books, 1958), 16. “an extinction avalanche”: Edward O. Wilson, The Future of Life (New York: Vintage, 2002), 53. “We are not as gods”: Wilson, Half-Earth: Our Planet’s Fight for Life (New York: Liveright, 2016), 51. “We are as gods, but we have failed to get good at it”: Paul Kingsnorth, “Life Versus the Machine,” Orion (Winter 2018), 28–33. Up in the Air 1 “The start of the switchover”: William F. Ruddiman, Plows, Plagues, and Petroleum: How Humans Took Control of Climate (Princeton, N.J.: Princeton University, 2005), 4.

Whole Earth Discipline: An Ecopragmatist Manifesto by Stewart Brand

"World Economic Forum" Davos, agricultural Revolution, An Inconvenient Truth, Anthropocene, Asilomar, Asilomar Conference on Recombinant DNA, back-to-the-land, biofilm, borderless world, Buckminster Fuller, business process, carbon credits, carbon tax, Cass Sunstein, clean water, Community Supported Agriculture, conceptual framework, Danny Hillis, dark matter, decarbonisation, demographic dividend, demographic transition, digital divide, Easter island, Elon Musk, Exxon Valdez, failed state, Geoffrey West, Santa Fe Institute, glass ceiling, Google Earth, Hans Rosling, Herbert Marcuse, Herman Kahn, Hernando de Soto, high-speed rail, informal economy, interchangeable parts, Intergovernmental Panel on Climate Change (IPCC), invention of agriculture, invention of the steam engine, Jane Jacobs, jimmy wales, Kevin Kelly, Kibera, land tenure, lateral thinking, Lewis Mumford, low earth orbit, M-Pesa, Marshall McLuhan, megacity, megaproject, microbiome, military-industrial complex, New Urbanism, orbital mechanics / astrodynamics, out of africa, Paul Graham, peak oil, Peter Calthorpe, precautionary principle, Recombinant DNA, rewilding, Richard Florida, Ronald Reagan, Silicon Valley, smart grid, stem cell, Stewart Brand, synthetic biology, The Fortune at the Bottom of the Pyramid, Thomas Malthus, Tragedy of the Commons, University of East Anglia, uranium enrichment, urban renewal, We are as Gods, wealth creators, Whole Earth Catalog, Whole Earth Review, William Langewiesche, working-age population, Y2K

The current autocatalytic technologies that goose themselves into exponential growth are infotech (including computers, communications, and artificial intelligence), biotech, and nanotech (which is blurring into biotech). What’s more, they stimulate each other in a mutual catalysis that at times results in hyperexponential growth of power. Forty years ago, I started the Whole Earth Catalog with the words, “We are as gods, and might as well get good at it.” Those were innocent times. New situation, new motto: “We are as gods and have to get good at it.” The Whole Earth Catalog encouraged individual power; Whole Earth Discipline is more about aggregate power. The scale of the climate challenge is so vast that it cannot be met solely by grassroots groups and corporations, no matter how Green.

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Table of Contents PENGUIN BOOKS Title Page Copyright Page Dedication • 1 • - Scale, Scope, Stakes, Speed • 2 • - City Planet • 3 • - Urban Promise • 4 • - New Nukes • 5 • - Green Genes • 6 • - Gene Dreams • 7 • - Romantics, Scientists, Engineers • 8 • - It’s All Gardening • 9 • - Planet Craft AFTERWORD RECOMMENDED READING Acknowledgements INDEX Praise for Whole Earth Discipline by Stewart Brand “If Mr. Brand is right, maybe some greens will rediscover the enthusiasm for technology expressed in his famous line at the start of The Whole Earth Catalog: ‘We are as gods and might as well get good at it.’ ” —John Tierney, The New York Times “Brand’s scary analysis is the setup for a hopeful, though controversial message: All may still be well if we get really good at using tools many greens love to hate. . . . Brand’s case for parting ways with environmentalism’s old guard rests largely on surprising developments that, he freely acknowledges, have shown some of his former views were wrong. . . .

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Stewart Brand’s mind is exhilaratingly clear, rational, and passionate. His pen is, too.” —Matt Ridley, author of Genome and Nature Via Nuture “On the first page of this landmark book, the lateral-thinking, San Francisco tugboat-based ecologist Stewart Brand sums up his philosophy in a single line: ‘We are as gods and HAVE to get good at it.’ It’s a staggeringly arrogant statement, guaranteed to offend everyone from religious fundamentalists to those at the mystical, misty-eyed end of the green spectrum, but after reading Whole Earth Discipline, you’ll find it difficult to disagree.” —Roger Cox, The Scotsman (Edinburgh) “Brand has now issued a bold challenge to the very movement he helped create: Can you forsake ideology for the good of the planet?

The Techno-Human Condition by Braden R. Allenby, Daniel R. Sarewitz

"World Economic Forum" Davos, Abraham Maslow, airport security, Anthropocene, augmented reality, carbon credits, carbon footprint, clean water, cognitive dissonance, cognitive load, coherent worldview, conceptual framework, creative destruction, Credit Default Swap, decarbonisation, different worldview, Edward Jenner, facts on the ground, friendly fire, Hans Moravec, industrial cluster, information security, Intergovernmental Panel on Climate Change (IPCC), invisible hand, Isaac Newton, Jane Jacobs, land tenure, Lewis Mumford, life extension, Long Term Capital Management, market fundamentalism, mutually assured destruction, Nick Bostrom, nuclear winter, Peter Singer: altruism, planetary scale, precautionary principle, prediction markets, radical life extension, Ralph Waldo Emerson, Ray Kurzweil, Silicon Valley, smart grid, source of truth, stem cell, Stewart Brand, synthetic biology, technoutopianism, the built environment, The Wealth of Nations by Adam Smith, transcontinental railway, We are as Gods, Whole Earth Catalog

We are strangers in our own strange land, homeless because we have been turfed out by our very successes. As Stewart Brand put it in his first Whole Earth Catalog (1968), "We are as gods and might as well get good at it." So far, we fail that test, and we do so for reasons that the philosopher Martin Heidegger stated succinctly: So long as we do not, through thinking, experience what is, we can never belong to what will be .... The flight into tradition, out of a combination of humility and presumption, can bring about nothing in itself other than self deception and blindness in relation to the historical moment. 12 We are as gods. This became stunningly clear in 1945, in the New Mexico desert, when a human sun burst into being for the first time.

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But when A Long, Transhuman Trip 11 Vishnu, in the Bhagavad Gita, first spoke those words, many centuries earlier, it was as a true god; when Oppenheimer did, he was a mere mortal in awe not of what God or Nature had visited upon us, but what we had built for ourselves-even as that creation equaled the destructive powers that humans had always attributed to their gods. We have since gotten used to, even blase about, the possibility of nuclear winter, in the way a two-year-old gets used to a loaded .357 magnum lying on the floor within easy reach. We are as gods? No, for we have created the power but not the mind. And as technological evolution continues to outpace the grasp of human intent, we have little time to waste. These are the questions of our time, and they cannot be engaged though flights into tradition. The more we look at transhumanism as it is currently teed up by proponents and antagonists, the more it reveals itself as something that almost approaches its opposite - a flight into tradition barely disguised by the language of high technology.

The Filter Bubble: What the Internet Is Hiding From You by Eli Pariser

A Declaration of the Independence of Cyberspace, A Pattern Language, adjacent possible, Amazon Web Services, An Inconvenient Truth, Apple Newton, augmented reality, back-to-the-land, Black Swan, borderless world, Build a better mousetrap, Cass Sunstein, citizen journalism, cloud computing, cognitive dissonance, crowdsourcing, Danny Hillis, data acquisition, disintermediation, don't be evil, Filter Bubble, Flash crash, fundamental attribution error, Gabriella Coleman, global village, Haight Ashbury, Internet of things, Isaac Newton, Jaron Lanier, Jeff Bezos, jimmy wales, John Perry Barlow, Kevin Kelly, knowledge worker, Mark Zuckerberg, Marshall McLuhan, megacity, Metcalfe’s law, Netflix Prize, new economy, PageRank, Paradox of Choice, Patri Friedman, paypal mafia, Peter Thiel, power law, recommendation engine, RFID, Robert Metcalfe, sentiment analysis, shareholder value, Sheryl Sandberg, Silicon Valley, Silicon Valley startup, social graph, social software, social web, speech recognition, Startup school, statistical model, stem cell, Steve Jobs, Steven Levy, Stewart Brand, technoutopianism, Ted Nordhaus, The future is already here, the scientific method, urban planning, We are as Gods, Whole Earth Catalog, WikiLeaks, Y Combinator, Yochai Benkler

Harris, “Facebook’s Advertising Fluke,” TechRepublican, Dec. 21, 2010, accessed Feb. 9, 2011, http://techrepublican.com/free-tagging/vincent-harris. 155 have the ads pulled off the air: Monica Scott, “Three TV Stations Pull ‘Demonstrably False’ Ad Attacking Pete Hoekstra,” Grand Rapids Press, May 28, 2010, accessed Dec. 17, 2010, www.mlive.com/politics/index.ssf/2010/05/three_tv_stations_pull_demonst.html. 157 “improve the likelihood that a registered Republican”: Bill Bishop, The Big Sort: Why the Clustering of Like-Minded America Is Tearing Us Apart (New York: Houghton Mifflin, 2008), 195. 157 “likely to be most salient in the politics”: Ronald Inglehart, Modernization and Postmodernization (Princeton: Princeton University Press, 1997), 10. 159 Pabst began to sponsor hipster events: Neal Stewart, “Marketing with a Whisper,” Fast Company, Jan. 11, 2003, accessed Jan. 30, 2011, www.fastcompany.com/fast50_04/winners/stewart.html. 159 “$44 in US currency”: Max Read, “Pabst Blue Ribbon Will Run You $44 a Bottle in China,” Gawker, July 21, 2010, accessed Feb. 9, 2011, http://m.gawker.com/5592399/pabst-blue-ribbon-will-run-you-44-a-bottle-in-china. 160 “I serve as a blank screen”: Barack Obama, The Audacity of Hope: Thoughts on Reclaiming the American Dream (New York: Crown, 2006), 11. 161 “We lose all perspective”: Ted Nordhaus, phone interview with author, Aug. 31, 2010. 162 “the source is basically in thought”: David Bohm, Thought as a System (New York: Routledge, 1994) 2. 163 “participants in a pool of common meaning”: David Bohm, On Dialogue (New York: Routledge, 1996), x–xi. 164 “define and express its interests”: John Dewey, The Public and Its Problems (Athens, OH: Swallow Press, 1927), 146. Chapter Six: Hello, World! 165 “no intelligence or skill in navigation”: Plato, First Alcibiades, in The Dialogues of Plato, vol. 4, trans. Benjamin Jowett (Oxford, UK: Clarendon Press, 1871), 559. 166 “We are as Gods”: Stewart Brand, Whole Earth Catalog (self-published, 1968), accessed Dec. 16, 2010, http://wholeearth.com/issue/1010/article/195/we.are.as.gods. 167 “make any man (or woman) a god”: Steven Levy, Hackers: Heroes of the Computer Revolution (New York: Penguin, 2001), 451. 167 “having some troubles with my family”: “How Eliza Works,” accessed Dec. 16, 2010, http://chayden.net/eliza/instructions.txt. 168 “way of acting without consequence”: Siva Vaidyanathan, phone interview with author, Aug. 9, 2010. 168 “not a very good program”: Douglas Rushkoff, interview with author, New York, NY, Aug. 25, 2010. 168 “politics tends to be seen by programmers”: Gabriella Coleman, “The Political Agnosticism of Free and Open Source Software and the Inadvertent Politics of Contrast,” Anthropological Quarterly, 77, no. 3 (Summer 2004): 507–19, Academic Search Premier, EBSCOhost. 170 “addictive control as well”: Levy, Hackers, 73. 172 “Howdy” is a better opener than “Hi”: Christian Rudder, “Exactly What to Say in a First Message,” Sept. 14, 2009, accessed Dec. 16, 2010, http://blog.okcupid.com/index.php/online-dating-advice-exactly-what-to-say-in-a-first-message. 173 “hackers don’t tend to know any of that”: Steven Levy, “The Unabomber and David Gelernter,” New York Times, May 21, 1995, accessed Dec. 16, 2010, www.unabombers.com/News/95-11-21-NYT.htm. 174 “engineering relationships among people”: Langdon Winner, “Do Artifacts Have Politics?”

