functional fixedness

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pages: 728 words: 182,850

Cooking for Geeks by Jeff Potter

3D printing, A Pattern Language, carbon footprint, centre right, Community Supported Agriculture, Computer Numeric Control, crowdsourcing, Donald Knuth, double helix,, European colonialism, fear of failure, food miles, functional fixedness, hacker house, haute cuisine, helicopter parent, Internet Archive, iterative process, Kickstarter, Parkinson's law, placebo effect, random walk, Rubik’s Cube, slashdot, stochastic process, the scientific method

., Sugar guar gum, E Numbers: The Dewey Decimal System of Food Additives gustatory sense (see ) Gustavson, Carl, Others H HAACP, How to Prevent Foodborne Illness Caused by Bacteria hacker thinking defined, Think Like a Hacker Duncker’s Candle Problem, Functional Fixedness functional fixedness and, Functional Fixedness, Tips for Newbies in kitchen, Think Like a Hacker learning how to cook and, Tips for Newbies mental restructuring, Functional Fixedness hands as kitchen tool, Unitaskers as thermometers, Thermometers and timers hazelnuts, Taste (Gustatory Sense) healthy (cooking style), Functional Fixedness, Know your type heat gradient, Heat Transfer and Doneness heat shields, Convection heat transfer carryover and, Temperature gradients combinations of methods, Radiation conduction, Methods of Heat Transfer convection, Methods of Heat Transfer, Combinations of heat cooking methods plotted by, Combinations of heat doneness and, Heat Transfer and Doneness experimenting with sources, Combinations of heat methods of, Methods of Heat Transfer oil and water, Convection radiation, Methods of Heat Transfer, Convection sous vide cooking and, Sous Vide Cooking temperature gradients, Heat Transfer and Doneness time/temperature rule of thumb, Heat Transfer and Doneness Hell’s Kitchen (TV show), Don’t be afraid to burn dinner!

