Find link

language:

Find link is a tool written by Edward Betts.

Longer titles found: Journal of Marketing Education (view), Journal of Marketing Management (view), Journal of Marketing Research (view), Journal of Marketing Theory and Practice (view), European Journal of Marketing (view)

searching for Journal of Marketing 431 found (866 total)

alternate case: journal of Marketing

Emerald Group Publishing (1,046 words) [view diff] no match in snippet view article find links to article

Emerald Publishing Limited is a scholarly publisher of academic journals and books, headquartered in Leeds, England. Originally focused in the areas of

Digital marketing (9,914 words) [view diff] exact match in snippet view article find links to article

adoption of the Internet – Implications for retail marketing". European Journal of Marketing. 34 (8): 954–74. doi:10.1108/03090560010331441. ISSN 0309-0566. Jansen

Customer satisfaction (3,812 words) [view diff] exact match in snippet view article find links to article

" Journal of Marketing 70.3 (2006): 21-31. Johnson, Michael D., Andreas Herrmann, and Frank Huber. "The evolution of loyalty intentions." Journal of marketing

Viral phenomenon (5,209 words) [view diff] exact match in snippet view article find links to article

Katherine L. (April 1, 2012). "What Makes Online Content Viral?". Journal of Marketing Research. 49 (2): 192–205. doi:10.1509/jmr.10.0353. ISSN 0022-2437

Brand (14,982 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing Research, Vol. 34 No. 3, 1997, p. 347; Aaker, J., "The Malleable Self: The Role of Self-expression in Persuasion", Journal of Marketing

Brand extension (3,125 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing, 62(3), pp. 19–32. Keller, K.L. and Aaker, D.A.(1992), "The effects of sequential introduction of brand extensions", Journal of Marketing

Mary Eleanor Spear (944 words) [view diff] exact match in snippet view article find links to article

and entrepreneurs would all benefit from reading it. A review in Journal of Marketing highlighted three rules: "keep the presentations simple ... know

Journal of Public Policy & Marketing (475 words) [view diff] exact match in snippet view article find links to article

1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current

Loyalty business model (2,636 words) [view diff] exact match in snippet view article find links to article

longitudinal examination of net promoter and firm revenue growth", Journal of Marketing 71, no. 3 (2007): 39-51. Kowalski, Robin M. (1996), "Complaints and

Pillsbury (brand) (2,414 words) [view diff] exact match in snippet view article

Marketing: Robert Keith," Journal of Marketing, Vol. 32, July 1968, pp 74-75 Keith, R. J., "The Marketing Revolution," Journal of Marketing,, Vol. 24, No. 1;

Brand management (6,009 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing Research, Vol. 34 No. 3, 1997, p. 347; Aaker, J., "The Malleable Self: The Role of Self-expression in Persuasion", Journal of Marketing

American Customer Satisfaction Index (876 words) [view diff] exact match in snippet view article find links to article

Risk," Journal of Marketing, Vol. 70, 3-14 Aksoy, Lerzan et al. "The Long Term Stock Market Valuation of Customer Satisfaction," Journal of Marketing, Vol

Retail (7,910 words) [view diff] exact match in snippet view article find links to article

"The Marketing Mix Revisited: Towards the 21st Century Marketing", Journal of Marketing Management, Vo. 22, 2006, pp. 422–423 Berens, J.S., "The Marketing

Procurement (5,423 words) [view diff] exact match in snippet view article find links to article

General Model for Understanding Organizational Buying Behavior, Journal of Marketing, Volume 36, Issue 2, April 1972 Lewis, M.A. and Roehrich, J.K. (2009)

Positioning (marketing) (3,080 words) [view diff] exact match in snippet view article

(link)[1] Maggard, John P. (1976-01-01). "Positioning Revisited". Journal of Marketing. 40 (1): 63–66. doi:10.2307/1250678. JSTOR 1250678. Kuehlwein, JP;

Services marketing (11,963 words) [view diff] exact match in snippet view article find links to article

Employees", Journal of Marketing, vol. 56, no. 2, 1992, p. 67 Shostack, G. L., "Service Positioning through Structural Change", Journal of Marketing, vol. 51

Willingness to pay (284 words) [view diff] exact match in snippet view article find links to article

Measured? An Empirical Comparison of State-of-the-Art Approaches", Journal of Marketing Research. Wertenbroch, Klaus and Bernd Skiera (2002), "Measuring

Marketing mix modeling (5,663 words) [view diff] exact match in snippet view article find links to article

"The Long-term Effect of Marketing Strategy on Brand Performance". Journal of Marketing Research. 47 (5): 866–882. doi:10.1509/jmkr.47.5.866. Tellis, Gerard

Neotribalism (264 words) [view diff] exact match in snippet view article find links to article

to the dynamics of ephemerality within consumer tribes". European Journal of Marketing. 54 (5): 999–1024. doi:10.1108/EJM-08-2018-0565. S2CID 216399732

James Arthur Bayton (2,606 words) [view diff] exact match in snippet view article find links to article

Award for work at the USDA Alpha Kappa Psi Award for paper in the Journal of Marketing that made the greatest contribution to marketing research (1950)

Product life-cycle management (marketing) (1,079 words) [view diff] exact match in snippet view article

Tanzanian Journal of Marketing September, 1983 Day, G. "The product life cycle: Analysis and applications issues", Journal of Marketing, vol 45, Autumn

Impulse purchase (1,672 words) [view diff] exact match in snippet view article find links to article

Consumption, Undecided Purchase, Impulse Buying, and Brand Loyalty". Journal of Marketing Theory and Practice. 20 (3): 319–333. doi:10.2753/MTP1069-6679200306

Cosmetics advertising (1,305 words) [view diff] exact match in snippet view article find links to article

consumer decision making: new insights and research directions". Journal of Marketing Management. 35 (13–14): 1159–1192. doi:10.1080/0267257X.2019.1632373

Marketing MBA (96 words) [view diff] no match in snippet view article find links to article

Marketing MBA is a triannual peer-reviewed academic journal that covers research on marketing management firms and education in marketing. The editor-in-chief

Consumer confusion (1,178 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing. 28 (3): 63–71. doi:10.1108/03090569410057308. Turnbull, P W (2000). "Customer Confusion: The Mobile Phone Market". Journal of Marketing

Lifestyle brand (3,276 words) [view diff] exact match in snippet view article find links to article

Limits to Self-Expression and the Perils of Lifestyle Branding". Journal of Marketing. 75 (3): 66–82. doi:10.1509/jmkg.75.3.66. S2CID 14179708. Ainslie

Societal marketing (3,448 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing, Vol. 33 (January 1969), pp. 3–9 Kotler, Philip and Levy, Sidney J., "Broadening the Concept of Marketing," Journal of Marketing

Buying center (1,787 words) [view diff] exact match in snippet view article find links to article

Bonoma, The Buying Center: Structure and Interaction Patterns in Journal of Marketing, Vol. 45, No. 3 (Summer, 1981), pp. 143-156, accessed on 5 October

SERVQUAL (3,570 words) [view diff] exact match in snippet view article find links to article

"Communication and Control Processes in the Delivery of Service Quality," Journal of Marketing, Vol. 52, No. 2, 1988, pp. 35-48 Oliver, R.L., Balakrishnan, P.V

Umbrella brand (2,830 words) [view diff] exact match in snippet view article find links to article

Fry, J. N. (1967). "Family branding and consumer brand choice". Journal of Marketing Research. 1 (Pre-1986): 237–247. doi:10.2307/3149455. JSTOR 3149455

Brand community (1,136 words) [view diff] exact match in snippet view article find links to article

(September 2009). "How Brand Community Practices Create Value". Journal of Marketing. 73 (5): 30–51. doi:10.1509/jmkg.73.5.30. ISSN 0022-2429. S2CID 51793679

Reverse auction (3,576 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing, 71(1), 146-159. Ernan Haruvy and Sandy Jap (2013). Differentiated bidders and bidding behavior in procurement auctions. Journal

False consensus effect (4,225 words) [view diff] exact match in snippet view article find links to article

consumers: Overcoming the threat of egocentric decision making". Journal of Marketing Research. 58 (3): 456–475. doi:10.1177/0022243721998378. Hattula

Consumer behaviour (20,710 words) [view diff] exact match in snippet view article find links to article

Kakkar, Pradeep (July 1976). "Inert Set or Inferred Set? A Comment". Journal of Marketing. 40 (3): 59–60. doi:10.1177/002224297604000312. S2CID 167299845.

Product placement (15,367 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing. 25 (11): 31–38. doi:10.1108/eum0000000000630. Parker, Ken (1991). "Sponsorship: The Research Contribution". European Journal of

Guerrilla marketing (5,206 words) [view diff] exact match in snippet view article find links to article

Lives of Unconventional Campaigns: Street Marketing on the Fringe", Journal of Marketing Communications, 2014;Jay Conrad Levinson, 1984 Belch, Michael A.;

Customer relationship management (5,930 words) [view diff] exact match in snippet view article find links to article

Management Process: Its Measurement and Impact on Performance". Journal of Marketing Research. 41 (3): 293–305. doi:10.1509/jmkr.41.3.293.35991. S2CID 167683988

Daniel Goldstein (1,125 words) [view diff] exact match in snippet view article find links to article

behavior through age-progressed renderings of the future self". Journal of Marketing Research. 48 (SPL): S23 – S37. doi:10.1509/jmkr.48.SPL.S23. PMC 3949005

Resource-based view (2,743 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing. 52 (2): 1–26. doi:10.2307/1251261. JSTOR 1251261. Day, G. S. (1994). "The Capabilities of Market-Driven Organizations". Journal

Valarie Zeithaml (1,013 words) [view diff] exact match in snippet view article find links to article

(2020). "A Theories-in-Use Approach to Building Marketing Theory". Journal of Marketing. 84 (1): 32–51. doi:10.1177/0022242919888477. ISSN 0022-2429. Zeithaml

Brand tribalism (474 words) [view diff] exact match in snippet view article find links to article

tribal: facilitating the formation of consumer tribes". European Journal of Marketing. 47 (5/6): 813–832. doi:10.1108/03090561311306886. ISSN 0309-0566

Market orientation (924 words) [view diff] exact match in snippet view article find links to article

Construct, Research Propositions, and Managerial Implications". Journal of Marketing. 54 (2): 1–18. doi:10.1177/002224299005400201. ISSN 1547-7185. S2CID 198869250

Dipak C. Jain (781 words) [view diff] exact match in snippet view article find links to article

Statistics. He is also a former member of the editorial board of the Journal of Marketing Research. Jain was born on 9 June 1957 in the town of Tezpur in Assam

Chief marketing officer (811 words) [view diff] exact match in snippet view article find links to article

Grewal, Rajdeep (2015). "The Chief Marketing Officer Matters!". Journal of Marketing. 79 (3). SAGE Journals: 1–22. doi:10.1509/jm.14.0244. S2CID 168076084

Brand loyalty (4,435 words) [view diff] exact match in snippet view article find links to article

2013-02-12 at the Wayback Machine. Wind, Y., Industrial Source Loyalty, Journal of Marketing Research, Volume 7, No. 4 (November 1970), pp. 450-457, accessed

Market intelligence (2,921 words) [view diff] exact match in snippet view article find links to article

William T. (1965-10-01). "Marketing Intelligence for Top Management". Journal of Marketing. 29 (4): 19–24. doi:10.1177/002224296502900405. ISSN 0022-2429. S2CID 168050731

Roundel (934 words) [view diff] exact match in snippet view article find links to article

A. (April 1998). "Guidelines for Selecting or Modifying Logos". Journal of Marketing. 62 (2): 14. doi:10.2307/1252158. JSTOR 1252158. Wenzel, Mariah (2018)

Social media marketing (9,747 words) [view diff] exact match in snippet view article find links to article

Advertising Spending Influence Media Coverage of the Advertiser?". Journal of Marketing. 73 (6): 33–46. CiteSeerX 10.1.1.689.4934. doi:10.1509/jmkg.73.6

Marketing mix (4,248 words) [view diff] exact match in snippet view article find links to article

Does Metric Use Affect Performance of Marketing-Mix Activities?". Journal of Marketing. 77 (2): 17. doi:10.1509/jm.11.0463. S2CID 168019396. Groucutt, Jon;

Decoy effect (1,216 words) [view diff] exact match in snippet view article find links to article

Challenging the Robustness and Usefulness of the Attraction Effect". Journal of Marketing Research. 51 (4): 508–513. CiteSeerX 10.1.1.686.9374. doi:10.1509/jmr

Celebrity branding (6,089 words) [view diff] exact match in snippet view article find links to article

integrated marketing communication to relationship communication". Journal of Marketing Communications. 15 (2–3): 179–195. CiteSeerX 10.1.1.458.2445. doi:10

Pricing (8,519 words) [view diff] exact match in snippet view article find links to article

the Many Faces of Price: An Integration of Pricing Strategies". Journal of Marketing. 50 (4): 146–160. doi:10.1177/002224298605000402. ISSN 0022-2429

Solution selling (1,236 words) [view diff] exact match in snippet view article find links to article

and its limitations in complex sales environments. Research in the Journal of Marketing found empirical support for the benefits of a solution-oriented approach

Marketing effectiveness (1,915 words) [view diff] exact match in snippet view article find links to article

of Marketing Research Effectiveness in Business Organizations.” Journal of Marketing Analytics 11 (3): 503–22. doi:10.1057/s41270-022-00182-7 Prodea B-M

Advertising campaign (5,300 words) [view diff] exact match in snippet view article find links to article

"Integrated marketing communications measurement and evaluation". Journal of Marketing Communications. 15 (2–3): 103–117. doi:10.1080/13527260902757514

Brand awareness (6,234 words) [view diff] exact match in snippet view article find links to article

"Conceptualizing, Measuring, and Managing Customer-Based Brand Equity". Journal of Marketing. 57 (1): 1–22. doi:10.2307/1252054. ISSN 0022-2429. JSTOR 1252054

Servicescape (3,631 words) [view diff] exact match in snippet view article find links to article

(PDF). Journal of Services Marketing: 271. Bitner, Mary Jo (2016). Journal of Marketing. American Marketing Association. p. 61. Hooper, Daire; Coughlan,

Consumer ethnocentrism (1,254 words) [view diff] exact match in snippet view article find links to article

purchase: An empirical test in the People's Republic of China". Journal of Marketing. 62 (1): 89–100. doi:10.2307/1251805. JSTOR 1251805. Jones, F.L.

