23 results back to index
The Launch Pad: Inside Y Combinator, Silicon Valley's Most Exclusive School for Startups by Randall Stross
affirmative action, Airbnb, AltaVista, always be closing, Amazon Mechanical Turk, Amazon Web Services, barriers to entry, Ben Horowitz, Burning Man, business cycle, California gold rush, call centre, cloud computing, crowdsourcing, don't be evil, Elon Musk, high net worth, index fund, inventory management, John Markoff, Justin.tv, Lean Startup, Marc Andreessen, Mark Zuckerberg, medical residency, Menlo Park, Minecraft, minimum viable product, Paul Buchheit, Paul Graham, Peter Thiel, QR code, Richard Feynman, Richard Florida, ride hailing / ride sharing, Sam Altman, Sand Hill Road, side project, Silicon Valley, Silicon Valley startup, Skype, social graph, software is eating the world, South of Market, San Francisco, speech recognition, Stanford marshmallow experiment, Startup school, stealth mode startup, Steve Jobs, Steve Wozniak, Steven Levy, TaskRabbit, transaction costs, Y Combinator
“Learn to Code: Codecademy,” LearnProgramming, Reddit, August 18, 2011, www.reddit.com/r/learnprogramming/comments/jniah/learn_to_code_codecademy_xpost_from_rprogramming/. 4. Jason Kincaid, “Codecademy: A Slick, Fun Way to Teach Yourself How to Program,” TC, August 18, 2011, http://techcrunch.com/2011/08/18/codecademy-a-slick-fun-way-to-teach-yourself-how-to-program/. 5. PG, “Student’s Guide.” 6. Paul Buchheit, “The Most Important Thing to Understand About New Products and Startups,” Paul Buchheit blog, February 17, 2008, http://paulbuchheit.blogspot.com/2008/02/most-import-thing-to-understand-about.html. 7. Livingston, Founders at Work; Paul Buchheit, “Serendipity Finds You,” Paul Buchheit blog, October 24, 2010, http://paulbuchheit.blogspot.com/2010/10/serendipity-finds-you.html. 8. Buchheit was one of four cofounders of FriendFeed, which was acquired by Facebook in 2009 for an undisclosed amount. In January 2012, when Facebook released its S-1 for its IPO, the Silicon Alley Insider matched up the timing of the FriendFeed acquisition with Facebook’s issuing more than eleven million shares of Class B common stock related to an acquisition.
In 2012, TechStars invests a flat $18,000 for each team; when it began in 2007, the amount was $15,000. Michael Arrington, “TechStars: Summer Camp (and Cash) for Entrepreneurs,” TC, January 25, 2007, http://techcrunch.com/2007/01/25/techstars-summer-camp-for-entrepreneurs/. 6. When Paul Buchheit pointed to TechStars’ copying the questions, he was writing as an observer of startups and seed funds; this was three years before he became a YC partner. Paul Buchheit, “Did Anyone Else Notice That TechStars and Y Combinator Have the Same Application?” Paul Buchheit blog, March 26, 2007, http://paulbuchheit.blogspot.com/2007/03/anyone-else-notice-that-techstars-and-y.html; discussion on HN, http://news.ycombinator.com/item?id=6505. 7. The list of accelerators comes from Frank Gruber, “Top 15 U.S. Startup Accelerators and Incubators Ranked; TechStars and Y Combinator Top Rankings,” Tech Cocktail, May 2, 2011, http://techcocktail.com/top-15-us-startup-accelerators-ranked-2011-05. 8.
Using an internal valuation used by Facebook the previous month, the tech business blog estimated the value of shares issued to FriendFeed’s owners to be $328 million. Alyson Shontell, “Now We Know How Many Millions of Dollars These Startups Made Selling to Facebook,” SAI Business Insider, February 2, 2012, www.businessinsider.com/facebook-acquisition-shares-stock-startups-2012-2. 9. Paul Buchheit, “Angel Investing: My First Three Years,” Paul Buchheit blog, January 3, 2011, http://paulbuchheit.blogspot.com/2011/01/angel-investing-my-first-three-years.html. 10. Buchheit, “Angel Investing.” 11. In 1982, the SEC set forth specific qualifying amounts—a net worth exceeding $1 million, or annual income greater than $200,000 in the previous two years, with some fine print. It also offered exemptions to others, such as directors or executives in a company, or to “sophisticated investors” who have access to the type of information normally provided in a prospectus and who agree not to resell the securities to the public.
Googled: The End of the World as We Know It by Ken Auletta
23andMe, AltaVista, Anne Wojcicki, Apple's 1984 Super Bowl advert, Ben Horowitz, bioinformatics, Burning Man, carbon footprint, citizen journalism, Clayton Christensen, cloud computing, Colonization of Mars, commoditize, corporate social responsibility, creative destruction, death of newspapers, disintermediation, don't be evil, facts on the ground, Firefox, Frank Gehry, Google Earth, hypertext link, Innovator's Dilemma, Internet Archive, invention of the telephone, Jeff Bezos, jimmy wales, John Markoff, Kevin Kelly, knowledge worker, Long Term Capital Management, Marc Andreessen, Mark Zuckerberg, Marshall McLuhan, Menlo Park, Network effects, new economy, Nicholas Carr, PageRank, Paul Buchheit, Peter Thiel, Ralph Waldo Emerson, Richard Feynman, Sand Hill Road, Saturday Night Live, semantic web, sharing economy, Silicon Valley, Skype, slashdot, social graph, spectrum auction, stealth mode startup, Stephen Hawking, Steve Ballmer, Steve Jobs, strikebreaker, telemarketer, the scientific method, The Wisdom of Crowds, Upton Sinclair, X Prize, yield management, zero-sum game
Sergey did all the talking”: author interview with Eric Schmidt, October 9, 2007. 72 “In exchange for sitting down with me”: Search, John Battelle. 72 Schmidt became Google’s “catcher”: author interview with Eric Schmidt, October 9, 2007. 72 “I don’t know what a catcher does”: author interview with Sergey Brin, September 18, 2008. 72 “He made us better understand”: author interview with Marissa Mayer, November 4, 2008. 73 “I’ll call you Monday morning”: author interview with Eric Schmidt, October 9, 2007. 73 He kept Page and Brin “focused”: author interview with Paul Buchheit, June 9, 2008. 73 Semel’s arrival aroused the righteous anger: Richard Siklos, “When Terry Met Jerry Yahoo,” New York Times, January 29, 2006. 73 “Terry brought two things”: author interview with Bobby Kotick, August 17, 2008. 74 “Semel did not know”: author interview with Ron Conway March 25, 2008. 74 “Help me with something” ... “they did not want to sell”: author interview with Terry Semel, July 10, 2008; confirmed by author interview with Eric Schmidt, March 26, 2008. 75 “Don’t be evil” : author interviews with Paul Buchheit, June 9, 2008, and David Krane, November 3, 2008; Search, John Battelle. 75 “Do you think Hitler thought he was evil?”
Google honors its engineers as creators, treating them the way the legendary management consultant Peter Drucker suggested a half century ago that companies should treat “knowledge workers,” said Hal R. Varian, Google’s chief economist. But an engineering-dominated culture has drawbacks. “In some ways, they have not done enough to communicate what they are doing internally or externally,” said Paul Buchheit, Google’s twenty-third employee, the one who coined their “Don’t be evil” motto and who left with three other Googlers to launch a social network, FriendFeed, in 2006. “Part of the culture is not to communicate. That’s what we did when we started Gmail. We put it out without an announcement.” In beta testing new products, Google does get feedback from users. But something else is at work here as well.
