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searching for Journal of Marketing Research 230 found (280 total)

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Viral phenomenon (5,209 words) [view diff] exact match in snippet view article find links to article

Katherine L. (April 1, 2012). "What Makes Online Content Viral?". Journal of Marketing Research. 49 (2): 192–205. doi:10.1509/jmr.10.0353. ISSN 0022-2437. Berger

Willingness to pay (284 words) [view diff] exact match in snippet view article find links to article

Measured? An Empirical Comparison of State-of-the-Art Approaches", Journal of Marketing Research. Wertenbroch, Klaus and Bernd Skiera (2002), "Measuring Consumers'

Daniel Goldstein (1,125 words) [view diff] exact match in snippet view article find links to article

behavior through age-progressed renderings of the future self". Journal of Marketing Research. 48 (SPL): S23 – S37. doi:10.1509/jmkr.48.SPL.S23. PMC 3949005

Brand extension (3,125 words) [view diff] exact match in snippet view article find links to article

alliances: an investigation of extension and feedback effects", Journal of Marketing Research, 33(4), pp. 453-66 Park, C.W., Milberg, S.J. and Lawson, R.

Renana Peres (865 words) [view diff] exact match in snippet view article find links to article

CEO of PerSay Ltd. She is a member of the Editorial Board of Journal of Marketing Research and International Journal of Research in Marketing and has published

Dipak C. Jain (781 words) [view diff] exact match in snippet view article find links to article

Statistics. He is also a former member of the editorial board of the Journal of Marketing Research. Jain was born on 9 June 1957 in the town of Tezpur in Assam

False consensus effect (4,225 words) [view diff] exact match in snippet view article find links to article

consumers: Overcoming the threat of egocentric decision making". Journal of Marketing Research. 58 (3): 456–475. doi:10.1177/0022243721998378. Hattula, Johannes

Marketing mix modeling (5,663 words) [view diff] exact match in snippet view article find links to article

Long-term Effect of Marketing Strategy on Brand Performance". Journal of Marketing Research. 47 (5): 866–882. doi:10.1509/jmkr.47.5.866. Tellis, Gerard

Decoy effect (1,216 words) [view diff] exact match in snippet view article find links to article

Challenging the Robustness and Usefulness of the Attraction Effect". Journal of Marketing Research. 51 (4): 508–513. CiteSeerX 10.1.1.686.9374. doi:10.1509/jmr

Jerry (Yoram) Wind (1,546 words) [view diff] exact match in snippet view article

29–41 1970 Wind, Yoram (1970). "Industrial Source Loyalty". Journal of Marketing Research. 7 (4): 450–457. doi:10.2307/3149637. JSTOR 3149637. 1972 Wind

Customer satisfaction (3,812 words) [view diff] exact match in snippet view article find links to article

the Antecedents and Consequences of Satisfaction Decisions". Journal of Marketing Research. 17 (4): 460–469. doi:10.1177/002224378001700405. ISSN 0022-2437

Baba Shiv (559 words) [view diff] exact match in snippet view article find links to article

Association William F. O'Dell Award, which "recognizes the Journal of Marketing Research article that has made the most significant, long-term contribution

Umbrella brand (2,830 words) [view diff] exact match in snippet view article find links to article

J. N. (1967). "Family branding and consumer brand choice". Journal of Marketing Research. 1 (Pre-1986): 237–247. doi:10.2307/3149455. JSTOR 3149455.

Brand management (6,009 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing Research, Vol. 34 No. 3, 1997, p. 347; Aaker, J., "The Malleable Self: The Role of Self-expression in Persuasion", Journal of Marketing

Leigh McAlister (194 words) [view diff] exact match in snippet view article find links to article

offered in a grocery category: The impact of item reduction." Journal of Marketing Research (1998): 166–176. McAlister, Leigh. "A dynamic attribute satiation

Stefan Stremersch (2,457 words) [view diff] exact match in snippet view article find links to article

prestigious journals in marketing, including Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing and Marketing

Variety seeking (181 words) [view diff] exact match in snippet view article find links to article

purchase quantity and timing on variety-seeking behavior." Journal of Marketing Research (1990): 150-162. McAlister, Leigh, and Edgar Pessemier. "Variety

Positioning (marketing) (3,080 words) [view diff] exact match in snippet view article

representation of categorical data in marketing research," Journal of Marketing Research, 23, 1986, pp 213–227 Phipps, A., Carroll, J.D. and Wind, Y

Mary Eleanor Spear (944 words) [view diff] exact match in snippet view article find links to article

Work: Practical Charting Techniques by Mary Eleanor Spear". Journal of Marketing Research. 8 (2). Sage Publications, Inc.: 270. doi:10.2307/3149782. JSTOR 3149782

Brand (14,982 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing Research, Vol. 34 No. 3, 1997, p. 347; Aaker, J., "The Malleable Self: The Role of Self-expression in Persuasion", Journal of Marketing

Jaideep Prabhu (942 words) [view diff] exact match in snippet view article find links to article

Long-term Stock Returns" with Alina Sorescu and Rajesh Chandy, Journal of Marketing Research, 44(1), February 2007, 57–72. "From Invention to Innovation:

Barak Libai (1,627 words) [view diff] exact match in snippet view article find links to article

Word of Mouth Seeding Programs: Acceleration Vs. Expansion, Journal of Marketing Research, April 2013, pp. 161–176 Ostreicher-Singer, Gal, Barak Libai

Loyalty business model (2,636 words) [view diff] case mismatch in snippet view article find links to article

by customer complaint management: a theoretical analysis." Journal of Marketing research (1987): 337-346. Cooil, Bruce, et al. "A longitudinal analysis

Participation bias (1,148 words) [view diff] exact match in snippet view article find links to article

T. (1977). "Estimating Nonresponse Bias in Mail Surveys". Journal of Marketing Research. 14 (3): 396–402. CiteSeerX 10.1.1.36.7783. doi:10.2307/3150783

Economics of digitization (4,923 words) [view diff] exact match in snippet view article find links to article

and the Substitutability of Online and Offline Advertising". Journal of Marketing Research. 48 (2): 207–228. doi:10.1509/jmkr.48.2.207. hdl:1721.1/68636

Robert Dahlstrom (400 words) [view diff] exact match in snippet view article find links to article

investigation of organizational antecedents to new product success." Journal of Marketing Research (1997): 107–116. Dahlstrom, Robert, and Arne Nygaard. "An empirical

Cosmetics advertising (1,305 words) [view diff] exact match in snippet view article find links to article

of Physically Attractive Models on Advertising Evaluations". Journal of Marketing Research. 14 (4): 538–555. doi:10.2307/3151194. JSTOR 3151194. Ketchum

Superficial charm (415 words) [view diff] exact match in snippet view article find links to article

"Insincere Flattery Actually Works: A Dual Attitudes Perspective". Journal of Marketing Research. 47 (1): 122–133. doi:10.1509/jmkr.47.1.122. S2CID 144617563

Freeware (2,278 words) [view diff] exact match in snippet view article find links to article

Challenge of Retaining Customers Acquired with Free Trials". Journal of Marketing Research. 52 (2): 217–234. doi:10.1509/jmr.12.0160. ISSN 0022-2437. Zhu

Artificial empathy (1,453 words) [view diff] exact match in snippet view article find links to article

brand analysis of big data using latent dirichlet allocation." Journal of Marketing Research, 51(4), 463–479. Büschken, J., & Allenby, G. M. (2016). "Sentence-based

Attitude-toward-the-ad models (1,059 words) [view diff] exact match in snippet view article find links to article

advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23, 130-143. Lutz, R. J., MacKenzie, S. B., & Belch. G. E.