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It’s the power to create new universes, which is what often draws people to code in the first place. Type in a few lines, or a few thousand, strike a key, and something seems to come to life on your screen—a new space unfolds, a new engine roars. If you’re clever enough, you can make and manipulate anything you can imagine. “We are as Gods,” wrote futurist Stewart Brand on the cover of his Whole Earth Catalog in 1968, “and we might as well get good at it.” Brand’s catalog, which sprang out of the back-to-the-land movement, was a favorite among California’s emerging class of programmers and computer enthusiasts. In Brand’s view, tools and technologies turned people, normally at the mercy of their environments, into gods in control of them.

Likewar: The Weaponization of Social Media by Peter Warren Singer, Emerson T. Brooking

4chan, active measures, Airbnb, augmented reality, barriers to entry, battle of ideas, Bellingcat, Bernie Sanders, Black Lives Matter, British Empire, Cambridge Analytica, Cass Sunstein, citizen journalism, Citizen Lab, Comet Ping Pong, content marketing, crony capitalism, crowdsourcing, data science, deep learning, digital rights, disinformation, disintermediation, Donald Trump, drone strike, Edward Snowden, en.wikipedia.org, Erik Brynjolfsson, Evgeny Morozov, fake news, false flag, Filter Bubble, global reserve currency, Google Glasses, Hacker Conference 1984, Hacker News, illegal immigration, information security, Internet Archive, Internet of things, invention of movable type, it is difficult to get a man to understand something, when his salary depends on his not understanding it, Jacob Silverman, John Gilmore, John Markoff, Kevin Roose, Kickstarter, lateral thinking, lolcat, Mark Zuckerberg, megacity, Menlo Park, meta-analysis, MITM: man-in-the-middle, Mohammed Bouazizi, Moneyball by Michael Lewis explains big data, moral panic, new economy, offshore financial centre, packet switching, Panopticon Jeremy Bentham, Parag Khanna, pattern recognition, Plato's cave, post-materialism, Potemkin village, power law, pre–internet, profit motive, RAND corporation, reserve currency, sentiment analysis, side project, Silicon Valley, Silicon Valley startup, Snapchat, social web, South China Sea, Steve Bannon, Steve Jobs, Steven Levy, Stewart Brand, systems thinking, too big to fail, trade route, Twitter Arab Spring, UNCLOS, UNCLOS, Upton Sinclair, Valery Gerasimov, We are Anonymous. We are Legion, We are as Gods, Whole Earth Catalog, WikiLeaks, Y Combinator, yellow journalism, Yochai Benkler

utm_term=.viEmNOlN3o#.xtPNkBWkwD. 256 “generative adversarial networks”: Cade Metz, “Google’s Dueling Neural Networks Spar to Get Smarter, No Humans Required,” Wired, April 11, 2017, https://www.wired.com/2017/04/googles-dueling-neural-networks-spar-get-smarter-no-humans-required/. 9. CONCLUSION 258 “We are as gods”: Stewart Brand, “We Are as Gods,” Whole Earth Catalog, Fall 1968, http://www.wholeearth.com/issue/1010/article/195/we.are.as.gods. Although the words are now indelibly his, Brand actually lifted the line from the British anthropologist Edmund Leach. 258 Long before the military: Authors’ phone interview with representatives of the Joint Readiness Training Center, November 14, 2014. 260 “built to accomplish”: “Zuckerberg’s Letter to Investors,” Reuters, February 1, 2012, https://www.reuters.com/article/us-facebook-letter-idUSTRE8102MT20120201. 261 youth is no defense: Brooke Donald, “Stanford Researchers Find Students Have Trouble Judging the Credibility of Information Online,” Stanford Graduate School of Education News Center, November 22, 2016, https://ed.stanford.edu/news/stanford-researchers-find-students-have-trouble-judging-credibility-information-online. 263 other nations now look: Michael Birnbaum, “Sweden Is Taking On Russian Interference Ahead of Fall Elections.

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And caught in the middle will be us—all of us—part of a conflict that we definitely started but whose dynamics we will soon scarcely understand. It is a bizarre, science-fiction-seeming future. But for something that began with an SF-lovers email thread, it also seems strangely appropriate. 9 Conclusion What Do We Know, What Can We Do? We are as gods and might as well get good at it. —STEWART BRAND, “We Are as Gods” LONG BEFORE THE MILITARY CONVOY ARRIVED in the muggy town of Dara Lam, news of the meeting between the U.S. Army colonel and the unpopular governor of Kirsham province had seeped into social media. Angry with the American presence and the governor’s corruption, local citizens organized for a demonstration.

Survival of the Richest: Escape Fantasies of the Tech Billionaires by Douglas Rushkoff

"World Economic Forum" Davos, 4chan, A Declaration of the Independence of Cyberspace, agricultural Revolution, Airbnb, Alan Greenspan, Amazon Mechanical Turk, Amazon Web Services, Andrew Keen, AOL-Time Warner, artificial general intelligence, augmented reality, autonomous vehicles, basic income, behavioural economics, Big Tech, biodiversity loss, Biosphere 2, bitcoin, blockchain, Boston Dynamics, Burning Man, buy low sell high, Californian Ideology, carbon credits, carbon footprint, circular economy, clean water, cognitive dissonance, Colonization of Mars, coronavirus, COVID-19, creative destruction, Credit Default Swap, CRISPR, data science, David Graeber, DeepMind, degrowth, Demis Hassabis, deplatforming, digital capitalism, digital map, disinformation, Donald Trump, Elon Musk, en.wikipedia.org, energy transition, Ethereum, ethereum blockchain, European colonialism, Evgeny Morozov, Extinction Rebellion, Fairphone, fake news, Filter Bubble, game design, gamification, gig economy, Gini coefficient, global pandemic, Google bus, green new deal, Greta Thunberg, Haight Ashbury, hockey-stick growth, Howard Rheingold, if you build it, they will come, impact investing, income inequality, independent contractor, Jane Jacobs, Jeff Bezos, Jeffrey Epstein, job automation, John Nash: game theory, John Perry Barlow, Joseph Schumpeter, Just-in-time delivery, liberal capitalism, Mark Zuckerberg, Marshall McLuhan, mass immigration, megaproject, meme stock, mental accounting, Michael Milken, microplastics / micro fibres, military-industrial complex, Minecraft, mirror neurons, move fast and break things, Naomi Klein, New Urbanism, Norbert Wiener, Oculus Rift, One Laptop per Child (OLPC), operational security, Patri Friedman, pattern recognition, Peter Thiel, planetary scale, Plato's cave, Ponzi scheme, profit motive, QAnon, RAND corporation, Ray Kurzweil, rent-seeking, Richard Thaler, ride hailing / ride sharing, Robinhood: mobile stock trading app, Sam Altman, Shoshana Zuboff, Silicon Valley, Silicon Valley billionaire, SimCity, Singularitarianism, Skinner box, Snapchat, sovereign wealth fund, Stephen Hawking, Steve Bannon, Steve Jobs, Steven Levy, Steven Pinker, Stewart Brand, surveillance capitalism, tech billionaire, tech bro, technological solutionism, technoutopianism, Ted Nelson, TED Talk, the medium is the message, theory of mind, TikTok, Torches of Freedom, Tragedy of the Commons, universal basic income, urban renewal, warehouse robotics, We are as Gods, WeWork, Whole Earth Catalog, work culture , working poor

Contents Introduction:  Meet The Mindset 1        The Insulation Equation BILLIONAIRE BUNKER STRATEGIES 2        Mergers and Acquisitions ALWAYS HAVE AN EXIT STRATEGY 3        A Womb with a View YOU ARE SAFE IN YOUR TECHNO-BUBBLE 4        The Dumbwaiter Effect OUT OF SIGHT, OUT OF MIND 5        Selfish Genes SCIENTISM OVER MORALITY 6        Pedal to the Metal DEHUMANIZE, DOMINATE, AND EXTRACT 7        Exponential WHEN YOU CAN GO NO FURTHER, GO META 8        Persuasive Tech IF YOU COULD JUST PUSH A BUTTON 9        Visions from Burning Man WE ARE AS GODS 10      The Great Reset TO SAVE THE WORLD, SAVE CAPITALISM 11      The Mindset in the Mirror RESISTANCE IS FUTILE 12      Cybernetic Karma HOISTED BY THEIR OWN PETARD 13      Pattern Recognition EVERYTHING COMES BACK Acknowledgments Notes Survival of the Richest INTRODUCTION Meet The Mindset I got invited to a super-deluxe resort to deliver a speech to what I assumed would be a hundred or so investment bankers.

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The wealthy technologists jumping on the humane technology bandwagon today may be less concerned about the impact of their platforms on people than the potential impact of those people on their own privilege and safety—especially if they figure out what has been going on all this time. As Peter Thiel’s philosophical guide René Girard would put it, the angry mob, whipped up into a mimetic frenzy, will eventually look for a scapegoat. If only there were a button one could push to make them go away. 9 Visions from Burning Man WE ARE AS GODS Y ou’re watching a TED Talk. It doesn’t matter which one. Really, with few exceptions, it doesn’t. There’s some guy standing in the trademark circular patch of red carpet, telling you that everything you know about the world is wrong. He used to think that way, too, until he had an epiphany that turned it all around.

