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Longer titles found: Industrial Marketing and Purchasing Group (view), Industrial Marketing Management (view)

searching for Industrial marketing 134 found (162 total)

Sales (3,574 words) [view diff] no match in snippet view article find links to article

Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered

Positioning (marketing) (3,080 words) [view diff] case mismatch in snippet view article

to advertising executives Al Ries and Jack Trout. In an article, Industrial Marketing, published in 1969, Trout stated that the typical consumer is overwhelmed

Buying center (1,787 words) [view diff] exact match in snippet view article find links to article

Havaldar, Krishna K. (2005). "Buying centre (or decision making unit)". Industrial marketing: text and cases (2nd ed.). New Delhi: Tata McGraw-Hill Education

Sven A. Haugland (364 words) [view diff] exact match in snippet view article find links to article

February 1959) is a Norwegian organizational theorist and Professor of industrial marketing and strategy at the Norwegian School of Economics, known for his

Christian Grönroos (656 words) [view diff] case mismatch in snippet view article find links to article

Christian Grönroos was appointed Professor of International and Industrial Marketing at Hanken School of Economics in Finland, (Svenska handelshögskolan)

Coopetition (2,644 words) [view diff] case mismatch in snippet view article find links to article

coopetition: A stakeholder view of the German automotive industry". Industrial Marketing Management. 57: 53–63. doi:10.1016/j.indmarman.2016.05.006. ISSN 0019-8501

IMRB International (1,203 words) [view diff] exact match in snippet view article find links to article

several years. Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing

Koen Vandenbempt (516 words) [view diff] exact match in snippet view article find links to article

cognition and strategic action. He also lectures and consults on industrial marketing and strategy issues for industrial companies." Vandenbempt authored

Business relationship management (1,193 words) [view diff] case mismatch in snippet view article find links to article

in the relationship life cycle: A quasi-longitudinal analysis". Industrial Marketing Management. 35 (1): 20–27. doi:10.1016/j.indmarman.2005.07.003. Ulaga

Co-branding (1,656 words) [view diff] case mismatch in snippet view article find links to article

Impact of Brand Equity on B2B Co-branding,” Journal of Business and Industrial Marketing, Vol. 27, Issue 8, pp. 623–634. Litvinov, Nikolai. Hi-level Cobranding

Jewish Bakers' Voice (228 words) [view diff] case mismatch in snippet view article find links to article

Publication of 1952 it was founded in 1916, whilst a 1948 issue of Industrial Marketing states that the publication began in 1927. The publication was issued

Triad (sociology) (948 words) [view diff] case mismatch in snippet view article

Virpi (2016-08-01). "Conceptualizing inter-organizational triads". Industrial Marketing Management. 57: 139–147. doi:10.1016/j.indmarman.2016.01.005. Vedel

Market environment (3,574 words) [view diff] case mismatch in snippet view article find links to article

(2002-07-01). "Managing the market learning process". Journal of Business & Industrial Marketing. 17 (4): 240–252. doi:10.1108/08858620210431651. ISSN 0885-8624.

Fred Young (businessman) (467 words) [view diff] exact match in snippet view article

division in 1968. In Aug. 1973, he was appointed to vice president - industrial marketing and assistant general manager, responsible for stock products and

Paul Matthyssens (581 words) [view diff] case mismatch in snippet view article find links to article

competitive advantage in industrial services." Journal of Business & Industrial Marketing 13.4/5 (1998): 339–355. Axinn, Catherine N., and Paul Matthyssens

Alla O. Starostina (149 words) [view diff] exact match in snippet view article find links to article

Shevchenko National University of Kyiv. Starostina was the head of the industrial marketing department at National Technical University of Ukraine from 1993

Global supply chain management (3,126 words) [view diff] case mismatch in snippet view article find links to article

supply chain management: An Integration of Scholarly Thoughts". Industrial Marketing Management. 33: 3–5. doi:10.1016/j.indmarman.2003.08.003. McKinnon

Knowledge management (6,700 words) [view diff] case mismatch in snippet view article find links to article

balance the needs to share and protect their knowledge?" (PDF). Industrial Marketing Management. 77: 65–74. doi:10.1016/j.indmarman.2018.12.007. S2CID 169838694

PEST analysis (1,093 words) [view diff] case mismatch in snippet view article find links to article

firms blindsided by market-shaping acts?". Journal of Business & Industrial Marketing. 35 (9): 1389–1401. doi:10.1108/JBIM-03-2019-0130. ISSN 0885-8624