Hyphenated ethnicity (312 words) [view diff] exact match in snippet view article find links to article

(2014). "Consumer ethnicity three decades after: A TCR agenda", Journal of Marketing Management, 30, 1882-1922. (online) John Higham, Strangers in the

Color preferences (731 words) [view diff] exact match in snippet view article find links to article

Priluck (1999), "What we know about consumers' color choices", Journal of Marketing Practice: Applied Marketing Science, 5 (3): 78–88, doi:10.1108/EUM0000000004565

Country of origin (4,007 words) [view diff] exact match in snippet view article find links to article

Comparison of Japanese and U. S. Attitudes toward Foreign Products". Journal of Marketing. 34 (1): 68–74. doi:10.1177/002224297003400115. JSTOR 1250298. S2CID 167941676

Unit price information in supermarkets (1,131 words) [view diff] exact match in snippet view article find links to article

LaPlaca. (July 1972). "What are the Benefits of Unit Pricing?". Journal of Marketing. 36 (3): 16–22. doi:10.2307/1251035. JSTOR 1251035. McGoldrick, P

Renana Peres (865 words) [view diff] exact match in snippet view article find links to article

founding CEO of PerSay Ltd. She is a member of the Editorial Board of Journal of Marketing Research and International Journal of Research in Marketing and has

Warm-glow giving (6,971 words) [view diff] exact match in snippet view article find links to article

Responsibility Activities on Customers' Perceived Price Fairness". Journal of Marketing. 80 (1): 84–105. doi:10.1509/jm.14.0389. ISSN 0022-2429. S2CID 56408252

Marketing communications (15,542 words) [view diff] exact match in snippet view article find links to article

Traditional Marketing: Findings from an Internet Social Networking Site". Journal of Marketing. 73 (5): 90–102. doi:10.1509/jmkg.73.5.90. hdl:10679/56. S2CID 12434180

Street marketing (2,304 words) [view diff] exact match in snippet view article find links to article

lives of unconventional campaigns: Street marketing on the fringe". Journal of Marketing Communications. 21: 65–77. doi:10.1080/13527266.2014.970820. Levinson

Customer service (1,473 words) [view diff] exact match in snippet view article find links to article

than administrative support – it has to be strategic!". European Journal of Marketing. 54 (7): 1807–1808. doi:10.1108/EJM-07-2020-972. ISSN 0309-0566.

Digital display advertising (2,664 words) [view diff] exact match in snippet view article find links to article

Funnel: Model-Based Insights from a Randomized Field Experiment". Journal of Marketing Research. 52 (3): 375–393. doi:10.1509/jmr.13.0277. S2CID 11398413

Gerald Zaltman (1,753 words) [view diff] exact match in snippet view article find links to article

2020 – “A Theories-in-Use Approach to Building Marketing Theory,” Journal of Marketing, Vol 84, No. 1, pp. 32–51. 2017 – “Barriers to Advancing the Science

Stefan Stremersch (2,457 words) [view diff] exact match in snippet view article find links to article

the most prestigious journals in marketing, including Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing

Boycott (4,694 words) [view diff] exact match in snippet view article find links to article

Hoffmann, S. Anti-Consumption as a Means of Saving Jobs. European Journal of Marketing, 2011, 45 (11/12), 1702–1714. Glickman, Lawrence B. Buying Power:

Survey (human research) (6,006 words) [view diff] exact match in snippet view article

Overton (1977). "Estimating Nonresponse Bias in Mail Surveys" (PDF). Journal of Marketing Research. 14 (3): 396–402. CiteSeerX 10.1.1.36.7783. doi:10.2307/3150783

Claes Fornell (787 words) [view diff] exact match in snippet view article find links to article

"The Effect of Customer Satisfaction on Consumer Spending Growth," Journal of Marketing Research, 47(1), 28-35. Fornell, C., S. Mithas, F.V. Morgeson III

Håkan Håkansson (744 words) [view diff] exact match in snippet view article find links to article

"Dyadic business relationships within a business network context." Journal of Marketing (1994): 1-15. Håkansson, Håkan, and David Ford. "How should companies

Brand engagement (668 words) [view diff] exact match in snippet view article find links to article

“Capturing consumer engagement: duality, dimensionality and measurement”, Journal of Marketing Management, Vol. 32, No. 5/6, pp. 399–426. Dessart L., Veloutsou

Artificial empathy (1,453 words) [view diff] exact match in snippet view article find links to article

Strategic brand analysis of big data using latent dirichlet allocation." Journal of Marketing Research, 51(4), 463–479. Büschken, J., & Allenby, G. M. (2016).

Scopus (2,202 words) [view diff] exact match in snippet view article find links to article

analysis: The case of sales force literature from 1912 to 2019". Journal of Marketing Analytics. 8 (3): 165–184. doi:10.1057/s41270-020-00081-9. S2CID 256510471

Robert Dahlstrom (400 words) [view diff] exact match in snippet view article find links to article

investigation of organizational antecedents to new product success." Journal of Marketing Research (1997): 107–116. Dahlstrom, Robert, and Arne Nygaard. "An

Freeware (2,253 words) [view diff] exact match in snippet view article find links to article

"The Challenge of Retaining Customers Acquired with Free Trials". Journal of Marketing Research. 52 (2): 217–234. doi:10.1509/jmr.12.0160. ISSN 0022-2437

Opinion leadership (2,041 words) [view diff] exact match in snippet view article find links to article

of the psychometric properties of an opinion leadership scale". Journal of Marketing Research. 23 (3): 184–188. doi:10.2307/3172527. JSTOR 3172527. Flynn

Ernest Dichter (2,650 words) [view diff] exact match in snippet view article find links to article

the advertising and marketing professions from the late 1940s. The Journal of Marketing featured the method in the April issue of 1950; Newsweek also featured

Business-to-business (1,532 words) [view diff] exact match in snippet view article find links to article

Michele D. (January 1993). "Taxonomy of Buying Decision Approaches". Journal of Marketing. 57 (1). American Marketing Association: 38–56. doi:10.2307/1252056

Spectacle (678 words) [view diff] exact match in snippet view article find links to article

necessity? Celebritisation in structured reality television" (PDF). Journal of Marketing Management. 31 (5–6): 478–501. doi:10.1080/0267257X.2014.988282.

Salsa (dance) (2,136 words) [view diff] exact match in snippet view article

to the dynamics of ephemerality within consumer tribes". European Journal of Marketing. 54 (5): 999–1024. doi:10.1108/EJM-08-2018-0565. ISSN 0309-0566.

Torger Reve (405 words) [view diff] exact match in snippet view article find links to article

political economies: a framework for comparative analysis." The Journal of Marketing (1980): 52-64. John, George, and Torger Reve. "The reliability and

Doppelgänger brand image (755 words) [view diff] exact match in snippet view article find links to article

Process: Longitudinal Insights from the Rise of Botox Cosmetic". Journal of Marketing. 76 (6): 55–68. doi:10.1509/jm.10.0406. ISSN 0022-2429. Archived

Richard Bagozzi (4,111 words) [view diff] exact match in snippet view article find links to article

Minds 2014"". Bagozzi, Richard P. (1975). "Marketing as Exchange". Journal of Marketing. 39 (4): 32–39. doi:10.1177/002224297503900405. Bagozzi, Richard

Trade association (1,846 words) [view diff] exact match in snippet view article find links to article

Lawrence (1943) [Oct., 1943]. "Trade Associations as Advertisers". Journal of Marketing. 8 (2): 189–193. doi:10.2307/1245317. JSTOR 1245317. Retrieved 5

Segmenting-targeting-positioning (1,446 words) [view diff] exact match in snippet view article find links to article

Ennis, D.M. (1987-01-01). "Market Segmentation: A Review". European Journal of Marketing. 21 (5): 20–42. doi:10.1108/EUM0000000004695. ISSN 0309-0566. Diaz

Corporate identity (3,404 words) [view diff] exact match in snippet view article find links to article

is dead. Long live IMC': Academics' versus practitioners' views. Journal of Marketing Management, 27(13-14),1464-1478. Marcom Projects (2007). Persuasion

Promotion (marketing) (1,721 words) [view diff] exact match in snippet view article

marketing communications: From media channels to digital connectivity". Journal of Marketing Communications 15 (2–3): 87. Hudson, Simon; Huang, Li; Roth, Martin

Tournament (5,141 words) [view diff] exact match in snippet view article find links to article

"Experiential liminoid consumption: the case of nightclubbing". Journal of Marketing Management. 32 (1–2): 19–43. doi:10.1080/0267257X.2015.1089309. ISSN 0267-257X

Michel Wedel (1,506 words) [view diff] exact match in snippet view article find links to article

Transfer in Advertising: Brand, Pictorial, and Text-Size Effects". Journal of Marketing. 68 (2): 36–50. CiteSeerX 10.1.1.115.3006. doi:10.1509/jmkg.68.2

Participation bias (1,148 words) [view diff] exact match in snippet view article find links to article

Overton, T. (1977). "Estimating Nonresponse Bias in Mail Surveys". Journal of Marketing Research. 14 (3): 396–402. CiteSeerX 10.1.1.36.7783. doi:10.2307/3150783

Escapism (1,692 words) [view diff] exact match in snippet view article find links to article

frontiers of escapism: binge-watching and hyperdiegetic exploration". Journal of Marketing Management. 34:5-6 (5–6): 497–508. doi:10.1080/0267257X.2018.1477818

Economics of digitization (4,923 words) [view diff] exact match in snippet view article find links to article

Bans and the Substitutability of Online and Offline Advertising". Journal of Marketing Research. 48 (2): 207–228. doi:10.1509/jmkr.48.2.207. hdl:1721.1/68636

Reusable packaging (1,345 words) [view diff] exact match in snippet view article find links to article

2019. Twede, S (2004). "Supply Chain Issues in Reusable Packaging". Journal of Marketing Channels. 12 (1): 7–26. doi:10.1300/J049v12n01_02. S2CID 153350817

Tuen Mun Town Plaza (276 words) [view diff] exact match in snippet view article find links to article

operations of an international retail chain distribution". Asia Pacific Journal of Marketing and Logistics. 30 (3): 536–554. doi:10.1108/APJML-06-2017-0124. hdl:10397/98614

Tuen Mun Town Plaza (276 words) [view diff] exact match in snippet view article find links to article

operations of an international retail chain distribution". Asia Pacific Journal of Marketing and Logistics. 30 (3): 536–554. doi:10.1108/APJML-06-2017-0124. hdl:10397/98614

Market share (1,196 words) [view diff] exact match in snippet view article find links to article

and Information on Managerial Decisions and Profitability" (PDF). Journal of Marketing Research. 23 (2). American Marketing Association: 188–199. doi:10

Collaborative consumption (3,372 words) [view diff] exact match in snippet view article find links to article

and altering participation in commercial sharing systems" (PDF). Journal of Marketing. 76 (4): 109–125. doi:10.1509/jm.10.0368. S2CID 167840423. Archived

Postmodern marketing (1,629 words) [view diff] exact match in snippet view article find links to article

the defining of the movement to the early 1990s by the "European Journal of Marketing" author Stephen Brown. According to his findings, postmodern marketing

Cees van Riel (864 words) [view diff] case mismatch in snippet view article find links to article

identity: the concept, its measurement and management." European journal of marketing 31.5/6 (1997): 340–355. Jo Hatch, Mary, C.B.M. van Riel, and Majken

Total survey error (529 words) [view diff] exact match in snippet view article find links to article

(1982) "Nonsampling vs. Sampling Errors in Survey Research", The Journal of Marketing 46 (2), 114–123 JSTOR 3203346 Biemer, P.; Lyberg, L. (2003). Introduction

Xenocentrism (1,186 words) [view diff] exact match in snippet view article find links to article

"Consumer Xenocentrism in China: An Exploratory Study". Asia Pacific Journal of Marketing and Logistics. 28 (1): 73–91. doi:10.1108/apjml-11-2014-0158. Lawrence

Alliance marketing (1,265 words) [view diff] exact match in snippet view article find links to article

Michael Jay, ed. (2005). "Stakeholder thinking in marketing". European Journal of Marketing. 39 (9/10). Bradford, England: Emerald Group Pub. ISBN 1-84544-592-9

Superficial charm (415 words) [view diff] exact match in snippet view article find links to article

"Insincere Flattery Actually Works: A Dual Attitudes Perspective". Journal of Marketing Research. 47 (1): 122–133. doi:10.1509/jmkr.47.1.122. S2CID 144617563

Food blogging (879 words) [view diff] exact match in snippet view article find links to article

Influencers: An Empirical Investigation of Sponsored Blogging Campaigns". Journal of Marketing. 83 (5): 78–96. doi:10.1177/0022242919854374. ISSN 0022-2429. S2CID 181928097

