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People Powered: How Communities Can Supercharge Your Business, Brand, and Teams by Jono Bacon
Airbnb, barriers to entry, blockchain, bounce rate, Cass Sunstein, Charles Lindbergh, Debian, Firefox, if you build it, they will come, IKEA effect, Internet Archive, Jono Bacon, Kickstarter, Kubernetes, lateral thinking, Mark Shuttleworth, Minecraft, minimum viable product, more computing power than Apollo, planetary scale, pull request, Richard Stallman, Richard Thaler, sexual politics, Silicon Valley, Travis Kalanick, Y Combinator
Praise for Jono Bacon and People Powered If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon. —Nat Friedman, CEO, GitHub If you want to unlock the power of collaboration in communities, companies, and teams, Jono Bacon should be your tour guide, and People Powered should be your map. —Jamie Smith, Former Deputy Press Secretary to Barack Obama Technology tears down the barriers of collaboration and connects our communities—globally and locally. We need to give all organizations and developers the tools to build and foster this effort. Jono Bacon’s book provides timely insight into what makes us tick as humans, and how to build richer, stronger technology communities together. —Kevin Scott, Executive VP and Chief Technology Officer, Microsoft Harnessing the collaborative power of communities is critical not just to the success of our businesses but also for our democracy.
—Jim Whitehurst, President and CEO, Red Hat; Author, The Open Organization In my profession, building networks is all about nurturing relationships for the long term. Jono Bacon has authored the recipe on how to do this, and you should follow it. —Gia Scinto, Head of Talent, Y Combinator Continuity Communities are the future of business, technology, and collaboration. Jono Bacon’s experience, approach, and candor is critical reading for harnessing this future. —Jim Zemlin, Executive Director, The Linux Foundation If you want to harness the power of your customers, People Powered should be the first book you open. Highly recommended. —Whitney Bouck, COO, HelloSign Jono Bacon has spent years perfecting the craft of building productive communities. People Powered is an enormously valuable North Star for doing this work well.
Nick Saint, “If You’re Not Embarrassed by the First Version of Your Product, You’ve Launched Too Late,” Business Insider, November 13, 2009, https://www.businessinsider.com/the-iterate-fast-and-release-often-philosophy-of-entrepreneurship-2009-11. 7: GLUE PEOPLE TOGETHER TO CREATE INCREDIBLE THINGS 1. “Miles Davis Quote,” AZ Quotes, accessed November 30, 2018, https://www.azquotes.com/quote/636581. 2. Mike Shinoda, email interview with Jono Bacon, October 28, 2018. 3. Ali Velshi, email interview with Jono Bacon, November 3, 2018. 4. Jono Bacon, “Global Learning XPRIZE,” Indiegogo, last updated April 9, 2015, https://www.indiegogo.com/projects/global-learning-xprize#/. 5. Richard Read, “Garmin Launches Cryptic Teaser Campaign, We Unravel It, Motor Authority, August 19, 2011, https://www.motorauthority.com/news/1065202_garmin-launches-cryptic-teaser-campaign-we-unravel-it. 6. Virgin Red (@virginred), “What’s @richardbranson burying on Necker Island?
The Art of Community: Building the New Age of Participation by Jono Bacon
barriers to entry, Benevolent Dictator For Life (BDFL), collaborative editing, crowdsourcing, Debian, DevOps, do-ocracy, en.wikipedia.org, Firefox, game design, Guido van Rossum, Johann Wolfgang von Goethe, Jono Bacon, Kickstarter, Larry Wall, Mark Shuttleworth, Mark Zuckerberg, openstreetmap, Richard Stallman, side project, Silicon Valley, Skype, slashdot, social graph, software as a service, telemarketer, union organizing, VA Linux, web application
The Art of Community Jono Bacon Editor Andy Oram Copyright © 2012 Jono Bacon O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://my.safaribooksonline.com). For more information, contact our corporate/institutional sales department: 800-998-9938 or email@example.com. Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks of O’Reilly Media, Inc. The Art of Community and related trade dress are trademarks of O’Reilly Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc., was aware of a trademark claim, the designations have been printed in caps or initial caps.
How can you “hug it out” when your antagonist is a continent away and you know no more about him than his handle and a few lines of signature? Online groups can breed the most vicious of rivalries. The Hatfields and McCoys have nothing on alt.tv.doctorwho. Communities are tough enough to maintain when you’re all in the same room; how much harder is it to build, maintain, and nurture a community online? That’s why this book is such a boon to those who run communities and the rest of us who participate in them. Jono Bacon has firsthand experience with managing a group of the most bloody-minded and independent people on the planet: open source programmers. The information in this book has been forged in the white-hot crucible of free software. You don’t get tougher than that. My experience with online forums began 25 years ago when I started a bulletin board for Macintosh users called MacQueue. It’s not easy to start a flame war with dual 14.4 kbps modems and 20 MB of storage, but the MacQueuers managed.
We all have our different stories of community, and this was just one example of how great communities can touch every one of us. Building a community is a complex business, though. It involves careful planning and consideration, but also the freedom to empower your community members to accomplish things that you never dreamed of. I can’t think of a better guidebook than The Art of Community and your fearless tour guide, Jono Bacon, for helping you navigate this journey. In the first edition of the book, Jono created a strong foundation of knowledge for building and empowering communities. The second edition not only refines and extends this body of work, but also shares many other stories of how successful communities have been created and the choices made in doing so. This combination of Jono’s experience and insight as well as these real-world stories from other community leaders provides a strong pathway to success in your own communities.
Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis, Steven Kotler
3D printing, additive manufacturing, Airbnb, Amazon Mechanical Turk, Amazon Web Services, augmented reality, autonomous vehicles, Charles Lindbergh, cloud computing, creative destruction, crowdsourcing, Daniel Kahneman / Amos Tversky, dematerialisation, deskilling, disruptive innovation, Elon Musk, en.wikipedia.org, Exxon Valdez, fear of failure, Firefox, Galaxy Zoo, Google Glasses, Google Hangouts, gravity well, ImageNet competition, industrial robot, Internet of things, Jeff Bezos, John Harrison: Longitude, John Markoff, Jono Bacon, Just-in-time delivery, Kickstarter, Kodak vs Instagram, Law of Accelerating Returns, Lean Startup, life extension, loss aversion, Louis Pasteur, low earth orbit, Mahatma Gandhi, Marc Andreessen, Mark Zuckerberg, Mars Rover, meta analysis, meta-analysis, microbiome, minimum viable product, move fast and break things, Narrative Science, Netflix Prize, Network effects, Oculus Rift, optical character recognition, packet switching, PageRank, pattern recognition, performance metric, Peter H. Diamandis: Planetary Resources, Peter Thiel, pre–internet, Ray Kurzweil, recommendation engine, Richard Feynman, ride hailing / ride sharing, risk tolerance, rolodex, self-driving car, sentiment analysis, shareholder value, Silicon Valley, Silicon Valley startup, skunkworks, Skype, smart grid, stem cell, Stephen Hawking, Steve Jobs, Steven Levy, Stewart Brand, superconnector, technoutopianism, telepresence, telepresence robot, Turing test, urban renewal, web application, X Prize, Y Combinator, zero-sum game
And have challenges within challenges. Use deadlines to keep things interesting. Add rules that require collaboration—for example, a project must be viewed by a specific number of community members before being accepted as a competition entry. Equally important, challenges are necessary because they help you keep “entitlement” to a minimum. “The goal of every community is to create a sense of belonging,” says Jono Bacon, the Senior Director of Community at XPRIZE. But there’s a flip side: the opposite of belonging is ‘entitlement.’ Many communities struggle with entitlement, and it can cause them to become stale when entitled members slow down the pace of innovation. All communities are at risk of becoming stale when they don’t challenge themselves.”24 4. Visuals. Whether it’s community founder generated how-to videos or user-generated photos or a simple slideshare, ignoring the fact that the web is a visual medium will only hurt you.
module=Static&d1=support&d2=ratings. 20 Carolyn Johnson, “Thorny research problems, solved by crowdsourcing,” Boston Globe, February 11, 2013, http://www.bostonglobe.com/business/2013/02/11crowdsourcing-innovation-harvard-study-suggests-prizes-can-spur-scientific-problem-solving/JxDkOkuIKboRjWAoJpM0OK/story.html. 21 AI with Narinder Singh, 2014. 22 AI with Chris Anderson, 2013. 23 Richard Millington, “7 Contrary Truths About Online Communities,” Feverbee.com, September 22, 2010, http://www.feverbee.com/2010/09/7truths.html. 24 AI with Jono Bacon, 2014. 25 Jolie O’Dell, “10 Fresh Tips for Community Managers,” Mashable, April 13, 2010, http://mashable.com/2010/04/13/community-manager-tips/. 26 Seth Godin, “Why You Need to Lead A Tribe,” Mixergy.com, January 13, 2009, http://mixergy.com/interviews/tribes-seth/. 27 AI with Better Blocks founder Jason Roberts, 2014. Also see his pretty amazing TEDx Talk: TEDxOU—Jason Roberts—How to Build a Better Block, https://www.youtube.com/watch?
The Debian Administrator's Handbook, Debian Wheezy From Discovery to Mastery by Raphaal Hertzog, Roland Mas
bash_history, Debian, distributed generation, do-ocracy, en.wikipedia.org, failed state, Firefox, GnuPG, Google Chrome, Jono Bacon, MITM: man-in-the-middle, NP-complete, QWERTY keyboard, RFC: Request For Comment, Richard Stallman, Skype, SpamAssassin, Valgrind, web application, zero day, Zimmermann PGP
Ubuntu, Florent Zara of LinuxFr.org, Manu of Korben.info, Frédéric Couchet of April.org, Jake Edge of Linux Weekly News, Clement Lefebvre of Linux Mint, Ladislav Bodnar of Distrowatch, Steve Kemp of Debian-Administration.org, Christian Pfeiffer Jensen of Debian-News.net, Artem Nosulchik of LinuxScrew.com, Stephan Ramoin of Gandi.net, Matthew Bloch of Bytemark.co.uk, the team at Divergence FM, Rikki Kite of Linux New Media, Jono Bacon, the marketing team at Eyrolles, and numerous others that I have forgotten (sorry about that). I would like to address a special thanks to Roland Mas, my co-author. We have been collaborating on this book since the start and he has always been up to the challenge. And I must say that completing the Debian Administrator's Handbook has been a lot of work… Last but not least, thank you to my wife, Sophie.