World Without Mind: The Existential Threat of Big Tech by Franklin Foer

artificial general intelligence, back-to-the-land, Berlin Wall, big data - Walmart - Pop Tarts, Big Tech, big-box store, Buckminster Fuller, citizen journalism, Colonization of Mars, computer age, creative destruction, crowdsourcing, data is the new oil, data science, deep learning, DeepMind, don't be evil, Donald Trump, Double Irish / Dutch Sandwich, Douglas Engelbart, driverless car, Edward Snowden, Electric Kool-Aid Acid Test, Elon Musk, Evgeny Morozov, Fall of the Berlin Wall, Filter Bubble, Geoffrey Hinton, global village, Google Glasses, Haight Ashbury, hive mind, income inequality, intangible asset, Jeff Bezos, job automation, John Markoff, Kevin Kelly, knowledge economy, Law of Accelerating Returns, Marc Andreessen, Mark Zuckerberg, Marshall McLuhan, means of production, move fast and break things, new economy, New Journalism, Norbert Wiener, off-the-grid, offshore financial centre, PageRank, Peace of Westphalia, Peter Thiel, planetary scale, Ray Kurzweil, scientific management, self-driving car, Silicon Valley, Singularitarianism, software is eating the world, Steve Jobs, Steven Levy, Stewart Brand, strong AI, supply-chain management, TED Talk, the medium is the message, the scientific method, The Wealth of Nations by Adam Smith, The Wisdom of Crowds, Thomas L Friedman, Thorstein Veblen, Upton Sinclair, Vernor Vinge, vertical integration, We are as Gods, Whole Earth Catalog, yellow journalism

There were plenty described in its pages, though it didn’t actually sell any, except from a storefront that Brand operated in the heart of what would become Silicon Valley. The catalog pointed readers toward calculators and jackets and geodesic domes, as well as books and magazines. The goods themselves were less important than the catalog’s theoretical arguments about them. In an early issue, it announced: We are as gods and might as well get good at it. So far, remotely done power and glory—as via government, big business, formal education, church—has succeeded to the point where gross defects obscure actual gains. In response to this dilemma and to these gains a realm of intimate, personal power is developing—power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested.

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commune population swelled to 750,000: Judson Jerome, Families of Eden (Seabury Press, 1974), 18. “a way to be of use to communes”: “From Counterculture to Cyberculture: The Legacy of the Whole Earth Catalog,” Stanford University symposium, November 9, 2006. “one of the bibles of my generation”: Steve Jobs, Stanford University commencement address, June 12, 2005. “We are as gods”: Whole Earth Catalog, Fall 1968. “We can’t put it together. It is together”: The Last Whole Earth Catalog, June 1971. “[The catalog] helped create the conditions”: Turner, 73. “he was the guy who was giving us the early warning system”: Katherine Fulton, “How Stewart Brand Learns,” Los Angeles Times, October 30, 1994.

Machines of Loving Grace: The Quest for Common Ground Between Humans and Robots by John Markoff

A Declaration of the Independence of Cyberspace, AI winter, airport security, Andy Rubin, Apollo 11, Apple II, artificial general intelligence, Asilomar, augmented reality, autonomous vehicles, backpropagation, basic income, Baxter: Rethink Robotics, Bill Atkinson, Bill Duvall, bioinformatics, Boston Dynamics, Brewster Kahle, Burning Man, call centre, cellular automata, Charles Babbage, Chris Urmson, Claude Shannon: information theory, Clayton Christensen, clean water, cloud computing, cognitive load, collective bargaining, computer age, Computer Lib, computer vision, crowdsourcing, Danny Hillis, DARPA: Urban Challenge, data acquisition, Dean Kamen, deep learning, DeepMind, deskilling, Do you want to sell sugared water for the rest of your life?, don't be evil, Douglas Engelbart, Douglas Engelbart, Douglas Hofstadter, Dr. Strangelove, driverless car, dual-use technology, Dynabook, Edward Snowden, Elon Musk, Erik Brynjolfsson, Evgeny Morozov, factory automation, Fairchild Semiconductor, Fillmore Auditorium, San Francisco, From Mathematics to the Technologies of Life and Death, future of work, Galaxy Zoo, General Magic , Geoffrey Hinton, Google Glasses, Google X / Alphabet X, Grace Hopper, Gunnar Myrdal, Gödel, Escher, Bach, Hacker Ethic, Hans Moravec, haute couture, Herbert Marcuse, hive mind, hype cycle, hypertext link, indoor plumbing, industrial robot, information retrieval, Internet Archive, Internet of things, invention of the wheel, Ivan Sutherland, Jacques de Vaucanson, Jaron Lanier, Jeff Bezos, Jeff Hawkins, job automation, John Conway, John Markoff, John Maynard Keynes: Economic Possibilities for our Grandchildren, John Maynard Keynes: technological unemployment, John Perry Barlow, John von Neumann, Kaizen: continuous improvement, Kevin Kelly, Kiva Systems, knowledge worker, Kodak vs Instagram, labor-force participation, loose coupling, Marc Andreessen, Mark Zuckerberg, Marshall McLuhan, medical residency, Menlo Park, military-industrial complex, Mitch Kapor, Mother of all demos, natural language processing, Neil Armstrong, new economy, Norbert Wiener, PageRank, PalmPilot, pattern recognition, Philippa Foot, pre–internet, RAND corporation, Ray Kurzweil, reality distortion field, Recombinant DNA, Richard Stallman, Robert Gordon, Robert Solow, Rodney Brooks, Sand Hill Road, Second Machine Age, self-driving car, semantic web, Seymour Hersh, shareholder value, side project, Silicon Valley, Silicon Valley startup, Singularitarianism, skunkworks, Skype, social software, speech recognition, stealth mode startup, Stephen Hawking, Steve Ballmer, Steve Jobs, Steve Wozniak, Steven Levy, Stewart Brand, Strategic Defense Initiative, strong AI, superintelligent machines, tech worker, technological singularity, Ted Nelson, TED Talk, telemarketer, telepresence, telepresence robot, Tenerife airport disaster, The Coming Technological Singularity, the medium is the message, Thorstein Veblen, Tony Fadell, trolley problem, Turing test, Vannevar Bush, Vernor Vinge, warehouse automation, warehouse robotics, Watson beat the top human players on Jeopardy!, We are as Gods, Whole Earth Catalog, William Shockley: the traitorous eight, zero-sum game

Economic Growth.” 49.Craig Trudell, Yukiko Hagiwara, and Jie Ma, “Humans Replacing Robots Herald Toyota’s Vision of Future,” BloombergBusiness, April 7, 2014, http://www.bloomberg.com/news/2014-04-06/humans-replacing-robots-herald-toyota-s-vision-of-future.html. 50.Stewart Brand, “We Are As Gods,” Whole Earth Catalog, Fall 1968, http://www.wholeearth.com/issue/1010/article/195/we.are.as.gods. 51.Amir Efrati, “Google Beat Facebook for DeepMind, Creates Ethics Board,” Information, January 27, 2014, https://www.theinformation.com/google-beat-facebook-for-deepmind-creates-ethics-board. 52.“Foxconn Chairman Likens His Workforce to Animals,” WantChina Times, January 19, 2012, http://www.wantchinatimes.com/news-subclass-cnt.aspx?

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Once Toyota had extraordinary craftsmen that were known as Kami-sama, or “gods” who had the ability to make anything, according to Toyota president Akio Toyoda.49 The craftsmen also had the human ability to act creatively and thus improve the manufacturing process. Now, to add flexibility and creativity back into their factories, Toyota chose to restore a hundred “manual-intensive” workspaces. The restoration of the Toyota gods is evocative of Stewart Brand’s opening line to the 1968 Whole Earth Catalog: “We are as gods and might as well get good at it.” Brand later acknowledged that he had borrowed the concept from British anthropologist Edmund Leach, who wrote, also in 1968: “Men have become like gods. Isn’t it about time that we understood our divinity? Science offers us total mastery over our environment and over our destiny, yet instead of rejoicing we feel deeply afraid.

Fully Automated Luxury Communism by Aaron Bastani

"Peter Beck" AND "Rocket Lab", Alan Greenspan, Anthropocene, autonomous vehicles, banking crisis, basic income, Berlin Wall, Bernie Sanders, Boston Dynamics, Bretton Woods, Brexit referendum, capital controls, capitalist realism, cashless society, central bank independence, collapse of Lehman Brothers, computer age, computer vision, CRISPR, David Ricardo: comparative advantage, decarbonisation, deep learning, dematerialisation, DIY culture, Donald Trump, double helix, driverless car, electricity market, Elon Musk, energy transition, Erik Brynjolfsson, fake news, financial independence, Francis Fukuyama: the end of history, future of work, Future Shock, G4S, general purpose technology, Geoffrey Hinton, Gregor Mendel, housing crisis, income inequality, industrial robot, Intergovernmental Panel on Climate Change (IPCC), Internet of things, Isaac Newton, James Watt: steam engine, Jeff Bezos, Jeremy Corbyn, Jevons paradox, job automation, John Markoff, John Maynard Keynes: technological unemployment, Joseph Schumpeter, Kevin Kelly, Kuiper Belt, land reform, Leo Hollis, liberal capitalism, low earth orbit, low interest rates, low skilled workers, M-Pesa, market fundamentalism, means of production, mobile money, more computing power than Apollo, new economy, off grid, pattern recognition, Peter H. Diamandis: Planetary Resources, post scarcity, post-work, price mechanism, price stability, private spaceflight, Productivity paradox, profit motive, race to the bottom, rewilding, RFID, rising living standards, Robert Solow, scientific management, Second Machine Age, self-driving car, sensor fusion, shareholder value, Silicon Valley, Simon Kuznets, Slavoj Žižek, SoftBank, stem cell, Stewart Brand, synthetic biology, technological determinism, technoutopianism, the built environment, the scientific method, The Wealth of Nations by Adam Smith, Thomas Malthus, transatlantic slave trade, Travis Kalanick, universal basic income, V2 rocket, Watson beat the top human players on Jeopardy!, We are as Gods, Whole Earth Catalog, working-age population

. _________________ * Addressing the General Assembly on 22 September 1960, President Eisenhower indeed proposed that the principles of the Antarctic Treaty be applied to outer space and celestial bodies. * In 1973 dollars it was calculated to have cost $25.4 billion. 7 Editing Destiny: Age and Post-Scarcity in Health We are as gods … we might as well get good at it. Stewart Brand An Ageing Species By 2020, for the first time in human history, there will be more people over the age of sixty-five than under the age of five. By 2050 there will be more people over sixty-five than under fourteen. This is perhaps the crowning achievement of our species – nowhere else in nature do the old outnumber the young.