Product marketing (982 words) [view diff] exact match in snippet view article find links to article

identity' among marketing graduates during early career experiences". Journal of Marketing Management. 27 (1–2): 8–27. doi:10.1080/02672571003647792. ISSN 0267-257X

Music in advertising (3,329 words) [view diff] exact match in snippet view article find links to article

trademark Bruner, Gordon C. (1990). "Music, Mood, and Marketing". Journal of Marketing. 54 (4): 94–104. doi:10.2307/1251762. JSTOR 1251762. "David Huron"

Baba Shiv (559 words) [view diff] exact match in snippet view article find links to article

Marketing Association William F. O'Dell Award, which "recognizes the Journal of Marketing Research article that has made the most significant, long-term contribution

Postmodern communication (454 words) [view diff] exact match in snippet view article find links to article

journal article created by Stephen Brown and posted to the England Journal of Marketing. In it Brown writes, one who approaches marketing from postmodern

Networks in marketing (4,737 words) [view diff] exact match in snippet view article find links to article

Cycle. Journal of Marketing, 53(3), 4-20. Doherty, N., Delener, N. (2001). Chaos Theory: Marketing & Management Implications. Journal of Marketing Theory

Gita Johar (828 words) [view diff] exact match in snippet view article find links to article

Research. Retrieved 2024-01-09. "Journal of Marketing". American Marketing Association. Retrieved 2024-01-09. "Journal of Marketing Special Issue: Better Marketing

Film criticism (6,179 words) [view diff] exact match in snippet view article find links to article

Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction". Journal of Marketing. 74 (1): 108–121. doi:10.1509/jmkg.74.1.108. ISSN 0022-2429. JSTOR 20619083

Publicity (1,738 words) [view diff] exact match in snippet view article find links to article

Response to Negative Publicity: The Moderating Role of Commitment". Journal of Marketing Research. 37 (2): 203–214. doi:10.1509/jmkr.37.2.203.18734. S2CID 51806192

Disappointment (1,908 words) [view diff] exact match in snippet view article find links to article

relationship between customer satisfaction and willingness to pay" (PDF). Journal of Marketing. 69 (2): 84–96. doi:10.1509/jmkg.69.2.84.60760. S2CID 167912490.

Cosmetic industry (3,561 words) [view diff] exact match in snippet view article find links to article

2008). "Exploring international cosmetics advertising in Japan". Journal of Marketing Management. 24 (3–4): 299–316. doi:10.1362/026725708X306112. S2CID 167830492

Conspicuous consumption (5,077 words) [view diff] exact match in snippet view article find links to article

Consumption in Consumer Behaviour: Scale Development and Validation". Journal of Marketing Theory and Practice. 7 (3): 41–51. doi:10.1080/10696679.1999.11501839

Convenience (2,359 words) [view diff] exact match in snippet view article find links to article

Leonard L.; et al. (July 2002). "Understanding Service Convenience". Journal of Marketing. 66 (3): 1–17. doi:10.1509/jmkg.66.3.1.18505. JSTOR 3203451. S2CID 167639305

Value proposition (4,879 words) [view diff] exact match in snippet view article find links to article

Customers Perceive the Value Delivered by Firms", International Journal of Marketing Studies, Vol. 4, No. 3. Tjan, A. K., Value Propositions That Work

Service quality (1,880 words) [view diff] exact match in snippet view article find links to article

Service Quality Model and its Marketing Implications". European Journal of Marketing. 18 (4): 36–44. doi:10.1108/EUM0000000004784. ISSN 0309-0566. Parasuraman

Dilshad Garden (365 words) [view diff] exact match in snippet view article find links to article

(January–June 2017). "Consumer Buying Behaviour Pattern in Retail". Journal of Marketing Vistas. 7 (1): 19–35. ProQuest 1957103744.{{cite journal}}: CS1 maint:

Confidence (6,624 words) [view diff] exact match in snippet view article find links to article

and Anxiety on Information Seeking in Consumer Risk Reduction". Journal of Marketing Research. 16 (2): 268–274. doi:10.2307/3150690. JSTOR 3150690. Akerlof

Douglas T. Kenrick (1,435 words) [view diff] exact match in snippet view article find links to article

Fear and loving in Las Vegas: Evolution, emotion, and persuasion. Journal of Marketing Research, 46, 384-395. Kenrick, D.T., Griskevicius, V., Sundie, J

Corporate services (822 words) [view diff] exact match in snippet view article find links to article

"Success Factors in Developing New Business Services". European Journal of Marketing. 25 (2). Emerald Insight: 33–59. doi:10.1108/03090569110138202. "Public

Administered prices (951 words) [view diff] exact match in snippet view article find links to article

Business, Administered Prices, and the Problem of Full Employment," Journal of Marketing 4: 370–381. Means, G. C. 1962. "Pricing Power and the Public Interest

Toolkits for user innovation (2,101 words) [view diff] exact match in snippet view article find links to article

Mass-Customized Products: Striking a Balance between Utility and Complexity". Journal of Marketing Research. 42 (2): 219–227. doi:10.1509/jmkr.42.2.219.62293. S2CID 167526674

Food marketing (6,684 words) [view diff] exact match in snippet view article find links to article

market-segmentation research priorities: Targeting re-emancipation". Journal of Marketing Management. 26 (13/14): 1239–1255. doi:10.1080/0267257X.2010.523010

Cornelia Pechmann (1,413 words) [view diff] exact match in snippet view article find links to article

Protection Motivation Theory to Identify Effective Message Themes". Journal of Marketing. 67 (2): 1–18. doi:10.1509/jmkg.67.2.1.18607. S2CID 167652870. Pechmann

Byron Sharp (591 words) [view diff] exact match in snippet view article find links to article

Bulletin 14.2, 2003 Oliver, Richard L. "Whence consumer loyalty?." the Journal of Marketing (1999): 33-44. Wulf, Kristof De, Gaby Odekerken-Schröder, and Dawn

Herbert Morrison (3,268 words) [view diff] exact match in snippet view article find links to article

socialism"-The marketing of the "very old" British Labour Party." European Journal of Marketing 35#9/10 (2001): 1038–1046. online Donoughue and Jones, 1972, pp.

SmartPLS (792 words) [view diff] exact match in snippet view article find links to article

structural equation modeling using SmartPLS: A software review" (PDF). Journal of Marketing Analytics. 7 (3): 196–202. doi:10.1057/s41270-019-00058-3. ISSN 2050-3318

Investment promotion agency (292 words) [view diff] exact match in snippet view article find links to article

Approach to Attracting Foreign Direct Investment". International Journal of Marketing Studies. 11 (4): 91. doi:10.5539/ijms.v11n4p91. S2CID 209391551.

Advertising management (13,513 words) [view diff] exact match in snippet view article find links to article

typology in the development of communication strategies," African Journal of Marketing Management, Vol. 7, no 8, 2015, pp. 90–97 "ANA Survey Reveals Most

Neil H. Borden (1,262 words) [view diff] exact match in snippet view article find links to article

Playsted Wood (January 1963). "Leaders in Marketing: Neil H. Borden". Journal of Marketing. 27 (1): 75–77. doi:10.1177/002224296302700117. "Neil H. Borden"

Lanham Act (1,965 words) [view diff] exact match in snippet view article find links to article

Phelps, D. M. (1949). "Certification Marks under the Lanham Act". Journal of Marketing. 13 (4). American Marketing Association: 498–505. doi:10.2307/1247789

Attribution (marketing) (1,528 words) [view diff] exact match in snippet view article

"Retention Futility: Targeting High-Risk Customers Might be Ineffective". Journal of Marketing Research, 55(1), 80–98. "Why Your Demand Team Can't Ignore Account

Wroe Alderson (762 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing. 30 (1): 64–65. doi:10.1177/002224296603000115. S2CID 220596128. Wright, John S. (1 October 1966). "Wendell R. Smith". Journal of

Service recovery (781 words) [view diff] exact match in snippet view article find links to article

Satisfaction with Service Encounters Involving Failure and Recovery." Journal of Marketing Research 36, no. August (1999): 356-72. Tax, Stephen S., Stephen

Postmodernism (11,954 words) [view diff] exact match in snippet view article find links to article

Steven (1993). "Postmodern Marketing?". European Journal of Marketing. 27 (4). European Journal of Marketing, Vol. 27 Iss: 4: 19–34. doi:10.1108/03090569310038094

Rebranding (2,204 words) [view diff] exact match in snippet view article find links to article

rebranding: destroying, transferring or creating brand equity?". European Journal of Marketing. 40 (7/8): 803–824. doi:10.1108/03090560610670007 – via SlideShare

Picture superiority effect (2,772 words) [view diff] exact match in snippet view article find links to article

"Picture-word consistency and the elaborative processing of advertisements". Journal of Marketing Research. 24 (4): 359. doi:10.2307/3151383. JSTOR 3151383. Pieters

Effective Public Relations (589 words) [view diff] exact match in snippet view article find links to article

of the recipient. The book was reviewed by J.M. Rathmell in The Journal of Marketing in January 1953. In 1990, the Washington Post said, "if there is

Stephen Barrett (2,059 words) [view diff] exact match in snippet view article find links to article

Like a Duck...: Concerns about Quackery in Marketing Education". Journal of Marketing Education. 26: 4–16. doi:10.1177/0273475303257763. S2CID 167338734

Viral video (7,021 words) [view diff] exact match in snippet view article find links to article

Berger, J.; Milkman, K. (2011). "What makes online content viral?". Journal of Marketing Research. 49 (2): 192–205. doi:10.1509/jmr.10.0353. McIntyre, Hugh

Business (5,542 words) [view diff] exact match in snippet view article find links to article

Independent Business Startups: Lessons from the Kauffman Firm Survey". Journal of Marketing Channels. 18: 3. doi:10.1080/1046669X.2011.533109. S2CID 154304180

Evert Gummesson (290 words) [view diff] exact match in snippet view article find links to article

methodologies. He was a Senior Advisory Board member for the European Journal of Marketing. Gummesson, E. Montserrat, D-M. Saren, M. (2022). Improving the Evaluation

Kjell Grønhaug (407 words) [view diff] case mismatch in snippet view article find links to article

risk: further considerations for the marketing discipline." European Journal of marketing 27.3 (1993): 39-50. Magne, Supphellen, and Grønhaug Kjell. "Building

Product planning (1,712 words) [view diff] exact match in snippet view article find links to article

H. Paul (1973-01-01). "The Dimensions of New Product Planning". Journal of Marketing. 37 (1): 10–18. doi:10.1177/002224297303700103. ISSN 0022-2429. S2CID 168045485

Visual merchandising (4,839 words) [view diff] exact match in snippet view article find links to article

Environment Cues on Perceived Merchandise Value and Patronage Intentions". Journal of Marketing. 66 (2): 120–141. doi:10.1509/jmkg.66.2.120.18470. S2CID 167436934

Earned media (1,127 words) [view diff] exact match in snippet view article find links to article

Social Earned Media on Sales: A Study of a Microlending Marketplace". Journal of Marketing Research. 49 (5): 624–639. doi:10.1509/jmr.09.0401. ISSN 0022-2437

Conjoint analysis (2,308 words) [view diff] exact match in snippet view article find links to article

general approach to product design optimization via conjoint analysis, Journal of Marketing, vol 43, summer 1981, pp 17–35. Srinivasan, V. (1988) A Conjunctive-Compensatory

Sales management (1,242 words) [view diff] exact match in snippet view article find links to article

"The Determinants of Salesperson Performance: A Meta-Analysis". Journal of Marketing Research. 22 (2): 103–118. doi:10.1177/002224378502200201. JSTOR 3151357

Werner Reinartz (960 words) [view diff] exact match in snippet view article find links to article

It Pay to Be Real? Understanding Authenticity in TV Advertising", Journal of Marketing, 83(1), 24-50. [Google Scholar citations: 1; Web of Science citations:

Sales effectiveness (1,762 words) [view diff] exact match in snippet view article find links to article

"The Determinants of Salesperson Performance: A Meta-Analysis". Journal of Marketing Research. 22 (2): 103–118. doi:10.1177/002224378502200201. JSTOR 3151357

Signage (3,279 words) [view diff] exact match in snippet view article find links to article

The Impact of Physical Surroundings on Customers and Employees," Journal of Marketing, vol. 56, no. 2, 1992, pp 57 -71 Katz, K.L. and Rossiter, J. (1991)

Distribution (marketing) (2,906 words) [view diff] exact match in snippet view article

Marketing: A Case History in Manufacturer-Distributor Collaboration", Journal of Marketing, Vol. 13, No. 2 (October 1948), pp. 195-201, accessed 6 September

Leigh McAlister (194 words) [view diff] exact match in snippet view article find links to article

assortment offered in a grocery category: The impact of item reduction." Journal of Marketing Research (1998): 166–176. McAlister, Leigh. "A dynamic attribute

Background music (1,879 words) [view diff] exact match in snippet view article find links to article

Background Music to Affect the Behavior of Supermarket Shoppers. Journal of Marketing. 46(3). 86–91. Lamothe (2008, p. 142) Lubbock (1957, p. 130) Lamothe

Sensory tourism (1,863 words) [view diff] exact match in snippet view article find links to article

annals.2012.10.002. Schmitt, B (1999). "Experiential marketing". Journal of Marketing Management. 15 (1–3): 53–67. doi:10.1362/026725799784870496. Jeongmi

Brick and mortar (1,523 words) [view diff] exact match in snippet view article find links to article

Brick-and-Mortar Retailers Successfully Become Multichannel Retailers?". Journal of Marketing Channels. 22: 62–73. doi:10.1080/1046669X.2015.978702. S2CID 154915558