Proportional reduction in loss (461 words) [view diff] exact match in snippet view article find links to article

"Reliability of Nominal Data Based on Qualitative Judgments". Journal of Marketing Research. 26 (2): 135–148. doi:10.1177/002224378902600201. ISSN 0022-2437

Scott Neslin (136 words) [view diff] exact match in snippet view article find links to article

Journal of Marketing. He sits on the editorial boards of the Journal of Marketing Research, Marketing Letters, Journal of Interactive Marketing, and the

Market share (1,196 words) [view diff] exact match in snippet view article find links to article

Information on Managerial Decisions and Profitability" (PDF). Journal of Marketing Research. 23 (2). American Marketing Association: 188–199. doi:10.2307/3152146

Reverse auction (3,576 words) [view diff] exact match in snippet view article find links to article

Differentiated bidders and bidding behavior in procurement auctions. Journal of Marketing Research, 50(2), 241-258. https://doi.org/10.1509/jmr.10.0036 Ernan Haruvy

Hermann Simon (business manager) (1,215 words) [view diff] exact match in snippet view article

"ADPULS. An Advertising Model with Wearout and Pulsation". Journal of Marketing Research. 19 (August 1982): 352–363. doi:10.2307/3151569. JSTOR 3151569

Unit price information in supermarkets (1,131 words) [view diff] exact match in snippet view article find links to article

Maurizi. (August 1973). "The Consumer Economics of Unit Pricing". Journal of Marketing Research. 10 (3): 277–285. doi:10.2307/3149695. JSTOR 3149695. Kilbourne

Earned media (1,127 words) [view diff] exact match in snippet view article find links to article

Earned Media on Sales: A Study of a Microlending Marketplace". Journal of Marketing Research. 49 (5): 624–639. doi:10.1509/jmr.09.0401. ISSN 0022-2437. S2CID 167535488

Douglas T. Kenrick (1,435 words) [view diff] exact match in snippet view article find links to article

and loving in Las Vegas: Evolution, emotion, and persuasion. Journal of Marketing Research, 46, 384-395. Kenrick, D.T., Griskevicius, V., Sundie, J.M.

Publicity (1,738 words) [view diff] exact match in snippet view article find links to article

to Negative Publicity: The Moderating Role of Commitment". Journal of Marketing Research. 37 (2): 203–214. doi:10.1509/jmkr.37.2.203.18734. S2CID 51806192

Attribution (marketing) (1,528 words) [view diff] exact match in snippet view article

Futility: Targeting High-Risk Customers Might be Ineffective". Journal of Marketing Research, 55(1), 80–98. "Why Your Demand Team Can't Ignore Account Based

Amitava Chattopadhyay (1,284 words) [view diff] exact match in snippet view article find links to article

majority appearing in leading international journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal

Ziv Carmon (1,247 words) [view diff] exact match in snippet view article find links to article

Behavioral Decision Making, served as Associate Editor for the Journal of Marketing Research, and is a member of the editorial review boards of a variety

Martin Reimann (366 words) [view diff] exact match in snippet view article find links to article

and Schilke, O., 2012. What drives key informant accuracy?. Journal of Marketing Research, 49(4), pp. 594–608. Reimann, M., Castaño, R., Zaichkowsky,

Sales management (1,242 words) [view diff] exact match in snippet view article find links to article

Determinants of Salesperson Performance: A Meta-Analysis". Journal of Marketing Research. 22 (2): 103–118. doi:10.1177/002224378502200201. JSTOR 3151357

Wallace A. Ross (902 words) [view diff] exact match in snippet view article find links to article

1965). "On the Schwerin Analyses of Advertising Effectiveness". Journal of Marketing Research. 2 (3): 298–306. doi:10.2307/3150190. JSTOR 3150190. Zipser

Survey (human research) (5,998 words) [view diff] exact match in snippet view article

(1977). "Estimating Nonresponse Bias in Mail Surveys" (PDF). Journal of Marketing Research. 14 (3): 396–402. CiteSeerX 10.1.1.36.7783. doi:10.2307/3150783

Copy testing (1,583 words) [view diff] exact match in snippet view article find links to article

39–42. Ross, H. (1982). "Recall vs. Persuasion: An Answer". Journal of Marketing Research. 22 (1): 13–16. Krugman, H. (August 1977). "Memory Without Recall

Context effect (2,022 words) [view diff] exact match in snippet view article find links to article

2011). "Incorporating Context Effects Into a Choice Model". Journal of Marketing Research. 48 (4): 767–780. doi:10.1509/jmkr.48.4.767. S2CID 145311303

Ana Valenzuela (1,593 words) [view diff] exact match in snippet view article find links to article

Procedures: Implications for Decision Satisfaction and Choice," Journal of Marketing Research, 46(6), 754-763. Valenzuela, Ana and Raghubir Priya (2009) "Position-based

Bass diffusion model (2,881 words) [view diff] exact match in snippet view article find links to article

of Adopter Categories by Using Innovation Diffusion Models". Journal of Marketing Research. 27 (1): 37. doi:10.2307/3172549. ISSN 0022-2437. JSTOR 3172549

Consumer culture theory (830 words) [view diff] exact match in snippet view article find links to article

Netnography for Marketing Research in Online Communities". Journal of Marketing Research. 39 (1): 61–72. CiteSeerX 10.1.1.321.1136. doi:10.1509/jmkr

Robert W. Palmatier (390 words) [view diff] exact match in snippet view article find links to article

Structures on Alliance Performance," 53 (August), 628–645, Journal of Marketing Research. Fang, Eric, Jongkuk Lee, Robert W. Palmatier, and Shunping

Product life-cycle management (marketing) (1,079 words) [view diff] exact match in snippet view article

Process Characteristics on Product Development Cycle Time". Journal of Marketing Research. 34 (1): 24–35. doi:10.2307/3152062. JSTOR 3152062. Levitt,

Toolkits for user innovation (2,101 words) [view diff] exact match in snippet view article find links to article

Products: Striking a Balance between Utility and Complexity". Journal of Marketing Research. 42 (2): 219–227. doi:10.1509/jmkr.42.2.219.62293. S2CID 167526674

Sales effectiveness (1,762 words) [view diff] exact match in snippet view article find links to article

Determinants of Salesperson Performance: A Meta-Analysis". Journal of Marketing Research. 22 (2): 103–118. doi:10.1177/002224378502200201. JSTOR 3151357

Consumer socialization (1,172 words) [view diff] exact match in snippet view article find links to article

"Consumer Socialization: A Theoretical and Empirical Analysis". Journal of Marketing Research. 15 (4): 599. doi:10.2307/3150629. ISSN 0022-2437. JSTOR 3150629

Debt snowball method (1,601 words) [view diff] exact match in snippet view article find links to article

Battle but Losing the War: The Psychology of Debt Management". Journal of Marketing Research. 48: S38 – S50. doi:10.1509/jmkr.48.SPL.S38. S2CID 55616109

Referral marketing (2,054 words) [view diff] exact match in snippet view article find links to article

Work: The Interplay of Reputational Benefits and Action Costs". Journal of Marketing Research. 57 (1): 156–172. doi:10.1177/0022243719888440. ISSN 0022-2437