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Rancière, Jacques. ‘The People Are Not a Brutal and Ignorant Mass’. Verso Books Blog, 30 January 2013. Srincek, Nick and Alex Williams. Inventing the Future. Verso Books, 2016. The Red and the Green ‘Balcombe “Fracking” Village in First Solar Panel Scheme’. BBC News, 28 January 2015. Brand, Stewart. ‘WE ARE AS GODS’. Whole Earth Catalog, Fall 1968. Against Globalism, towards Internationalism Klein, Naomi. This Changes Everything: Capitalism vs. the Climate. Penguin Books, 2015. Marx, Karl. A Contribution to the Critique of Political Economy. Progress Publishers, 1977. 10. Fundamental Principles Carillion’s Collapse and the East Coast Line Bastani, Aaron.

Reality Is Broken: Why Games Make Us Better and How They Can Change the World by Jane McGonigal

Abraham Maslow, airport security, Albert Einstein, Amazon Mechanical Turk, Anthropocene, citizen journalism, clean water, collaborative economy, crowdsourcing, delayed gratification, en.wikipedia.org, fear of failure, G4S, game design, hedonic treadmill, hobby farmer, Ian Bogost, jimmy wales, mass immigration, Merlin Mann, Network effects, new economy, oil shock, peak oil, planetary scale, Ralph Waldo Emerson, Richard Stallman, science of happiness, Search for Extraterrestrial Intelligence, SETI@home, Silicon Valley, SimCity, smart meter, Stewart Brand, The Wisdom of Crowds, Tony Hsieh, Tragedy of the Commons, urban planning, We are as Gods, web application, Whole Earth Catalog

And now we must learn better ways of remaking it, this time with intention, discipline, and purpose. As Steward Brand, author of Whole Earth Discipline, puts it, “Humanity is now stuck with a planet stewardship role.... We are as gods and have to get good at it.”1 Brand is perhaps best known as the founder of the Whole Earth Catalog, a countercultural catalog of “tools and ideas to shape the environment” published from 1968 to 1972. (When he launched that catalog, he wrote, “We are as gods and might as well get good at it.”)2 In 1996 he cofounded the Long Now Foundation, a San Francisco-based foundation dedicated to long-term thinking and responsibility—for the earth, and for the survival of the human species—over the next ten thousand years and beyond.

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., x. CHAPTER 14 1 Brand, Stewart. Whole Earth Discipline: An Ecopragmatist Manifesto (New York: Viking, 2009), 275, 298. 2 Brand, Stewart. “The Purpose of the Whole Earth Catalog.” Whole Earth Catalog, Fall 1968. Electronic version available at http://wholeearth.com/issue/1010/article/195/we.are.as.gods. 3 Brand, Whole Earth Discipline, 276. 4 Ibid., 298. 5 Ibid. 6 Ibid., 276. 7 “Jill Tarter and Will Wright in Conversation.” Seed, September 2, 2008. http://seedmagazine.com/content/article/seed_salon_jill_tarter_will_wright/. 8 “Spore.” Wikipedia entry, accessed May 1, 2010. http://en.wikipedia.org/wiki/Spore. 9 For a history of the term “massively multiplayer forecasting games” and their development at the Institute for the Future, see: “Institute for the Future Announces First Massively Multiplayer Forecasting Platform.”

From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism by Fred Turner

"World Economic Forum" Davos, 1960s counterculture, A Declaration of the Independence of Cyberspace, Alan Greenspan, Alvin Toffler, Apple's 1984 Super Bowl advert, back-to-the-land, Bill Atkinson, bioinformatics, Biosphere 2, book value, Buckminster Fuller, business cycle, Californian Ideology, classic study, Claude Shannon: information theory, complexity theory, computer age, Computer Lib, conceptual framework, Danny Hillis, dematerialisation, distributed generation, Douglas Engelbart, Douglas Engelbart, Dr. Strangelove, Dynabook, Electric Kool-Aid Acid Test, Fairchild Semiconductor, Ford Model T, From Mathematics to the Technologies of Life and Death, future of work, Future Shock, game design, George Gilder, global village, Golden Gate Park, Hacker Conference 1984, Hacker Ethic, Haight Ashbury, Herbert Marcuse, Herman Kahn, hive mind, Howard Rheingold, informal economy, intentional community, invisible hand, Ivan Sutherland, Jaron Lanier, John Gilmore, John Markoff, John Perry Barlow, John von Neumann, Kevin Kelly, knowledge economy, knowledge worker, Lewis Mumford, market bubble, Marshall McLuhan, mass immigration, means of production, Menlo Park, military-industrial complex, Mitch Kapor, Mondo 2000, Mother of all demos, new economy, Norbert Wiener, peer-to-peer, post-industrial society, postindustrial economy, Productivity paradox, QWERTY keyboard, Ralph Waldo Emerson, RAND corporation, reality distortion field, Richard Stallman, Robert Shiller, Ronald Reagan, Shoshana Zuboff, Silicon Valley, Silicon Valley ideology, South of Market, San Francisco, Steve Jobs, Steve Wozniak, Steven Levy, Stewart Brand, systems thinking, technoutopianism, Ted Nelson, Telecommunications Act of 1996, The Hackers Conference, the strength of weak ties, theory of mind, urban renewal, Vannevar Bush, We are as Gods, Whole Earth Catalog, Whole Earth Review, Yom Kippur War

For Brand, the Whole Earth Catalog was simultaneously a whole system in its own right and a tool for its readers to use in improving the whole systems that were their lives and the world in which they lived. Readers were offered the chance to adopt two positions simultaneously in regard to the Catalog, and to their lives. Consider the Catalog’s opening statement. On the inside cover of every edition, Brand defined the Catalog’s purpose: We are as gods and might as well get good at it. So far, remotely done power and glory—as via government, big business, formal education, church—has [sic] succeeded to the point where gross defects obscure actual gains. In response to this dilemma and to these gains a realm of intimate, personal power is developing—power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested.

…

In 1988, four years after the Software Catalog had failed, Kelly edited Signal. Published by the Point Foundation, put together largely by Whole Earth regulars, and consisting almost entirely of brief product and book reviews, Signal looked very much like the Whole Earth Catalog. On page 2, readers could find the old statement of purpose (“We are as Gods, and might as well get good at it . . . ”). And on page 3, they could find a picture of Stewart Brand, kicked back in his office chair, a Macintosh computer on his desk. The Macintosh was a tip-off: what the old Whole Earth Catalog had been to the back-to-the-land world of the countercultural revolution, Signal would be to the emerging landscape of the information revolution.

…

As young adults, although they turned away from the war-making mind-set, the bureaucratic structures, and the partitioned psyches that they imagined characterized life in the military-industrial research establishment, many embraced its information theories, its collaborative, experimental orientation, and its underlying world-saving mission. Like the atomic scientists at Los Alamos, they would become Comprehensive Designers, of their own fates and, by vanguard example, of the fates of mankind. By 1968 more than a few communards believed, as Stewart Brand put it, that “We are as gods and we might as well get good at it.” In his 1968 volume The Young Radicals, Kenneth Keniston looked out on the fractures within the youth movements of the day and wondered how they might ultimately shape American society. “How and whether [the] tension between alienation and activism is resolved seems to me of the greatest [ 262 ] Chapter 8 importance,” he explained.

Chaos Kings: How Wall Street Traders Make Billions in the New Age of Crisis by Scott Patterson

"World Economic Forum" Davos, 2021 United States Capitol attack, 4chan, Alan Greenspan, Albert Einstein, asset allocation, backtesting, Bear Stearns, beat the dealer, behavioural economics, Benoit Mandelbrot, Bernie Madoff, Bernie Sanders, bitcoin, Bitcoin "FTX", Black Lives Matter, Black Monday: stock market crash in 1987, Black Swan, Black Swan Protection Protocol, Black-Scholes formula, blockchain, Bob Litterman, Boris Johnson, Brownian motion, butterfly effect, carbon footprint, carbon tax, Carl Icahn, centre right, clean tech, clean water, collapse of Lehman Brothers, Colonization of Mars, commodity super cycle, complexity theory, contact tracing, coronavirus, correlation does not imply causation, COVID-19, Credit Default Swap, cryptocurrency, Daniel Kahneman / Amos Tversky, decarbonisation, disinformation, diversification, Donald Trump, Doomsday Clock, Edward Lloyd's coffeehouse, effective altruism, Elliott wave, Elon Musk, energy transition, Eugene Fama: efficient market hypothesis, Extinction Rebellion, fear index, financial engineering, fixed income, Flash crash, Gail Bradbrook, George Floyd, global pandemic, global supply chain, Gordon Gekko, Greenspan put, Greta Thunberg, hindsight bias, index fund, interest rate derivative, Intergovernmental Panel on Climate Change (IPCC), Jeff Bezos, Jeffrey Epstein, Joan Didion, John von Neumann, junk bonds, Just-in-time delivery, lockdown, Long Term Capital Management, Louis Bachelier, mandelbrot fractal, Mark Spitznagel, Mark Zuckerberg, market fundamentalism, mass immigration, megacity, Mikhail Gorbachev, Mohammed Bouazizi, money market fund, moral hazard, Murray Gell-Mann, Nick Bostrom, off-the-grid, panic early, Pershing Square Capital Management, Peter Singer: altruism, Ponzi scheme, power law, precautionary principle, prediction markets, proprietary trading, public intellectual, QAnon, quantitative easing, quantitative hedge fund, quantitative trading / quantitative finance, Ralph Nader, Ralph Nelson Elliott, random walk, Renaissance Technologies, rewilding, Richard Thaler, risk/return, road to serfdom, Ronald Reagan, Ronald Reagan: Tear down this wall, Rory Sutherland, Rupert Read, Sam Bankman-Fried, Silicon Valley, six sigma, smart contracts, social distancing, sovereign wealth fund, statistical arbitrage, statistical model, stem cell, Stephen Hawking, Steve Jobs, Steven Pinker, Stewart Brand, systematic trading, tail risk, technoutopianism, The Chicago School, The Great Moderation, the scientific method, too big to fail, transaction costs, University of East Anglia, value at risk, Vanguard fund, We are as Gods, Whole Earth Catalog

Brand’s 2010 book Whole Earth Discipline: Why Dense Cities, Nuclear Power, Transgenic Crops, Restored Wildlands, Radical Science, and Geoengineering Are Necessary is a paean to outside-the-box techno-solutions to the world’s ills, including GMOs. The book “gushes about technology in a way that might raise a blush even in a spokesman for Monsanto,” a Financial Times review observed. It was an old stance for Brand. “We are as gods,” he wrote in the Whole Earth Catalog, first published in 1968, “and might as well get good at it.” This was not a view Taleb—or Rupert Read—looked fondly upon. * * * In May 2013, Taleb and Read traveled to Hay-on-Wye, a sleepy market town in Wales, to attend a popular philosophy and music festival called HowTheLightGetsIn after lyrics in a celebrated Leonard Cohen song.