Travel agency (3,053 words) [view diff] exact match in snippet view article find links to article

while Selecting an OTA (Online Travel Agency) Platform". Indian Journal of Marketing. 52 (7): 43–55. doi:10.17010/ijom/2022/v52/i7/170538. S2CID 250639540

Institutional logic (2,712 words) [view diff] exact match in snippet view article find links to article

Logics of Markets: Implications for Strategic Brand Management". Journal of Marketing. 79 (2): 40–61. doi:10.1509/jm.13.0218. ISSN 0022-2429. S2CID 167667318

Ellen J. Kennedy (1,525 words) [view diff] exact match in snippet view article find links to article

and Academic Performance,” with Leigh Lawton and E. Leroy Plumlee, Journal of Marketing Education, 24:3, December 2002, 243-252. “Determinants of Moral Reasoning:

Market research (2,957 words) [view diff] exact match in snippet view article find links to article

Lawrence C. (1950). "Notes on the History of Marketing Research". Journal of Marketing. 14 (5): 733–736. doi:10.2307/1246952. JSTOR 1246952. Archived from

Pharmacy (shop) (2,785 words) [view diff] exact match in snippet view article

and government intervention in retail healthcare". Asia Pacific Journal of Marketing and Logistics: 19. doi:10.1108/APJML-07-2024-0991. Retrieved 13 November

Joseph M. Katz Graduate School of Business (3,471 words) [view diff] exact match in snippet view article find links to article

of articles published in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science within the past five years

Wholesaling (853 words) [view diff] exact match in snippet view article find links to article

Kolodny, Joseph (September 1949). "The Mechanics of Wholesaling". Journal of Marketing. 14 (2): 225–231. doi:10.2307/1247896. ISSN 0022-2429. JSTOR 1247896

Brand relationship (2,721 words) [view diff] exact match in snippet view article find links to article

Ahuvia, & Bagozzi, R., S., & R. (March 2012). "Brand Love" (PDF). Journal of Marketing. 76 (2): 1–16. doi:10.1509/jm.09.0339. S2CID 220590587.{{cite journal}}:

Color symbolism (2,252 words) [view diff] exact match in snippet view article find links to article

Right Colour? A Cross-Cultural Review of Colour as a Marketing Cue". Journal of Marketing Communications. 12 (1): 15–30. doi:10.1080/13527260500247827. S2CID 168153362

Customer experience (6,361 words) [view diff] exact match in snippet view article find links to article

the customer service experience using customer-dominant logic". Journal of Marketing Management. 30 (9–10): 1058–1081. doi:10.1080/0267257X.2014.934269

E. Jerome McCarthy (2,445 words) [view diff] exact match in snippet view article find links to article

Marketing Mix Revisited: Towards the 21st Century Marketing" (PDF). Journal of Marketing Management. 22 (3–4): 407–438. doi:10.1362/026725706776861190. S2CID 11781716

Service design (4,017 words) [view diff] exact match in snippet view article find links to article

Lynn Shostack, G. (1982-01-01). "How to Design a Service". European Journal of Marketing. 16 (1): 49–63. doi:10.1108/eum0000000004799. ISSN 0309-0566. "G

Supermarket (7,509 words) [view diff] exact match in snippet view article find links to article

and Display Placements: A Spatial Modeling Approach and Insights", Journal of Marketing, vol. 73, no. 3, pp. 99–117, 3 May 2012, Business Source Complete

Saatchi Art (677 words) [view diff] exact match in snippet view article find links to article

digital art platforms: the case of Saatchi Art" (PDF). European Journal of Marketing. 53 (6): 1125–1151. doi:10.1108/EJM-12-2016-0788. S2CID 169809290

Hermann Simon (business manager) (1,215 words) [view diff] exact match in snippet view article

(1982). "ADPULS. An Advertising Model with Wearout and Pulsation". Journal of Marketing Research. 19 (August 1982): 352–363. doi:10.2307/3151569. JSTOR 3151569

Pam Henderson (928 words) [view diff] exact match in snippet view article find links to article

Joseph A. (2004). "Impression Management Using Typeface Design". Journal of Marketing. 68 (4): 60–72. doi:10.1509/jmkg.68.4.60.42736. JSTOR 30162016. “Assess

Variety seeking (181 words) [view diff] exact match in snippet view article find links to article

effect of purchase quantity and timing on variety-seeking behavior." Journal of Marketing Research (1990): 150-162. McAlister, Leigh, and Edgar Pessemier.

Uplift modelling (2,172 words) [view diff] exact match in snippet view article find links to article

Using True-Lift Modeling: Comparison of New and Existing Methods". Journal of Marketing Analytics. 2 (4): 218–238. doi:10.1057/jma.2014.18. S2CID 256513132

Brigitte (magazine) (630 words) [view diff] exact match in snippet view article

magazine advertising: A difference‐in‐differences approach". European Journal of Marketing. 35 (11/12): 1320–1341. doi:10.1108/EUM0000000006478. ISSN 0309-0566

ASOS (retailer) (2,518 words) [view diff] exact match in snippet view article

models to assess the maturity of digital-marketing governance". Journal of Marketing Management. 26:3–4 (3–4): 187–196. doi:10.1080/02672571003612192

World Wide Web (10,576 words) [view diff] exact match in snippet view article find links to article

(1999). "A grounded theory of World Wide Web search behaviour". Journal of Marketing Communications. 5 (3): 143. doi:10.1080/135272699345644. Flanagan

Dawn Iacobucci (402 words) [view diff] exact match in snippet view article find links to article

evaluation of services Archived 2016-03-03 at the Wayback Machine." The Journal of Marketing (1995): 17-28. Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci

Response to Intervention (3,186 words) [view diff] exact match in snippet view article find links to article

"Educational Blogging: Integrating Technology into Marketing Experience". Journal of Marketing Education. 32 (1): 50–63. doi:10.1177/0273475309335652. S2CID 168128983

Strategic communication (2,722 words) [view diff] exact match in snippet view article find links to article

marketing communications: From media channels to digital connectivity". Journal of Marketing Communications. 15 (2/3): 85–102. doi:10.1108/JBS-05-2014-0052. Commander’s

Crowdfunding (10,982 words) [view diff] exact match in snippet view article find links to article

Schreier, Martin (2021). "The Signal Value of Crowdfunded Products". Journal of Marketing Research. 58 (4): 644–661. doi:10.1177/00222437211012451. ISSN 0022-2437

Corporate communication (1,847 words) [view diff] exact match in snippet view article find links to article

product: corporate associations and consumer product responses", Journal of Marketing, 61 (1): 68-84. Gray, E.R. and Balmer, J.M.T. (1998) Managing Corporate

Philippe Naert (448 words) [view diff] exact match in snippet view article find links to article

, and Alain Bultez. "Logically consistent market share models." Journal of Marketing Research 10.3 (1973): 334-340. Lambin, Jean-Jacques, Philippe A.

Advertising (14,356 words) [view diff] exact match in snippet view article find links to article

marketing communications: the role of cognitive and affective cues". Journal of Marketing Communications. 8 (4): 257. doi:10.1080/13527260210145993. hdl:11376/2036

Proportional reduction in loss (461 words) [view diff] exact match in snippet view article find links to article

1989). "Reliability of Nominal Data Based on Qualitative Judgments". Journal of Marketing Research. 26 (2): 135–148. doi:10.1177/002224378902600201. ISSN 0022-2437

Vaporware (3,859 words) [view diff] exact match in snippet view article find links to article

consequences: An analysis of vaporware and new product announcements". Journal of Marketing Research. 38 (1): 3–13. doi:10.1509/jmkr.38.1.3.18834. ISSN 0022-2437

Socratic dialogue (1,586 words) [view diff] exact match in snippet view article find links to article

Survival: A Dialogue on the Moral Foundations of Commerce and Politics". Journal of Marketing. 59 (1): 110–112. doi:10.2307/1252020. ISSN 0022-2429. JSTOR 1252020

Self-licensing (2,947 words) [view diff] exact match in snippet view article find links to article

Dhar, Ravi (2006). "Licensing effect in consumer choice" (PDF). Journal of Marketing Research. 43 (2): 259–266. CiteSeerX 10.1.1.313.4564. doi:10.1509/jmkr

SWOT analysis (4,673 words) [view diff] exact match in snippet view article find links to article

Erhard K. (April 2001). "SWOT analysis from a resource-based view". Journal of Marketing Theory and Practice. 9 (2): 54–69. doi:10.1080/10696679.2001.11501891

Arne Nygaard (325 words) [view diff] case mismatch in snippet view article find links to article

Journal of marketing Research (1999): 160-170. Nygaard, Arne, and Robert Dahlstrom. "Role stress and effectiveness in horizontal alliances." Journal of

Social media (21,636 words) [view diff] exact match in snippet view article find links to article

(2012). "Social Media in Alternative Marketing Communication Model". Journal of Marketing Development & Competitivness. 6: 117–136. Baym, Nancy K. (7 October

Ana Valenzuela (1,593 words) [view diff] exact match in snippet view article find links to article

Procedures: Implications for Decision Satisfaction and Choice," Journal of Marketing Research, 46(6), 754-763. Valenzuela, Ana and Raghubir Priya (2009)

Arch Wilkinson Shaw (913 words) [view diff] exact match in snippet view article find links to article

1952. p. 24-26 Copeland, Melvin T. (January 1958). "Arch W. Shaw". Journal of Marketing. 22 (3): 313–315. doi:10.2307/1247125. JSTOR 1247125. "Arch Shaw

Freeganism (3,790 words) [view diff] exact match in snippet view article find links to article

the duck': negotiating the resistant-consumer identity". European Journal of Marketing. 45 (11/12): 1779–1788. doi:10.1108/03090561111167414. ISSN 0309-0566

Subculture (4,669 words) [view diff] exact match in snippet view article find links to article

to the dynamics of ephemerality within consumer tribes". European Journal of Marketing. 54 (5): 999–1024. doi:10.1108/EJM-08-2018-0565. ISSN 0309-0566.

Visual metaphor (1,240 words) [view diff] exact match in snippet view article find links to article

Attributable to Visual Argumentation or Metaphorical Rhetoric?". Journal of Marketing Communications. 14 (1): 59–73. doi:10.1080/14697010701717488. ISSN 1352-7266

Instagram (26,681 words) [view diff] exact match in snippet view article find links to article

instastress and emotional fatigue: the mediation of addiction". Spanish Journal of Marketing – ESIC. 23 (2): 143–161. doi:10.1108/sjme-12-2018-0059. S2CID 202280785

Competitive advantage (2,927 words) [view diff] case mismatch in snippet view article find links to article

organizational memory on new product performance and creativity", Journal of marketing research, 34 (1), 91–106. Matusik, Sharon F., and Charles WL Hill

ACL Cables (790 words) [view diff] exact match in snippet view article find links to article

Insights of Brand Positioning of "Kelani Brand"" (PDF). Sri Lanka Journal of Marketing. 3 (1). University of Kelaniya: 59–71. ISSN 1800-4989. Retrieved

Online auction (2,254 words) [view diff] exact match in snippet view article find links to article

Exploratory Study of the Introduction of Online Reverse Auctions". Journal of Marketing. 67 (3): 96–107. CiteSeerX 10.1.1.196.9582. doi:10.1509/jmkg.67.3

Customer knowledge (735 words) [view diff] exact match in snippet view article find links to article

the re-engagement of CRM with relationship marketing". European Journal of Marketing. 40 (5/6): 572–589. doi:10.1108/03090560610657840. Bueren, A., Schierholz

Merchandising (2,558 words) [view diff] exact match in snippet view article find links to article

Krista J.; Li, Xi (2022). "Advance Selling in Marketing Channels". Journal of Marketing Research. 60 (2): 371–387. doi:10.1177/00222437221112644. ISSN 0022-2437

Seasonal packaging (503 words) [view diff] exact match in snippet view article find links to article

Packaging: Creating Brand Identity via Lived and Mediated Experience". Journal of Marketing Theory and Practice. 11 (1): 62–76. doi:10.1080/10696679.2003.11501933

Digital marketing system (983 words) [view diff] exact match in snippet view article find links to article

(2017). "Data Privacy: Effects on Customer and Firm Performance". Journal of Marketing. 81: 36–58. doi:10.1509/jm.15.0497. hdl:10072/337604. S2CID 168320495

Brand ambassador (3,274 words) [view diff] exact match in snippet view article find links to article

and the Brand Manager System: A Critical-Historical Evaluation". Journal of Marketing Research. 31 (2): 173–190. doi:10.2307/3152192. JSTOR 3152192. "Why

Hypocrisy (5,091 words) [view diff] exact match in snippet view article find links to article

threat of inconsistent corporate social responsibility perceptions". Journal of Marketing. 73 (6): 77–91. CiteSeerX 10.1.1.463.1501. doi:10.1509/jmkg.73.6

Ethnocentrism (4,150 words) [view diff] exact match in snippet view article find links to article

Purchase: An Empirical Test in the United States, Canada, and France". Journal of Marketing. 71 (1): 113–128. doi:10.1509/jmkg.71.1.113. "Top 20 countries by

David Glen Mick (734 words) [view diff] exact match in snippet view article find links to article

recipient of the 1999 Harold H. Maynard Award for research in the Journal of Marketing. He has been ranked as one of the top 50 most prolific scholars (out

Analytics (3,356 words) [view diff] exact match in snippet view article find links to article

P.K. (2016). "Marketing Analytics for Data-Rich Environments". Journal of Marketing. 80 (6): 97–121. doi:10.1509/jm.15.0413. "Session - Analytics Help"

Internet celebrity (5,271 words) [view diff] exact match in snippet view article find links to article