American Customer Satisfaction Index (876 words) [view diff] exact match in snippet view article find links to article

Effect of Customer Satisfaction on Consumer Spending Growth." Journal of Marketing Research, Vol. 47, 28-35 Fornell, Claes, et al. (2006), "Customer Satisfaction

RFM (market research) (811 words) [view diff] exact match in snippet view article

and CLV: Using iso-value curves for customer base analysis. Journal of Marketing Research, 42(4), 415-430. Boyd, Jennifer (2022-08-29). "What is RFM modeling

South-up map orientation (1,277 words) [view diff] exact match in snippet view article find links to article

metaphoric link between vertical space and cardinal direction.", Journal of Marketing Research, 46 (6): 715–726, doi:10.1509/jmkr.46.6.715, S2CID 16363025

Gerald Zaltman (1,753 words) [view diff] exact match in snippet view article find links to article

Gerald. “Rethinking Market Research: Putting People Back In.” Journal of Marketing Research, Vol. 34, No. 4, November 1997. 1996 – Zaltman, Gerald. “Metaphorically

Michel Wedel (1,506 words) [view diff] exact match in snippet view article find links to article

Effectiveness of Customized Promotions in Online and Offline Stores". Journal of Marketing Research. 46 (2): 190–206. doi:10.1509/jmkr.46.2.190. hdl:2027.42/36304

Discriminant validity (692 words) [view diff] exact match in snippet view article find links to article

Models with Unobservable Variables and Measurement Error. In: Journal of Marketing Research. 18, February 1981, S. 39-50. Henseler, J., Ringle, C.M., Sarstedt

Viral video (7,021 words) [view diff] exact match in snippet view article find links to article

J.; Milkman, K. (2011). "What makes online content viral?". Journal of Marketing Research. 49 (2): 192–205. doi:10.1509/jmr.10.0353. McIntyre, Hugh (16

Vaporware (3,859 words) [view diff] exact match in snippet view article find links to article

consequences: An analysis of vaporware and new product announcements". Journal of Marketing Research. 38 (1): 3–13. doi:10.1509/jmkr.38.1.3.18834. ISSN 0022-2437

Debiasing (1,871 words) [view diff] exact match in snippet view article find links to article

Behavior Through Age-Progressed Renderings of the Future Self". Journal of Marketing Research. 48 (SPL): S23 – S37. doi:10.1509/jmkr.48.SPL.S23. ISSN 0022-2437

Shared consumption experience (3,665 words) [view diff] exact match in snippet view article find links to article

Advertising Effectiveness: The Case of the Motion Picture Market". Journal of Marketing Research. 53 (4): 608–627. doi:10.1509/jmr.14.0097. ISSN 0022-2437. Boothby

Competitive advantage (2,927 words) [view diff] case mismatch in snippet view article find links to article

organizational memory on new product performance and creativity", Journal of marketing research, 34 (1), 91–106. Matusik, Sharon F., and Charles WL Hill (1998)

Banner blindness (2,175 words) [view diff] exact match in snippet view article find links to article

economic and cognitive costs of annoying display advertisements. Journal of Marketing Research, 51(6), 742-752. Jay, C., Brown, A., & Harper, S. (2013). Predicting

Digital display advertising (2,664 words) [view diff] exact match in snippet view article find links to article

Funnel: Model-Based Insights from a Randomized Field Experiment". Journal of Marketing Research. 52 (3): 375–393. doi:10.1509/jmr.13.0277. S2CID 11398413. Robinson

Behavioral retargeting (822 words) [view diff] exact match in snippet view article find links to article

Retargeting Work? Information Specificity in Online Advertising". Journal of Marketing Research. 50 (5): 561–576. doi:10.1509/jmr.11.0503. hdl:1721.1/88160

Brand ambassador (3,274 words) [view diff] exact match in snippet view article find links to article

the Brand Manager System: A Critical-Historical Evaluation". Journal of Marketing Research. 31 (2): 173–190. doi:10.2307/3152192. JSTOR 3152192. "Why Modern

Complementary good (1,329 words) [view diff] exact match in snippet view article find links to article

Consuming a Food Activates a Goal to Consume its Complements". Journal of Marketing Research. 53 (6): 1034–1049. doi:10.1509/jmr.12.0240. ISSN 0022-2437

Merchandising (2,558 words) [view diff] exact match in snippet view article find links to article

J.; Li, Xi (2022). "Advance Selling in Marketing Channels". Journal of Marketing Research. 60 (2): 371–387. doi:10.1177/00222437221112644. ISSN 0022-2437

Web browsing history (2,186 words) [view diff] exact match in snippet view article find links to article

Web Site Browsing Behavior Estimated on Clickstream Data”. Journal of Marketing Research 40(3): 249-267. Urban, Tobias, Dennis Tatang, Thorsten Holz

Crowdfunding (10,982 words) [view diff] exact match in snippet view article find links to article

Martin (2021). "The Signal Value of Crowdfunded Products". Journal of Marketing Research. 58 (4): 644–661. doi:10.1177/00222437211012451. ISSN 0022-2437

Processing fluency theory of aesthetic pleasure (1,131 words) [view diff] exact match in snippet view article find links to article

of Conceptual and Perceptual Fluency on Brand Evaluation". Journal of Marketing Research. 41 (2): 151–165. doi:10.1509/jmkr.41.2.151.28665. S2CID 143345174

Family in advertising (1,625 words) [view diff] exact match in snippet view article find links to article

of the roles portrayed by women in magazine advertisements". Journal of Marketing Research. 8 (1): 92–95. doi:10.2307/3149733. JSTOR 3149733. Brown, Bruce

Consumer ethnocentrism (1,254 words) [view diff] exact match in snippet view article find links to article

assessment of the reliability and validity of the CETSCALE". Journal of Marketing Research. 28 (3): 320–327. doi:10.2307/3172867. JSTOR 3172867. OCLC 851245975

Average variance extracted (410 words) [view diff] exact match in snippet view article find links to article

Models with Unobservable Variables and Measurement Error". Journal of Marketing Research. 18 (1): 39–50. doi:10.2307/3151312. ISSN 0022-2437. Henseler

Opinion leadership (2,041 words) [view diff] exact match in snippet view article find links to article

the psychometric properties of an opinion leadership scale". Journal of Marketing Research. 23 (3): 184–188. doi:10.2307/3172527. JSTOR 3172527. Flynn

Product defect (1,027 words) [view diff] exact match in snippet view article find links to article

Brand Equity: The Moderating Role of Consumer Expectations". Journal of Marketing Research. 37 (2): 215–226. doi:10.1509/jmkr.37.2.215.18729. S2CID 167532080

Werner Reinartz (960 words) [view diff] exact match in snippet view article find links to article

Segment-Specific Online and Offline Effects of Banner Advertisements” Journal of Marketing Research, 54 (6), 901-913. Reinartz, Werner and Monika Imschloß (2017)

Service recovery (781 words) [view diff] exact match in snippet view article find links to article

Satisfaction with Service Encounters Involving Failure and Recovery." Journal of Marketing Research 36, no. August (1999): 356-72. Tax, Stephen S., Stephen W. Brown

Ludovic Lebart (561 words) [view diff] exact match in snippet view article find links to article

maint: untitled periodical (link) Cooper, Martha (May 1985), Journal of Marketing Research, 22 (2): 225–226, doi:10.2307/3151375, JSTOR 3151375{{citation}}:

Olivier Toubia (137 words) [view diff] exact match in snippet view article find links to article

marketing paper 2015 Recipient of the Paul E. Green award for a Journal of Marketing Research paper 2016 Recipient of the INFORMS Society for Marketing Science

Judith Chevalier (537 words) [view diff] exact match in snippet view article find links to article

effect of word of mouth on sales: Online book reviews" (PDF). Journal of Marketing Research. 43 (3): 345–354. doi:10.1509/jmkr.43.3.345. J Chevalier; G

Social commerce (2,391 words) [view diff] exact match in snippet view article find links to article

(2010). "Deriving Value from Social Commerce Networks" (PDF). Journal of Marketing Research. XLVII (2): 215–228. doi:10.1509/jmkr.47.2.215. Archived from

Warm-glow giving (6,971 words) [view diff] exact match in snippet view article find links to article

on Consumer Choice for Donation Versus Discount Promotions". Journal of Marketing Research. 48 (5): 855–868. doi:10.1509/jmkr.48.5.855. ISSN 0022-2437

Targeted advertising (9,837 words) [view diff] exact match in snippet view article find links to article

AdSmart brings targeted advertising to your TV". Engadget. Journal of Marketing Research (JMR). Feb2018, Vol. 55 Issue 1, p99-118. 20p. 3 Diagrams, 6

Chuck Chakrapani (1,250 words) [view diff] exact match in snippet view article find links to article

Research in Canada". Chakrapani was the editor of the Canadian Journal of Marketing Research published by the Marketing and Intelligence Association for

Customer relationship management (5,930 words) [view diff] exact match in snippet view article find links to article

Management Process: Its Measurement and Impact on Performance". Journal of Marketing Research. 41 (3): 293–305. doi:10.1509/jmkr.41.3.293.35991. S2CID 167683988

Bid shading (682 words) [view diff] exact match in snippet view article find links to article

(August 2006). "Forward-Looking Bidding in Online Auctions". Journal of Marketing Research. 43 (3): 462–476. doi:10.1509/jmkr.43.3.462. Milgrom, Paul R

Cornelia Pechmann (1,413 words) [view diff] exact match in snippet view article find links to article

Adolescents' Response to Antismoking Advertising Campaigns". Journal of Marketing Research. 44 (4): 671–687. doi:10.1509/jmkr.44.4.671. S2CID 167828343

Arne Nygaard (325 words) [view diff] case mismatch in snippet view article find links to article

post transaction costs in franchised distribution channel s." Journal of marketing Research (1999): 160-170. Nygaard, Arne, and Robert Dahlstrom. "Role

Judith T. Lessler (384 words) [view diff] exact match in snippet view article find links to article

maint: untitled periodical (link) Sudman, Seymour (August 1993), Journal of Marketing Research, 30 (3): 392–393, doi:10.2307/3172891, JSTOR 3172891{{citation}}:

Sex differences in humans (4,426 words) [view diff] exact match in snippet view article find links to article

role of agency-communion orientation and self-monitoring". Journal of Marketing Research. 48 (4): 741–754. doi:10.1509/jmkr.48.4.741. S2CID 143542642

Philippe Naert (448 words) [view diff] exact match in snippet view article find links to article

and Alain Bultez. "Logically consistent market share models." Journal of Marketing Research 10.3 (1973): 334-340. Lambin, Jean-Jacques, Philippe A. Naert

Risk (6,431 words) [view diff] exact match in snippet view article find links to article

role of agency-communion orientation and self-monitoring". Journal of Marketing Research. 48 (4): 741–754. doi:10.1509/jmkr.48.4.741. S2CID 143542642

Katy Milkman (711 words) [view diff] exact match in snippet view article find links to article

Katherine L. (April 1, 2012). "What Makes Online Content Viral?". Journal of Marketing Research. 49 (2): 192–205. doi:10.1509/jmr.10.0353. ISSN 0022-2437. S2CID 29504532

Market orientation (924 words) [view diff] exact match in snippet view article find links to article

& Kumar A.(1993). MARKOR: A Measure of Market Orientation. Journal of Marketing Research, 30(4), 467-477. Desphande 1998 in: Benjamin Teeuwsen (2013)

Construct validity (3,065 words) [view diff] exact match in snippet view article find links to article

validity: a review of basic issues and marketing practices. Journal of Marketing Research, 133-145. Dimitrov D. M.; Rumrill Jr P. D. (2003). "Pretest-posttest

Product planning (1,712 words) [view diff] exact match in snippet view article find links to article

"Qualitative Market Research: A Practitioner's and Buyer's Guide". Journal of Marketing Research. 27 (1): 117. doi:10.2307/3172560. ISSN 0022-2437. JSTOR 3172560

Kenneth E. Train (728 words) [view diff] exact match in snippet view article find links to article

to Endogeneity in Consumer Choice Models, with Amil Petrin, Journal of Marketing Research, forthcoming. EM Algorithms for Nonparametric Estimation of

Loyalty marketing (3,811 words) [view diff] exact match in snippet view article find links to article

Tucker, W. T. (August 1964). "The Development of Brand Loyalty". Journal of Marketing Research. 1 (3): 32–35. doi:10.2307/3150053. JSTOR 3150053. Belleghem

Yvonne Bishop (847 words) [view diff] exact match in snippet view article find links to article

(August 1980), "Discrete Multivariate Analysis Books: A Review", Journal of Marketing Research, 17 (3): 395–402, doi:10.1177/002224378001700316, JSTOR 3150541

Social marketing (3,779 words) [view diff] exact match in snippet view article find links to article

Facing Brand Management: An Introduction to the Special Issue." Journal of Marketing Research 31.2 (1994): 149. Web. Lefebvre, R. Craig (2006-08-30). "Hello

Rolf Reber (823 words) [view diff] exact match in snippet view article find links to article

Effect of Conceptual and Perceptual Fluency on Brand Evaluation. Journal of Marketing Research, 41 (2004): 151–165. Labroo, A. A., Dhar, R., & Schwarz, N.

Rhyme-as-reason effect (1,763 words) [view diff] exact match in snippet view article find links to article

Dipankar (1997). "Review of The Psychology of Attitudes". Journal of Marketing Research. 34 (2): 298–303. doi:10.2307/3151869. ISSN 0022-2437. JSTOR 3151869

Valarie Zeithaml (1,013 words) [view diff] exact match in snippet view article find links to article

influential articles written over the past 25 years for the paper in Journal of Marketing Research. (2007) Best Article Award Sponsored by the Journal of Service

Marko Sarstedt (1,834 words) [view diff] exact match in snippet view article find links to article

serotonin deficiency on choice deferral and the compromise effect. Journal of Marketing Research, 53(2), 183–198. Henseler, J., Ringle, C. M., & Sarstedt, M

Procurement (5,423 words) [view diff] exact match in snippet view article find links to article

77-88 Wilson, D. T., Industrial Buyers' Decision-Making Styles, Journal of Marketing Research, volume 8, number 4 (November 1971), pp. 433-436, accessed on

Process tracing in psychology (1,390 words) [view diff] exact match in snippet view article find links to article

Computer-Assisted Formats in Multiple Decision Environments". Journal of Marketing Research. 30 (2): 125. doi:10.2307/3172823. ISSN 0022-2437. JSTOR 3172823