The venture capitalists finally persuaded Page and Brin to hire a headhunter to find a CEO, but the young founders were resistant, fearful that “a suit” would subvert the Google culture. They met with about fifteen candidates, all accomplished executives who were invited to attend TGIF, to share meals with the founders in the cafeteria, to sit in on staff meetings. Brin went heli-skiing with one prospective CEO who boasted that he was an expert at the sport. (He wasn’t.) “They thought everyone they had talked to was a clown,” Paul Buchheit said. “The candidates didn’t understand technology.” Omid Kordestani said Page and Brin “knew in their gut that they wanted a fellow intellectual.” The VCs feared the founders would find an excuse to reject every candidate, which was true. Marissa Mayer said she believes the CEO search was so protracted in part because “they were not convinced it needed to happen.” Mayer knew Page and Brin’s thinking.
In the Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy
23andMe, AltaVista, Anne Wojcicki, Apple's 1984 Super Bowl advert, autonomous vehicles, book scanning, Brewster Kahle, Burning Man, business process, clean water, cloud computing, crowdsourcing, Dean Kamen, discounted cash flows, don't be evil, Donald Knuth, Douglas Engelbart, Douglas Engelbart, El Camino Real, fault tolerance, Firefox, Gerard Salton, Gerard Salton, Google bus, Google Chrome, Google Earth, Googley, HyperCard, hypertext link, IBM and the Holocaust, informal economy, information retrieval, Internet Archive, Jeff Bezos, John Markoff, Kevin Kelly, Kickstarter, Mark Zuckerberg, Menlo Park, one-China policy, optical character recognition, PageRank, Paul Buchheit, Potemkin village, prediction markets, recommendation engine, risk tolerance, Rubik’s Cube, Sand Hill Road, Saturday Night Live, search inside the book, second-price auction, selection bias, Silicon Valley, skunkworks, Skype, slashdot, social graph, social software, social web, spectrum auction, speech recognition, statistical model, Steve Ballmer, Steve Jobs, Steven Levy, Ted Nelson, telemarketer, trade route, traveling salesman, turn-by-turn navigation, undersea cable, Vannevar Bush, web application, WikiLeaks, Y Combinator
(If a page was full of information about winter sports, for instance, Phil would extract keywords like “skis,” “ice skates,” and “hockey pucks.”) Jeff Dean pitched in to merge Phil with the AdWords technology, while another team tried to build all of this into a complete self-service system for advertisers. As it turned out, Harik and Shazeer were not the only Google engineers working on a project that analyzed content and extracted keywords that could be used for ads. Paul Buchheit, one of the first twenty-five hires at Google, was creating a web-based email system, and he had an idea for analyzing the text of emails so Google could run ads alongside them. By early 2003, he already had a pilot project working that served ads alongside email. Buchheit’s technology wasn’t used in the Google publisher project, but “it was a great proof of concept,” says Wojcicki. (Buchheit’s name appears on the patent, along with Harik’s and Jeff Dean’s.)
At Intuit, a group of employees had compiled a set of corporate values that could be shared both inside and outside the company. Campbell convinced the executives at Google that they should do something similar. On July 19, 2001, Stacy Sullivan, who had come to Google to run human resources, pulled together a group for that purpose. They gathered in Charlie’s, about fifteen of them from various parts of the company, including David Krane from communications, Paul Buchheit and Amit Patel from engineering, and Joan Braddi, VP of search services. Marissa Mayer was there, as was Salar Kamangar. And Campbell. Page and Brin were not in attendance. Charlie made smoothies. It was an unusual meeting. Sullivan explained the format. People would identify Google’s values, and she would write down the good ones with a marker on a giant pad she’d set up on an easel. Some of them were straight from the conventional playbooks of management and self-realization, such as “Play hard but keep the puck down.”
Some of them were straight from the conventional playbooks of management and self-realization, such as “Play hard but keep the puck down.” That was a riff on the twice-weekly roller hockey games that the Googlers played in the parking lot—since no one wore padding, there were frequent reminders not to emasculate anyone with a hard rubber disk. (Minor injuries were nonetheless common.) Another one stipulated, “Google will strive to honor all its commitments.” As Sullivan scrawled these nostrums on the big pad, Paul Buchheit was thinking, This is lame. Jawboning about citizenship and values seemed like the kind of thing you do at a big company. He’d seen enough of that at his previous job at Intel. At one point the chipmaker had given employees little cards with a list of values you could attach to your badge. If something objectionable came up you were to look at your little corporate values card and say, “This violates value number five.”
Valley of Genius: The Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom) by Adam Fisher
Airbnb, Albert Einstein, AltaVista, Apple II, Apple's 1984 Super Bowl advert, augmented reality, autonomous vehicles, Bob Noyce, Brownian motion, Buckminster Fuller, Burning Man, Byte Shop, cognitive dissonance, disintermediation, don't be evil, Donald Trump, Douglas Engelbart, Dynabook, Elon Musk, frictionless, glass ceiling, Hacker Ethic, Howard Rheingold, HyperCard, hypertext link, index card, informal economy, information retrieval, Jaron Lanier, Jeff Bezos, Jeff Rulifson, John Markoff, Jony Ive, Kevin Kelly, Kickstarter, knowledge worker, life extension, Marc Andreessen, Mark Zuckerberg, Marshall McLuhan, Maui Hawaii, Menlo Park, Metcalfe’s law, Mother of all demos, move fast and break things, move fast and break things, Network effects, new economy, nuclear winter, PageRank, Paul Buchheit, paypal mafia, peer-to-peer, Peter Thiel, pets.com, pez dispenser, popular electronics, random walk, risk tolerance, Robert Metcalfe, rolodex, self-driving car, side project, Silicon Valley, Silicon Valley startup, skunkworks, Skype, social graph, social web, South of Market, San Francisco, Startup school, Steve Jobs, Steve Wozniak, Steven Levy, Stewart Brand, Ted Nelson, telerobotics, The Hackers Conference, the new new thing, Tim Cook: Apple, tulip mania, V2 rocket, Whole Earth Catalog, Whole Earth Review, Y Combinator
It was like a religious thing with them, so they wanted to make sure that nobody would mistake Google ads for search results. Paul Buchheit: Sometime in early 2000 there was a meeting to decide on the company’s values. They invited a collection of people who had been there for a while. I was sitting there trying to think of something that would be really different and not one of these usual “strive for excellence” sort of statements. I also wanted something that, once you get it in there, would be hard to take out. Brad Templeton: “Don’t be evil” was the phrase. Paul Buchheit: It just sort occurred to me. Sergey Brin: We have tried to define precisely what it means to be a force for good—always do the right, ethical thing. Ultimately, “Don’t be evil” seems the easiest way to summarize it. Paul Buchheit: It’s also a bit of a jab at the other companies, especially our competitors, who at the time were, in our opinion, kind of exploiting the users to some extent.
Marissa Mayer: Which was “because you are paying per click or per lead, now we’re going to take your ad and put it on different websites.” Paul Buchheit: AdSense, the content-targeted ads, was actually something that, if I recall, I did on a Friday. It was an idea that we had talked about for a long time, but there was this belief that somehow it wouldn’t work. But it seemed like an interesting problem, so one evening I implemented this content-targeting system, just as sort of a side project, not because I was supposed to. And it turned out to work. Susan Wojcicki: It was a really novel idea at the time to serve ads that were targeted dynamically. People were saying, “This is a sports site, so we’ll serve a sports ad.” And we were saying, “No. We can actually look at the page in real time and figure out what this page is about.” Paul Buchheit: What I wrote was just a throwaway prototype, but it got people thinking because it proved that it was possible, and that it wasn’t too hard because I was able to do it in less than a day.
They had to call companies: “Hey, would you like to advertise on Google?” It was a manual process. The first ads were July or August of ’99. David Cheriton: The thing that many people don’t recall from that first web era was that a lot of the companies that started out as search companies introduced advertising and then compromised the search in favor of the advertising, so nobody trusted the search. Paul Buchheit: Companies would just mix the ads in with the regular search results so people would think it was a search result. It’s kind of like fake news or something. Brad Templeton: In most of the publishing business, there is a history of having a wall between editorial and advertising. Google really took that to heart. They tried to keep their wall between the advertisement and the actual editorial content pretty strictly divided.