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"iSi Whippers") Almond Flan, Seasonal Method Apple Pie, Making ice cream Beurre Noisette Ice Cream, 356°F / 180°C: Sugar Begins to Caramelize Visibly Black Cherry Compote, Seasonal Method Brownies in an Orange, Sous Vide Cooking Caramel Sauce, 356°F / 180°C: Sugar Begins to Caramelize Visibly Chocolate Almond Bars, Chocolate Chocolate Mousse, Whipped Cream Chocolate Panna Cotta, Making gels: Agar Cocoa-Goldschläger Ice Cream, Making dusts Crepes, Unitaskers French Meringue, Meringues Italian Meringue, Meringues Lemon Meringue Pie, Making gels: Starches Pear Sorbet, Smell (Olfactory Sense) Pie Dough, Gluten Poached Pears in Red Wine, 158°F / 70°C: Vegetable Starches Break Down Quinn’s Crème Brûlée, Blowtorches for crème brûlée Scones, Baking Powder Strawberry or Raspberry Soufflé, Egg Yolks S’mores Ice Cream, Liquid Smoke: Distilled Smoke Vapor Tiramisu, Whipped Cream Zabaglione, Egg Yolks dewar, defined, Dangers of liquid nitrogen Dexter-Russell, Kitchen Equipment, Knives dextrose, Yeast in breads diacetyl, Smell (Olfactory Sense) dietary restrictions, Cooking for One, Cooking Around Allergies differential scanning calorimetry (DSC), Chocolate dishwasher, cooking in, Sous Vide Hardware distilling process, Stock, broth, and consommé 2,4-dithiapentane, Smell (Olfactory Sense) divalent cation, Making gels: Sodium alginate DNA fingerprints, How to Prevent Foodborne Illness Caused by Parasites dolce de leche, 356°F / 180°C: Sugar Begins to Caramelize Visibly Domino Sugar, Anti-Sugar: Lactisole doneness heat transfer and, Heat Transfer and Doneness temperatures required for, 104°F / 40°C and 122°F / 50°C: Proteins in Fish and Meat Begin to Denature testing for, Time and Temperature: Cooking’s Primary Variables dorso-lateral prefrontal cortex, Combinations of Tastes and Smells Dravnieks, Andrew, Analytical Method drinks (see ) Drip-Filtered Consommé, Stock, broth, and consommé dry aging meats, 104°F / 40°C and 122°F / 50°C: Proteins in Fish and Meat Begin to Denature dry brining, Traditional Cooking Chemicals, Dry brining dry heat methods, Methods of Heat Transfer dry ice, "cooking" with, Making ice cream DSC (differential scanning calorimetry), Chocolate Duck Confit, 154°F / 68°C: Collagen (Type I) Denatures Duck Confit Sugo, Reading Between the Lines Dufresne, Wylie, Modern Industrial Chemicals Duncker, Karl, Functional Fixedness Duncker’s Candle Problem, Functional Fixedness DuPont, Salty Dwight, John, Playing with Chemicals E E numbers classification, E Numbers: The Dewey Decimal System of Food Additives E. coli, Cutting boards, Foodborne Illness and Staying Safe, How to Prevent Foodborne Illness Caused by Parasites Early French Cookery (Scully), Regional/Traditional Method Eat Tweet (Evans), Reading Between the Lines eating habits changing, Functional Fixedness physiological reasons, A Few Words on Nutrition Edman, Lenore, Making ice cream egg whites about, 144°F / 62°C: Eggs Begin to Set as mechanical leaveners, Mechanical Leaveners beating, Analytical Method, 144°F / 62°C: Eggs Begin to Set copper bowls and, Analytical Method, Egg Whites denaturing, Time and Temperature: Cooking’s Primary Variables Maillard reactions and, 310°F / 154°C: Maillard Reactions Become Noticeable meringues, Meringues salt roasting and, Wet brining egg yolks, Egg Yolks eggs 30-Minute Scrambled Eggs, 144°F / 62°C: Eggs Begin to Set 60-Minute Slow-Cooked Egg, Pasteurized Eggs allergies to, Ingredients to avoid cooking, Cooking for Others, 144°F / 62°C: Eggs Begin to Set, Stock, broth, and consommé cracking, Picking a Recipe Foamed Scrambled Eggs, Cream Whippers (a.k.a.

pages: 262 words: 80,257

The Eureka Factor by John Kounios

active measures, Albert Einstein, Bluma Zeigarnik, call centre, Captain Sullenberger Hudson, deliberate practice,, Everything should be made as simple as possible, Flynn Effect, functional fixedness, Google Hangouts, impulse control, invention of the telephone, invention of the telescope, Isaac Newton, Louis Pasteur, meta-analysis, Necker cube, pattern recognition, Silicon Valley, Skype, Steve Jobs, theory of mind, US Airways Flight 1549, Wall-E, William of Occam

What makes this simple problem so difficult for most people is that, after years of experience thinking about pliers as having one particular function, it’s difficult to think of them as having a different function. This “functional fixedness” is similar to the difficulty of the Nine-Dot Problem: People assume that there are rules, boundaries, or restrictions where there aren’t any. It’s what the firefighters on Wag Dodge’s team experienced when they couldn’t think of fire as anything other than a threat to be eliminated or avoided. Only Dodge was able to overcome functional fixedness and realize that fire was also a tool that would enable him to solve the problem and save his life. In such cases, the trick is to be open to alternative, nonobvious interpretations.

In such cases, the trick is to be open to alternative, nonobvious interpretations. This is how he broke out of his box. Functional fixedness imprisons thought just when it needs to be liberated. And, worse, it doesn’t take a lifetime of experience with fire or tools for this to happen. In 1951, psychologists Herbert Birch and Herbert Rabinowitz expanded on Maier’s two-string study by first providing different experiences to their participants. Some were told to install a switch into an electrical circuit board. Others were told to install another type of electrical component called a relay into a circuit board.