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Some 90 percent of corn, soybeans, and sugar beets on the market in the U.S. were GMOs. With global warming altering climates around the world, well-meaning scientists were hard at work designing crops that could withstand higher temperatures, more arid environments, and other dystopian side effects of the changing climate. The Promethean, Stewart Brand−espoused “we are as gods” view of the world was ascendant. * * * In 2015, Taleb, Read, Bar-Yam, and Norman wrote a short paper applying the precautionary principle to another global risk—that of runaway global warming. The climate-change policy debate too often revolved around the accuracy of models, they wrote.

The Human Age: The World Shaped by Us by Diane Ackerman

23andMe, 3D printing, additive manufacturing, airport security, Albert Einstein, Anthropocene, augmented reality, back-to-the-land, carbon footprint, clean water, climate change refugee, dark matter, dematerialisation, digital divide, double helix, Drosophila, epigenetics, Google Earth, Google Glasses, haute cuisine, Higgs boson, hindcast, Internet of things, Lewis Mumford, Loebner Prize, Louis Pasteur, Masdar, mass immigration, Medieval Warm Period, megacity, microbiome, mirror neurons, Neil Armstrong, Nick Bostrom, nuclear winter, ocean acidification, personalized medicine, phenotype, Ray Kurzweil, refrigerator car, rewilding, Search for Extraterrestrial Intelligence, SETI@home, skunkworks, Skype, space junk, stem cell, Stewart Brand, synthetic biology, TED Talk, the High Line, theory of mind, urban planning, urban renewal, We are as Gods, Whole Earth Catalog

It’s as if Gurdon and Yamanaka had found a way to reset the body’s clock to early development, enabling it to mint wild-card cells that haven’t chosen their career yet—without using the fetal stem cells that cause so much controversy. Space may be only one of the final frontiers. The other is surely the universe of human imagination and creative prowess in genetics. “We are as gods and might as well get good at it,” Stewart Brand began his 1968 classic, The Whole Earth Catalog, which helped to inspire the back-to-the-land movement. His 2009 book, Whole Earth Discipline, begins more worriedly: “We are as gods and have to get good at it.” Among the rarest of the rare, only several northern white rhinoceroses still exist in all the world. But, thanks to Gurdon and Yamanaka, geneticists can take DNA from the skin of a recently dead animal—say, a northern white rhino from forty years ago—turn it into “induced pluripotent stem cells” (IPS), add a dose of certain human genes, and conjure up white rhino sperm.

The Long Boom: A Vision for the Coming Age of Prosperity by Peter Schwartz, Peter Leyden, Joel Hyatt

"World Economic Forum" Davos, Alan Greenspan, Alvin Toffler, American ideology, Asian financial crisis, Berlin Wall, business cycle, centre right, classic study, clean water, complexity theory, computer age, crony capitalism, cross-subsidies, Danny Hillis, dark matter, dematerialisation, Deng Xiaoping, Dissolution of the Soviet Union, double helix, edge city, Electric Kool-Aid Acid Test, European colonialism, Fall of the Berlin Wall, financial innovation, George Gilder, glass ceiling, global village, Gregor Mendel, Herman Kahn, hydrogen economy, industrial cluster, informal economy, intangible asset, Intergovernmental Panel on Climate Change (IPCC), Isaac Newton, It's morning again in America, junk bonds, Just-in-time delivery, Kevin Kelly, knowledge economy, knowledge worker, life extension, market bubble, mass immigration, megacity, Mikhail Gorbachev, Neal Stephenson, Nelson Mandela, new economy, oil shock, open borders, out of africa, Productivity paradox, QR code, Richard Feynman, Ronald Reagan, Search for Extraterrestrial Intelligence, shareholder value, Silicon Valley, stem cell, Steve Jobs, Stewart Brand, The Hackers Conference, the scientific method, Thomas L Friedman, upwardly mobile, Washington Consensus, We are as Gods, Whole Earth Catalog, women in the workforce, Y2K, zero-sum game

In the next 100 years, only a portion of humanity will be in a position to tweak their genes anyhow. And our increasing understanding of genetics will also allow us to react to impending environmental crises, such as a new disease epidemic. We're not like a helpless dinosaur. We're much more in control of our destiny. "We are as gods and might as well get good at it." That was the opening line of the inaugural 1968 Whole Earth Catalog, the one that greeted the world with that picture of the earth floating in space. Stewart Brand came up with that line to set the tone for a catalog that wanted to get news of great new technologies and tools to as many people as possible.

…

They were seeing all the scientific breakthroughs and new technologies coming on-line in the 1960s, and they wanted to get people to contemplate the heady possibilities rather than just stay 200 The LOIYCJ Boom stuck in dread. Their words resonate today as we face even more heady technologies and sobering choices. "We are as gods and might as well get good at it." We can't escape this responsibility. The fact is that we now have the tools that allow us to enter the realm that once seemed reserved for the gods. We are now well on our way to understanding the human genome. This is an intellectual endeavor that is expanding the horizons of human knowledge and that can't be stopped.

Team Human by Douglas Rushkoff

1960s counterculture, Abraham Maslow, Adam Curtis, autonomous vehicles, basic income, Berlin Wall, big-box store, bitcoin, blockchain, Burning Man, carbon footprint, circular economy, clean water, clockwork universe, cloud computing, collective bargaining, Computing Machinery and Intelligence, corporate personhood, digital capitalism, disintermediation, Donald Trump, drone strike, European colonialism, fake news, Filter Bubble, full employment, future of work, game design, gamification, gig economy, Google bus, Gödel, Escher, Bach, hockey-stick growth, Internet of things, invention of the printing press, invention of writing, invisible hand, iterative process, John Perry Barlow, Kevin Kelly, Kevin Roose, knowledge economy, Larry Ellison, Lewis Mumford, life extension, lifelogging, Mark Zuckerberg, Marshall McLuhan, means of production, mirror neurons, multilevel marketing, new economy, patient HM, pattern recognition, peer-to-peer, Peter Thiel, planned obsolescence, power law, prosperity theology / prosperity gospel / gospel of success, Ray Kurzweil, recommendation engine, ride hailing / ride sharing, Ronald Reagan, Ronald Reagan: Tear down this wall, shareholder value, sharing economy, Silicon Valley, Silicon Valley billionaire, social intelligence, sovereign wealth fund, Steve Jobs, Steven Pinker, Stewart Brand, tech billionaire, technoutopianism, TED Talk, theory of mind, trade route, Travis Kalanick, Turing test, universal basic income, Vannevar Bush, We are as Gods, winner-take-all economy, zero-sum game

We have fallen from the paradise of timeless grace, live in sin, and pray for redemption Wilhelm Reich, The Mass Psychology of Fascism (New York: Farrar, Straus, and Giroux, 1980). They called it wettiko Jack D. Forbes, Columbus and Other Cannibals (New York: Seven Stories, 2011). 69. in this new spirituality we would be as gods John Brockman, “We Are As Gods and Have to Get Good at It: A Conversation with Stewart Brand,” The Edge, August 18, 2009. 70. The Soviet–American citizen diplomacy program Jeffrey J. Kripal, Esalen: America and the Religion of No Religion (Chicago: University of Chicago Press, 2008). This vision still motivates the development of artificial intelligence Erik Davis, Techgnosis: Myth, Magic, and Mysticism in the Age of Information (Berkeley: North Atlantic, 2015).

Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy by Jonathan Taplin

"Friedman doctrine" OR "shareholder theory", "there is no alternative" (TINA), 1960s counterculture, affirmative action, Affordable Care Act / Obamacare, Airbnb, AlphaGo, Amazon Mechanical Turk, American Legislative Exchange Council, AOL-Time Warner, Apple's 1984 Super Bowl advert, back-to-the-land, barriers to entry, basic income, battle of ideas, big data - Walmart - Pop Tarts, Big Tech, bitcoin, Brewster Kahle, Buckminster Fuller, Burning Man, Clayton Christensen, Cody Wilson, commoditize, content marketing, creative destruction, crony capitalism, crowdsourcing, data is the new oil, data science, David Brooks, David Graeber, decentralized internet, don't be evil, Donald Trump, Douglas Engelbart, Douglas Engelbart, Dynabook, Edward Snowden, Elon Musk, equal pay for equal work, Erik Brynjolfsson, Fairchild Semiconductor, fake news, future of journalism, future of work, George Akerlof, George Gilder, Golden age of television, Google bus, Hacker Ethic, Herbert Marcuse, Howard Rheingold, income inequality, informal economy, information asymmetry, information retrieval, Internet Archive, Internet of things, invisible hand, Jacob Silverman, Jaron Lanier, Jeff Bezos, job automation, John Markoff, John Maynard Keynes: technological unemployment, John Perry Barlow, John von Neumann, Joseph Schumpeter, Kevin Kelly, Kickstarter, labor-force participation, Larry Ellison, life extension, Marc Andreessen, Mark Zuckerberg, Max Levchin, Menlo Park, Metcalfe’s law, military-industrial complex, Mother of all demos, move fast and break things, natural language processing, Network effects, new economy, Norbert Wiener, offshore financial centre, packet switching, PalmPilot, Paul Graham, paypal mafia, Peter Thiel, plutocrats, pre–internet, Ray Kurzweil, reality distortion field, recommendation engine, rent-seeking, revision control, Robert Bork, Robert Gordon, Robert Metcalfe, Ronald Reagan, Ross Ulbricht, Sam Altman, Sand Hill Road, secular stagnation, self-driving car, sharing economy, Silicon Valley, Silicon Valley ideology, Skinner box, smart grid, Snapchat, Social Justice Warrior, software is eating the world, Steve Bannon, Steve Jobs, Stewart Brand, tech billionaire, techno-determinism, technoutopianism, TED Talk, The Chicago School, the long tail, The Market for Lemons, The Rise and Fall of American Growth, Tim Cook: Apple, trade route, Tragedy of the Commons, transfer pricing, Travis Kalanick, trickle-down economics, Tyler Cowen, Tyler Cowen: Great Stagnation, universal basic income, unpaid internship, vertical integration, We are as Gods, We wanted flying cars, instead we got 140 characters, web application, Whole Earth Catalog, winner-take-all economy, women in the workforce, Y Combinator, you are the product

Engelbart himself had taken acid twice under the supervision of a Stanford psychology PhD, Jim Fadiman, at the International Foundation for Advanced Study, the Bay Area research hub for academic LSD studies, which were legal until 1967. Geeks on acid, dreaming of the future. But financed by the military-industrial complex. Complicated. The Whole Earth Catalog, subtitled Access to Tools, begins: “We are as gods, and we might as well get used to it.” Pretty bold mission statement. Was this a church? No, but the sense was that the New Communalist needed tools to create an individual identity free from the hidebound institutions of contemporary society, which was not an easy task. The introduction to the catalog continues, “A realm of intimate personal power is developing—power of the individual to conduct his own education, find his own inspiration, shape his own environment and share his adventure with whoever is interested.”