"Friend-zone with benefits: The parasocial advertising of Kim Kardashian". Journal of Marketing Communications. 21 (2): 215–229. doi:10.1080/13527266.2012.726235

Supply chain (5,300 words) [view diff] exact match in snippet view article find links to article

(1998). "Supply Chain Management: Definition, Growth and Approaches". Journal of Marketing Theory and Practice. 6 (4): 1–5. doi:10.1080/10696679.1998.11501805

Everyday low price (1,031 words) [view diff] exact match in snippet view article find links to article

Dreze, & Mary E. Purk, "EDLP, Hi-Lo, and Margin Arithmetic", The Journal of Marketing, Volume 58, Number 4 (October 1994), pp. 16.27, accessed on 7 April

Urban legend (3,185 words) [view diff] exact match in snippet view article find links to article

the Influence of the Oral Tradition on Consumer Decision-making". Journal of Marketing Management. 22 (9 & 10): 1053–76. doi:10.1362/026725706778935574

Agile marketing (493 words) [view diff] exact match in snippet view article find links to article

"Marketing Agility: The Concept, Antecedents, and a Research Agenda". Journal of Marketing. doi:10.1177/0022242920952760. Retrieved 9 April 2024. Kent Beck;

Cope Bros & Co (870 words) [view diff] exact match in snippet view article find links to article

"Cope's and the Promotion of Tobacco in Victorian England." European Journal of Marketing (1986) 20#9 pp: 5-26. Cope's Smoke Room Booklets, Nos. 1-14, 1889-93

Michael Ahearne (609 words) [view diff] exact match in snippet view article find links to article

Institute. He is an associate editor at several journals, including Journal of Marketing, Journal of the Academy of Marketing Science, International Journal

Attitude-toward-the-ad models (1,059 words) [view diff] exact match in snippet view article find links to article

of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23, 130-143. Lutz, R. J., MacKenzie, S. B., & Belch. G

Debt snowball method (1,601 words) [view diff] exact match in snippet view article find links to article

the Battle but Losing the War: The Psychology of Debt Management". Journal of Marketing Research. 48: S38 – S50. doi:10.1509/jmkr.48.SPL.S38. S2CID 55616109

Sustainable market orientation (2,546 words) [view diff] exact match in snippet view article find links to article

concept- Necessary but sufficient? An environmental view. European Journal of Marketing., 24, 20-30. Mitchell, R.W., Wooliscroft, B., & Higham, J. (2010)

Banner blindness (2,175 words) [view diff] exact match in snippet view article find links to article

economic and cognitive costs of annoying display advertisements. Journal of Marketing Research, 51(6), 742-752. Jay, C., Brown, A., & Harper, S. (2013)

Pawnbroker (2,984 words) [view diff] exact match in snippet view article find links to article

China: soft strategies for overcoming a negative image", Asia Pacific Journal of Marketing and Logistics, Vol. 31 No. 3, pp. 580-591. https://doi.org/10

Semiotics (18,126 words) [view diff] exact match in snippet view article find links to article

North America, and Europe: The Role of Global Consumer Culture". Journal of Marketing. 63 (1): 75–87. doi:10.2307/1252002. JSTOR 1252002. Pan, Yuling;

Soft sell (202 words) [view diff] exact match in snippet view article find links to article

Aaker, Donald E. Bruzzone. Causes of Irritation in Advertising. Journal of Marketing, Vol. 49, No. 2 (Spring, 1985), pp. 47–57 Frank R. Kardes, Maria

Wilhelm Kalveram (354 words) [view diff] exact match in snippet view article find links to article

Practice (Betriebswirtschaftliche Forschung und Praxis, BFuP) and Journal of Marketing (Zeitschrift für Betriebswirtschaft, ZfB). Post-1945, Kalveram was

Sales promotion (2,774 words) [view diff] exact match in snippet view article find links to article

Discount Framing In Comparative Price Advertising" (PDF). European Journal of Marketing. 46 (11/12): 1501–1522. doi:10.1108/03090561211259952. Stuart Mitchell

Content marketing (2,917 words) [view diff] exact match in snippet view article find links to article

Jennifer (2008-07-07). "Understanding digital content marketing". Journal of Marketing Management. 24 (5–6): 517–540. doi:10.1362/026725708X325977. ISSN 0267-257X

Bass diffusion model (2,881 words) [view diff] exact match in snippet view article find links to article

"Determination of Adopter Categories by Using Innovation Diffusion Models". Journal of Marketing Research. 27 (1): 37. doi:10.2307/3172549. ISSN 0022-2437. JSTOR 3172549

Debiasing (1,871 words) [view diff] exact match in snippet view article find links to article

Behavior Through Age-Progressed Renderings of the Future Self". Journal of Marketing Research. 48 (SPL): S23 – S37. doi:10.1509/jmkr.48.SPL.S23. ISSN 0022-2437

Business school (4,359 words) [view diff] exact match in snippet view article find links to article

2012-02-06. "Business School Prestige – Research versus Teaching" (PDF). Journal of Marketing. 59. American Marketing Association: 101–106. 1995.[permanent dead

Taxonomy (6,847 words) [view diff] exact match in snippet view article find links to article

Michele D. (January 1993). "Taxonomy of Buying Decision Approaches". Journal of Marketing. 57 (1). American Marketing Association: 39. doi:10.2307/1252056

Elements of music (1,836 words) [view diff] exact match in snippet view article find links to article

Gordon C. Bruner (October 1990). "Music, Mood, and Marketing". Journal of Marketing. 54 (4): 94–104. doi:10.2307/1251762. JSTOR 1251762. Google.com.au

Ziv Carmon (1,247 words) [view diff] exact match in snippet view article find links to article

of Behavioral Decision Making, served as Associate Editor for the Journal of Marketing Research, and is a member of the editorial review boards of a variety

Influencer marketing (4,244 words) [view diff] exact match in snippet view article find links to article

marketing decisions and their effects on followers' responses". Journal of Marketing Management. 36 (7–8): 579–607. doi:10.1080/0267257X.2020.1738525

SUV (7,770 words) [view diff] exact match in snippet view article find links to article

understanding consumption decisions through the oral tradition". Journal of Marketing Management. 22 (9/10): 1053–1076. doi:10.1362/026725706778935574

South-up map orientation (1,277 words) [view diff] exact match in snippet view article find links to article

metaphoric link between vertical space and cardinal direction.", Journal of Marketing Research, 46 (6): 715–726, doi:10.1509/jmkr.46.6.715, S2CID 16363025

Cognitive dissonance (15,393 words) [view diff] exact match in snippet view article find links to article

Measurement of Cognitive Dissonance: Some Experimental Findings". Journal of Marketing. 36 (1): 64–67. doi:10.1177/002224297203600112. S2CID 147152501.

Value chain management capability (1,751 words) [view diff] exact match in snippet view article find links to article

‘Marketing capability – A key success factor in small business?’, Journal of Marketing Management, Vol. 3, No. 2, pp. 183–203. Narver, J.C., Slater, S.F

Risk (6,431 words) [view diff] exact match in snippet view article find links to article

spending: The role of agency-communion orientation and self-monitoring". Journal of Marketing Research. 48 (4): 741–754. doi:10.1509/jmkr.48.4.741. S2CID 143542642

Complementary good (1,329 words) [view diff] exact match in snippet view article find links to article

Sensitization: Consuming a Food Activates a Goal to Consume its Complements". Journal of Marketing Research. 53 (6): 1034–1049. doi:10.1509/jmr.12.0240. ISSN 0022-2437

Neuroscience (7,738 words) [view diff] exact match in snippet view article find links to article

emotion, and imagination in narrative transportation" (PDF). European Journal of Marketing. 52: 92–117. doi:10.1108/EJM-12-2016-0881. SSRN 2892967. "Neurologic

Merchant (7,062 words) [view diff] exact match in snippet view article find links to article

"Historical research in marketing theory and practice: a review essay", Journal of Marketing Management, Vol. 30, No. 11-12, 2014 [Special Issue: Pushing the

Fourth-wave feminism (11,354 words) [view diff] exact match in snippet view article find links to article

fourth wave: a research agenda for marketing and consumer research". Journal of Marketing Management. 31 (15–16): 1732–1738. doi:10.1080/0267257X.2015.1076497

Sex differences in humans (4,426 words) [view diff] exact match in snippet view article find links to article

spending: The role of agency-communion orientation and self-monitoring". Journal of Marketing Research. 48 (4): 741–754. doi:10.1509/jmkr.48.4.741. S2CID 143542642

LGBTQ community (6,467 words) [view diff] exact match in snippet view article find links to article

exploratory content analysis of ads with gay/lesbian-specific content". Journal of Marketing Communications. 18 (2): 133–149. doi:10.1080/13527266.2010.489696

Consumer socialization (1,172 words) [view diff] exact match in snippet view article find links to article

"Consumer Socialization: A Theoretical and Empirical Analysis". Journal of Marketing Research. 15 (4): 599. doi:10.2307/3150629. ISSN 0022-2437. JSTOR 3150629

Copy testing (1,583 words) [view diff] exact match in snippet view article find links to article

Research: 39–42. Ross, H. (1982). "Recall vs. Persuasion: An Answer". Journal of Marketing Research. 22 (1): 13–16. Krugman, H. (August 1977). "Memory Without

Luxury goods (5,180 words) [view diff] exact match in snippet view article find links to article

the industry, trends, and future conceptualisations". Asia Pacific Journal of Marketing and Logistics. 27 (1): 82–98. doi:10.1108/APJML-10-2014-0148. "Global

Branding agency (751 words) [view diff] case mismatch in snippet view article find links to article

transferable way, and, will generate desirable campaign outcomes' (Journal of marketing management, volume 15 1999). Examples of celebrities that act as

Mitsui Takatoshi (733 words) [view diff] exact match in snippet view article find links to article

(Spring 2000). "The House of Mitsui: Secrets of Its Longevity". Journal of Marketing Theory and Practice. 8 (2): 31–36. doi:10.1080/10696679.2000.11501866

Service recovery paradox (2,063 words) [view diff] exact match in snippet view article find links to article

of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(2), p.70. Michel, S. and Meuter, M. (2008). The service recovery

Branding agency (751 words) [view diff] case mismatch in snippet view article find links to article

transferable way, and, will generate desirable campaign outcomes' (Journal of marketing management, volume 15 1999). Examples of celebrities that act as

Empowerment (4,253 words) [view diff] exact match in snippet view article find links to article

Effects of Empowerment Strategies on Consumers' Product Demand". Journal of Marketing. 74 (1): 65–79. doi:10.1509/jmkg.74.1.65. Firzli, Nicolas (3 April

Web browsing history (2,186 words) [view diff] exact match in snippet view article find links to article

Model of Web Site Browsing Behavior Estimated on Clickstream Data”. Journal of Marketing Research 40(3): 249-267. Urban, Tobias, Dennis Tatang, Thorsten Holz

Context effect (2,022 words) [view diff] exact match in snippet view article find links to article

August 2011). "Incorporating Context Effects Into a Choice Model". Journal of Marketing Research. 48 (4): 767–780. doi:10.1509/jmkr.48.4.767. S2CID 145311303

Edward Filene (4,035 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing, Vol. 23, No. 3, 1959, pp. 296–300 "Pioneers in Marketing: Edward A. Filene, Lincoln Filene and Daniel Bloomfield," Journal of Marketing

Michael LaTour (1,213 words) [view diff] exact match in snippet view article find links to article

His work has been published in the Journal of Consumer Research, Journal of Marketing, Journal of Advertising and Journal of Advertising Research. LaTour

Organizational identification (4,844 words) [view diff] exact match in snippet view article find links to article

"Relations between organizational culture, identity and image". European Journal of Marketing. 31 (5/6). Emerald: 356–365. doi:10.1108/eb060636. ISSN 0309-0566

Customer retention (1,586 words) [view diff] case mismatch in snippet view article find links to article

customer relationship characteristics on profitable lifetime duration." Journal of marketing 67, no. 1 (2003): 77-99. The International Customer Service Standard

Real-time bidding (1,342 words) [view diff] exact match in snippet view article find links to article

reading of sociotechnical imaginaries in programmatic advertising". Journal of Marketing Management: 1–23. doi:10.1080/0267257X.2024.2421860. ISSN 0267-257X

Factual relativism (1,458 words) [view diff] exact match in snippet view article find links to article

(1987). "Cognitive Relativism and the Practice of Marketing Science". Journal of Marketing. 51 (1): 20–33. doi:10.2307/1251141. JSTOR 1251141. Science and Relativism:

Social commerce (2,391 words) [view diff] exact match in snippet view article find links to article

University (2010). "Deriving Value from Social Commerce Networks" (PDF). Journal of Marketing Research. XLVII (2): 215–228. doi:10.1509/jmkr.47.2.215. Archived

Computer vision (7,821 words) [view diff] exact match in snippet view article find links to article

Intelligence in the Beauty Segment - An Analysis through Instagram" (PDF). Journal of Marketing Management. American Research Institute for Policy Development. Archived

Historical reenactment (5,116 words) [view diff] exact match in snippet view article find links to article

experience: staging and consuming the American Civil War at Gettysburg". Journal of Marketing Management. 24 (1): 5–27. doi:10.1362/026725708X273894. S2CID 145725838

RFM (market research) (811 words) [view diff] exact match in snippet view article

RFM and CLV: Using iso-value curves for customer base analysis. Journal of Marketing Research, 42(4), 415-430. Boyd, Jennifer (2022-08-29). "What is RFM

Marmalade (3,103 words) [view diff] exact match in snippet view article find links to article

Marmalade: What do Consumers Look for in a Multi-Claim Food Product?". Journal of Marketing Communications. 31 (6): 679–708. doi:10.1080/13527266.2023.2273539

Reilly's law of retail gravitation (604 words) [view diff] exact match in snippet view article find links to article

a Trade Area.” Journal of Marketing, Volume 28, 34-38. Converse, P.D. (1949). “New Laws of Retail Gravitation.” Journal of Marketing, Volume 14, January

Marketing simulation game (901 words) [view diff] exact match in snippet view article find links to article

Experiential Learning Project on Viral Marketing Knowledge Acquisition". Journal of Marketing Education. 33 (2). doi:10.1177/0273475311410853. ISSN 0273-4753.