All these things are expected and are therefore not problems to solve. Furthermore, imagine how taxing it would be to always consider all the possible uses for all the familiar objects with which you interact. Should I use my hammer or my telephone to pound in that nail? Could the oven dry my clothes just as well as that clothes dryer? On a daily basis, functional fixedness is a relief, not a curse. That’s why you shouldn’t even attempt to consider all your options and possibilities. You can’t. If you tried to, then you’d never get anything done. So don’t knock the box. Ironically, although it limits your thinking, it also makes you smart. It helps you to stay one step ahead of reality.

pages: 389 words: 112,319

Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life by Ozan Varol

Affordable Care Act / Obamacare, Airbnb, airport security, Albert Einstein, Amazon Web Services, Andrew Wiles, Apple's 1984 Super Bowl advert, Arthur Eddington, autonomous vehicles, Ben Horowitz, Cal Newport, Clayton Christensen, cloud computing, Colonization of Mars, dark matter, delayed gratification, different worldview, discovery of DNA, double helix, Elon Musk, fear of failure, functional fixedness, Gary Taubes, George Santayana, Google Glasses, Google X / Alphabet X, Inbox Zero, index fund, Isaac Newton, James Dyson, Jeff Bezos, job satisfaction, Johannes Kepler, Kickstarter, knowledge worker, late fees, lateral thinking, lone genius, longitudinal study, Louis Pasteur, low earth orbit, Marc Andreessen, Mars Rover, meta-analysis, move fast and break things, move fast and break things, multiplanetary species, obamacare, Occam's razor, out of africa, Peter Thiel, Pluto: dwarf planet, Ralph Waldo Emerson, Richard Feynman, Richard Feynman: Challenger O-ring, Ronald Reagan, salary depends on his not understanding it, Sam Altman, Schrödinger's Cat, Search for Extraterrestrial Intelligence, self-driving car, Silicon Valley, Simon Singh, Steve Ballmer, Steve Jobs, Steven Levy, Stewart Brand, sunk-cost fallacy, Thomas Kuhn: the structure of scientific revolutions, Thomas Malthus, Upton Sinclair, Vilfredo Pareto, We wanted flying cars, instead we got 140 characters, Whole Earth Catalog, women in the workforce, Yogi Berra

The barometer story is a good example of functional fixedness. As psychologist Karl Duncker explains, the concept refers to a “mental block against using an object in a new way that is required to solve a problem.” Just as we treat problems and questions as fixed, we do the same with tools. Once we learn that a barometer measures pressure, we blind ourselves to other uses for it. Like the chess players whose eyes kept darting to the familiar solution on the chess board, our minds fixate on the function we know. Perhaps the most famous example of functional fixedness is the candle problem, designed by Duncker.

The first group saw boxes being used as containers and, as a result, suffered from acute functional fixedness. They had a much harder time using the box for anything other than storing objects. But for the second group, the objects were sitting on the table next to—not inside—the boxes, which were empty. With the objects out of the boxes, the participants could more easily see the boxes as potential stands for the candle. The results were similar to the conclusion of the study involving chess experts. In both cases, performance improved when the familiar solution was removed. Functional fixedness arises from a set of assumptions we have about what a box or a barometer is supposed to do.

Functional fixedness arises from a set of assumptions we have about what a box or a barometer is supposed to do. We can reduce functional fixedness by taking out Occam’s razor—which we explored earlier in the book—and cutting our assumptions about the tool. If you didn’t know what you know, what else could you do with it? This can be as simple as blocking its obvious use—dumping the materials out of the box (as Adamson’s study did), removing the familiar solution from the chess board, or using the barometer for anything other than measuring pressure. Combinatory play also helps. You can draw inspiration from how objects are used in other fields. For example, the airbags that landed my group’s rovers safely on Mars used the same mechanism that cushions a collision with your steering wheel in a car accident.