Valarie Zeithaml (1,013 words) [view diff] exact match in snippet view article find links to article

influential articles written over the past 25 years for the paper in Journal of Marketing Research. (2007) Best Article Award Sponsored by the Journal of Service

Margaret C. Campbell (509 words) [view diff] exact match in snippet view article find links to article

"Perceptions of Price Unfairness: Antecedents and Consequences". Journal of Marketing Research. 36 (2). SAGE Publications: 187–199. doi:10.1177/002224379903600204

Torger Reve (405 words) [view diff] exact match in snippet view article find links to article

informant data from dyadic relationships in marketing channels." Journal of Marketing Research (1982): 517-524. Achrol, Ravi Singh, Torger Reve, and Louis

Digital marketing (9,914 words) [view diff] exact match in snippet view article find links to article

Information, and Incentives in Online Affiliate Marketing". Journal of Marketing Research. 52 (1): 1–12. CiteSeerX 10.1.1.589.9857. doi:10.1509/jmr.13

Country of origin (4,007 words) [view diff] exact match in snippet view article find links to article

Ethnocentrism: Construction and Validation of the CETSCALE". Journal of Marketing Research. 24 (3): 280–289. doi:10.2307/3151638. JSTOR 3151638. Oberecker

Focus group (4,974 words) [view diff] exact match in snippet view article find links to article

"Focus Groups and the Nature of Qualitative Marketing Research". Journal of Marketing Research. 14 (3): 353–364. doi:10.2307/3150774. JSTOR 3150774. Sha, Mandy

Klaus Brockhoff (693 words) [view diff] exact match in snippet view article find links to article

(2003): 464–481. Sönke Albers. "Klaus Brockhoff 65 years", in: Journal of Marketing Research, 56 Born (2004), p. 660-662. Literature by and about Klaus Brockhoff

Confidence (6,624 words) [view diff] exact match in snippet view article find links to article

Anxiety on Information Seeking in Consumer Risk Reduction". Journal of Marketing Research. 16 (2): 268–274. doi:10.2307/3150690. JSTOR 3150690. Akerlof

Peter McGraw (1,955 words) [view diff] exact match in snippet view article find links to article

accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46, 66–80. McGraw, A.P., Mellers, B.A, & Tetlock, P.E. (2005)

Picture superiority effect (2,772 words) [view diff] exact match in snippet view article find links to article

consistency and the elaborative processing of advertisements". Journal of Marketing Research. 24 (4): 359. doi:10.2307/3151383. JSTOR 3151383. Pieters, Rik;

Everyday low price (1,031 words) [view diff] exact match in snippet view article find links to article

Harikesh S. Nair, "Repositioning Dynamics and Pricing Strategy", Journal of Marketing Research, Volume 49 (December 2012), pp. 750-772. Lester M. K. Kwong

Default effect (1,998 words) [view diff] exact match in snippet view article find links to article

Application of Decision Framing to Product Option Choice Decisions". Journal of Marketing Research. 37 (2): 187. doi:10.1509/jmkr.37.2.187.18731. S2CID 18705398

Expectancy theory (3,180 words) [view diff] exact match in snippet view article find links to article

"Expectancy Theory Predictions of Salesmen's Performance". Journal of Marketing Research. 11 (3): 243–253. doi:10.1177/002224377401100302. S2CID 58892147

Expectation confirmation theory (554 words) [view diff] exact match in snippet view article find links to article

the Antecedents and Consequences of Satisfaction Decisions". Journal of Marketing Research. 17 (4): 460–469. doi:10.1177/002224378001700405. S2CID 144831273

Two-sided market (3,384 words) [view diff] exact match in snippet view article find links to article

Force Compensation Design for Two-Sided Market Platforms". Journal of Marketing Research. 56 (4): 666–678. doi:10.1177/0022243719825818. ISSN 0022-2437

Conscientiousness (4,660 words) [view diff] exact match in snippet view article find links to article

Trait Effects on Self-and Supervisor Performance Ratings". Journal of Marketing Research. 39 (1). SAGE Publications: 110–119. doi:10.1509/jmkr.39.1.110

Country-of-origin effect (2,629 words) [view diff] exact match in snippet view article find links to article

Ethnocentrism: Construction and Validation of the CETSCALE. Journal of Marketing Research, 24(3): 280-289. Sankar, Shyamala Mathan (2006). Consumer Perception

Semantic differential (1,906 words) [view diff] exact match in snippet view article find links to article

"Stapel Scale or Semantic Differential in Marketing Research?". Journal of Marketing Research. 11 (3): 318–322. doi:10.2307/3151152. JSTOR 3151152. Auken

FAST marketing (774 words) [view diff] exact match in snippet view article find links to article

Consumers’ Belief Strength, Belief Confidence, and Attitudes. Journal of Marketing Research, Vol. XXV. Farr A. & Brown G. Persuasion or enhancement? An

Birger Wernerfelt (807 words) [view diff] case mismatch in snippet view article find links to article

by customer complaint management: a theoretical analysis." Journal of Marketing research 24.4 (1987): 337-346. Hansen, Gary S., and Birger Wernerfelt

Phosphates in detergent (1,816 words) [view diff] exact match in snippet view article find links to article

"Elimination of Phosphate Detergents and Psychological Reactance". Journal of Marketing Research. 10 (4): 390. doi:10.2307/3149386. JSTOR 3149386. Nutrient Pollution

Social media (21,638 words) [view diff] exact match in snippet view article find links to article

Earned Media on Sales: A Study of a Microlending Marketplace". Journal of Marketing Research. 49 (5): 624–639. doi:10.1509/jmr.09.0401. ISSN 0022-2437. S2CID 167535488

Joseph M. Katz Graduate School of Business (3,471 words) [view diff] exact match in snippet view article find links to article

published in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science within the past five years. In addition

Brand loyalty (4,435 words) [view diff] exact match in snippet view article find links to article

at the Wayback Machine. Wind, Y., Industrial Source Loyalty, Journal of Marketing Research, Volume 7, No. 4 (November 1970), pp. 450-457, accessed on 22

Supermarket (7,509 words) [view diff] exact match in snippet view article find links to article

(November 1967). "Competitive Impact of a New Supermarket". Journal of Marketing Research. 4 (4): 356–361. doi:10.2307/3149873. JSTOR 3149873. "Senate

Advertising (14,356 words) [view diff] exact match in snippet view article find links to article

Structure: Toward the Informational Determinants of Attitude". Journal of Marketing Research. 15 (4): 545–556. doi:10.2307/3150624. JSTOR 3150624. Silverman

Claes Fornell (787 words) [view diff] exact match in snippet view article find links to article

Effect of Customer Satisfaction on Consumer Spending Growth," Journal of Marketing Research, 47(1), 28-35. Fornell, C., S. Mithas, F.V. Morgeson III, and

Double jeopardy (marketing) (624 words) [view diff] exact match in snippet view article

Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings," Journal of Marketing Research, 25 (November), 384–90.