Ramon O'Callaghan (477 words) [view diff] exact match in snippet view article find links to article

electronic data interchange systems in marketing channels." The Journal of Marketing (1992): 45-56. O'Callaghan, Ramon, and Jon A. Turner. "Electronic

Private Label Strategy (381 words) [view diff] exact match in snippet view article find links to article

are open to all the players in this market". Writing in the Indian Journal of Marketing, Ruchita Pangriya lauded the book for being "well structured for

Product defect (1,027 words) [view diff] exact match in snippet view article find links to article

on Brand Equity: The Moderating Role of Consumer Expectations". Journal of Marketing Research. 37 (2): 215–226. doi:10.1509/jmkr.37.2.215.18729. S2CID 167532080

Bid shading (682 words) [view diff] exact match in snippet view article find links to article

Robert (August 2006). "Forward-Looking Bidding in Online Auctions". Journal of Marketing Research. 43 (3): 462–476. doi:10.1509/jmkr.43.3.462. Milgrom, Paul

Herd behavior (4,361 words) [view diff] exact match in snippet view article find links to article

Social Influence on Shopper Behavior Using Video Tracking Data". Journal of Marketing. 78 (5): 24–41. doi:10.1509/jm.12.0106. ISSN 0022-2429. S2CID 167351879

Machiavellianism in the workplace (3,543 words) [view diff] exact match in snippet view article find links to article

Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy". Journal of Marketing. 87 (2): 298–318. doi:10.1177/00222429221113254. Ricks, James; Fraedrich

Sales outsourcing (1,053 words) [view diff] exact match in snippet view article find links to article

"Reputation Management as a Motivation for Sales Structure Decisions". Journal of Marketing. 63 (4): 74–89. doi:10.2307/1251975. hdl:11059/14320. JSTOR 1251975

Jeremy Maggs (688 words) [view diff] exact match in snippet view article find links to article

Nikiwe Bikitsha took her place. Maggs was also the editor of the Journal of Marketing which was the official publication of the Marketing Association of

Feminist political ecology (3,669 words) [view diff] exact match in snippet view article find links to article

research: missing feminisms and the case of men and masculinities". Journal of Marketing Management. 31 (15–16): 1626–1651. doi:10.1080/0267257X.2015.1077899

JMP (statistical software) (2,997 words) [view diff] exact match in snippet view article

learning for a citizen data scientist: an experience with JMP". Journal of Marketing Analytics. 8 (4): 267–279. doi:10.1057/s41270-020-00092-6. ISSN 2050-3326

Jagdish Sheth (711 words) [view diff] exact match in snippet view article find links to article

October 2013. Sheth, J. N., A Model of Industrial Buyer Behavior, Journal of Marketing, Volume 37, No. 4, October 1973, pp. 50-56, accessed on 13 April

Service blueprint (4,075 words) [view diff] exact match in snippet view article find links to article

McGraw-Hill Irwin, 2006 Shostack, G.L> "How to Design a Service", European Journal of Marketing, vol. 16 no. 1, 1993, pp. 49–63 Lovelock, C. H., "Managing Interactions

Barriers to entry (4,296 words) [view diff] exact match in snippet view article find links to article

Market Entry Decisions in Consumer and Industrial Goods Markets". Journal of Marketing. 53 (2). Sage Publications: 80–91. doi:10.2307/1251415. JSTOR 1251415

Sexed up (537 words) [view diff] exact match in snippet view article find links to article

sex appeal advertising: A high context cultural perspective. IUP Journal of Marketing Management, 14(4), 34–55. (Registration required) Chang, C., & Tseng

History of the social sciences (2,754 words) [view diff] exact match in snippet view article find links to article

Michele D. (January 1993). "Taxonomy of Buying Decision Approaches". Journal of Marketing. 57 (1). American Marketing Association: 38–39. doi:10.2307/1252056

Nirmalya Kumar (979 words) [view diff] exact match in snippet view article find links to article

publications have appeared in Academy of Management Journal, Journal of Marketing, and Journal of Marketing Research. These publications have over 22,000 Google

Valentyna Melnyk (384 words) [view diff] exact match in snippet view article find links to article

differences in loyalty to firms and individual service providers." Journal of Marketing 73, no. 4 (2009): 82–96. Melnyk, Valentyna, Kristina Klein, and Franziska

Environmental communication (3,774 words) [view diff] exact match in snippet view article find links to article

2012). "Go Green! Should Environmental Messages be So Assertive?". Journal of Marketing. 76 (1): 95–102. doi:10.1509/jm.10.0416. S2CID 168002678. Kotcher

Partial least squares path modeling (923 words) [view diff] exact match in snippet view article find links to article

structural equation modeling using SmartPLS: a software review" (PDF). Journal of Marketing Analytics. 7 (3): 196–202. doi:10.1057/s41270-019-00058-3. ISSN 2050-3318

Gratitude (5,009 words) [view diff] exact match in snippet view article find links to article

Milton, F. (1976). "A test of positive reinforcement of customers". Journal of Marketing. 40 (4): 98–100. doi:10.1177/002224297604000413. S2CID 167486513

Plurality voting (6,269 words) [view diff] exact match in snippet view article find links to article

turnout: A study of the UK and German Euro elections". European Journal of Marketing. 44 (3/4): 401–420. doi:10.1108/03090561011020499. ISSN 0309-0566

Propaganda (10,814 words) [view diff] exact match in snippet view article find links to article

McGarry, Edmund D. (1958). "The Propaganda Function in Marketing". Journal of Marketing. 23 (2): 131–132. doi:10.2307/1247829. JSTOR 1247829. How to Be a

Political campaign (6,730 words) [view diff] exact match in snippet view article find links to article

Advertising Spending Influence Media Coverage of the Advertiser?". Journal of Marketing. 73 (6): 33–46. doi:10.1509/jmkg.73.6.33. ISSN 0022-2429. JSTOR 20619057

Vertical integration (6,187 words) [view diff] exact match in snippet view article find links to article

Corwin D. (1953). "Vertical Integration and the Monopoly Problem". Journal of Marketing. 17 (4): 404–410. doi:10.2307/1247017. ISSN 0022-2429. JSTOR 1247017

Hedonic music consumption model (2,107 words) [view diff] exact match in snippet view article find links to article

Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46, 92-101. Pucely, M. J., Mizerski, R., & Perrewe, P. (1988). A

Hedonic music consumption model (2,107 words) [view diff] exact match in snippet view article find links to article

Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46, 92-101. Pucely, M. J., Mizerski, R., & Perrewe, P. (1988). A

Wallace A. Ross (902 words) [view diff] exact match in snippet view article find links to article

1965). "On the Schwerin Analyses of Advertising Effectiveness". Journal of Marketing Research. 2 (3): 298–306. doi:10.2307/3150190. JSTOR 3150190. Zipser

Social advertising (social relationships) (1,435 words) [view diff] exact match in snippet view article

Find us on Facebook: How Cause Marketing has Embraced Social Media. Journal of Marketing Development and Competitiveness, 5 (6), 61-64. McPherson, M., Lovin

Behavioral retargeting (822 words) [view diff] exact match in snippet view article find links to article

Retargeting Work? Information Specificity in Online Advertising". Journal of Marketing Research. 50 (5): 561–576. doi:10.1509/jmr.11.0503. hdl:1721.1/88160

Subliminal stimuli (5,232 words) [view diff] exact match in snippet view article find links to article

Background Music to Affect the Behavior of Supermarket Shoppers". Journal of Marketing. 46 (3): 86–91. doi:10.2307/1251706. JSTOR 1251706. "Section 3.

Corporate social responsibility (16,983 words) [view diff] exact match in snippet view article find links to article

Orientation, and the Job Performance of Frontline Employees" (PDF). Journal of Marketing. 78 (3): 20–37. doi:10.1509/jm.11.0245. S2CID 167484888. Galbreath

Loyalty marketing (3,811 words) [view diff] exact match in snippet view article find links to article

Tucker, W. T. (August 1964). "The Development of Brand Loyalty". Journal of Marketing Research. 1 (3): 32–35. doi:10.2307/3150053. JSTOR 3150053. Belleghem

Experience curve effect (2,548 words) [view diff] exact match in snippet view article find links to article

Montgomery, David Bernard (1983), "Diagnosing the Experience Curve", Journal of Marketing, 47 (Spring): 44, doi:10.2307/1251492, JSTOR 1251492 Ghemawat, Pankaj

Strategic management (15,398 words) [view diff] exact match in snippet view article find links to article

Martilla, J. A. and James, J. C., Importance-Performance Analysis, Journal of Marketing, volume 41, No. 1 (Jan., 1977), pp. 77-79 Corporate Strategy: The

Juliet Schor (1,790 words) [view diff] exact match in snippet view article find links to article

(Societal Transitions, 2017) Complicating Conventionalization" (Journal of Marketing Management, 2017) "Does the Sharing Economy Increase Inequality Within

Family in advertising (1,625 words) [view diff] exact match in snippet view article find links to article

analysis of the roles portrayed by women in magazine advertisements". Journal of Marketing Research. 8 (1): 92–95. doi:10.2307/3149733. JSTOR 3149733. Brown

Debra Ringold (1,311 words) [view diff] exact match in snippet view article find links to article

activity affects consumer behavior. Her work has been published in the Journal of Marketing, Journal of Public Policy and Marketing, Journal of Advertising,

Buyer's remorse (1,947 words) [view diff] exact match in snippet view article find links to article

Purchase Involvement in the Consumer Behavior Context". The IUP Journal of Marketing Management. 8 (3): 7–24. Litt; Zakary Tormala (December 2010). "Fragile

Double jeopardy (marketing) (624 words) [view diff] exact match in snippet view article

Goodhardt, and T Patrick Barwise (1990), "Double Jeopardy revisited," Journal of Marketing, 54 (3), 82–91. Goodhardt, Gerald J, Andrew S C Ehrenberg, and Christopher

Asset specificity (1,737 words) [view diff] exact match in snippet view article find links to article

Expansion via Independent or Integrated Channels of Distribution", Journal of Marketing (51) January 1987, pp. 71–82. Anderson, E. "The Salesperson as Outside

International Association of Department Stores (1,655 words) [view diff] exact match in snippet view article find links to article

Retailing, the International Association of Department Stores". Journal of Marketing. 15 (3): 390. doi:10.1177/002224295101500336. S2CID 169199665. Pasdermadjian

Focus group (4,974 words) [view diff] exact match in snippet view article find links to article

"Focus Groups and the Nature of Qualitative Marketing Research". Journal of Marketing Research. 14 (3): 353–364. doi:10.2307/3150774. JSTOR 3150774. Sha

Disinformation (7,663 words) [view diff] exact match in snippet view article find links to article

reading of sociotechnical imaginaries in programmatic advertising". Journal of Marketing Management: 1–23. doi:10.1080/0267257X.2024.2421860. ISSN 0267-257X

Multidimensional scaling (3,244 words) [view diff] exact match in snippet view article find links to article

1975). "Marketing applications of MDS: Assessment and outlook". Journal of Marketing. 39 (1): 24–31. doi:10.2307/1250799. JSTOR 1250799. McCune, B. &

Walmart (30,751 words) [view diff] exact match in snippet view article find links to article

Incumbent Retailers React and how this Affects their Sales Outcomes". Journal of Marketing Research. 47 (4): 577–593. doi:10.1509/jmkr.47.4.577. ISSN 0022-2437

Customer equity (349 words) [view diff] exact match in snippet view article find links to article

on Marketing: Using Customer Equity to Focus Marketing Strategy, Journal of Marketing 68(1), 2004, 109-127 Customer equity Guide to Customer Lifetime Value

Facebook Stories (1,219 words) [view diff] exact match in snippet view article find links to article

versus Facebook Wall: an advertising effectiveness analysis". Spanish Journal of Marketing - ESIC. 23: 69–94. doi:10.1108/SJME-09-2018-0042. S2CID 150421868

Construct validity (3,065 words) [view diff] exact match in snippet view article find links to article

Construct validity: a review of basic issues and marketing practices. Journal of Marketing Research, 133-145. Dimitrov D. M.; Rumrill Jr P. D. (2003). "Pretest-posttest

Consumer innovativeness (154 words) [view diff] exact match in snippet view article find links to article

Individual and National Cultural Antecedents of Consumer Innovativeness". Journal of Marketing. 63 (2): 55–69. doi:10.2307/1251945. JSTOR 1251945. Goldsmith, Ronald;

Market domination (3,931 words) [view diff] exact match in snippet view article find links to article

Advantage: A Synthesis, Conceptual Framework, and Research Propositions". Journal of Marketing. 56 (4): 33. doi:10.2307/1251985. ISSN 0022-2429. JSTOR 1251985.

James Vicary (714 words) [view diff] exact match in snippet view article find links to article

v. 235, no. 6, May 11, 1951, pp. 39–48. "Seasonal Psychology", Journal of Marketing, April 1956 "The Circular Test of Bias in Personal Interview Surveys

Social CRM (492 words) [view diff] exact match in snippet view article find links to article

Huang, L. (2012). Social Media in an Alternative Marketing Communication Model. Journal of Marketing Development and Competitiveness, 6(1), pp.117-131.