pages: 204 words: 54,395

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

affirmative action, call centre, Daniel Kahneman / Amos Tversky, Dean Kamen, deliberate practice, Firefox, Frederick Winslow Taylor, functional fixedness, game design, George Akerlof, Isaac Newton, Jean Tirole, job satisfaction, knowledge worker, longitudinal study, performance metric, profit maximization, profit motive, Results Only Work Environment, side project, the built environment, Tony Hsieh, transaction costs, zero-sum game

But that doesn't work. Some light a match, melt the side of the candle, and try to adhere it to the wall. That doesn't work either. But after five or ten minutes, most people stumble onto the solution, which you can see below. The candle problem solved. The key is to overcome what's called functional fixedness. You look at the box and see only one function as a container for the tacks. But by thinking afresh, you eventually see that the box can have another function as a platform for the candle. To reprise language from the previous chapter, the solution isn't algorithmic (following a set path) but heuristic (breaking from the path to discover a novel strategy).

Dan Ariely, Uri Gneezy, George Lowenstein, and Nina Mazar, Large Stakes and Big Mistakes, Federal Reserve Bank of Boston Working Paper No. 05-11 , July 23, 2005 (emphasis added). You can also find a very short summary of this and some other research in Dan Ariely, What's the Value of a Big Bonus? New York Times , November 20, 2008. LSE: When Performance-Related Pay Backfires, Financial , June 25, 2009. Sam Glucksberg, The Influence of Strength of Drive on Functional Fixedness and Perceptual Recognition, Journal of Experimental Psychology 63 (1962): 36-41. Glucksberg obtained similar results in his Problem Solving: Response Competition Under the Influence of Drive, Psychological Reports 15 (1964). Teresa M. Amabile, Elise Phillips, and Mary Ann Collins, Person and Environment in Talent Development: The Case of Creativity, in Talent Development: Proceedings from the 1993 Henry B. and Jocelyn Wallace National Research Symposium on Talent Development , edited by Nicholas Colangelo, Susan G.

pages: 231 words: 73,818

The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life by Bernard Roth

Albert Einstein, Build a better mousetrap, Burning Man, cognitive bias, correlation does not imply causation, deskilling, fear of failure, functional fixedness, Mahatma Gandhi, Mark Zuckerberg, school choice, Silicon Valley, The Wealth of Nations by Adam Smith, zero-sum game

For instance, maybe you have to figure out how to create a communication device using a box of Cheerios, a hammer, tape, cotton balls, a hairbrush, and a bag of marbles. Most people have a cognitive bias called functional fixedness that causes them to see objects only in their normal context. The use of the materials and tools in their ordinary way will generally lead to no workable solutions or, at the very most, mundane ones. The really exciting solutions come from overcoming functional fixedness and using these everyday items in new ways. To see the possibilities it is helpful to take the viewpoint that nothing is what you think it is. You need to make the familiar unfamiliar.

pages: 317 words: 97,824

Mastermind: How to Think Like Sherlock Holmes by Maria Konnikova

Albert Einstein, Alfred Russel Wallace, availability heuristic, Bluma Zeigarnik, Daniel Kahneman / Amos Tversky, dark matter, delayed gratification, fear of failure, feminist movement, functional fixedness, Lao Tzu, pre–internet, Richard Feynman, Steve Jobs, Steven Pinker, the scientific method, Thomas Kuhn: the structure of scientific revolutions, Walter Mischel

They take the hot System Watson route—action, action, action—underestimating the crucial need for the exact opposite: a moment of quiet reflection. And so they understandably go at once for the most natural or most obvious solutions. The majority of people in this situation do not see that something obvious—a box of tacks—might actually be something less obvious: a box and tacks. This is known as functional fixedness. We tend to see objects the way they are presented, as serving a specific function that is already assigned. The box and tacks go together as a box of tacks. The box holds the tacks; it does not have another function. To go past that and actually break the object into two component parts, to realize that the box and matches are two different things, takes an imaginative leap (Duncker, coming from the Gestalt school, was studying precisely this question, of our tendency to see the whole over the parts).