Dick Jemison (597 words) [view diff] case mismatch in snippet view article find links to article

ISBN 9780820304632. "Jemison With Oldfield Tire Company". Class & Industrial Marketing. 10–11: 14. 1920. "Williams Heads Sales X Laboratories". The Accessory

Resource-based view (2,743 words) [view diff] case mismatch in snippet view article find links to article

Alderson, the ISBM framework, and the IMP theoretical structure". Industrial Marketing Management. 42 (3): 283–293. doi:10.1016/j.indmarman.2013.02.002

Humor in Freud (895 words) [view diff] case mismatch in snippet view article find links to article

Ronald K. (1993). "Humor in American, British, and German Ads". Industrial Marketing Management. 22: 17–28. doi:10.1016/0019-8501(93)90016-Z. Altman,

Risk analysis (business) (504 words) [view diff] case mismatch in snippet view article

"Growing importance of marketing strategies for the software industry". Industrial Marketing Management. 23 (1): 29–37. doi:10.1016/0019-8501(94)90024-8. Doug

Kyle Fisher (605 words) [view diff] case mismatch in snippet view article find links to article

"Constructing and contesting markets through the market object". Industrial Marketing Management. 40 (6): 899–906. doi:10.1016/j.indmarman.2011.06.034

J. Mack Robinson College of Business (602 words) [view diff] case mismatch in snippet view article find links to article

the college a $10 million endowment. Source: Center for Business & Industrial Marketing Center for Digital Innovation Center for the Economic Analysis of

Bartercard (346 words) [view diff] case mismatch in snippet view article find links to article

Business Exchange: Practitioners’ Attitudes to Business-to-Business Barter in Australia. Industrial Marketing Management, Volume 27, Issue 4, Pages 329-340

Customer knowledge (735 words) [view diff] case mismatch in snippet view article find links to article

Managing customer relationship management programs strategically". Industrial Marketing Management. 32 (5): 375–383. doi:10.1016/S0019-8501(03)00011-7. Khosravi

Business relations (2,133 words) [view diff] case mismatch in snippet view article find links to article

"The dynamics and evolution of trust in business relationships". Industrial Marketing Management. 42 (3): 455–465. doi:10.1016/j.indmarman.2013.02.016

Market research (2,957 words) [view diff] case mismatch in snippet view article find links to article

reading of representation, knowledge and action in market research". Industrial Marketing Management. 66: 172–180. doi:10.1016/j.indmarman.2017.08.005. Graham

Trade literature (1,067 words) [view diff] exact match in snippet view article find links to article

(1979) pp. 272–280 Williams, Chauncey L. The dual role of manufacturers' catalogs in industrial marketing (New York: Sweet's Catalog Service, [1940?])

Davidson, North Carolina (3,027 words) [view diff] case mismatch in snippet view article find links to article

Charles D. (February 2002). "Fortune 500 manufacturer web sites". Industrial Marketing Management. 31 (2): 133–144. doi:10.1016/s0019-8501(01)00187-0. ISSN 0019-8501

Switching barriers (1,044 words) [view diff] case mismatch in snippet view article find links to article

business-to-business relationships: The impact of switching costs". Industrial Marketing Management. 52: 82–90. doi:10.1016/j.indmarman.2015.05.010. ISSN 0019-8501

Upselling (1,429 words) [view diff] case mismatch in snippet view article find links to article

Sheehan, M. J., & John I, C. (1997 ). The Journal of Business and Industrial Marketing . Robert C. Blattberg, B. -D. Database Marketing: (Analysing and

Third-party logistics (2,875 words) [view diff] case mismatch in snippet view article find links to article

2003). "Strategic development of third party logistics providers". Industrial Marketing Management. 32 (2). Elsevier Science: 139–149. doi:10.1016/S0019-8501(02)00228-6

Aviation (5,087 words) [view diff] case mismatch in snippet view article find links to article

Firms' Response to Manufacturer-led Servitization in Aviation". Industrial Marketing Management. 119: 166. doi:10.1016/j.indmarman.2024.04.004. ISSN 0019-8501

Anne Igartiburu (387 words) [view diff] case mismatch in snippet view article find links to article

Spain) is a Basque television presenter and actress. She studied Industrial Marketing. She started working in the local television of Mondragón in 1993

Telemarketing (3,307 words) [view diff] case mismatch in snippet view article find links to article