Road to Nowhere: What Silicon Valley Gets Wrong About the Future of Transportation by Paris Marx

2013 Report for America's Infrastructure - American Society of Civil Engineers - 19 March 2013, A Declaration of the Independence of Cyberspace, Airbnb, An Inconvenient Truth, autonomous vehicles, back-to-the-land, Berlin Wall, Bernie Sanders, bike sharing, Californian Ideology, car-free, carbon credits, carbon footprint, cashless society, clean tech, cloud computing, colonial exploitation, computer vision, congestion pricing, corporate governance, correlation does not imply causation, COVID-19, DARPA: Urban Challenge, David Graeber, deep learning, degrowth, deindustrialization, deskilling, Didi Chuxing, digital map, digital rights, Donald Shoup, Donald Trump, Douglas Engelbart, Douglas Engelbart, driverless car, Elaine Herzberg, Elon Musk, energy transition, Evgeny Morozov, Extinction Rebellion, extractivism, Fairchild Semiconductor, Ford Model T, frictionless, future of work, General Motors Futurama, gentrification, George Gilder, gig economy, gigafactory, global pandemic, global supply chain, Google Glasses, Google X / Alphabet X, green new deal, Greyball, high-speed rail, Hyperloop, independent contractor, Induced demand, intermodal, Jane Jacobs, Jeff Bezos, jitney, John Perry Barlow, Kevin Kelly, knowledge worker, late capitalism, Leo Hollis, lockdown, low interest rates, Lyft, Marc Benioff, market fundamentalism, minimum viable product, Mother of all demos, move fast and break things, Murray Bookchin, new economy, oil shock, packet switching, Pacto Ecosocial del Sur, Peter Thiel, pre–internet, price mechanism, private spaceflight, quantitative easing, QWERTY keyboard, Ralph Nader, Richard Florida, ride hailing / ride sharing, Ronald Reagan, safety bicycle, Salesforce, School Strike for Climate, self-driving car, Sidewalk Labs, Silicon Valley, Silicon Valley billionaire, Silicon Valley ideology, Silicon Valley startup, smart cities, social distancing, Southern State Parkway, Steve Jobs, Stewart Brand, Stop de Kindermoord, streetcar suburb, tech billionaire, tech worker, techlash, technological determinism, technological solutionism, technoutopianism, the built environment, The Death and Life of Great American Cities, TikTok, transit-oriented development, transportation-network company, Travis Kalanick, Uber and Lyft, Uber for X, uber lyft, Unsafe at Any Speed, urban planning, urban renewal, VTOL, walkable city, We are as Gods, We wanted flying cars, instead we got 140 characters, WeWork, Whole Earth Catalog, Whole Earth Review, work culture , Yom Kippur War, young professional

The Catalog brought together Brand’s countercultural, scientific, and academic interests in the pursuit of enhancing individual freedom and went on to create an influential nexus of ideas and personalities that inspired the worldview of Silicon Valley. The inside cover of every issue contained a statement that set out the Promethean ideology behind the worldview Brand was creating in bringing together his various interests. It read: We are as gods and might as well get good at it. So far, remotely done power and glory—as via government, big business, formal education, church—has succeeded to the point where gross defects obscure actual gains. In response to this dilemma and to these gains a realm of intimate, personal power is developing—power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested.

Inventor of the Future: The Visionary Life of Buckminster Fuller by Alec Nevala-Lee

Adam Neumann (WeWork), Airbnb, Albert Einstein, Alvin Toffler, American energy revolution, Apple II, basic income, Biosphere 2, blockchain, British Empire, Buckminster Fuller, Burning Man, Charles Lindbergh, cloud computing, Columbine, complexity theory, Computer Lib, coronavirus, cotton gin, COVID-19, cryptocurrency, declining real wages, digital nomad, double helix, Douglas Engelbart, Douglas Engelbart, East Village, Electric Kool-Aid Acid Test, Elon Musk, Evgeny Morozov, Frank Gehry, gentrification, gig economy, global village, Golden Gate Park, Henry Ford's grandson gave labor union leader Walter Reuther a tour of the company’s new, automated factory…, hydraulic fracturing, index card, information retrieval, James Dyson, Jane Jacobs, Jaron Lanier, Jeff Bezos, John Markoff, Kitchen Debate, Lao Tzu, lateral thinking, Lean Startup, Lewis Mumford, Mark Zuckerberg, Marshall McLuhan, megastructure, Menlo Park, minimum viable product, Mother of all demos, Neil Armstrong, New Journalism, Norbert Wiener, Norman Mailer, Own Your Own Home, Paul Graham, public intellectual, Ralph Waldo Emerson, reality distortion field, remote working, Ronald Reagan, side project, Silicon Valley, Steve Jobs, Steve Wozniak, Steven Levy, Stewart Brand, Ted Nelson, the built environment, The Death and Life of Great American Cities, the medium is the message, Thomas Malthus, universal basic income, urban planning, urban renewal, We are as Gods, WeWork, Whole Earth Catalog, WikiLeaks

He based its layout on Steve Baer’s Dome Cookbook, and he often reviewed books without reading them—he could generally gather from the illustrations and index whether or not they were worth recommending. The first printing had an initial run of a thousand copies, and although he started with just fifty subscribers, he sold tens of thousands by the end of the following year. The book’s tone was set by its famous opening sentence: “We are as gods and might as well get used to it.” Brand began with two pages on Fuller, whose technological philosophy influenced the emphasis that the Catalog placed on “access to tools,” and he made his admiration clear: People who beef about Fuller mainly complain about his repetition—the same ideas again and again, it’s embarrassing.

…

Barbara Ward: Ward credited the book’s title to RBF: “I borrow the comparison from Professor Buckminster Fuller” (Spaceship Earth [New York: Columbia University Press, 1966], 15). “Amid the fever I was in”: Brand, Last Whole Earth Catalog, 439. “Techniques and tools”: Ibid. “I dunno, Whole Earth Catalog”: Ibid. “with manufacturers”: Stewart Brand to RBF, April 10, 1968, quoted in Wong, 454. “We are as gods”: Stewart Brand, Whole Earth Catalog, Fall 1968, 3. “access to tools”: John Markoff, Whole Earth: The Many Lives of Stewart Brand (New York: Penguin, 2022), 138. “People who beef about Fuller”: Stewart Brand, Whole Earth Catalog, Fall 1968, 3. “one of the most original”: Ibid. “baling wire hippies”: J.

More From Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources – and What Happens Next by Andrew McAfee

back-to-the-land, Bartolomé de las Casas, Berlin Wall, bitcoin, Blitzscaling, Branko Milanovic, British Empire, Buckminster Fuller, call centre, carbon credits, carbon footprint, carbon tax, Charles Babbage, clean tech, clean water, cloud computing, congestion pricing, Corn Laws, creative destruction, crony capitalism, data science, David Ricardo: comparative advantage, decarbonisation, DeepMind, degrowth, dematerialisation, Demis Hassabis, Deng Xiaoping, do well by doing good, Donald Trump, Edward Glaeser, en.wikipedia.org, energy transition, Erik Brynjolfsson, failed state, fake news, Fall of the Berlin Wall, Garrett Hardin, Great Leap Forward, Haber-Bosch Process, Hans Rosling, humanitarian revolution, hydraulic fracturing, income inequality, indoor plumbing, intangible asset, James Watt: steam engine, Jeff Bezos, job automation, John Snow's cholera map, joint-stock company, Joseph Schumpeter, Khan Academy, Landlord’s Game, Louis Pasteur, Lyft, Marc Andreessen, Marc Benioff, market fundamentalism, means of production, Michael Shellenberger, Mikhail Gorbachev, ocean acidification, oil shale / tar sands, opioid epidemic / opioid crisis, Paul Samuelson, peak oil, precision agriculture, price elasticity of demand, profit maximization, profit motive, risk tolerance, road to serfdom, Ronald Coase, Ronald Reagan, Salesforce, Scramble for Africa, Second Machine Age, Silicon Valley, Steve Jobs, Steven Pinker, Stewart Brand, Ted Nordhaus, TED Talk, telepresence, The Wealth of Nations by Adam Smith, Thomas Davenport, Thomas Malthus, Thorstein Veblen, total factor productivity, Tragedy of the Commons, Uber and Lyft, uber lyft, Veblen good, War on Poverty, We are as Gods, Whole Earth Catalog, World Values Survey

CLICK HERE TO SIGN UP Already a subscriber? Provide your email again so we can register this ebook and send you more of what you like to read. You will continue to receive exclusive offers in your inbox. To my mother, Nancy, who showed her children the world and taught them to love it We are as gods and might as well get good at it. —Stewart Brand, Whole Earth Catalog, 1968 INTRODUCTION README Listen! I will be honest with you, I do not offer the old smooth prizes, but offer rough new prizes —Walt Whitman, “Song of the Open Road,” 1856 We have finally learned how to tread more lightly on our planet.

The God Species: Saving the Planet in the Age of Humans by Mark Lynas

Airbus A320, Anthropocene, back-to-the-land, Berlin Wall, biodiversity loss, carbon credits, carbon footprint, clean water, Climategate, Climatic Research Unit, data science, David Ricardo: comparative advantage, decarbonisation, degrowth, dematerialisation, demographic transition, Easter island, Eyjafjallajökull, Great Leap Forward, Haber-Bosch Process, ice-free Arctic, Intergovernmental Panel on Climate Change (IPCC), invention of the steam engine, James Watt: steam engine, megacity, meta-analysis, moral hazard, Negawatt, New Urbanism, ocean acidification, oil shale / tar sands, out of africa, peak oil, planetary scale, precautionary principle, quantitative easing, race to the bottom, rewilding, Ronald Reagan, special drawing rights, Stewart Brand, synthetic biology, Tragedy of the Commons, two and twenty, undersea cable, University of East Anglia, We are as Gods

And it is a story that might shed some light on the central question of this book—whether we are rebel organisms destined to destroy the biosphere, or divine apes sent to manage it intelligently and so save it from ourselves. Perhaps the environmentalist and futurist Stewart Brand put it best when he wrote these words: “We are as gods and have to get good at it.”5 Amen to that. THE DESCENT OF MAN Listening to some environmentalists talk, it is easy to get the feeling that humanity is somehow unnatural, a malign external force acting on the natural biosphere from the outside. They have it wrong. We are as natural as coral reefs or termites; our inherited physiology is entirely the product of selective pressures operating over millions of years within living systems.