Anders, ref1, ref2, ref3 event-related potentials (ERPs), ref1 exceptions, Holmes’ view, ref1 explicit memory, ref1 eyewitness testimony, ref1 fairy photos, ref1, ref2, ref3, ref4, ref5, ref6, ref7 Falk, Ruma, ref1 Fechner, Gustav Theodor, ref1 Feynman, Richard, ref1, ref2, ref3, ref4 filtering, ref1, ref2, ref3, ref4, ref5, ref6, ref7 foreign language learning, ref1 Fosbury, Dick, ref1 Frederick, Shane, ref1 frontal cortex, ref1 functional fixedness, ref1 Gardner, Edward, ref1 Gazzaniga, Michael, ref1 Gilbert, Daniel, ref1, ref2, ref3, ref4 Gillette, William, ref1 Gollwitzer, Peter, ref1 Great Wyrley, Staffordshire, England, ref1, ref2 “The Greek Interpreter,” ref1 Green, C. Shawn, ref1 Griffiths, Frances, ref1, ref2, ref3 habit, ref1, ref2, ref3, ref4 Haggard, Sir H.

pages: 272 words: 66,985

Hyperfocus: How to Be More Productive in a World of Distraction by Chris Bailey

"side hustle", Albert Einstein, Any sufficiently advanced technology is indistinguishable from magic, Bluma Zeigarnik, Cal Newport, Chuck Templeton: OpenTable:, Clayton Christensen, correlation does not imply causation, deliberate practice, functional fixedness, game design, knowledge economy, knowledge worker, Parkinson's law, randomized controlled trial, Richard Feynman, Skype, twin studies, Zipcar

When you’re happy, the amount of dopamine in the logical part of your brain rises, which leads you to approach your work with more energy and vigor—and because you have more attentional space to work with, you have the resources you need to focus more deeply and accomplish more. Being in a good mood also makes you better at recalling information on the fly. You also consume information more actively: the happier you are, the more likely you are to put ideas together in new and interesting ways, and the better you’re able to overcome “functional fixedness” and, like MacGyver, see new uses for familiar things. Happiness also encourages you to seek more variety—but not the risky kind. On the other hand, a negative mood shrinks the size of your attentional space. Unhappy people are less productive—full stop. The less happy you are, the more often your mind wanders against your will, and the less attention you bring to what’s in front of you.

pages: 348 words: 83,490

More Than You Know: Finding Financial Wisdom in Unconventional Places (Updated and Expanded) by Michael J. Mauboussin

Albert Einstein, Andrei Shleifer, Atul Gawande, availability heuristic, beat the dealer, Benoit Mandelbrot, Black Swan, Brownian motion, butter production in bangladesh, buy and hold, capital asset pricing model, Clayton Christensen, clockwork universe, complexity theory, corporate governance, creative destruction, Daniel Kahneman / Amos Tversky, deliberate practice, demographic transition, discounted cash flows, disruptive innovation, diversification, diversified portfolio, dogs of the Dow, Drosophila, Edward Thorp,, equity premium, Eugene Fama: efficient market hypothesis, fixed income, framing effect, functional fixedness, hindsight bias, hiring and firing, Howard Rheingold, index fund, information asymmetry, intangible asset, invisible hand, Isaac Newton, Jeff Bezos, Kenneth Arrow, Laplace demon, Long Term Capital Management, loss aversion, mandelbrot fractal, margin call, market bubble, Menlo Park, mental accounting, Milgram experiment, Murray Gell-Mann, Nash equilibrium, new economy, Paul Samuelson, Performance of Mutual Funds in the Period, Pierre-Simon Laplace, quantitative trading / quantitative finance, random walk, Richard Florida, Richard Thaler, Robert Shiller, Robert Shiller, shareholder value, statistical model, Steven Pinker, stocks for the long run, survivorship bias, The Wisdom of Crowds, transaction costs, traveling salesman, value at risk, wealth creators, women in the workforce, zero-sum game