Founders at Work: Stories of Startups' Early Days by Jessica Livingston
8-hour work day, affirmative action, AltaVista, Apple II, Brewster Kahle, business cycle, business process, Byte Shop, Danny Hillis, David Heinemeier Hansson, don't be evil, fear of failure, financial independence, Firefox, full text search, game design, Googley, HyperCard, illegal immigration, Internet Archive, Jeff Bezos, Joi Ito, Justin.tv, Larry Wall, Maui Hawaii, Menlo Park, Mitch Kapor, nuclear winter, Paul Buchheit, Paul Graham, Peter Thiel, Richard Feynman, Robert Metcalfe, Ruby on Rails, Sam Altman, Sand Hill Road, side project, Silicon Valley, slashdot, social software, software patent, South of Market, San Francisco, Startup school, stealth mode startup, Steve Ballmer, Steve Jobs, Steve Wozniak, web application, Y Combinator
It’s irrelevant if the company fails, but if the company succeeds, that can be a big problem. The funny thing is that they won’t sue you until you’re successful, because why sue someone who is a failure? And this is particularly important if you start out at a big company like Google or Amazon, because they have a lot of time and money to spend on these kinds of things. C H A P T E 12 R Paul Buchheit Creator, Gmail Paul Buchheit was Google’s 23rd employee. He was the creator and lead developer of Gmail, Google’s web-based email system, which anticipated most aspects of what is now called Web 2.0. As part of his work on Gmail, Buchheit developed the first prototype of AdSense, Google’s program for running ads on other websites. He also suggested the company’s now-famous motto, “Don’t be evil,” at a 2000 meeting on company values.
For Da and PG Contents FOREWORD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix PREFACE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi ABOUT THE AUTHOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xiii ACKNOWLEDGMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xv INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvii CHAPTER 1 MAX LEVCHIN PayPal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 CHAPTER 2 SABEER BHATIA Hotmail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 CHAPTER 3 STEVE WOZNIAK Apple Computer . . . . . . . . . . . . . . . . . . . . . . . . . . 31 CHAPTER 4 JOE KRAUS Excite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 CHAPTER 5 DAN BRICKLIN Software Arts . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 CHAPTER 6 MITCHELL KAPOR Lotus Development. . . . . . . . . . . . . . . . . . . . . . . . . 89 CHAPTER 7 RAY OZZIE Iris Associates, Groove Networks . . . . . . . . . . . . . . . . 103 CHAPTER 8 EVAN WILLIAMS Pyra Labs (Blogger.com) . . . . . . . . . . . . . . . . . . . . . 111 CHAPTER 9 TIM BRADY Yahoo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127 CHAPTER 10 MIKE LAZARIDIS Research In Motion . . . . . . . . . . . . . . . . . . . . . . . . 141 v vi Contents CHAPTER 11 ARTHUR VAN HOFF Marimba . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153 CHAPTER 12 PAUL BUCHHEIT Gmail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161 CHAPTER 13 STEVE PERLMAN WebTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173 CHAPTER 14 MIKE RAMSAY TiVo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 CHAPTER 15 PAUL GRAHAM Viaweb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205 CHAPTER 16 JOSHUA SCHACHTER del.icio.us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223 CHAPTER 17 MARK FLETCHER ONElist, Bloglines . . . . . . . . . . . . . . . . . . . . . . . . . 233 CHAPTER 18 CRAIG NEWMARK craigslist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 247 CHAPTER 19 CATERINA FAKE Flickr . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 CHAPTER 20 BREWSTER KAHLE WAIS, Internet Archive, Alexa Internet . . . . . . . . . . . . . 265 CHAPTER 21 CHARLES GESCHKE Adobe Systems . . . . . . . . . . . . . . . . . . . . . . . . . . 281 CHAPTER 22 ANN WINBLAD Open Systems, Hummer Winblad . . . . . . . . . . . . . . . . 297 CHAPTER 23 DAVID HEINEMEIER HANSSON 37signals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 309 CHAPTER 24 PHILIP GREENSPUN ArsDigita . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 CHAPTER 25 JOEL SPOLSKY Fog Creek Software . . . . . . . . . . . . . . . . . . . . . . . . 345 CHAPTER 26 STEPHEN KAUFER TripAdvisor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 361 CHAPTER 27 JAMES HONG HOT or NOT . . . . . . . . . . . . . . . . . . . . . . . . . . . 377 CHAPTER 28 JAMES CURRIER Tickle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 387 CHAPTER 29 BLAKE ROSS Firefox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 395 Contents vii CHAPTER 30 MENA TROTT Six Apart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 405 CHAPTER 31 BOB DAVIS Lycos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 419 CHAPTER 32 RON GRUNER Alliant Computer Systems, Shareholder.com . . . . . . . . . . 427 CHAPTER 33 JESSICA LIVINGSTON Y Combinator . . . . . . . . . . . . . . . . . . . . . . . . . . . 447 INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 455 Foreword Sprinters apparently reach their highest speed right out of the blocks, and spend the rest of the race slowing down.
I’d like to thank many people for their willingness to make introductions: Jim Baum, Patrick Chung, Mark Coker, Jay Corscadden, Rael Dornfest, Jed Dorsheimer, Randy Farmer, Steve Frankel, Anand Gohel, Laurie Glass, James Hong, Mitch Kapor, Morgan Ley, Mike Palmer, Tom Palmer, Bryan Pearce, Andrew Pojani, Will Price, Ryan Singel, Langley Steinert, Chris Sacca, and Zak Stone. Thanks to Kate Courteau for creating cozy offices for me to work in; Lesley Hathaway for all her advice and support; Alaina and David Sloo for their many introductions; and Sam Altman, Paul Buchheit, Lynn Harris, Marc Hedlund, and Aaron Swartz, who read early chapters of the book. I owe thanks to Lisa Abdalla, Michele Baer, Jen Barron, Ingrid Bassett, Jamie Cahill, Jessica Catino, Alicia Collins, Caitlin Crowe, Julie Ellenbogen, John Gregg, Chrissy Hathaway, Katie Helmer, Susan Livingston, Nadine Miller, Sara Morrison, Bridget O’Brien, Becky Osborne, Allison Pellegrino, Jennifer Stevens, and Suzanne Woodard for their encouragement.