What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry by John Markoff

Any sufficiently advanced technology is indistinguishable from magic, Apple II, back-to-the-land, beat the dealer, Bill Duvall, Bill Gates: Altair 8800, Buckminster Fuller, California gold rush, card file, computer age, Computer Lib, computer vision, conceptual framework, cuban missile crisis, different worldview, digital divide, Donald Knuth, Douglas Engelbart, Douglas Engelbart, Dynabook, Edward Thorp, El Camino Real, Electric Kool-Aid Acid Test, Fairchild Semiconductor, General Magic , general-purpose programming language, Golden Gate Park, Hacker Ethic, Hans Moravec, hypertext link, informal economy, information retrieval, invention of the printing press, Ivan Sutherland, Jeff Rulifson, John Markoff, John Nash: game theory, John von Neumann, Kevin Kelly, knowledge worker, Lewis Mumford, Mahatma Gandhi, Menlo Park, military-industrial complex, Mother of all demos, Norbert Wiener, packet switching, Paul Terrell, popular electronics, punch-card reader, QWERTY keyboard, RAND corporation, RFC: Request For Comment, Richard Stallman, Robert X Cringely, Sand Hill Road, Silicon Valley, Silicon Valley startup, South of Market, San Francisco, speech recognition, Steve Crocker, Steve Jobs, Steve Wozniak, Steven Levy, Stewart Brand, technological determinism, Ted Nelson, The Hackers Conference, The Theory of the Leisure Class by Thorstein Veblen, Thorstein Veblen, Turing test, union organizing, Vannevar Bush, We are as Gods, Whole Earth Catalog, William Shockley: the traitorous eight

The first Whole Earth Catalog was a full-on tour of the counterculture, a hodgepodge of product descriptions, advice, commentary, and quirky features laid out in a seemingly haphazard fashion, beginning with Buckminster Fuller and ending with the I Ching; it became an instant bible and a serendipitous tool for finding interesting stuff. In doing so, it also helped a scattered community that was in the process of defining itself find an identity. “We are as gods and we might as well get used to it.” Brand’s introduction began with a phrase borrowed from British anthropologist Edmund Leach that is often remembered and quoted. It was certainly striking, a bit for its arrogance and naïveté, but it also perfectly captured the sense of power and innocence of the movement that planned to atone for its parents’ sins and remake the world in a new image.

Break Through: Why We Can't Leave Saving the Planet to Environmentalists by Michael Shellenberger, Ted Nordhaus

"World Economic Forum" Davos, Abraham Maslow, affirmative action, An Inconvenient Truth, anti-communist, Berlin Wall, bread and circuses, carbon credits, carbon tax, clean water, conceptual framework, David Brooks, deindustrialization, Easter island, facts on the ground, falling living standards, Francis Fukuyama: the end of history, full employment, Great Leap Forward, Herbert Marcuse, illegal immigration, Indoor air pollution, insecure affluence, Intergovernmental Panel on Climate Change (IPCC), invisible hand, knowledge economy, land reform, loss aversion, market fundamentalism, McMansion, means of production, meta-analysis, Michael Shellenberger, microcredit, new economy, oil shock, postindustrial economy, Ralph Waldo Emerson, Richard Florida, science of happiness, seminal paper, Silicon Valley, Stewart Brand, Ted Nordhaus, the strength of weak ties, Thomas Kuhn: the structure of scientific revolutions, trade liberalization, War on Poverty, We are as Gods, winner-take-all economy, World Values Survey, zero-sum game

These are some of the political choices that all of us will face in the coming years, for we will not put the world back the way it was, nor will we renounce our desire to control nature. We have risen, not fallen. In the words of one founding father of environmentalism, who long ago broke from the politics of limits, “We are as gods and might as well get good at it.”34 14. In the Greek legend, Daedalus constructs two magnificent pairs of wings out of feathers and wax for himself and his son, Icarus. As father and son fly through the air together, a plowman and a shepherd below mistake them for gods. Daedalus warns his son not to fly too close to the sun, but Icarus is so in love with his new powers that he flies higher and higher until the sun melts the wax and Icarus plunges to his death in the sea below.

What to Think About Machines That Think: Today's Leading Thinkers on the Age of Machine Intelligence by John Brockman

Adam Curtis, agricultural Revolution, AI winter, Alan Turing: On Computable Numbers, with an Application to the Entscheidungsproblem, algorithmic trading, Anthropocene, artificial general intelligence, augmented reality, autism spectrum disorder, autonomous vehicles, backpropagation, basic income, behavioural economics, bitcoin, blockchain, bread and circuses, Charles Babbage, clean water, cognitive dissonance, Colonization of Mars, complexity theory, computer age, computer vision, constrained optimization, corporate personhood, cosmological principle, cryptocurrency, cuban missile crisis, Danny Hillis, dark matter, data science, deep learning, DeepMind, Demis Hassabis, digital capitalism, digital divide, digital rights, discrete time, Douglas Engelbart, driverless car, Elon Musk, Emanuel Derman, endowment effect, epigenetics, Ernest Rutherford, experimental economics, financial engineering, Flash crash, friendly AI, functional fixedness, global pandemic, Google Glasses, Great Leap Forward, Hans Moravec, hive mind, Ian Bogost, income inequality, information trail, Internet of things, invention of writing, iterative process, James Webb Space Telescope, Jaron Lanier, job automation, Johannes Kepler, John Markoff, John von Neumann, Kevin Kelly, knowledge worker, Large Hadron Collider, lolcat, loose coupling, machine translation, microbiome, mirror neurons, Moneyball by Michael Lewis explains big data, Mustafa Suleyman, natural language processing, Network effects, Nick Bostrom, Norbert Wiener, paperclip maximiser, pattern recognition, Peter Singer: altruism, phenotype, planetary scale, Ray Kurzweil, Recombinant DNA, recommendation engine, Republic of Letters, RFID, Richard Thaler, Rory Sutherland, Satyajit Das, Search for Extraterrestrial Intelligence, self-driving car, sharing economy, Silicon Valley, Skype, smart contracts, social intelligence, speech recognition, statistical model, stem cell, Stephen Hawking, Steve Jobs, Steven Pinker, Stewart Brand, strong AI, Stuxnet, superintelligent machines, supervolcano, synthetic biology, systems thinking, tacit knowledge, TED Talk, the scientific method, The Wisdom of Crowds, theory of mind, Thorstein Veblen, too big to fail, Turing machine, Turing test, Von Neumann architecture, Watson beat the top human players on Jeopardy!, We are as Gods, Y2K

Here’s my belief: We long to preserve ourselves as a species. For all the imaginary deities we’ve petitioned throughout history who have failed to protect us—from nature, from one another, from ourselves—we’re finally ready to call on our own enhanced, augmented minds instead. It’s a sign of social maturity that we take responsibility for ourselves. We are as gods, Stewart Brand famously said, and we may as well get good at it. We’re trying. We could fail. WELCOME TO YOUR TRANSHUMAN SELF MARCELO GLEISER Appleton Professor of Natural Philosophy, professor of physics and astronomy, Dartmouth College; author, The Island of Knowledge Consider this: You’re late for work and, in the rush, forget your cell phone.

Selfie: How We Became So Self-Obsessed and What It's Doing to Us by Will Storr

Abraham Maslow, Adam Curtis, Alan Greenspan, Albert Einstein, autonomous vehicles, banking crisis, bitcoin, classic study, computer age, correlation does not imply causation, Donald Trump, Douglas Engelbart, Douglas Engelbart, Elon Musk, en.wikipedia.org, gamification, gig economy, greed is good, intentional community, invisible hand, job automation, John Markoff, Kevin Roose, Kickstarter, Lewis Mumford, longitudinal study, low interest rates, Lyft, Menlo Park, meta-analysis, military-industrial complex, Mont Pelerin Society, mortgage debt, Mother of all demos, Nixon shock, Peter Thiel, prosperity theology / prosperity gospel / gospel of success, QWERTY keyboard, Rainbow Mansion, rising living standards, road to serfdom, Robert Gordon, Ronald Reagan, selective serotonin reuptake inhibitor (SSRI), Sheryl Sandberg, Silicon Valley, Silicon Valley startup, Steve Bannon, Steve Jobs, Steven Levy, Stewart Brand, synthetic biology, tech bro, tech worker, The Future of Employment, The Rise and Fall of American Growth, Tim Cook: Apple, Travis Kalanick, twin studies, Uber and Lyft, uber lyft, War on Poverty, We are as Gods, Whole Earth Catalog

To Engelbart’s technology, Stewart Brand would add the humanist-neoliberal ideology that still drives our computer culture today. The month following the demo saw the first proper publication of Brand’s Whole Earth Catalog, whose headquarters was blocks from Engelbart’s lab. Open the cover of this esoteric bazaar of products and philosophies and you’d see its mission statement. Declaring ‘we are as gods and might as well get good at it’, it hailed a future in which ‘a realm of intimate, personal power is developing – power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested.’ Brand’s biographer, Stanford University’s Professor Fred Turner, would archly note that the Catalog presented a way of changing the world through buying things, an ‘idea which has stuck around’.

The Speed of Dark by Elizabeth Moon

bioinformatics, gravity well, hiring and firing, industrial robot, life extension, theory of mind, We are as Gods

“I think what we are supposed to want is what God wants, and the tricky thing is that much of the time we don’t know what that is,” he says. “You know,” I say. “I know part of it. God wants us to be honest, kind, helpful to one another. But whether God wants us to pursue every hint of a cure of conditions we have or acquire… I don’t know that. Only if it doesn’t interfere with who we are as God’s children, I suppose. And some things are beyond human power to cure, so we must do the best we can to cope with them. Good heavens, Lou, you come up with difficult ideas!” He is smiling at me, and it looks like a real smile, eyes and mouth and whole face. “You’d have made a very interesting seminary student.”

Rise of the Machines: A Cybernetic History by Thomas Rid

1960s counterculture, A Declaration of the Independence of Cyberspace, agricultural Revolution, Albert Einstein, Alistair Cooke, Alvin Toffler, Apple II, Apple's 1984 Super Bowl advert, back-to-the-land, Berlin Wall, Bletchley Park, British Empire, Brownian motion, Buckminster Fuller, business intelligence, Charles Babbage, Charles Lindbergh, Claude Shannon: information theory, conceptual framework, connected car, domain-specific language, Douglas Engelbart, Douglas Engelbart, Dr. Strangelove, dumpster diving, Extropian, full employment, game design, global village, Hacker News, Haight Ashbury, Herman Kahn, Howard Rheingold, Ivan Sutherland, Jaron Lanier, job automation, John Gilmore, John Markoff, John Perry Barlow, John von Neumann, Kevin Kelly, Kubernetes, Marshall McLuhan, Menlo Park, military-industrial complex, Mitch Kapor, Mondo 2000, Morris worm, Mother of all demos, Neal Stephenson, new economy, New Journalism, Norbert Wiener, offshore financial centre, oil shale / tar sands, Oklahoma City bombing, operational security, pattern recognition, public intellectual, RAND corporation, Silicon Valley, Simon Singh, Snow Crash, speech recognition, Steve Jobs, Steve Wozniak, Steven Levy, Stewart Brand, systems thinking, technoutopianism, Telecommunications Act of 1996, telepresence, The Hackers Conference, Timothy McVeigh, Vernor Vinge, We are as Gods, Whole Earth Catalog, Whole Earth Review, Y2K, Yom Kippur War, Zimmermann PGP

He stated his vision on the first page of every Whole Earth publication, where he explained the “function” and then the “purpose” of this widely popular publication. According to Brand, the catalog’s function was to serve as an evaluation and access device. With it, the “user” could find out what was worth getting and where to get it. The purpose was to promote tools for education, inspiration, and shaping the environment—because, Brand wrote, “We are as gods and might as well get good at it.”37 Brand’s vision was to turn the catalog itself into a tool. The CATALOG—he usually spelled it in capital letters—was to form a feedback loop. He wanted it to be a communication device that connected the far-flung community he cared so much about. He wanted the catalog to be part of something that would create an equilibrium.