While tens of thousands of hours of deliberate practice allows experts to internalize many of their domain’s features, this practice can also lead to reduced cognitive flexibility. Reduced flexibility leads to deteriorating expert performance as problems go from the simple to the complex. Two concepts are useful here. The first is what psychologists call functional fixedness, the idea that when we use or think about something in a particular way we have great difficulty in thinking about it in new ways. We have a tendency to stick to our established perspective and are very slow to consider alternative perspectives. EXHIBIT 6.1 Edges of the Problem Continuum Discrete Continuous Static Dynamic Sequential Simultaneous Mechanical Organic Separable Interactive Universal Conditional Homogenous Heterogeneous Regular Irregular Linear Nonlinear Superficial Deep Single Multiple Stationary Nonstationary Source: Paul J.

pages: 293 words: 90,714

Copenhagenize: The Definitive Guide to Global Bicycle Urbanism by Mikael Colville-Andersen

active transport: walking or cycling, Airbnb, Albert Einstein, autonomous vehicles, business cycle, car-free, congestion charging, corporate social responsibility, Donald Trump, Edward Snowden, Enrique Peñalosa, functional fixedness, if you build it, they will come, Induced demand, intermodal, Jane Jacobs, Johann Wolfgang von Goethe, Kickstarter, Mahatma Gandhi, meta-analysis, neurotypical, out of africa, place-making, Ralph Waldo Emerson, self-driving car, sharing economy, smart cities, starchitect, transcontinental railway, urban planning, urban sprawl, Yogi Berra

Dick Quax responded with a few tweets claiming that: “no one in the entire Western world uses the train for their shopping trips.” / “the very idea that people lug home their weekly supermarket shopping on the train is fanciful.”/ “…I ride my bike to get my weekly shopping—yeah right.” The rest is history. Welcome to involuntary immortality, Mr. Quax. The Internet responded to your functional fixedness as only the Internet can. Photos started appearing on Twitter and the hashtag soon followed: #quaxing. While the initial discussion was about public transport, it quickly morphed into shopping and transporting goods on foot and by bicycle as well. I know some people who do their weekly shopping by bike, but most—like me—visit the supermarket almost daily.

pages: 312 words: 92,131

Beginners: The Joy and Transformative Power of Lifelong Learning by Tom Vanderbilt

"side hustle", crowdsourcing, deliberate practice, Downton Abbey, functional fixedness, future of work, G4S, global supply chain, IKEA effect, Khan Academy, Kickstarter, lateral thinking, Maui Hawaii, meta-analysis, performance metric, personalized medicine, randomized controlled trial, Rubik’s Cube, self-driving car, Silicon Valley, Skype, Socratic dialogue, spaced repetition, Steve Jobs, zero-sum game

This tendency for people to default to the familiar, even in the face of a more optimal novel solution, has been termed the Einstellung effect (after a German word that means “set”). In the famous “candle problem,” people are asked to attach a candle to the wall using nothing more than a box of matches and a box of tacks. People struggle to solve it because they get hung up on the “functional fixedness” of the box as a container for tacks, not as a theoretical shelf for the candle. There is one group, it turns out, that tends to do pretty well on the candle problem: five-year-olds. Why? The researchers who found this suggest that younger children have a more fluid “conception of function” than older children or adults.

pages: 477 words: 106,069

The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century by Steven Pinker

butterfly effect, carbon footprint, crowdsourcing, Douglas Hofstadter, feminist movement, functional fixedness, hindsight bias, illegal immigration, index card, invention of the printing press, invention of the telephone, McMansion, meta-analysis, moral panic, Nelson Mandela, profit maximization, quantitative easing, race to the bottom, Ralph Waldo Emerson, Richard Feynman, short selling, Steven Pinker, the market place, theory of mind, Turing machine