The New Class Conflict by Joel Kotkin
2013 Report for America's Infrastructure - American Society of Civil Engineers - 19 March 2013, affirmative action, Affordable Care Act / Obamacare, American Society of Civil Engineers: Report Card, Bob Noyce, California gold rush, Capital in the Twenty-First Century by Thomas Piketty, carbon footprint, creative destruction, crony capitalism, David Graeber, deindustrialization, don't be evil, Downton Abbey, Edward Glaeser, Elon Musk, energy security, falling living standards, future of work, Gini coefficient, Google bus, housing crisis, income inequality, informal economy, Internet of things, Jane Jacobs, Jaron Lanier, Jeff Bezos, job automation, John Markoff, John von Neumann, Joseph Schumpeter, Kevin Kelly, labor-force participation, low-wage service sector, Marc Andreessen, Mark Zuckerberg, mass affluent, McJob, McMansion, medical bankruptcy, Nate Silver, New Economic Geography, new economy, New Urbanism, obamacare, offshore financial centre, Paul Buchheit, payday loans, Peter Calthorpe, plutocrats, Plutocrats, post-industrial society, RAND corporation, Ray Kurzweil, rent control, rent-seeking, Report Card for America’s Infrastructure, Richard Florida, Silicon Valley, Silicon Valley ideology, Steve Jobs, technoutopianism, The Death and Life of Great American Cities, Thomas L Friedman, too big to fail, transcontinental railway, trickle-down economics, Tyler Cowen: Great Stagnation, upwardly mobile, urban planning, urban sprawl, War on Poverty, women in the workforce, working poor, young professional
Mark Crain, “The Impact of Regulatory Costs on Small Firms,” Small Business Administration, Office of Advocacy, September 2010; Jeffrey Dorfman, “The Democratic Party Is Now the Party of Big Business,” Real Clear Markets, December 2, 2013, http://www.realclearmarkets.com/articles/2013/12/02/the_democratic_party_is_now_the_party_of_big_business_100768.html; Romina Boccia, “Smaller Paycheck? Welcome to Obama’s Post-Fiscal-Cliff World,” The Foundry, January 15, 2013, http://blog.heritage.org/2013/01/15/smaller-paycheck-payroll-tax-hike; Ryan Grim, “Finally, A List Of All The Center For American Progress’ 2013 Corporate Donors,” Huffington Post, December 13, 2013, http://www.huffingtonpost.com/2013/12/13/cap-corporate-donors_n_4440134.html; Paul Buchheit, “Average American Families Pays $6K a Year in Big Business Subsidies,” Moyers & Company, September 24, 2013, http://billmoyers.com/2013/09/24/average-american-family-pays-6k-a-year-in-subsidies-to-big-business; Crain and Crain, “The Impact of Regulatory Costs on Small Firms.” 21. Tracy, “Tally of U.S. Banks Sinks to Record Low”; Harrison, “United States’ New Business Formation Rate.” 22.
Metropolitan Areas,” New Geography, September 11, 2013, http://www.newgeography.com/content/003921-inequality-largest-us-metropolitan-areas; Piketty, Capital in the Twenty-First Century, pp. 93–95, 471; Dean Baker, “Economic Policy in a Post-Piketty World,” Huffington Post, April 22, 2014, http://www.huffingtonpost.com/dean-baker/economic-policy-in-a-post_b_5187840.html; John B. Judis, “Coming Soon: The United States of Comcast Comcast Time-Warner Merger Will Create Orwellian Monopoly,” New Republic, February 13, 2014; Paul Buchheit, “Average American Families Pays $6K a Year in Big Business Subsidies,” Moyers & Company, September 24, 2013, http://billmoyers.com/2013/09/24/average-american-family-pays-6k-a-year-in-subsidies-to-big-business. 6. Annie Lowrey, “50 Years Later, War on Poverty Is a Mixed Bag,” New York Times, January 4, 2014; Neil Shah, “U.S. Poverty Rate Stabilizes—For Some,” Wall Street Journal, October 11, 2013. 7.
WTF?: What's the Future and Why It's Up to Us by Tim O'Reilly
4chan, Affordable Care Act / Obamacare, Airbnb, Alvin Roth, Amazon Mechanical Turk, Amazon Web Services, artificial general intelligence, augmented reality, autonomous vehicles, barriers to entry, basic income, Bernie Madoff, Bernie Sanders, Bill Joy: nanobots, bitcoin, blockchain, Bretton Woods, Brewster Kahle, British Empire, business process, call centre, Capital in the Twenty-First Century by Thomas Piketty, Captain Sullenberger Hudson, Chuck Templeton: OpenTable:, Clayton Christensen, clean water, cloud computing, cognitive dissonance, collateralized debt obligation, commoditize, computer vision, corporate governance, corporate raider, creative destruction, crowdsourcing, Danny Hillis, data acquisition, deskilling, DevOps, Donald Davies, Donald Trump, Elon Musk, en.wikipedia.org, Erik Brynjolfsson, Filter Bubble, Firefox, Flash crash, full employment, future of work, George Akerlof, gig economy, glass ceiling, Google Glasses, Gordon Gekko, gravity well, greed is good, Guido van Rossum, High speed trading, hiring and firing, Home mortgage interest deduction, Hyperloop, income inequality, index fund, informal economy, information asymmetry, Internet Archive, Internet of things, invention of movable type, invisible hand, iterative process, Jaron Lanier, Jeff Bezos, jitney, job automation, job satisfaction, John Maynard Keynes: Economic Possibilities for our Grandchildren, John Maynard Keynes: technological unemployment, Kevin Kelly, Khan Academy, Kickstarter, knowledge worker, Kodak vs Instagram, Lao Tzu, Larry Wall, Lean Startup, Leonard Kleinrock, Lyft, Marc Andreessen, Mark Zuckerberg, market fundamentalism, Marshall McLuhan, McMansion, microbiome, microservices, minimum viable product, mortgage tax deduction, move fast and break things, move fast and break things, Network effects, new economy, Nicholas Carr, obamacare, Oculus Rift, packet switching, PageRank, pattern recognition, Paul Buchheit, peer-to-peer, peer-to-peer model, Ponzi scheme, race to the bottom, Ralph Nader, randomized controlled trial, RFC: Request For Comment, Richard Feynman, Richard Stallman, ride hailing / ride sharing, Robert Gordon, Robert Metcalfe, Ronald Coase, Sam Altman, school choice, Second Machine Age, secular stagnation, self-driving car, SETI@home, shareholder value, Silicon Valley, Silicon Valley startup, skunkworks, Skype, smart contracts, Snapchat, Social Responsibility of Business Is to Increase Its Profits, social web, software as a service, software patent, spectrum auction, speech recognition, Stephen Hawking, Steve Ballmer, Steve Jobs, Steven Levy, Stewart Brand, strong AI, TaskRabbit, telepresence, the built environment, The Future of Employment, the map is not the territory, The Nature of the Firm, The Rise and Fall of American Growth, The Wealth of Nations by Adam Smith, Thomas Davenport, transaction costs, transcontinental railway, transportation-network company, Travis Kalanick, trickle-down economics, Uber and Lyft, Uber for X, uber lyft, ubercab, universal basic income, US Airways Flight 1549, VA Linux, Watson beat the top human players on Jeopardy!, We are the 99%, web application, Whole Earth Catalog, winner-take-all economy, women in the workforce, Y Combinator, yellow journalism, zero-sum game, Zipcar
Much of the work of everyday society is looked down on and is done by an underclass of low-paid “guest workers” while an elite works at sinecure jobs or enjoys idle pursuits. In Norway, by contrast, Autor said, “All kinds of work are valued. Everybody works, they just work a little less.” The generous redistribution of oil profits and a strong social safety net funded by the wealth that is understood to belong to all makes Norway one of the happiest and wealthiest countries in the world. For a technology perspective, I turned to Paul Buchheit, creator of Gmail and now a partner at Y Combinator, and Sam Altman, the head of Y Combinator. In a 2016 conversation, Paul said to me: “There may need to be two kinds of money: machine money, and human money. Machine money is what you use to buy things that are produced by machines. These things are always getting cheaper. Human money is what you use to buy things that only humans can produce.”
This is the realm of creativity money. Creativity is an indomitable wellspring within all of us. It is part of what makes us human, and in many ways, it is entirely independent of the monetary economy. It is a mistake to think that “the creative economy” is limited to entertainment and the arts. Creativity is the focus of a competition for accumulation as intense as any that characterizes Paul Buchheit’s machine money. It is at the heart of industries like fashion, real estate, and luxury goods, all of which depend on the competition among people who are already rich to own more, to enjoy, or sometimes just to show off their wealth. Creativity money is another way of saying that we pay a premium for the good things of life beyond the basics. Sports, music, art, storytelling, and poetry. The glass of wine with friends.