Goddess of the Market: Ayn Rand and the American Right by Jennifer Burns

Abraham Maslow, Alan Greenspan, Alvin Toffler, anti-communist, Apollo 11, bank run, barriers to entry, centralized clearinghouse, collective bargaining, creative destruction, desegregation, feminist movement, financial independence, gentleman farmer, George Gilder, Herbert Marcuse, invisible hand, jimmy wales, Joan Didion, John Markoff, Joseph Schumpeter, knowledge worker, laissez-faire capitalism, Lewis Mumford, lone genius, Menlo Park, minimum wage unemployment, Mont Pelerin Society, new economy, Norman Mailer, offshore financial centre, Ponzi scheme, profit motive, public intellectual, RAND corporation, rent control, road to serfdom, Robert Bork, rolodex, Ronald Reagan, side project, Stewart Brand, The Chicago School, The Wisdom of Crowds, union organizing, urban renewal, We are as Gods, white flight, Whole Earth Catalog

But another strain of environmental thought had discovered Rand’s celebration of human creativity and the power of markets. Pragmatic or countercultural environmentalism focused on invention and innovation, rather than regulation, as solutions to the environmental crisis. The survivalist Whole Earth Catalog, a hippy-techno-geek bible, was an important node of this movement. “We are as gods and might as well get good at it,” the catalogue announced, striking a vaguely libertarian note with its intention to support “a realm of intimate, personal power” and “the power of the individual.” Not surprisingly the catalogue’s founder, Stewart Brand, thought Rand was an exciting thinker.46 In 1968 Brand noted in his diary, “I’m reading Atlas Shrugged these days, again, on quite a different level—keeping some watch on myself, but mostly letting the notions run on.”

As Gods: A Moral History of the Genetic Age by Matthew Cobb

"World Economic Forum" Davos, Apollo 11, Asilomar, bioinformatics, Black Lives Matter, Build a better mousetrap, clean water, coronavirus, COVID-19, CRISPR, cryptocurrency, cuban missile crisis, double helix, Dr. Strangelove, Drosophila, Electric Kool-Aid Acid Test, Fellow of the Royal Society, Food sovereignty, global pandemic, Gordon Gekko, greed is good, Higgs boson, lab leak, mega-rich, military-industrial complex, Nelson Mandela, offshore financial centre, out of africa, planetary scale, precautionary principle, profit motive, Project Plowshare, QR code, Ralph Waldo Emerson, Recombinant DNA, Richard Feynman, Ronald Reagan, Scientific racism, Silicon Valley, Skype, stem cell, Steve Jobs, Steve Wozniak, Steven Pinker, Stewart Brand, synthetic biology, tacit knowledge, Thomas Kuhn: the structure of scientific revolutions, Wayback Machine, We are as Gods, Whole Earth Catalog

In 1968, in the heart of what would soon be called Silicon Valley, Stanford biology graduate Stewart Brand published the first issue of the Whole Earth Catalog.i Part hippie mail-order listing, part instruction manual for the Age of Aquarius, Brand called the Catalog ‘a guide to resources’. In the Introduction to the 1969 edition, written shortly before genetic engineering became a reality and at a time of growing doubts about science, Brand made a striking declaration that served as a manifesto for his view of the modern world: ‘We are as gods and might as well get good at it.’ Brand’s brand of hippie modernist techno-optimism runs like a glowing thread through the history of genetic engineering and its commercial application, much of which was pioneered in the same region of California, created by people of Brand’s generation and outlook.2 Down the decades that optimism, together with the entrepreneurial spirit it often encouraged, has motivated both pure research and overheated predictions of future applications.

Valley of Genius: The Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom) by Adam Fisher

adjacent possible, Airbnb, Albert Einstein, AltaVista, An Inconvenient Truth, Andy Rubin, AOL-Time Warner, Apple II, Apple Newton, Apple's 1984 Super Bowl advert, augmented reality, autonomous vehicles, Bill Atkinson, Bob Noyce, Brownian motion, Buckminster Fuller, Burning Man, Byte Shop, circular economy, cognitive dissonance, Colossal Cave Adventure, Computer Lib, disintermediation, Do you want to sell sugared water for the rest of your life?, don't be evil, Donald Trump, Douglas Engelbart, driverless car, dual-use technology, Dynabook, Elon Musk, Fairchild Semiconductor, fake it until you make it, fake news, frictionless, General Magic , glass ceiling, Hacker Conference 1984, Hacker Ethic, Henry Singleton, Howard Rheingold, HyperCard, hypertext link, index card, informal economy, information retrieval, Ivan Sutherland, Jaron Lanier, Jeff Bezos, Jeff Rulifson, John Markoff, John Perry Barlow, Jony Ive, Kevin Kelly, Kickstarter, knowledge worker, Larry Ellison, life extension, Marc Andreessen, Marc Benioff, Mark Zuckerberg, Marshall McLuhan, Maui Hawaii, Menlo Park, Metcalfe’s law, Mondo 2000, Mother of all demos, move fast and break things, Neal Stephenson, Network effects, new economy, nuclear winter, off-the-grid, PageRank, Paul Buchheit, paypal mafia, peer-to-peer, Peter Thiel, pets.com, pez dispenser, popular electronics, quantum entanglement, random walk, reality distortion field, risk tolerance, Robert Metcalfe, rolodex, Salesforce, self-driving car, side project, Silicon Valley, Silicon Valley startup, skeuomorphism, skunkworks, Skype, Snow Crash, social graph, social web, South of Market, San Francisco, Startup school, Steve Jobs, Steve Jurvetson, Steve Wozniak, Steven Levy, Stewart Brand, Susan Wojcicki, synthetic biology, Ted Nelson, telerobotics, The future is already here, The Hackers Conference, the long tail, the new new thing, Tim Cook: Apple, Tony Fadell, tulip mania, V2 rocket, We are as Gods, Whole Earth Catalog, Whole Earth Review, Y Combinator

Bruce Horn: We’re waiting for the right thing to happen to have the same type of mind-blowing experience that we were able to show the Apple people at PARC. There’s some work being done, but it’s very tough. And, yeah, I feel somewhat responsible. On the other hand, if somebody like Alan Kay couldn’t make it happen, how can I make it happen? BOOK TWO THE HACKER ETHIC We are as gods and might as well get good at it. —STEWART BRAND What Information Wants Heroes of the computer revolution By the mideighties, the technologists who were creating the future in Silicon Valley started to see themselves as more than simply engineers. Alvy Ray Smith and his midnight crew at Xerox PARC, the game makers at Atari, and the Macintosh team at Apple all became convinced that they were pioneers in a new expressive medium.

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss

Abraham Maslow, Adam Curtis, Airbnb, Alexander Shulgin, Alvin Toffler, An Inconvenient Truth, artificial general intelligence, asset allocation, Atul Gawande, augmented reality, back-to-the-land, Ben Horowitz, Bernie Madoff, Bertrand Russell: In Praise of Idleness, Beryl Markham, billion-dollar mistake, Black Swan, Blue Bottle Coffee, Blue Ocean Strategy, blue-collar work, book value, Boris Johnson, Buckminster Fuller, business process, Cal Newport, call centre, caloric restriction, caloric restriction, Carl Icahn, Charles Lindbergh, Checklist Manifesto, cognitive bias, cognitive dissonance, Colonization of Mars, Columbine, commoditize, correlation does not imply causation, CRISPR, David Brooks, David Graeber, deal flow, digital rights, diversification, diversified portfolio, do what you love, Donald Trump, effective altruism, Elon Musk, fail fast, fake it until you make it, fault tolerance, fear of failure, Firefox, follow your passion, fulfillment center, future of work, Future Shock, Girl Boss, Google X / Alphabet X, growth hacking, Howard Zinn, Hugh Fearnley-Whittingstall, Jeff Bezos, job satisfaction, Johann Wolfgang von Goethe, John Markoff, Kevin Kelly, Kickstarter, Lao Tzu, lateral thinking, life extension, lifelogging, Mahatma Gandhi, Marc Andreessen, Mark Zuckerberg, Mason jar, Menlo Park, microdosing, Mikhail Gorbachev, MITM: man-in-the-middle, Neal Stephenson, Nelson Mandela, Nicholas Carr, Nick Bostrom, off-the-grid, optical character recognition, PageRank, Paradox of Choice, passive income, pattern recognition, Paul Graham, peer-to-peer, Peter H. Diamandis: Planetary Resources, Peter Singer: altruism, Peter Thiel, phenotype, PIHKAL and TIHKAL, post scarcity, post-work, power law, premature optimization, private spaceflight, QWERTY keyboard, Ralph Waldo Emerson, Ray Kurzweil, recommendation engine, rent-seeking, Richard Feynman, risk tolerance, Ronald Reagan, Salesforce, selection bias, sharing economy, side project, Silicon Valley, skunkworks, Skype, Snapchat, Snow Crash, social graph, software as a service, software is eating the world, stem cell, Stephen Hawking, Steve Jobs, Stewart Brand, superintelligent machines, TED Talk, Tesla Model S, The future is already here, the long tail, The Wisdom of Crowds, Thomas L Friedman, traumatic brain injury, trolley problem, vertical integration, Wall-E, Washington Consensus, We are as Gods, Whole Earth Catalog, Y Combinator, zero-sum game

Rubin, Rick: “‘choose peace’ (all lowercase).” Sacca, Chris: “This form of advertising is archaic and unaccountable. Don’t waste your money.” Sethi, Ramit: “‘Tell me a secret you’ve never told anyone. I’ll keep it confidential. Email me: ramit.sethi@iwillteachyoutoberich.com.’” Silva, Jason: “‘We are as gods and might as well get good at it.’—Stewart Brand” Sivers, Derek: “Well, my real answer, if I was taking that literally, is that I would remove all the billboards in the world, and ensure that they were never replaced. . . . So, my better answer is, I would make a billboard that would say, ‘It Won’t Make You Happy,’ and I would place it outside any big shopping mall or car dealer.”