I believe the answer lies in another way in which expertise can make our thoughts more idiosyncratic and thus harder to share: as we become familiar with something, we think about it more in terms of the use we put it to and less in terms of what it looks like and what it is made of. This transition, another staple of the cognitive psychology curriculum, is called functional fixity (sometimes functional fixedness).24 In the textbook experiment, people are given a candle, a book of matches, and a box of thumbtacks, and are asked to attach the candle to the wall so that the wax won’t drip onto the floor. The solution is to dump the thumbtacks out of the box, tack the box to the wall, and stick the candle onto the box.

pages: 406 words: 109,794

Range: Why Generalists Triumph in a Specialized World by David Epstein

Airbnb, Albert Einstein, Apple's 1984 Super Bowl advert, Atul Gawande, Checklist Manifesto, Claude Shannon: information theory, Clayton Christensen, clockwork universe, cognitive bias, correlation does not imply causation, Daniel Kahneman / Amos Tversky, deliberate practice, Exxon Valdez, Flynn Effect, Freestyle chess, functional fixedness, game design, Isaac Newton, Johannes Kepler, knowledge economy, lateral thinking, longitudinal study, Louis Pasteur, Mark Zuckerberg, medical residency, meta-analysis, Mikhail Gorbachev, Nelson Mandela, Netflix Prize, pattern recognition, Paul Graham, precision agriculture, prediction markets, premature optimization, pre–internet, random walk, randomized controlled trial, retrograde motion, Richard Feynman, Richard Feynman: Challenger O-ring, Silicon Valley, Stanford marshmallow experiment, Steve Jobs, Steve Wozniak, Steven Pinker, sunk-cost fallacy, Walter Mischel, Watson beat the top human players on Jeopardy!, Y Combinator, young professional

(In 2015, Ad Age awarded “Pro Bono Campaign of the Year” to the cheeky lateral thinkers of the “Drop-A-Brick” project, which manufactured rubber bricks for use in California toilets during a drought.) There is, to be sure, no comprehensive theory of creativity. But there is a well-documented tendency people have to consider only familiar uses for objects, an instinct known as functional fixedness. The most famous example is the “candle problem,” in which participants are given a candle, a box of tacks, and a book of matches and told to attach the candle to the wall such that wax doesn’t drip on the table below. Solvers try to melt the candle to the wall or tack it up somehow, neither of which work.

pages: 515 words: 117,501

Miracle Cure by William Rosen

Affordable Care Act / Obamacare, availability heuristic, biofilm, cognitive bias, cognitive dissonance, conceptual framework, Copley Medal, creative destruction, demographic transition, discovery of penicillin, Ernest Rutherford, experimental subject, Fellow of the Royal Society, Frederick Winslow Taylor, friendly fire, functional fixedness, germ theory of disease, global supply chain, Haber-Bosch Process, Ignaz Semmelweis: hand washing, Isaac Newton, James Watt: steam engine, Johannes Kepler, John Snow's cholera map, Joseph Schumpeter, Louis Pasteur, medical malpractice, meta-analysis, microbiome, New Journalism, obamacare, out of africa, pattern recognition, Pepto Bismol, randomized controlled trial, selection bias, stem cell, transcontinental railway, working poor

The really bad news was this: Since a Viennese chemist named Paul Gelmo had identified sulfanilamide as part of his 1908 doctoral thesis and patented it in 1909, the substance was now in the public domain. At Bayer, the news was devastating. No one yet knows how so many skilled researchers could fail so totally—the original documents remain sealed away—but a good guess is that Prontosil was a particularly acute example of the cognitive bias that psychologists call “functional fixedness” and civilians know as “if the only tool you have is a hammer, everything looks like a nail.” The large chemical industries had been built on dyes and wore blinders that shielded them from just about anything else. Which also explains why, even after Bayer knew that adding azo dyes to sulfanilamide did literally nothing to improve the drug’s antibacterial effectiveness, and that the active ingredient in the drug was freely available to anyone with the 1935 equivalent of a home chemistry set, they still persisted with the launch of Prontosil.