Gita Johar (828 words) [view diff] exact match in snippet view article find links to article

Involvement and Deception from Implied Advertising Claims". Journal of Marketing Research. 32 (3): 267–279. doi:10.1177/002224379503200303. JSTOR 3151980

Self-licensing (2,947 words) [view diff] exact match in snippet view article find links to article

Ravi (2006). "Licensing effect in consumer choice" (PDF). Journal of Marketing Research. 43 (2): 259–266. CiteSeerX 10.1.1.313.4564. doi:10.1509/jmkr

Geeta Menon (624 words) [view diff] exact match in snippet view article find links to article

journals, the Journal of Consumer Research (2007–11) and the Journal of Marketing Research (2009–11), besides serving on the editorial boards of journals

Online advertising (10,353 words) [view diff] exact match in snippet view article find links to article

and the Substitutability of Online and Offline Advertising". Journal of Marketing Research. 48 (2): 207–227. doi:10.1509/jmkr.48.2.207. hdl:1721.1/68636

Becker–DeGroot–Marschak method (627 words) [view diff] exact match in snippet view article find links to article

"Measuring Consumers' Willingness to Pay at the Point of Purchase". Journal of Marketing Research. 39 (2): 228–241. doi:10.1509/jmkr.39.2.228.19086. SSRN 285452

Power distance (6,253 words) [view diff] exact match in snippet view article find links to article

Dissonance and Consumer Behavior: A Review of the Evidence". Journal of Marketing Research. 13 (3): 303–308. doi:10.2307/3150746. JSTOR 3150746. republished

Market penetration (3,175 words) [view diff] exact match in snippet view article find links to article

store trade areas, market penetration, and potential sales. Journal of Marketing Research, 3(2), 127–141. doi:10.2307/3150201 McGrath, M.E. (2001). Product

Credit card (15,654 words) [view diff] exact match in snippet view article find links to article

(August 2022). "Default Effects of Credit Card Minimum Payments". Journal of Marketing Research. 59 (4): 775–796. doi:10.1177/00222437211070589. ISSN 0022-2437

Interference theory (5,096 words) [view diff] exact match in snippet view article find links to article

Unnava, H. Rao (1994). "Reducing Competitive Ad Interference". Journal of Marketing Research. 31 (3): 403–411. doi:10.2307/3152227. JSTOR 3152227. Barnes

Walmart (30,751 words) [view diff] exact match in snippet view article find links to article

Retailers React and how this Affects their Sales Outcomes". Journal of Marketing Research. 47 (4): 577–593. doi:10.1509/jmkr.47.4.577. ISSN 0022-2437

Privacy (14,161 words) [view diff] exact match in snippet view article find links to article

"Contour-as-Face Framework: A Method to Preserve Privacy and Perception". Journal of Marketing Research. 57 (4): 617–639. doi:10.1177/0022243720920256. ISSN 0022-2437

Sharing economy (9,357 words) [view diff] exact match in snippet view article find links to article

Economy: Estimating the Impact of Airbnb on the Hotel Industry". Journal of Marketing Research. 54 (5): 687–705. CiteSeerX 10.1.1.645.4284. doi:10.1509/jmr

Uncertainty effect (1,536 words) [view diff] exact match in snippet view article find links to article

Influences Willingness to Pay but Not Willingness to Accept". Journal of Marketing Research. 50 (6): 725–738. doi:10.1509/jmr.12.0430. ISSN 0022-2437. S2CID 145385973

Transfer-appropriate processing (1,991 words) [view diff] exact match in snippet view article find links to article

Response Fluency, and the Mere Measurement Effect" (PDF). Journal of Marketing Research. 44 (2): 309–323. doi:10.1509/jmkr.44.2.309. S2CID 34685575

Internet manipulation (4,473 words) [view diff] exact match in snippet view article find links to article

Katherine L (April 2012). "What Makes Online Content Viral?" (PDF). Journal of Marketing Research. 49 (2): 192–205. doi:10.1509/jmr.10.0353. S2CID 29504532. Hoff

Robert Lusch (677 words) [view diff] exact match in snippet view article find links to article

in the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Retailing, Accounting, Organizations

Eleanor Bernert Sheldon (1,007 words) [view diff] exact match in snippet view article find links to article

109–113, doi:10.2307/3349292 John C. Maloney (February 1970), Journal of Marketing Research 7 (1): 123–126, doi:10.2307/3149527 Paul Schreiber (July 1970)

Journal of Public Policy & Marketing (475 words) [view diff] exact match in snippet view article find links to article

of Journals. University of Barcelona. Retrieved 2019-08-22. "Journal of Marketing Research". 2018 Journal Citation Reports. Web of Science (Social Sciences ed

Netnography (4,557 words) [view diff] exact match in snippet view article find links to article

Netnography For Marketing Research in Online Communities" (PDF). Journal of Marketing Research. 39 (1): 61–72. CiteSeerX 10.1.1.321.1136. doi:10.1509/jmkr

Managerial economics (7,957 words) [view diff] exact match in snippet view article find links to article

George (June 2013). "Bonuses versus Commissions: A Field Study". Journal of Marketing Research. 50 (3): 317–333. doi:10.1509/jmr.11.0485. S2CID 167436619.

Target market (6,069 words) [view diff] exact match in snippet view article find links to article

Versus Television Advertising: A Brand-Building Comparison". Journal of Marketing Research. 15 (5): 578–590. doi:10.1509/jmr.13.0124. S2CID 167701285.

Asset specificity (1,737 words) [view diff] exact match in snippet view article find links to article

Analysis Model of Channel Integration in International Markets", Journal of Marketing Research, May 1990, pp. 196–208. Malone, T. W., Yates, J., and Benjamin

Endowment effect (4,978 words) [view diff] exact match in snippet view article find links to article

(2012). "A Reference Price Theory of the Endowment Effect". Journal of Marketing Research. 49 (5): 696–707. doi:10.1509/jmr.09.0103. S2CID 412119. Kahneman

Postponement (1,519 words) [view diff] exact match in snippet view article find links to article

“Postponement, speculation and structure of distribution channels”, Journal of Marketing Research, Vol. 2, pp. 26-31. Zinn, W. and Bowersox, D. (1988), “Planning

Nirmalya Kumar (979 words) [view diff] exact match in snippet view article find links to article

in Academy of Management Journal, Journal of Marketing, and Journal of Marketing Research. These publications have over 22,000 Google Scholar citations

Arrow's impossibility theorem (6,860 words) [view diff] exact match in snippet view article find links to article

Christopher P. (2014). "Let's Be Honest About the Attraction Effect". Journal of Marketing Research. 51 (4): 520–525. doi:10.1509/jmr.14.0208. ISSN 0022-2437. S2CID 143974563

Food marketing (6,684 words) [view diff] exact match in snippet view article find links to article

Nutritional Information on Consumer Food Choice Behavior". Journal of Marketing Research. 52 (6): 817–835. doi:10.1509/jmr.13.0270. S2CID 169929215.

Cross elasticity of demand (3,023 words) [view diff] exact match in snippet view article find links to article

in the Video Game Console Market: Skimming or Penetratio". Journal of Marketing Research. 47 (3): 428–43. doi:10.1509/jmkr.47.3.428. JSTOR 25674441.