Vredenburg. "Successfully using telemarketing in industrial sales." Industrial Marketing Management 17.1 (1988): 15-22. Tu, Huahong, et al. "Sok: Everyone

Sustainability brand (2,221 words) [view diff] case mismatch in snippet view article find links to article

“Positioning strategies in business markets”, Journal of Business & Industrial Marketing, Vol. 15 No. 6, pp. 416-37 The 5 C's of Sustainability Branding From

Stephen Vargo (384 words) [view diff] case mismatch in snippet view article find links to article

all B2B…and beyond: Toward a systems perspective of the market,” Industrial Marketing Management 40, 181-187. Vargo, Stephen L. and Robert F. Lusch (2016)

Industrial market segmentation (3,820 words) [view diff] exact match in snippet view article find links to article

segments. Industry classification Webster, Frederick E. (1995). Industrial marketing strategy (3rd ed.). ISBN 978-0-471-11989-0. Bonoma, Thomas V.; Shapiro

Customer relationship management (5,930 words) [view diff] case mismatch in snippet view article find links to article

(2008). "Customer relationship management: Finding value drivers". Industrial Marketing Management. 37 (2): 120–130. doi:10.1016/j.indmarman.2006.08.005

Exit intent popup (273 words) [view diff] exact match in snippet view article find links to article

data: The digital transformations and value creation in industrial marketing". Industrial Marketing Management. 86: 12–15. doi:10.1016/j.indmarman.2020.01

Belden Incorporated (989 words) [view diff] exact match in snippet view article find links to article

early 2007, Belden purchased Hirschmann Automation and Control, an industrial marketing company focused on industrial automation and networking systems,

Customer insight (385 words) [view diff] case mismatch in snippet view article find links to article

reading of representation, knowledge and action in market research". Industrial Marketing Management. 66: 172–180. doi:10.1016/j.indmarman.2017.08.005. ISSN 0019-8501

Thick Black Theory (586 words) [view diff] case mismatch in snippet view article find links to article

University, in "Negotiation: the Chinese style", "Journal of Business & Industrial Marketing", volume 21 (2006), number 1, pp. 50–60, Emerald Group Publishing

Kantar Group (2,369 words) [view diff] exact match in snippet view article find links to article

country. IMRB International's specialized areas are consumer markets, industrial marketing, business-to-business marketing, social marketing and rural marketing

Ganqing (250 words) [view diff] case mismatch in snippet view article find links to article

and conflict management in Sino-US business relationships" (PDF). Industrial Marketing Management. 66: 103–114. doi:10.1016/j.indmarman.2017.07.011. ISSN 0019-8501

Writer's block (4,804 words) [view diff] case mismatch in snippet view article find links to article

network and comparisons with business networks". Journal of Business & Industrial Marketing. 22 (3): 154–160. doi:10.1108/08858620710741850. ISSN 0885-8624.

Absorptive capacity (2,670 words) [view diff] case mismatch in snippet view article find links to article

Identifying innovative suppliers as a new task for purchasing", Industrial Marketing Management, Vol. 35, p. 925–935. JOHNSEN, Rhona E. et David Ford

Four Asian Tigers (4,017 words) [view diff] case mismatch in snippet view article find links to article

progress: A role model for economic growth of developing countries". Industrial Marketing Management. 37 (7): 753–757. doi:10.1016/j.indmarman.2008.09.002

International sport (1,166 words) [view diff] case mismatch in snippet view article find links to article

practical and future research implications." Journal of Business & Industrial Marketing (2011) online. Whitson, David, and Donald Macintosh. "The global

Supply chain management (13,161 words) [view diff] case mismatch in snippet view article find links to article

Springer ISBN 3-540-22561-7. Kaushik K.D., & Cooper, M. (2000). Industrial Marketing Management. Volume29, Issue 1, January 2000, Pages 65–83 Kouvelis

Service-dominant logic (4,046 words) [view diff] case mismatch in snippet view article find links to article

from the service-dominant logic of marketing. Journal of Business & Industrial Marketing, 22(6), 363–371. Bettencourt, L. A., Lusch, R. F., and Vargo, S.