pages: 481 words: 125,946

What to Think About Machines That Think: Today's Leading Thinkers on the Age of Machine Intelligence by John Brockman

agricultural Revolution, AI winter, Alan Turing: On Computable Numbers, with an Application to the Entscheidungsproblem, algorithmic trading, artificial general intelligence, augmented reality, autonomous vehicles, backpropagation, basic income, bitcoin, blockchain, clean water, cognitive dissonance, Colonization of Mars, complexity theory, computer age, computer vision, constrained optimization, corporate personhood, cosmological principle, cryptocurrency, cuban missile crisis, Danny Hillis, dark matter, discrete time, Douglas Engelbart, Elon Musk, Emanuel Derman, endowment effect, epigenetics, Ernest Rutherford, experimental economics, Flash crash, friendly AI, functional fixedness, global pandemic, Google Glasses, hive mind, Ian Bogost, income inequality, information trail, Internet of things, invention of writing, iterative process, Jaron Lanier, job automation, Johannes Kepler, John Markoff, John von Neumann, Kevin Kelly, knowledge worker, loose coupling, microbiome, Moneyball by Michael Lewis explains big data, natural language processing, Network effects, Norbert Wiener, pattern recognition, Peter Singer: altruism, phenotype, planetary scale, Ray Kurzweil, recommendation engine, Republic of Letters, RFID, Richard Thaler, Rory Sutherland, Satyajit Das, Search for Extraterrestrial Intelligence, self-driving car, sharing economy, Silicon Valley, Skype, smart contracts, social intelligence, speech recognition, statistical model, stem cell, Stephen Hawking, Steve Jobs, Steven Pinker, Stewart Brand, strong AI, Stuxnet, superintelligent machines, supervolcano, the scientific method, The Wisdom of Crowds, theory of mind, Thorstein Veblen, too big to fail, Turing machine, Turing test, Von Neumann architecture, Watson beat the top human players on Jeopardy!, Y2K

Other limits strike closer to home: diabetics who can’t refuse dessert, alcoholics who can’t refuse a drink, gamblers who can’t refuse a bet. But it’s not just addicts. Behavioral economists find that all of us make “predictably irrational” economic choices. Cognitive psychologists find that we all suffer from “functional fixedness,” an inability to solve certain trivial problems, such as Duncker’s candle problem, because we can’t think out of the box. The good news, however, is that the endless variety of our limits provides job security for psychotherapists. But here’s the key point. The limits of each kind of intelligence are an engine of evolution.

pages: 420 words: 130,503

Actionable Gamification: Beyond Points, Badges and Leaderboards by Yu-Kai Chou

Apple's 1984 Super Bowl advert, barriers to entry, bitcoin, Burning Man, Cass Sunstein, crowdsourcing, Daniel Kahneman / Amos Tversky, delayed gratification, don't be evil,, endowment effect, Firefox, functional fixedness, game design, IKEA effect, Internet of things, Kickstarter, late fees, lifelogging, loss aversion, Maui Hawaii, Minecraft, pattern recognition, peer-to-peer, performance metric, QR code, recommendation engine, Richard Thaler, Silicon Valley, Skype, software as a service, Stanford prison experiment, Steve Jobs, The Wealth of Nations by Adam Smith, transaction costs

.↩ Dan Ariely. New York Times. “What’s the Value of a Big Bonus”. 11/20/2008.↩ Creativity Development and Innovation for SMEs“Exercise 6: The Candle Problem”.↩ Sam Glucksberg. Journal of Experimental Psychology 63. P36-41.“The Influence of Strength of Drive on Functional Fixedness and Perceptual Recognition”. 1962.↩ Creativity Development and Innovation for SMEs“Exercise 6: The Candle Problem”.↩ Creativity Development and Innovation for SMEs“Exercise 6: The Candle Problem”.↩ Dan Ariely.