Sunil Paul, Logan Green, Kim Rachmeler, Matt Cutts, Danny Sullivan, and Dave Guarino, you filled in critical details and context for key moments in this history. Satya Nadella, Reid Hoffman, Jeff Immelt, Peter Schwartz, Peter Bloom, Andy McAfee, Erik Brynjolfsson, David Autor, Larry Katz, Anne-Marie Slaughter, Sebastian Thrun, Yann LeCun, Joaquin Quiñonero Candela, Mike George, Rana Foroohar, Robin Chase, David Rolf, Andy Stern, Natalie Foster, Betsy Masiello, Jonathan Hall, Lior Ron, Paul Buchheit, Sam Altman, Esther Kaplan, Carrie Gleason, Zeynep Ton, Mikey Dickerson, Wael Ghonim, Tim Hwang, Henry Farrell, Amy Sellars, Mike McCloskey, Hank Green, Brandon Stanton, Jack Conte, Limor Fried, Phil Torrone, Seth Sternberg, Palak Shah, Keller Rinaudo, Stephane Kasriel, Bryan Johnson, Patrick Collison, Roy Bahat, Paddy Cosgrave, Steven Levy, Lauren Smiley, Bess Hochstein, Nat Torkington, Clay Shirky, Lawrence Wilkinson, Jessi Hempel, Mark Burgess, Carl Page, Maggie Shiels, Adam Davidson, and Winnie King, you also gave me the gift of your time and insight during the research and writing that led up to this book.
Financing Basic Income: Addressing the Cost Objection by Richard Pereira
banks create money, basic income, income inequality, job automation, Lyft, new economy, offshore financial centre, Paul Buchheit, quantitative easing, sovereign wealth fund, Tobin tax, transfer pricing, uber lyft, universal basic income, unpaid internship, Wall-E
The work of the International Consortium of Investigative Journalists (ICIJ) and the need for greater whistle-blower protections to further uncover such large-scale tax evasion and fraud can be found at: https://panamapapers.icij.org/. Tax Justice Network also has additional and continually updating news: http://www.taxjustice.net/topics/more/size-of-the-problem/ (“Size of the Problems”). 2. Paul Buchheit, “16 Giant Corporations That Have Basically Stopped Paying Taxes – While Also Cutting Jobs!” AlterNet, 18 March, 2013. Richard Pereira is Doctoral Researcher at the University of Birmingham, UK, and was formerly an economist with the House of Commons in Canada. APPENDIX 1 SWITZERLAND’S BASIC INCOME REFERENDUM RESULTS The Swiss voted on ﬁve nationwide issues on June 5, 2016. One of these issues was the introduction of an unconditional basic income. 23.1% of votes were in favour (568,905), with 76.9% against (1,896,963).
Hooked: How to Build Habit-Forming Products by Nir Eyal
Airbnb, AltaVista, Cass Sunstein, choice architecture, cognitive bias, cognitive dissonance, en.wikipedia.org, framing effect, game design, Google Glasses, IKEA effect, Inbox Zero, invention of the telephone, iterative process, Jeff Bezos, Lean Startup, Mahatma Gandhi, Mark Zuckerberg, meta analysis, meta-analysis, Oculus Rift, Paul Buchheit, Paul Graham, Peter Thiel, QWERTY keyboard, Richard Thaler, Silicon Valley, Silicon Valley startup, Snapchat, TaskRabbit, telemarketer, the new new thing, Toyota Production System, Y Combinator
With both Pinterest and Instagram, tiny teams generated huge value—not by cracking hard technical challenges, but by solving common interaction problems. Likewise, the fast ascent of mobile devices, including tablets, has spawned a new revolution in interface changes—and a new generation of start-up products and services designed around mobile user needs and behaviors. To uncover where interfaces are changing, Paul Buchheit, a partner at Y Combinator, encourages entrepreneurs to “live in the future.”10 A profusion of interface changes are just a few years away. Wearable technologies like Google Glass, the Oculus Rift virtual reality goggles, and the Pebble smartwatch promise to change how users interact with the real and digital worlds. By looking forward to anticipate where interfaces will change, the enterprising designer can uncover new ways to form user habits.
Designing for the Social Web by Joshua Porter
barriers to entry, en.wikipedia.org, endowment effect, Howard Rheingold, late fees, Marc Andreessen, Mark Zuckerberg, Milgram experiment, Paul Buchheit, Ralph Waldo Emerson, recommendation engine, social software, social web, Steve Jobs, web application, zero-sum game
People who use your site with any frequency will notice the changes, and if the good ones stick, they’ll appreciate your ongoing efforts to improve. The best teams not only design the changes, but design the process for introducing the change. They experiment with methods to overcome people’s natural resistance to change, providing migration paths and clear beneﬁts for each improvement. The Building of Gmail Paul Buchheit describes the release early, release often evolution of Gmail: I wrote the ﬁrst version of Gmail in one day. It was not very impressive. All I did was stuff my own email into the Google Groups (Usenet) indexing engine. I sent it out to a few people for feedback, and they said that it was somewhat useful, but it would be better if it searched over their email instead of mine. That was version two.
Effective Programming: More Than Writing Code by Jeff Atwood
AltaVista, Amazon Web Services, barriers to entry, cloud computing, endowment effect, Firefox, future of work, game design, Google Chrome, gravity well, job satisfaction, Khan Academy, Kickstarter, loss aversion, Marc Andreessen, Mark Zuckerberg, Merlin Mann, Minecraft, Paul Buchheit, Paul Graham, price anchoring, race to the bottom, recommendation engine, science of happiness, Skype, social software, Steve Jobs, web application, Y Combinator, zero-sum game
Regardless of whether money is changing hands or not, you should love discovering some small gem of a community request or bugfix on meta that makes your site or product better, and swooping in to make it so. That’s a virtuous public feedback loop: it says you matter and we care and everything just keeps on getting better all in one delightful gesture. And isn’t that what it’s all about? Jeff Atwood@codinghorror “I’m pretty sure the customer is not always right.” 12:23 AM – 8 Nov 11 I Repeat: Do Not Listen to Your Users Paul Buchheit on listening to users: I wrote the first version of Gmail in one day. It was not very impressive. All I did was stuff my own email into the Google Groups (Usenet) indexing engine. I sent it out to a few people for feedback, and they said that it was somewhat useful, but it would be better if it searched over their email instead of mine. That was version two. After I released that people started wanting the ability to respond to email as well.
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World With OKRs by John Doerr
Albert Einstein, Bob Noyce, cloud computing, collaborative editing, commoditize, crowdsourcing, Firefox, Frederick Winslow Taylor, Google Chrome, Google Earth, Google X / Alphabet X, Haight Ashbury, Jeff Bezos, job satisfaction, Khan Academy, knowledge worker, Menlo Park, meta analysis, meta-analysis, PageRank, Paul Buchheit, Ray Kurzweil, risk tolerance, self-driving car, side project, Silicon Valley, Silicon Valley startup, Skype, Steve Jobs, Steven Levy, subscription business, web application, Yogi Berra, éminence grise
Teams that are grossly out of alignment stand out, and the few major initiatives that touch everyone are easy enough to manage directly. The antithesis of cascading might be Google’s “20 percent time,” which frees engineers to work on side projects for the equivalent of one day per week. By liberating some of the sharpest minds in captivity, Google has changed the world as we know it. In 2001, the young Paul Buchheit initiated a 20 percent project with the code name Caribou . It’s now known as Gmail, the world’s leading web-based email service. To avoid compulsive, soul-killing overalignment, healthy organizations encourage some goals to emerge from the bottom up. Say the Sand Hill Unicorns’ physical therapist attends a sports medicine conference and learns of a new regimen for injury prevention. Of her own volition, she coins an off-season OKR to implement the therapy.