Choice modelling (4,231 words) [view diff] exact match in snippet view article find links to article

Allocation Experiments: An Approach Based on Aggregate Data". Journal of Marketing Research. 20 (4): 350–367. doi:10.2307/3151440. JSTOR 3151440. Louviere

Disconfirmed expectancy (2,623 words) [view diff] exact match in snippet view article find links to article

Disconfirmed Expectancy on Perceived Product Performance". Journal of Marketing Research. 10 (1): 38–44. doi:10.2307/3149407. JSTOR 3149407. Pizam, Abraham;

Psychology of music (10,645 words) [view diff] exact match in snippet view article find links to article

Involvement and Background Music on Brand Attitude Formation". Journal of Marketing Research. 23 (1): 11. doi:10.2307/3151772. JSTOR 3151772. Oakes, Steve;

Crowdsourcing (18,013 words) [view diff] exact match in snippet view article find links to article

Products as Such: Evidence from Two Randomized Field Experiments". Journal of Marketing Research. 54 (4): 525–539. doi:10.1509/jmr.15.0244. ISSN 0022-2437. Reinhold

Product placement (15,367 words) [view diff] exact match in snippet view article find links to article

Jean-Noël (1985). "Measuring Consumer Involvement Profiles". Journal of Marketing Research. 22 (1): 41–53. doi:10.2307/3151549. JSTOR 3151549. Strahan

Anchoring effect (8,942 words) [view diff] exact match in snippet view article find links to article

"Incidental prices and their effect on willingness to pay". Journal of Marketing Research. 41 (4): 457–466. doi:10.1509/jmkr.41.4.457.47014. S2CID 16827760

Philip Hans Franses (1,382 words) [view diff] exact match in snippet view article find links to article

of econometric models for policy simulation in marketing." Journal of Marketing Research 42.1 (2005): 4-14. Van Nierop, Erjen, Dennis Fok, and Philip

Consideration set (1,912 words) [view diff] exact match in snippet view article find links to article

"Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets". Journal of Marketing Research. 47 (3): 485–496. doi:10.1509/jmkr.47.3.485.

Memory and decision-making (2,591 words) [view diff] exact match in snippet view article find links to article

Memory on Memory-Based versus Stimulus-Based Brand Choice". Journal of Marketing Research. 39 (4): 440–454. CiteSeerX 10.1.1.197.274. doi:10.1509/jmkr

SERVQUAL (3,570 words) [view diff] exact match in snippet view article find links to article

Service Quality: From Expectations to Behavioral Intentions," Journal of Marketing Research, Vol. 30, no 1, 1993, pp 7-27 Cronin, J. J. and Taylor, S. A

Advertising media selection (3,664 words) [view diff] exact match in snippet view article find links to article

C.F. (2018). "TV Viewing and Advertising Targeting" (PDF). Journal of Marketing Research. 55 (1): 99–118. doi:10.1509/jmr.15.0421. S2CID 168983012. Based

Attribution (psychology) (10,507 words) [view diff] exact match in snippet view article

"Advertising-Selling Interactions: An Attribution Theory Experiment". Journal of Marketing Research. 14 (4): 509–516. doi:10.1177/002224377701400408. S2CID 220636996

Affective forecasting (9,970 words) [view diff] exact match in snippet view article find links to article

Subjective Time Perception and Intertemporal Preferences". Journal of Marketing Research. 46 (4): 543–556. doi:10.1509/jmkr.46.4.543. S2CID 48148336

Contagion heuristic (2,193 words) [view diff] exact match in snippet view article find links to article

Contagion: Responses to Attractive Others in a Retail Context". Journal of Marketing Research. 45 (6): 690–701. doi:10.1509/jmkr.45.6.690. ISSN 0022-2437

Collective intelligence (15,458 words) [view diff] exact match in snippet view article find links to article

Unobservable Variables and Measurement Error: Algebra and Statistics". Journal of Marketing Research. 18 (3): 382–388. doi:10.1177/002224378101800313. hdl:2027.42/35622

Shayle R. Searle (3,315 words) [view diff] exact match in snippet view article find links to article

Casella, G; McCulloch, Charles (1993). "Variance Components". Journal of Marketing Research. 30: 258. doi:10.2307/3172833. JSTOR 3172833. Searle, S. R.

Media bias in the United States (19,055 words) [view diff] exact match in snippet view article find links to article

(February 2012). "The Impact of Advertising on Media Bias". Journal of Marketing Research. 49 (1): 92–99. doi:10.1509/jmr.10.0196. ISSN 0022-2437. S2CID 167776239

Defensive strategy (marketing) (1,278 words) [view diff] exact match in snippet view article

Wenerfelt, (1987), Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis, Journal of Marketing Research, Vol. 24, p. 337.

Consumer behaviour (20,710 words) [view diff] exact match in snippet view article find links to article

of Marketing Actions: Consumers May Get What They Pay For", Journal of Marketing Research, Vol. 42, No. 4, 2005, pp. 383-393https://doi.org/10.1509/jmkr

Naive diversification (825 words) [view diff] exact match in snippet view article find links to article

Purchase Quantity and Timing on Variety-Seeking Behavior". Journal of Marketing Research. 27 (2): 150–162. doi:10.2307/3172842. JSTOR 3172842. Read,

Mental accounting (3,722 words) [view diff] exact match in snippet view article find links to article

Preferences for Under- and Overpayment in Trade-In Transactions". Journal of Marketing Research. 48 (1): 157–171. doi:10.1509/jmkr.48.1.157. hdl:10292/2114

Implicit-association test (9,234 words) [view diff] exact match in snippet view article find links to article

2010). "Cognitive Inertia and the Implicit Association Test". Journal of Marketing Research. 47 (2): 374–386. doi:10.1509/jmkr.47.2.374. Oswald, F.L.; Mitchell

Arthur VanCleve Hill (603 words) [view diff] exact match in snippet view article find links to article

(2009). “Learning from a Service Guarantee Quasi-Experiment,” Journal of Marketing Research, 11, 322-343. "Arthur Hill: Professor Emeritus, Supply Chain

Societal marketing (3,448 words) [view diff] exact match in snippet view article find links to article

Consumer Reactions to Corporate Societal Responsibility," Journal of Marketing Research, Vol 38, May, 2001 Hoeffler, Steve and Keller, Kevin Lane, "Building

Marcus Alexis (536 words) [view diff] case mismatch in snippet view article find links to article

likelihood estimation of central-city food trading areas." Journal of marketing research 9, no. 2 (1972): 154–159. Alexis, Marcus. "A theory of labor

Jonathan Levav (516 words) [view diff] exact match in snippet view article find links to article

"Preference Reversals Between Digital and Physical Goods", Journal of Marketing Research, 59 (2): 353–373, doi:10.1177/00222437211065020 Levav, Jonathan;

Manuel D. Plotkin (344 words) [view diff] exact match in snippet view article find links to article

(4): 13–22. doi:10.1177/002224297604000402. "Front Matter". Journal of Marketing Research. 23 (2). 1986. ISSN 0022-2437. "Previous Director Manuel D.

Bayesian inference in marketing (3,125 words) [view diff] exact match in snippet view article find links to article

and Consumer Decision-Making—The Case of Telephone Shopping". Journal of Marketing Research. 1 (4): 32–39. doi:10.1177/002224376400100405. S2CID 167671294

Goal pursuit (2,985 words) [view diff] exact match in snippet view article find links to article

illusionary goal progress, and customer retention" (PDF). Journal of Marketing Research. 43 (1): 39–58. doi:10.1509/jmkr.43.1.39. S2CID 49126659.{{cite

Systematic inventive thinking (3,176 words) [view diff] exact match in snippet view article find links to article

inventive templates of new products: A channeled ideation approach" (PDF). Journal of Marketing Research. 36 (2): 200. doi:10.2307/3152093. JSTOR 3152093.