Ecovillage (3,663 words) [view diff] exact match in snippet view article find links to article

Lisa (2020). "Prefiguring sustainable living: an ecovillage story". Journal of Marketing Management. 36 (17–18): 1658–1679. doi:10.1080/0267257X.2020.1801800

Processing fluency theory of aesthetic pleasure (1,131 words) [view diff] exact match in snippet view article find links to article

Effect of Conceptual and Perceptual Fluency on Brand Evaluation". Journal of Marketing Research. 41 (2): 151–165. doi:10.1509/jmkr.41.2.151.28665. S2CID 143345174

Elaboration likelihood model (16,943 words) [view diff] exact match in snippet view article find links to article

likelihood model: review, critique and research agenda". European Journal of Marketing. 48 (11/12): 2033–2050. doi:10.1108/EJM-12-2011-0776. Petty, Richard

Reality television (19,432 words) [view diff] exact match in snippet view article find links to article

Necessity? Celebritisation in Structured Reality Television" (PDF). Journal of Marketing Management. 31 (5–6): 478–501. doi:10.1080/0267257X.2014.988282.

Product literature (2,426 words) [view diff] exact match in snippet view article find links to article

Segmentation, Product Differentiation, and Marketing Strategy". Journal of Marketing. 51 (2): 1–10. doi:10.2307/1251125. JSTOR 1251125. Milgrom, Paul;

Pay what you want (3,484 words) [view diff] exact match in snippet view article find links to article

2009). "Pay what you want: a new participative pricing mechanism". Journal of Marketing. 73 (1): 44–58. doi:10.1509/jmkg.73.1.44. S2CID 54496303. T Regner;

Gina O'Connor (751 words) [view diff] exact match in snippet view article find links to article

California Management Review, Academy of Management Executive, and The Journal of Marketing among others, and is co-author of 3 books on Breakthrough Innovation

False advertising (5,487 words) [view diff] exact match in snippet view article find links to article

D. M. (1975). "Deception in Advertising: A Conceptual Approach". Journal of Marketing. 39 (1): 40–46. doi:10.2307/1250801. JSTOR 1250801. West, J. K. (2016)

Avatar (computing) (6,300 words) [view diff] exact match in snippet view article

"The Influence of Avatars on Online Consumer Shopping Behavior". Journal of Marketing. 70 (4): 19–36. doi:10.1509/jmkg.70.4.19. Nowak, K. L.; Fox, J. (2018)

Greater Manchester (18,583 words) [view diff] exact match in snippet view article find links to article

subsidised arts: the key to a strategic marketing focus". European Journal of Marketing. 41 (1/2): 199–222. doi:10.1108/03090560710718184. ISSN 0309-0566

Philip Kotler (2,038 words) [view diff] exact match in snippet view article find links to article

1971). "Social Marketing: An Approach to Planned Social Change". Journal of Marketing. Vol. 35, no. 3. pp. 3–12. Kotler, Philip; Levy, Sidney J. (November–December

Binge-watching (4,932 words) [view diff] exact match in snippet view article find links to article

Wendy W. (September 1, 2016). "Binge Watching and Advertising". Journal of Marketing. 80 (5): 1–19. doi:10.1509/jm.15.0258. ISSN 0022-2429. S2CID 168502732

Emotional contagion (4,291 words) [view diff] exact match in snippet view article find links to article

contagion and emotional labor affect service relationships" (PDF). Journal of Marketing. 70 (3): 58–73. doi:10.1509/jmkg.70.3.58. Archived from the original

Mental accounting (3,722 words) [view diff] exact match in snippet view article find links to article

Acquisition Value, Transaction Value, and Behavioral Intentions". Journal of Marketing. 62 (2): 46–59. doi:10.2307/1252160. ISSN 0022-2429. JSTOR 1252160

Feminism in the United States (7,349 words) [view diff] exact match in snippet view article find links to article

fourth wave: a research agenda for marketing and consumer research". Journal of Marketing Management. 31 (15–16): 1732–1738. doi:10.1080/0267257X.2015.1076497

Credit card (15,654 words) [view diff] exact match in snippet view article find links to article

(August 2022). "Default Effects of Credit Card Minimum Payments". Journal of Marketing Research. 59 (4): 775–796. doi:10.1177/00222437211070589. ISSN 0022-2437

Personal branding (2,613 words) [view diff] exact match in snippet view article find links to article

Meeting the Challenge of Self Marketing and Personal Branding". Journal of Marketing Management. 21 (5–6): 589–606. doi:10.1362/0267257054307381. ISSN 0267-257X

Don't Leave Me This Way (2,492 words) [view diff] exact match in snippet view article find links to article

Mary E. (October 1977). "Disco—Birth of a New Marketing System". Journal of Marketing. 41 (4). American Marketing Association: 82–88. doi:10.2307/1250240

Botulinum toxin (11,872 words) [view diff] exact match in snippet view article find links to article

Process: Longitudinal Insights from the Rise of Botox Cosmetic". Journal of Marketing. 76 (6): 55–68. doi:10.1509/jm.10.0406. S2CID 167319134. "Botox Cosmetic

Viral marketing (6,976 words) [view diff] exact match in snippet view article find links to article

in-group and out-of-group electronic word-of-mouth (eWOM)". European Journal of Marketing. 47 (7): 1067–1088. doi:10.1108/03090561311324219. hdl:10316/89005

Marketing buzz (2,501 words) [view diff] exact match in snippet view article find links to article

Iris (Sep 1, 2017). "Managing Buzz Marketing in the Digital Age". Journal of Marketing Development and Competitiveness. 11 (2): 10–16. Retrieved Aug 24

Business simulation (4,703 words) [view diff] exact match in snippet view article find links to article

McRaith, J. R.; Goeldner, C. R. (1962). "A Survey of Marketing Games". Journal of Marketing. 26 (3): 3. doi:10.1177/002224296202600314. S2CID 167580271. Graham

Online advertising (10,353 words) [view diff] exact match in snippet view article find links to article

Bans and the Substitutability of Online and Offline Advertising". Journal of Marketing Research. 48 (2): 207–227. doi:10.1509/jmkr.48.2.207. hdl:1721.1/68636

Target audience (6,253 words) [view diff] exact match in snippet view article find links to article

of North America and the Value Basis of Geographic Segmentation". Journal of Marketing. 50 (2): 37–47. doi:10.1177/002224298605000203. S2CID 167866912.

Penetration pricing (904 words) [view diff] exact match in snippet view article find links to article

the Many Faces of Price: An Integration of Pricing Strategies". Journal of Marketing. 50 (October): 146–160. doi:10.1177/002224298605000402. S2CID 154579061

Diffusion of innovations (7,558 words) [view diff] exact match in snippet view article find links to article

Process: Longitudinal Insights from the Rise of Botox Cosmetic". Journal of Marketing. 76 (6): 55–68. doi:10.1509/jm.10.0406. S2CID 167319134. Robertson

Conscientiousness (4,660 words) [view diff] exact match in snippet view article find links to article

Personality Trait Effects on Self-and Supervisor Performance Ratings". Journal of Marketing Research. 39 (1). SAGE Publications: 110–119. doi:10.1509/jmkr.39

Martin Eisend (977 words) [view diff] exact match in snippet view article find links to article

"A Meta-Analysis of When and How Advertising Creativity Works". Journal of Marketing. 84 (6): 39–56. doi:10.1177/0022242920929288. S2CID 222231693. Eisend

Zillow (5,762 words) [view diff] exact match in snippet view article find links to article

(2017). "Industry Transformation via Channel Disruption" (PDF). Journal of Marketing Channels. 24 (1–2): 13–26. doi:10.1080/1046669X.2017.1346974. S2CID 158799125

Customer lifetime value (2,855 words) [view diff] exact match in snippet view article find links to article

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis. Journal of Marketing Research: November 2005, Vol. 42, No. 4 V. Kumar (2008). Customer

American Girl (7,356 words) [view diff] exact match in snippet view article find links to article

Brand Gestalt: Closing the Loop on Sociocultural Branding Research". Journal of Marketing. 73 (3): 118–134. doi:10.1509/jmkg.73.3.118. JSTOR 20619026. S2CID 168036907

Privacy (14,161 words) [view diff] exact match in snippet view article find links to article

"Contour-as-Face Framework: A Method to Preserve Privacy and Perception". Journal of Marketing Research. 57 (4): 617–639. doi:10.1177/0022243720920256. ISSN 0022-2437

Country-of-origin effect (2,629 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing, 62(1): 89-100. Shimp, T. A. & Sharma, S. 1987. Consumer Ethnocentrism: Construction and Validation of the CETSCALE. Journal of Marketing

Contagion heuristic (2,193 words) [view diff] exact match in snippet view article find links to article

Contagion: Responses to Attractive Others in a Retail Context". Journal of Marketing Research. 45 (6): 690–701. doi:10.1509/jmkr.45.6.690. ISSN 0022-2437

Industrial marketing (1,487 words) [view diff] exact match in snippet view article find links to article

Importance as Causal Determinants of Industrial Buyer Behavior, Journal of Marketing, Vol. 53, April 1989, p. 66, accessed on 20 August 2024 Hunt, S.D

Fictional brand (1,786 words) [view diff] exact match in snippet view article find links to article

(2012). "Branding in fictional and virtual environments". European Journal of Marketing. 46 (6): 811–826. doi:10.1108/03090561211214618. Berkowitz, Joe (27

J. Scott Armstrong (1,972 words) [view diff] exact match in snippet view article find links to article

persuasion principles: An application of the index method". European Journal of Marketing: 50. doi:10.1108/EJM-10-2015-0728. Armstrong, J. Scott; Green, Kesten

Incentive program (2,391 words) [view diff] exact match in snippet view article find links to article

Customers' Revenue Streams through Customer Referral Programs". Journal of Marketing. 77 (4): 17–32. doi:10.1509/jm.11.0423. ISSN 0022-2429. S2CID 167902732

Reputation (6,870 words) [view diff] exact match in snippet view article find links to article

Relationship in Health Care Markets: A Cross-Cultural Study. In: Journal of Marketing Management 3–4 (2011), Nr. 27, S. 225–242. McDonnell, Mary-Hunter;

Consumer value (2,880 words) [view diff] exact match in snippet view article find links to article

Quality, and Value: A Means-End Model and Synthesis of Evidence". Journal of Marketing, 52(3), 2. doi:10.2307/1251446. Tasci, A. D. (2016). "A critical

P-value (6,818 words) [view diff] exact match in snippet view article find links to article

Statistical Significance Means: Implications for Educators" (PDF). Journal of Marketing Education. 28 (2): 114–120. doi:10.1177/0273475306288399. hdl:2092/413

Corporate social media (1,679 words) [view diff] exact match in snippet view article find links to article

Balancing acts: Managing employees and reputation in social media. Journal of Marketing Management, 30(7/8), 802-827. doi:10.1080/0267257X.2013.813577 Drobock

Personal selling (3,652 words) [view diff] exact match in snippet view article find links to article

"Historical research in marketing theory and practice: a review essay," Journal of Marketing Management, Vol. 30, No. 11-12, 2014 [Special Issue: Pushing the

Masculinity (14,783 words) [view diff] exact match in snippet view article find links to article

masculinities in Chinese luxury social media marketing". Asia Pacific Journal of Marketing and Logistics. 32 (3): 721–745. doi:10.1108/APJML-07-2018-0256. ISSN 1355-5855

Ephemerality (7,816 words) [view diff] exact match in snippet view article find links to article

to the dynamics of ephemerality within consumer tribes". European Journal of Marketing. 54 (5): 999–1024. doi:10.1108/EJM-08-2018-0565. ISSN 0309-0566.

Cooperative (15,433 words) [view diff] exact match in snippet view article find links to article

competition and local consumer choice in the UK grocery sector", European Journal of Marketing, Vol. 34 Iss: 8, pp.975 – 1002 "Jeremy Corbyn's two key actions for

Principal component analysis (14,881 words) [view diff] exact match in snippet view article find links to article

"Restricted principal components analysis for marketing research". Journal of Marketing in Management. 2: 305–328 – via ResearchGate. Dutton, William H;

Design culture (2,438 words) [view diff] exact match in snippet view article find links to article

"Seeking the Ideal Form: Product Design and Consumer Response". Journal of Marketing. 59 (3): 16–29. doi:10.2307/1252116. ISSN 0022-2429. JSTOR 1252116

Catalog merchant (1,550 words) [view diff] exact match in snippet view article find links to article

Reynolds, Fred D. (1974). "An Analysis of Catalog Buying Behavior". Journal of Marketing. 38 (3): 47–51. doi:10.1177/002224297403800308. ISSN 0022-2429. Sparks

Media strategy (763 words) [view diff] exact match in snippet view article find links to article

Mark (2016). "Social Media Marketing Strategy: Theory and Research Propositions" (PDF). Journal of Marketing Development and Competitiveness. 10 (2).