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman, Chris Yeh
activist fund / activist shareholder / activist investor, Airbnb, Amazon Web Services, autonomous vehicles, bitcoin, blockchain, Bob Noyce, business intelligence, Chuck Templeton: OpenTable:, cloud computing, crowdsourcing, cryptocurrency, Daniel Kahneman / Amos Tversky, database schema, discounted cash flows, Elon Musk, Firefox, forensic accounting, George Gilder, global pandemic, Google Hangouts, Google X / Alphabet X, hydraulic fracturing, Hyperloop, inventory management, Isaac Newton, Jeff Bezos, Joi Ito, Khan Academy, late fees, Lean Startup, Lyft, M-Pesa, Marc Andreessen, margin call, Mark Zuckerberg, minimum viable product, move fast and break things, move fast and break things, Network effects, Oculus Rift, oil shale / tar sands, Paul Buchheit, Paul Graham, Peter Thiel, pre–internet, recommendation engine, ride hailing / ride sharing, Sam Altman, Sand Hill Road, Saturday Night Live, self-driving car, shareholder value, sharing economy, Silicon Valley, Silicon Valley startup, Skype, smart grid, social graph, software as a service, software is eating the world, speech recognition, stem cell, Steve Jobs, subscription business, Tesla Model S, thinkpad, transaction costs, transport as a service, Travis Kalanick, Uber for X, uber lyft, web application, winner-take-all economy, Y Combinator, yellow journalism
Google doesn’t always get product/market fit right (and if it had run out of money before hitting upon AdWords, the search business might have died before ever achieving that fit). This is a reflection of its very intentional product management philosophy, which relies on bottom-up innovation and a high tolerance for failure. When it works, as in Gmail, which was a bottom-up project launched by Paul Buchheit, it can produce killer products. But when it fails, it results in killed products, as demonstrated by projects like Buzz, Wave, and Glass. To overcome this risk of failure, Google relies on both its financial strength (which comes from its high gross margins, among other things) and a willingness to decisively cut its losses. For example, when Google bought YouTube (which had clearly achieved product/market fit), it was willing to abandon its own Google Video service, even though it had invested heavily in that product.
The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions...and Created Plenty of Controversy by Leigh Gallagher
Airbnb, Amazon Web Services, barriers to entry, Ben Horowitz, Bernie Sanders, cloud computing, crowdsourcing, don't be evil, Donald Trump, East Village, Elon Musk, housing crisis, iterative process, Jeff Bezos, Jony Ive, Justin.tv, Lyft, Marc Andreessen, Mark Zuckerberg, medical residency, Menlo Park, Network effects, Paul Buchheit, Paul Graham, performance metric, Peter Thiel, RFID, Sam Altman, Sand Hill Road, Saturday Night Live, sharing economy, side project, Silicon Valley, Silicon Valley startup, South of Market, San Francisco, Startup school, Steve Jobs, TaskRabbit, the payments system, Tony Hsieh, Travis Kalanick, uber lyft, Y Combinator, yield management
Between their expertise and that of the program’s influential network of alumni, advisers, and investors, “YC” provided hands-on guidance for everything from incorporating and lawyering to hiring, building a business plan, selling to acquirers, and mediating disputes between founders. It was a full-on start-up school, as well known for the access it provided—through dinners, speakers, and the high degree of hand-holding provided by its leaders—as for its specific way of doing things. Its motto, “Make something people want,” originally attributed to Paul Buchheit, the creator of Gmail and now a Y Combinator partner, is one of many YC principles that often run counter to conventional MBA wisdom. Chesky would later say that although he went to RISD, he graduated from the school of Y Combinator. Graham himself has become a Silicon Valley folk hero, a prolific thinker and writer on entrepreneurialism known as much for his wisdom as for his tough-love approach.
The Idealist: Aaron Swartz and the Rise of Free Culture on the Internet by Justin Peters
4chan, activist lawyer, Any sufficiently advanced technology is indistinguishable from magic, Bayesian statistics, Brewster Kahle, buy low sell high, crowdsourcing, disintermediation, don't be evil, global village, Hacker Ethic, hypertext link, index card, informal economy, information retrieval, Internet Archive, invention of movable type, invention of writing, Isaac Newton, John Markoff, Joi Ito, Lean Startup, moral panic, Paul Buchheit, Paul Graham, profit motive, RAND corporation, Republic of Letters, Richard Stallman, selection bias, semantic web, Silicon Valley, social web, Steve Jobs, Steven Levy, Stewart Brand, strikebreaker, Vannevar Bush, Whole Earth Catalog, Y Combinator
But some malign entity had altered the code to show users the stories of the entity’s choosing.66 That malign entity turned out to be Google, which specialized in projects that appeared to be for the public’s benefit, in keeping with its unofficial corporate motto: “Don’t be evil.” In Bubble City, Swartz opined on this hollow-hearted promise. “Don’t Be Evil was some hacker’s PR ploy that got out of hand,” Swartz wrote. “Paul Buchheit, the guy who made Gmail, suggested it in an early meeting and Amit Patel, another early Googler starting [sic] writing it on whiteboards everywhere. A journalist saw it and the rest was history—but don’t be mistaken, it was never official corporate policy.”67 How could it be? Moral Mazes had taught Swartz that companies cared first and foremost about their own survival and self-perpetuation, and evaluated their business strategies based on those criteria.
The Age of Surveillance Capitalism by Shoshana Zuboff
Amazon Web Services, Andrew Keen, augmented reality, autonomous vehicles, barriers to entry, Bartolomé de las Casas, Berlin Wall, bitcoin, blockchain, blue-collar work, book scanning, Broken windows theory, California gold rush, call centre, Capital in the Twenty-First Century by Thomas Piketty, Cass Sunstein, choice architecture, citizen journalism, cloud computing, collective bargaining, Computer Numeric Control, computer vision, connected car, corporate governance, corporate personhood, creative destruction, cryptocurrency, dogs of the Dow, don't be evil, Donald Trump, Edward Snowden, en.wikipedia.org, Erik Brynjolfsson, facts on the ground, Ford paid five dollars a day, future of work, game design, Google Earth, Google Glasses, Google X / Alphabet X, hive mind, impulse control, income inequality, Internet of things, invention of the printing press, invisible hand, Jean Tirole, job automation, Johann Wolfgang von Goethe, John Markoff, John Maynard Keynes: Economic Possibilities for our Grandchildren, John Maynard Keynes: technological unemployment, Joseph Schumpeter, Kevin Kelly, knowledge economy, linked data, longitudinal study, low skilled workers, Mark Zuckerberg, market bubble, means of production, multi-sided market, Naomi Klein, natural language processing, Network effects, new economy, Occupy movement, off grid, PageRank, Panopticon Jeremy Bentham, pattern recognition, Paul Buchheit, performance metric, Philip Mirowski, precision agriculture, price mechanism, profit maximization, profit motive, recommendation engine, refrigerator car, RFID, Richard Thaler, ride hailing / ride sharing, Robert Bork, Robert Mercer, Second Machine Age, self-driving car, sentiment analysis, shareholder value, Shoshana Zuboff, Silicon Valley, Silicon Valley ideology, Silicon Valley startup, slashdot, smart cities, Snapchat, social graph, social web, software as a service, speech recognition, statistical model, Steve Jobs, Steven Levy, structural adjustment programs, The Future of Employment, The Wealth of Nations by Adam Smith, Tim Cook: Apple, two-sided market, union organizing, Watson beat the top human players on Jeopardy!, winner-take-all economy, Wolfgang Streeck
For example, consider this exemplary sample of Google patents filed during this general time frame: Krishna Bharat, Stephen Lawrence, and Mehran Sahami, Generating user information for use in targeted advertising, US9235849 B2, filed December 31, 2003, and issued January 12, 2016, http://www.google.com/patents/US9235849; Jacob Samuels Burnim, System and method for targeting advertisements or other information using user geographical information, US7949714 B1, filed December 5, 2005, and issued May 24, 2011, http://www.google.com/patents/US7949714; Alexander P. Carobus et al., Content-targeted advertising using collected user behavior data, US20140337128 A1, filed July 25, 2014, and issued November 13, 2014, http://www.google.com/patents/US20140337128; Jeffrey Dean, Georges Harik, and Paul Buchheit, Methods and apparatus for serving relevant advertisements, US20040059708 A1, filed December 6, 2002, and issued March 25, 2004, http://www.google.com/patents/US20040059708; Jeffrey Dean, Georges Harik, and Paul Buchheit, Serving advertisements using information associated with e-mail, US20040059712 A1, filed June 2, 2003, and issued March 25, 2004, http://www.google.com/patents/US20040059712; Andrew Fikes, Ross Koningstein, and John Bauer, System and method for automatically targeting web-based advertisements, US8041601 B2, issued October 18, 2011, http://www.google.com/patents/US8041601; Georges R.