Sugary drink tax (13,116 words) [view diff] exact match in snippet view article find links to article

Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects". Journal of Marketing Research. 58 (1): 22–49. doi:10.1177/0022243720969401. Kaplan, Scott;

Future self (2,855 words) [view diff] exact match in snippet view article find links to article

Behavior Through Age-Progressed Renderings of the Future Self". Journal of Marketing Research. 48 (SPL): S23 – S37. doi:10.1509/jmkr.48.spl.s23. ISSN 0022-2437

Future self (2,855 words) [view diff] exact match in snippet view article find links to article

Behavior Through Age-Progressed Renderings of the Future Self". Journal of Marketing Research. 48 (SPL): S23 – S37. doi:10.1509/jmkr.48.spl.s23. ISSN 0022-2437

Customer intimacy (659 words) [view diff] exact match in snippet view article find links to article

Customer–Firm Affection and Customer–Staff Relationships in Services," Journal of Marketing Research, 45(6):741-756. Ponder, Nicole, Betsy Bugg Holloway, and John

Cognitive inertia (5,321 words) [view diff] exact match in snippet view article find links to article

(2010). "Cognitive Inertia and the Implicit Association Test". Journal of Marketing Research. 47 (2): 374–386. doi:10.1509/jmkr.47.2.374. ISSN 0022-2437

Samuel L. Myers Sr. (2,029 words) [view diff] exact match in snippet view article find links to article

Political Economy. 1994. "Understanding Consumer Behavior." Journal of Marketing Research. A book review. 1964. "Higher Education Pioneer Dr. Samuel L

Food choice (5,382 words) [view diff] exact match in snippet view article find links to article

framework of postpurchase consumption incidence and quantity. Journal of Marketing Research, 321-335. Inman, J. J. (2001). "The Role of Sensory‐Specific

Birthday-number effect (5,982 words) [view diff] exact match in snippet view article find links to article

Sources and Consequences of the Fluent Processing of Numbers". Journal of Marketing Research. 48 (2): 327–341. doi:10.1509/jmkr.48.2.327. S2CID 41442056

Spy pixel (3,242 words) [view diff] exact match in snippet view article find links to article

97:101702. Ansari, Asim and Carl F. Mela. 2003. “E-Customization.” Journal of Marketing Research 40(2):131–45. Ringel, Daniel M. and Bernd Skiera. 2016. “Visualizing

Product literature (2,426 words) [view diff] exact match in snippet view article find links to article

Buyers' Perceptions of Product Quality: An Integrative Review". Journal of Marketing Research. 26 (3): 351. doi:10.2307/3172907. JSTOR 3172907. Jackson, Donald

Attitude-behavior consistency (3,333 words) [view diff] exact match in snippet view article find links to article

Consistency: The Impact of Product Trial versus Advertising". Journal of Marketing Research. 20 (3): 257–267. doi:10.1177/002224378302000304. ISSN 0022-2437

Pain of paying (1,871 words) [view diff] exact match in snippet view article find links to article

and Behavioral Impact of Price Primacy on Decision-Making. Journal of Marketing Research 52(4),467–481 Rick, S. I., Cryder, C. E., & Loewenstein, G.

Elaboration likelihood model (16,943 words) [view diff] exact match in snippet view article find links to article

Advertising Effectiveness: A Test of Competing Explanations". Journal of Marketing Research. 23 (2): 130–143. doi:10.2307/3151660. JSTOR 3151660. Lord,

Networks in marketing (4,737 words) [view diff] exact match in snippet view article find links to article

methodological note on organizational analysis in marketing. JMR, Journal of Marketing Research (pre-1986), 18(000004), 395. Anderson, J. C., & Narus, J. A

Puritanical bias (1,701 words) [view diff] exact match in snippet view article find links to article

Hyperopia: The Effects of Self-Control Regret on Consumer Behavior". Journal of Marketing Research. 45 (6): 676–689. doi:10.1509/jmkr.45.6.676. ISSN 0022-2437

Best–worst scaling (4,140 words) [view diff] exact match in snippet view article find links to article

Styles in Marketing Research: A Cross-National Investigation". Journal of Marketing Research. 38 (2): 143–156. doi:10.1509/jmkr.38.2.143.18840. ISSN 0022-2437

Channel conflict (1,225 words) [view diff] exact match in snippet view article find links to article

measurement of interfirm power in channels of distribution.” Journal of Marketing Research 20(2): 158–166. Skinner, S. J., and J. P. Guiltinan. 1985. “Extra-network

Inoculation theory (9,205 words) [view diff] exact match in snippet view article find links to article

to persuasion: Inoculation theory in a marketing context". Journal of Marketing Research. 10 (4): 396–403. doi:10.1177/002224377301000407. S2CID 7891002

Complaining (3,150 words) [view diff] exact match in snippet view article find links to article

Attributions of Blame Affect Consumer Complaining Behavior". Journal of Marketing Research. 49 (5): 670–681. doi:10.1509/jmr.11.0169. ISSN 0022-2437. Bagozzi

Touchpoint (15,852 words) [view diff] exact match in snippet view article find links to article

Versus Television Advertising: A Brand-Building Comparison". Journal of Marketing Research. 1 (5): 578–590. doi:10.1509/jmr.13.0124. S2CID 167701285. Duncan

David W. Stewart (academic) (916 words) [view diff] exact match in snippet view article

Journal of Marketing, Journal of Public Policy & Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, and Journal

Richard Bagozzi (4,111 words) [view diff] exact match in snippet view article find links to article

Classical Methods and Functional Magnetic Resonance Imaging". Journal of Marketing Research. 46 (5): 653–668. doi:10.1509/jmkr.46.5.653. Bagozzi, Richard

Cross-cultural differences in decision-making (6,019 words) [view diff] exact match in snippet view article find links to article

Personal Knowledge on the Correction of Culture-Based Judgements". Journal of Marketing Research. 43 (3): 395–408. doi:10.1509/jmkr.43.3.395. S2CID 48608671

Algorithm aversion (3,456 words) [view diff] exact match in snippet view article find links to article

Consumer Reactions to Decisions by Algorithms Versus Humans". Journal of Marketing Research. 59 (4): 696–717. doi:10.1177/00222437211070016. ISSN 0022-2437

Media context studies (Advertising research) (1,711 words) [view diff] exact match in snippet view article

D. A. (1964). "Two source effects in magazine advertising". Journal of Marketing Research. 1 (3): 59–62. doi:10.2307/3150058. JSTOR 3150058. Dahlén, M

Eric J. Arnould (1,802 words) [view diff] exact match in snippet view article find links to article

Interpretation Building and Marketing Strategy Formulation". Journal of Marketing Research. 31 (4): 484–504. doi:10.1177/002224379403100404. Price, Linda

Moral cleansing theory (2,424 words) [view diff] exact match in snippet view article find links to article

Dishonesty of Honest People: A Theory of Self-Concept Maintenance". Journal of Marketing Research. 45 (6): 633–644. doi:10.1509/jmkr.45.6.633. ISSN 0022-2437

Functional attitude theory (5,715 words) [view diff] exact match in snippet view article find links to article

A. Spivey: A functional approach to attitude measurement". Journal of Marketing Research (15): 576–587. doi:10.1177/002224377801500407. S2CID 167932792

Balanced Inventory of Desirable Responding (4,160 words) [view diff] exact match in snippet view article find links to article

Socially desirable response tendencies in survey research. Journal of Marketing Research, 47(2), 199-214. https://doi.org/10.1509/jmkr.47.2.199 Lambert