New product development (4,452 words) [view diff] case mismatch in snippet view article find links to article

G. Predevelopment activities determine new product success, in: Industrial Marketing Management, Vol.17 (1988), No 2, pp. 237–248 Koen, Peter A. (November

Enterprise resource planning (8,729 words) [view diff] case mismatch in snippet view article find links to article

between enterprise resource planning and business model innovation". Industrial Marketing Management. 84: 328–341. doi:10.1016/j.indmarman.2019.09.007. ISSN 0019-8501

Erich Jantsch (1,734 words) [view diff] case mismatch in snippet view article find links to article

Policy Sciences, 3(4), 475–498. 1973: "Enterprise and environment". Industrial Marketing Management, 2(2), 113–130. 1973: "Forecasting and systems approach:

Gary Lilien (437 words) [view diff] exact match in snippet view article find links to article

published over 100 professional articles primarily in the areas of industrial marketing, new product development, marketing models, and bargaining theory

International University of Grand-Bassam (1,853 words) [view diff] case mismatch in snippet view article find links to article

through AED. In 2002, AED commissioned GSU's Center for Business and Industrial Marketing (CBIM) to conduct a marketing study in Côte d'Ivoire. From 2004 to

Reverse marketing (822 words) [view diff] case mismatch in snippet view article find links to article

Banting (1991). "How Reverse Marketing Changes Buyer-Seller Roles". Industrial Marketing Management. 20 (3): 185–191. doi:10.1016/0019-8501(91)90016-9. Plank

Minister of Small Business Development (1,882 words) [view diff] case mismatch in snippet view article find links to article

what can each world learn from the other?". Journal of Business & Industrial Marketing. 31 (8): 943–954. doi:10.1108/jbim-10-2016-267. ISSN 0885-8624.

Claude E. Robinson (663 words) [view diff] case mismatch in snippet view article find links to article

Capitalism) by Claude E. Robinson (Author), Publisher: Van Nostrand (1961) Industrial Marketing (in Estonian). Crain Communications. 1961. p. 211. Retrieved 1 June

Marketing decision support system (694 words) [view diff] case mismatch in snippet view article find links to article

planning with computer models: A case study in the software industry", Industrial Marketing Management, 19 (2): 117–129, doi:10.1016/0019-8501(90)90036-U Cassie

Agile marketing (493 words) [view diff] case mismatch in snippet view article find links to article

agility: evidence from Italian B2B firms". Journal of Business & Industrial Marketing. 37 (10): 2022–2035. doi:10.1108/jbim-01-2021-0034. hdl:11584/345179

Diffusion of innovations (7,558 words) [view diff] case mismatch in snippet view article find links to article

Network Structure and Network Effects in Diffusion of Innovations". Industrial Marketing Management. 39 (1): 170–177. doi:10.1016/j.indmarman.2008.08.006

Maquiladora (4,601 words) [view diff] case mismatch in snippet view article find links to article

of Maquiladora Realized Strategies. The Journal of Business and Industrial Marketing, Vol 18, Iss. 6/7. Santa Barbara: 2003 Moffatt, Allison. Murder,

Co-creation (3,996 words) [view diff] case mismatch in snippet view article find links to article

Development of Relationship Specific Knowledge". Journal of Business & Industrial Marketing. Volume 19, Issue 2. p. 114. Becker, Gary (September 1965). "A Theory

Online shopping (7,443 words) [view diff] case mismatch in snippet view article find links to article

"Mapping value in business markets: An integrative framework". Industrial Marketing Management. 79: 13–20. doi:10.1016/j.indmarman.2019.03.004. ISSN 0019-8501

Brand equity (4,282 words) [view diff] case mismatch in snippet view article find links to article

Structure of High-Technology Industrial Markets: an empirical analysis". Industrial Marketing Management. 30: 599–607. doi:10.1016/s0019-8501(99)00125-x. S2CID 16524828

Andrea Callard (1,700 words) [view diff] no match in snippet view article find links to article

compositions. Between 2008 and 2019, Callard produced over 150 industrial, marketing films for a recycling company based in Oakland, CA. Callard is the

Ed Esber (1,163 words) [view diff] case mismatch in snippet view article find links to article

children. At CWRU he developed a Fortran simulation called IMPS (Industrial Marketing Plan Simulation). He worked as an engineer/programmer in IBM's System

Escalation of commitment (4,132 words) [view diff] case mismatch in snippet view article find links to article

culture on escalation of commitment in new product development". Industrial Marketing Management. 43 (1): 155–163. doi:10.1016/j.indmarman.2013.08.009

Brand extension (3,125 words) [view diff] case mismatch in snippet view article find links to article

Impact of Brand Equity on B2B Co-branding", Journal of Business and Industrial Marketing, Vol. 27, Issue 8, pp. 623–63. Tauber, 1981, p.36. Tauber, E.M. (1988)