Work Rules!: Insights From Inside Google That Will Transform How You Live and Lead by Laszlo Bock
Airbnb, Albert Einstein, AltaVista, Atul Gawande, Black Swan, book scanning, Burning Man, call centre, Cass Sunstein, Checklist Manifesto, choice architecture, citizen journalism, clean water, correlation coefficient, crowdsourcing, Daniel Kahneman / Amos Tversky, deliberate practice, en.wikipedia.org, experimental subject, Frederick Winslow Taylor, future of work, Google Earth, Google Glasses, Google Hangouts, Google X / Alphabet X, Googley, helicopter parent, immigration reform, Internet Archive, longitudinal study, Menlo Park, mental accounting, meta analysis, meta-analysis, Moneyball by Michael Lewis explains big data, nudge unit, PageRank, Paul Buchheit, Ralph Waldo Emerson, Rana Plaza, random walk, Richard Thaler, Rubik’s Cube, self-driving car, shareholder value, side project, Silicon Valley, six sigma, statistical model, Steve Ballmer, Steve Jobs, Steven Levy, Steven Pinker, survivorship bias, TaskRabbit, The Wisdom of Crowds, Tony Hsieh, Turing machine, winner-take-all economy, Y2K
Ryan Tate of Wired wrote the best summary of it I’ve seen:104 Here is what [20 percent time] is not: A fully fleshed corporate program with its own written policy, detailed guidelines, and manager. No one gets a “20 percent time” packet at orientation, or pushed into distracting themselves with a side project. Twenty percent time has always operated on a somewhat ad hoc basis, providing an outlet for the company’s brightest, most restless, and most persistent employees—for people determined to see an idea through to completion, come hell or high water. For example, engineer Paul Buchheit worked on Gmail for two and half years before he finally persuaded company brass, who worried about stretching Google too far beyond search, to launch the thing. Googlers don’t restrict themselves to creating products. They also involve themselves in deciding how we run the company. A few years back, we gave a group of thirty engineers anonymous performance and pay data for everyone in engineering, and allowed them to shape how bonuses would be allocated.
The Personal MBA: A World-Class Business Education in a Single Volume by Josh Kaufman
Albert Einstein, Atul Gawande, Black Swan, business cycle, business process, buy low sell high, capital asset pricing model, Checklist Manifesto, cognitive bias, correlation does not imply causation, Credit Default Swap, Daniel Kahneman / Amos Tversky, David Heinemeier Hansson, David Ricardo: comparative advantage, Dean Kamen, delayed gratification, discounted cash flows, Donald Knuth, double entry bookkeeping, Douglas Hofstadter, en.wikipedia.org, Frederick Winslow Taylor, George Santayana, Gödel, Escher, Bach, high net worth, hindsight bias, index card, inventory management, iterative process, job satisfaction, Johann Wolfgang von Goethe, Kevin Kelly, Kickstarter, Lao Tzu, lateral thinking, loose coupling, loss aversion, Marc Andreessen, market bubble, Network effects, Parkinson's law, Paul Buchheit, Paul Graham, place-making, premature optimization, Ralph Waldo Emerson, rent control, side project, statistical model, stealth mode startup, Steve Jobs, Steve Wozniak, subscription business, telemarketer, the scientific method, time value of money, Toyota Production System, tulip mania, Upton Sinclair, Vilfredo Pareto, Walter Mischel, Y Combinator, Yogi Berra
If your assumptions don’t hold true, you’re able to cut your losses without losing your shirt or your dignity. SHARE THIS CONCEPT: http://book.personalmba.com/minimum-economically-viable-offer/ Incremental Augmentation Pick three key attributes or features, get those things very, very right, and then forget about everything else . . . By focusing on only a few core features in the first version, you are forced to find the true essence and value of the product. —PAUL BUCHHEIT, CREATOR OF GMAIL AND GOOGLE ADSENSE Once your MEVO is selling and you’ve proven that your CIAs are valid, you’re in good shape, but you’re not finished. If you’re committed to making your offer as good as it can be, you’ll need to keep making small changes that improve the offer if you want to stay competitive and attract more customers. Incremental Augmentation is the process of using the Iteration Cycle to add new benefits to an existing offer.
Surveillance Valley: The Rise of the Military-Digital Complex by Yasha Levine
23andMe, activist fund / activist shareholder / activist investor, Airbnb, AltaVista, Amazon Web Services, Anne Wojcicki, anti-communist, Apple's 1984 Super Bowl advert, bitcoin, borderless world, British Empire, call centre, Chelsea Manning, cloud computing, collaborative editing, colonial rule, computer age, computerized markets, corporate governance, crowdsourcing, cryptocurrency, digital map, don't be evil, Donald Trump, Douglas Engelbart, Douglas Engelbart, drone strike, Edward Snowden, El Camino Real, Electric Kool-Aid Acid Test, Elon Musk, fault tolerance, George Gilder, ghettoisation, global village, Google Chrome, Google Earth, Google Hangouts, Howard Zinn, hypertext link, IBM and the Holocaust, index card, Jacob Appelbaum, Jeff Bezos, jimmy wales, John Markoff, John von Neumann, Julian Assange, Kevin Kelly, Kickstarter, life extension, Lyft, Mark Zuckerberg, market bubble, Menlo Park, Mitch Kapor, natural language processing, Network effects, new economy, Norbert Wiener, packet switching, PageRank, Paul Buchheit, peer-to-peer, Peter Thiel, Philip Mirowski, plutocrats, Plutocrats, private military company, RAND corporation, Ronald Reagan, Ross Ulbricht, Satoshi Nakamoto, self-driving car, sentiment analysis, shareholder value, side project, Silicon Valley, Silicon Valley startup, Skype, slashdot, Snapchat, speech recognition, Steve Jobs, Steve Wozniak, Steven Levy, Stewart Brand, Telecommunications Act of 1996, telepresence, telepresence robot, The Bell Curve by Richard Herrnstein and Charles Murray, The Hackers Conference, uber lyft, Whole Earth Catalog, Whole Earth Review, WikiLeaks
Sarah Elton, “Got a Date Friday? Google Knows,” Maclean’s 119, no. 34 (2006): 56. 55. Krishna Bharat, Stephen Lawrence, Mehran Sahami, and Amit Singhal, “Serving Advertisements Using User Request Information and User Information,” EP1634206 A4, patent application, Google Inc., June 1, 2004, https://patentscope.wipo.int/search/en/detail.jsf?docId=WO2004111771; Jeffrey Dean, Georges Harik, and Paul Buchheit, “Serving Advertisements Using Information Associated with E-mail,” US20040059712 A1, patent application, Google Inc., June 2, 2003, https://www.google.com/patents/US20040059712. 56. “Testimony of Chris Jay Hoofnagle, Director, Electronic Privacy Information Center West Coast Office, Privacy Risks of E-mail Scanning,” California Senate Judiciary Committee, March 15, 2005, http://web.archive.org/web/20170527221053/https://epic.org/privacy/gmail/casjud3.15.05.html. 57.