Effects of economic integration (652 words) [view diff] exact match in snippet view article find links to article

capital migration prior and after economic integration, African Journal of Marketing Management vol. 1 (1), pp. 023–031, April 2009/ Badinger, Harald

Statistical hypothesis test (10,099 words) [view diff] exact match in snippet view article find links to article

What Statistical Significance Means: Implications for Educators". Journal of Marketing Education. 28 (2): 114–120. doi:10.1177/0273475306288399. hdl:2092/413

Two-sided market (3,384 words) [view diff] exact match in snippet view article find links to article

"Sales Force Compensation Design for Two-Sided Market Platforms". Journal of Marketing Research. 56 (4): 666–678. doi:10.1177/0022243719825818. ISSN 0022-2437

Syagnik Banerjee (453 words) [view diff] exact match in snippet view article find links to article

Consumer Marketing and a member of the editorial board for the European Journal of Marketing and the Journal of Research in Interactive Marketing. Banerjee co-authored

Trust (social science) (8,296 words) [view diff] exact match in snippet view article

1994). "The Commitment-Trust Theory of Relationship Marketing". The Journal of Marketing. 58 (3): 20–38. doi:10.2307/1252308. JSTOR 1252308. Zheng, J.; Roehrich

Competition (economics) (8,391 words) [view diff] exact match in snippet view article

Firms from India: Glimpse of Trends and Implications" (PDF). Indian Journal of Marketing. 45 (5): 7–13. doi:10.17010/ijom/2015/v45/i5/79934. Archived from

Opinion poll (9,661 words) [view diff] exact match in snippet view article find links to article

Market Research Terminal & Developments in Survey Research”, European Journal of Marketing, Vol. 20 Issue: 2, pp.35 - 39. "Vasileios Lampos, Daniel Preotiuc-Pietro

Judith Chevalier (537 words) [view diff] exact match in snippet view article find links to article

"The effect of word of mouth on sales: Online book reviews" (PDF). Journal of Marketing Research. 43 (3): 345–354. doi:10.1509/jmkr.43.3.345. J Chevalier;

Response-rate ratio (84 words) [view diff] exact match in snippet view article find links to article

"Mail Questionnaire Response Rates: Updating Outmoded Thinking". The Journal of Marketing. 40 (1): 71–73. doi:10.2307/1250681. JSTOR 1250681. Media related

Self-driving car (15,670 words) [view diff] exact match in snippet view article find links to article

Consumer Acceptance of Self-Driving Vehicles in the United States". Journal of Marketing Development and Competitiveness. 15 (2). 14 July 2021. doi:10.33423/jmdc

Sharing economy (9,357 words) [view diff] exact match in snippet view article find links to article

Economy: Estimating the Impact of Airbnb on the Hotel Industry". Journal of Marketing Research. 54 (5): 687–705. CiteSeerX 10.1.1.645.4284. doi:10.1509/jmr

Retail marketing (6,950 words) [view diff] exact match in snippet view article find links to article

"The Marketing Mix Revisited: Towards the 21st Century Marketing", Journal of Marketing Management, Vo. 22, 2006, pp. 422-423 Berens, J.S., "The Marketing

Resale price maintenance (2,060 words) [view diff] exact match in snippet view article find links to article

"Resale Price Maintenance: Is It Safe to Suggest Retail Prices?". Journal of Marketing. 49 (4): 82–91. doi:10.1177/002224298504900407. California Liquor

Service-dominant logic (4,046 words) [view diff] exact match in snippet view article find links to article

Layton, R. A. (2011). Towards a theory of marketing systems. European Journal of Marketing, 45(1/2), 259–276. Luca, N. R., Hibbert, S., and McDonald, R. (2015)

Retail marketing (6,950 words) [view diff] exact match in snippet view article find links to article

"The Marketing Mix Revisited: Towards the 21st Century Marketing", Journal of Marketing Management, Vo. 22, 2006, pp. 422-423 Berens, J.S., "The Marketing

Expectancy theory (3,180 words) [view diff] exact match in snippet view article find links to article

(1974). "Expectancy Theory Predictions of Salesmen's Performance". Journal of Marketing Research. 11 (3): 243–253. doi:10.1177/002224377401100302. S2CID 58892147

Power distance (6,253 words) [view diff] exact match in snippet view article find links to article

"Cognitive Dissonance and Consumer Behavior: A Review of the Evidence". Journal of Marketing Research. 13 (3): 303–308. doi:10.2307/3150746. JSTOR 3150746. republished

Corporate social entrepreneurship (2,483 words) [view diff] exact match in snippet view article find links to article

Buying: Environmental Concern as a Noneconomic Buying Criterion. Journal of Marketing 58[July], 1–19. 1994. Fisher, C. and Lovell, A., Business Ethics

Design management (12,306 words) [view diff] exact match in snippet view article find links to article

Retrieved 20 January 2015. Regan, W.J. (1963). "The Service Revolution". Journal of Marketing. 27 (47): 57–62. doi:10.1177/002224296302700312. S2CID 145815735

Dave Winer (4,057 words) [view diff] exact match in snippet view article find links to article

Winer, Leon (April 1966). "A Profit-oriented Decision System". Journal of Marketing. 30 (2): 38–44. doi:10.1177/002224296603000209. ISSN 0022-2429. Winer

Bayesian inference in marketing (3,125 words) [view diff] exact match in snippet view article find links to article

Roberts, Harry V. (January 1963). "Bayesian Statistics in Marketing". Journal of Marketing. 27 (1): 1–4. doi:10.1177/002224296302700101. S2CID 167494436. Little

Ela Veresiu (549 words) [view diff] exact match in snippet view article find links to article

Identifying the Optimal Moment to Launch Technology in the Market,” Journal of Marketing. Veresiu, Ela (2023), “Delegitimizing Racialized Brands,” special

Response bias (5,152 words) [view diff] exact match in snippet view article find links to article

"Psychological Difficulties in Measuring Consumer Preference". Journal of Marketing. 6 (4, part 2): 66–75. doi:10.1177/002224294200600420.1. JSTOR 1246085

Charles Coolidge Parlin (1,084 words) [view diff] exact match in snippet view article find links to article

2010. James Playsted Wood (January 1962). "Donald M. Hobart". The Journal of Marketing. 26 (1). American Marketing Association: 79–80. doi:10.2307/1249638

Eagle (British comics) (5,790 words) [view diff] exact match in snippet view article

1953), "Measuring Editorial Interest in Children's Comics", The Journal of Marketing, 17 (4), American Marketing Association, hosted at jstor.org: 372–380

Visual brand language (1,176 words) [view diff] exact match in snippet view article find links to article

New York: McGraw-Hill. Henderson, Pamela W., and Joseph A. Cote. "Guidelines for selecting or modifying logos." The Journal of Marketing (1998): 14-30.

Janet Hoek (495 words) [view diff] exact match in snippet view article find links to article

Esslemont. "Market segmentation: a search for the Holy Grail?." Journal of Marketing Practice: Applied Marketing Science 2, no. 1 (1996): 25–34. Hoek

IKEA effect (3,240 words) [view diff] exact match in snippet view article find links to article

Kati (13 April 2017). "The IKEA Effect. A Conceptual Replication". Journal of Marketing Behavior. 2 (4): 307–312. doi:10.1561/107.00000039. ISSN 2326-5698

Nail art (2,954 words) [view diff] exact match in snippet view article find links to article

Identity and Adolescent Females' Store Attitudes and Behaviors". Journal of Marketing Theory and Practice. 23:1: 38–56. doi:10.1080/10696679.2015.980173

Business-to-government (532 words) [view diff] exact match in snippet view article find links to article

Performance Implications of Business-to-Government Relationships". Journal of Marketing. 83 (1): 51–72. doi:10.1177/0022242918814254. ISSN 0022-2429. S2CID 169462621

Rhyme-as-reason effect (1,763 words) [view diff] exact match in snippet view article find links to article

Chakravarti, Dipankar (1997). "Review of The Psychology of Attitudes". Journal of Marketing Research. 34 (2): 298–303. doi:10.2307/3151869. ISSN 0022-2437. JSTOR 3151869

Ivan Snehota (425 words) [view diff] exact match in snippet view article find links to article

Naudé. "Network pictures: concepts and representations." European Journal of Marketing 40.3/4 (2006): 408-429. Baraldi, Enrico, et al. "IMP2007 Conference

Digital branding (911 words) [view diff] exact match in snippet view article find links to article

Predictor of Brand Relationship Quality and Loyalty". International Journal of Marketing, Communication and New Media. 8 (15). ISSN 2182-9306. Kompella, Kartikeya

The Poor Pay More (130 words) [view diff] exact match in snippet view article find links to article

relevant. Goodman, Charles S. (Jan 1968). "Do the poor pay more?". Journal of Marketing. 32 (1). American Marketing Association: 18–24. doi:10.2307/1249191

Conflict resolution (7,989 words) [view diff] exact match in snippet view article find links to article

"The Theory of Power and Conflict in Channels of Distribution". Journal of Marketing. 48 (3): 9–29. doi:10.1177/002224298404800303. ISSN 0022-2429. S2CID 168149955

Ludovic Lebart (561 words) [view diff] exact match in snippet view article find links to article

CS1 maint: untitled periodical (link) Cooper, Martha (May 1985), Journal of Marketing Research, 22 (2): 225–226, doi:10.2307/3151375, JSTOR 3151375{{citation}}:

City University of Hong Kong (5,185 words) [view diff] exact match in snippet view article find links to article

discourse analysis of the marketing of an extreme right party". Journal of Marketing Management. 23 (5–6): 537–558. doi:10.1362/026725707X212829. ISSN 0267-257X

Defensive strategy (marketing) (1,278 words) [view diff] exact match in snippet view article

(1994), The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, Vol. 58, p 20-38. Sorce, Patricia and Kimberly Edwards (2004), Defining

Virtual engagement (1,563 words) [view diff] exact match in snippet view article find links to article

of Firm-Generated Content in Social Media on Customer Behavior". Journal of Marketing. 80 (1): 7–25. doi:10.1509/jm.14.0249. S2CID 17165674. kumar, a;

Tom Novak (professor) (493 words) [view diff] exact match in snippet view article

numerous prestigious research awards, including the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing

Advertising to children (7,381 words) [view diff] exact match in snippet view article find links to article

of TV sponsorship versus television spot advertising". European Journal of Marketing. 46 (11/12): 1726–1742. doi:10.1108/03090561211260068. hdl:11250/93846

Judith T. Lessler (384 words) [view diff] exact match in snippet view article find links to article

maint: untitled periodical (link) Sudman, Seymour (August 1993), Journal of Marketing Research, 30 (3): 392–393, doi:10.2307/3172891, JSTOR 3172891{{citation}}:

Bulls (rugby union) (3,360 words) [view diff] exact match in snippet view article

May 2007. Mudeliar, Thumeshni (2007). "Marketing through sport". Journal of Marketing. Retrieved 28 May 2024. "Vodacom Bulls unveil VURC squad with Nortje

Default effect (1,998 words) [view diff] exact match in snippet view article find links to article

Application of Decision Framing to Product Option Choice Decisions". Journal of Marketing Research. 37 (2): 187. doi:10.1509/jmkr.37.2.187.18731. S2CID 18705398

Applied Imagination (285 words) [view diff] exact match in snippet view article find links to article

Robert B. (1955). "Review: Applied Imagination by Alex F. Osborn". Journal of Marketing. 20 (1): 97–99. doi:10.2307/1248180. JSTOR 1248180. Osborn, Alex

Humor on the Internet (2,312 words) [view diff] exact match in snippet view article find links to article

(2018-04-03). "Humor Effectiveness in Social Video Engagement". Journal of Marketing Theory and Practice. 26 (1–2): 158–180. doi:10.1080/10696679.2017

Touchpoint (15,852 words) [view diff] exact match in snippet view article find links to article

"Determinants of Customer Experience in New Format Retail Stores". Journal of Marketing & Communication. 5: 2. Bhattacherjee, A (2001). "An empirical analysis

George Bellas Greenough (3,863 words) [view diff] exact match in snippet view article find links to article

"Pharmaceutical Advertisement in the 17th and 18th Centuries", European Journal of Marketing, 22 (4): 24–40, doi:10.1108/eum0000000005279 National Archive Kew

Interference theory (5,096 words) [view diff] exact match in snippet view article find links to article

Unnava, H. Rao (1994). "Reducing Competitive Ad Interference". Journal of Marketing Research. 31 (3): 403–411. doi:10.2307/3152227. JSTOR 3152227. Barnes

Attention economy (4,640 words) [view diff] exact match in snippet view article find links to article

reading of sociotechnical imaginaries in programmatic advertising". Journal of Marketing Management. 41 (9–10): 807–829. doi:10.1080/0267257X.2024.2421860

Managerial economics (7,957 words) [view diff] exact match in snippet view article find links to article

George (June 2013). "Bonuses versus Commissions: A Field Study". Journal of Marketing Research. 50 (3): 317–333. doi:10.1509/jmr.11.0485. S2CID 167436619

Liminality (9,180 words) [view diff] exact match in snippet view article find links to article

"Experiential liminoid consumption: the case of nightclubbing". Journal of Marketing Management. 32 (1–2): 19–43. doi:10.1080/0267257X.2015.1089309. S2CID 145243798

Crowdsourcing (18,013 words) [view diff] exact match in snippet view article find links to article

Products as Such: Evidence from Two Randomized Field Experiments". Journal of Marketing Research. 54 (4): 525–539. doi:10.1509/jmr.15.0244. ISSN 0022-2437

Processing fluency (2,600 words) [view diff] exact match in snippet view article find links to article

"Seeking the Ideal Form: Product Design and Consumer Response". Journal of Marketing. 59 (3): 16–29. doi:10.2307/1252116. ISSN 0022-2429. JSTOR 1252116

Consumer-generated advertising (1,301 words) [view diff] exact match in snippet view article find links to article

Social-Media Communication on Consumer Perceptions of Brands" (PDF). Journal of Marketing Communications. 22 (2): 2–19. doi:10.1080/13527266.2013.871323. S2CID 24039630

Market system (1,850 words) [view diff] exact match in snippet view article find links to article

Roger A. (2011). "Towards a theory of marketing systems". European Journal of Marketing. 45 (1/2): 259–276. doi:10.1108/03090561111095694. ISSN 0309-0566