We Are the Nerds: The Birth and Tumultuous Life of Reddit, the Internet's Culture Laboratory by Christine Lagorio-Chafkin
4chan, Airbnb, Amazon Web Services, Bernie Sanders, big-box store, bitcoin, blockchain, Brewster Kahle, Burning Man, crowdsourcing, cryptocurrency, David Heinemeier Hansson, Donald Trump, East Village, game design, Golden Gate Park, hiring and firing, Internet Archive, Jacob Appelbaum, Jeff Bezos, jimmy wales, Joi Ito, Justin.tv, Kickstarter, Lean Startup, Lyft, Marc Andreessen, Mark Zuckerberg, medical residency, minimum viable product, natural language processing, Paul Buchheit, Paul Graham, paypal mafia, Peter Thiel, plutocrats, Plutocrats, QR code, recommendation engine, RFID, rolodex, Ruby on Rails, Sam Altman, Sand Hill Road, Saturday Night Live, self-driving car, semantic web, side project, Silicon Valley, Silicon Valley ideology, Silicon Valley startup, slashdot, Snapchat, social web, South of Market, San Francisco, Startup school, Stephen Hawking, Steve Jobs, Steve Wozniak, technoutopianism, uber lyft, web application, WikiLeaks, Y Combinator
In a blog post on August 6, 2013, Reddit’s new CEO, Yishan Wong, explained the ownership structure, and noted that the second-biggest shareholder group after Advance Publications was a group that included the company’s twenty-eight employees. The third-largest set of stakeholders, he announced, was a brand-new list of individuals who owned tiny shares amounting in total to less than 1 percent of the company. This cadre included a few well-known venture capitalists, such as Dave McClure, who ran an incubator called 500 Startups; Keith Rabois, a fellow PayPal Mafioso of Wong’s and a partner at Khosla Ventures; Paul Buchheit, the creator of Gmail who now worked at Y Combinator; Thrive Capital founder Joshua Kushner, the brother of Donald Trump’s son-in-law, Jared; and Marc Andreessen, the Netscape cofounder who’d cofounded the powerful venture capital firm Andreessen Horowitz. Also mentioned were some people familiar to the employees, including Ohanian, Pao, and Jeremy Edberg, Reddit’s original systems administrator.
The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman by Timothy Ferriss
23andMe, airport security, Albert Einstein, Black Swan, Buckminster Fuller, carbon footprint, cognitive dissonance, Columbine, correlation does not imply causation, Dean Kamen, game design, Gary Taubes, index card, Kevin Kelly, knowledge economy, life extension, lifelogging, Mahatma Gandhi, microbiome, p-value, Parkinson's law, Paul Buchheit, placebo effect, Productivity paradox, publish or perish, Ralph Waldo Emerson, Ray Kurzweil, Richard Feynman, selective serotonin reuptake inhibitor (SSRI), Silicon Valley, Silicon Valley startup, Skype, stem cell, Steve Jobs, survivorship bias, Thorstein Veblen, Vilfredo Pareto, wage slave, William of Occam
Clocky Moving Alarm Clock (www.fourhourbody.com/clocky) This patented alarm clock jumps three feet from your nightstand and runs away while beeping to get you up. You can only snooze once. Wakerupper (www.wakerupper.com) Wakerupper is an online phone reminder tool. Schedule reminder calls to ring to your cell phone at specific times. REVERSING INJURIES REVERSING “PERMANENT” INJURIES Hacking is much bigger than clever bits of code in a computer—it’s how we create the future. —Paul Buchheit, creator of Gmail I recently went to a new doctor and noticed he was located in something called the Professional Building. I felt better right away. —George Carlin Less than half of my MRIs and X-rays from 2004 to 2009. The French explorer and marine biologist Jacques Cousteau was once asked how he defined a “scientist.” His answer: It is a curious man looking through a keyhole, the keyhole of nature, trying to know what’s going on.
The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life by Timothy Ferriss
Airbnb, Atul Gawande, Buckminster Fuller, Burning Man, correlation does not imply causation, crowdsourcing, deliberate practice, en.wikipedia.org, Golden Gate Park, happiness index / gross national happiness, haute cuisine, Hugh Fearnley-Whittingstall, Isaac Newton, Johann Wolfgang von Goethe, Kevin Kelly, Kickstarter, Loma Prieta earthquake, loss aversion, Louis Pasteur, Mahatma Gandhi, Marc Andreessen, Mark Zuckerberg, Mason jar, microbiome, Parkinson's law, Paul Buchheit, Paul Graham, Pepto Bismol, Ponzi scheme, Ralph Waldo Emerson, Silicon Valley, Skype, spaced repetition, Stephen Hawking, Steve Jobs, the High Line, Y Combinator
Whisk in the vanilla and 1 drop thyme oil. 04 Transfer the mixture to a spouted measuring cup (for easier pouring) and fill the prepared molds; let cool, then transfer to the refrigerator to chill and set for at least 4 hours. 05 Carefully remove from the molds, using a bamboo skewer or toothpick. Serve, or cover and refrigerate for up to 1 week. THE SCIENCE OF SPHERIFICATION * * * “Hacking is much bigger…than clever bits of code in a computer—it’s how we create the future.” —PAUL BUCHHEIT, CREATOR OF GMAIL * * * Spherification is a cool-looking subset of the gelling process. Certain carbohydrate-based gelling compounds, such as alginate, will only gel in the presence of mineral salts like calcium chloride. This allows you to work magic in the kitchen. First, prepare a flavorful liquid (melon juice mixed in with alginate, for example) that contains the gelling compound.
Facebook: The Inside Story by Steven Levy
active measures, Airbnb, Airbus A320, Amazon Mechanical Turk, Apple's 1984 Super Bowl advert, augmented reality, Ben Horowitz, blockchain, Burning Man, business intelligence, cloud computing, computer vision, crowdsourcing, cryptocurrency, don't be evil, Donald Trump, East Village, Edward Snowden, El Camino Real, Elon Musk, Firefox, Frank Gehry, glass ceiling, indoor plumbing, Jeff Bezos, John Markoff, Jony Ive, Kevin Kelly, Kickstarter, Lyft, Mahatma Gandhi, Marc Andreessen, Mark Zuckerberg, Menlo Park, Metcalfe’s law, MITM: man-in-the-middle, move fast and break things, move fast and break things, natural language processing, Network effects, Oculus Rift, PageRank, Paul Buchheit, paypal mafia, Peter Thiel, pets.com, post-work, Ray Kurzweil, recommendation engine, Robert Mercer, Robert Metcalfe, rolodex, Sam Altman, Sand Hill Road, self-driving car, sexual politics, Shoshana Zuboff, side project, Silicon Valley, Silicon Valley startup, slashdot, Snapchat, social graph, social software, South of Market, San Francisco, Startup school, Steve Ballmer, Steve Jobs, Steven Levy, Steven Pinker, Tim Cook: Apple, web application, WikiLeaks, women in the workforce, Y Combinator, Y2K
According to an informal history of the Like button by Andrew Bosworth, Facebook ignored it. By the time Zuckerberg had decided that “awesome” didn’t strike the right tone for a feedback feature, and renamed it “like,” Facebook had purchased FriendFeed. (The prize, besides taking a potential threat to Facebook off the market, was co-founder Bret Taylor, a top-notch former Google engineer who would later become Facebook’s CTO.) Paul Buchheit, the other FriendFeed co-founder, was amused to learn Facebook was working on a Like button, but thought it was a good idea. “I can’t definitively say that FriendFeed was where that word came from. But it’s an interesting example of the difference just a single word makes. It would be weird if it just said ‘awesome’ everywhere, right? ‘Like’ is sort of this nice word that’s lightweight and sort of meaningless.