Jerry (Yoram) Wind (1,546 words) [view diff] case mismatch in snippet view article

Yoram; Cardozo, Richard N. (1974). "Industrial market segmentation". Industrial Marketing Management. 3 (3): 153. doi:10.1016/0019-8501(74)90025-X. 1976 Yoram

Reference customer (378 words) [view diff] case mismatch in snippet view article find links to article

marketing — Leveraging customer references as marketing assets". Industrial Marketing Management. IMP 2009: Handling Plurality of Relationship Forms in

Marketing strategy (9,387 words) [view diff] case mismatch in snippet view article find links to article

strategy in resource-advantage theory" (PDF). Journal of Business & Industrial Marketing. 19 (1). Emerald Group Publishing: 5–22. doi:10.1108/08858620410516709

Solar Total Energy Project (796 words) [view diff] case mismatch in snippet view article find links to article

pdf Ney, E.J. (Manager, Solar Operations) and W.H. Weidenbach (Industrial Marketing Manager), Georgia Power Company. "Development of the Solar Total

Sustainable business (6,526 words) [view diff] case mismatch in snippet view article find links to article

and business-to-business marketing: A framework and implications". Industrial Marketing Management. 39 (2): 330–341. doi:10.1016/j.indmarman.2008.11.005

Pricing (8,519 words) [view diff] case mismatch in snippet view article find links to article

A case study by Jerry Bernstein and David Macias. Published in Industrial Marketing Management. How To Price and Sell Your Software Product, Redpoint

Guanxi (3,923 words) [view diff] case mismatch in snippet view article find links to article

xinren) and conflict management in Sino-US business relationships". Industrial Marketing Management. 66: 103–114. doi:10.1016/j.indmarman.2017.07.011. ISSN 0019-8501

Value-based pricing (2,876 words) [view diff] case mismatch in snippet view article find links to article

price: are they conflicting approaches?". Journal of Business & Industrial Marketing. 33 (3): 390–404. doi:10.1108/JBIM-04-2016-0085 – via Emerald Insight

Market segmentation (10,381 words) [view diff] case mismatch in snippet view article find links to article

networks: A new methodology for industrial market segmentation," Industrial Marketing Management, Vol. 24, no. 5, 1995, pp. 431–438. Beesley, Caron (10

Strategic alignment (969 words) [view diff] case mismatch in snippet view article find links to article

triple bottom line: a conceptual framework". Journal of Business & Industrial Marketing. 31 (4): 449–458. doi:10.1108/jbim-08-2014-0150. ISSN 0885-8624.

Relationship marketing (3,922 words) [view diff] exact match in snippet view article find links to article

integrating computer systems of multiple organizations (primarily in industrial marketing). Many relationship marketers use a team-based approach due to the

Carl Yankowski (971 words) [view diff] exact match in snippet view article find links to article

initial responsibility for all business imaging, U.S. consumer and industrial marketing before moving to Hong Kong as group vice president for the corporation's

John Low (charity executive) (939 words) [view diff] case mismatch in snippet view article

in industrial markets: the challenges to owners of brand equity". Industrial Marketing Management. 31 [5] (5): 385–392. doi:10.1016/S0019-8501(00)00131-0

Process-based management (1,259 words) [view diff] case mismatch in snippet view article find links to article

spreadsheets. USA: John Wilry & Sons, Inc., 1998. Viio, P., Groenroos, C. Industrial Marketing Management. Value-based sales process adaption in business relationship

Target costing (3,082 words) [view diff] case mismatch in snippet view article find links to article

& Discenza, R. (1995). "Target costing". Journal of Business & Industrial Marketing. 10 (1): 16–22. doi:10.1108/08858629510081559. Hibbets, A.R., Albright

George Carter Sherman Sr. (422 words) [view diff] case mismatch in snippet view article find links to article

August 9, 1919 "Sherman & Bryan Now Sherman & Lebair," Class and Industrial Marketing, December 1920 "G.C. SHERMAN WILLED ESTATE TO FAMILY; Three-fifths

Findlay (musician) (849 words) [view diff] case mismatch in snippet view article

Chuck (17 February 2014). "Is Natalie Findlay's "Off and On" a Good Industrial Marketing Idea?". Lohre & Associates. "Music from Good Behavior S2E01". Tunefind

Renana Peres (865 words) [view diff] exact match in snippet view article find links to article

use of agent-based models for exploring market growth, seeding, industrial marketing, new product diffusion, B2B marketing, and CRM in growing markets

Alliance marketing (1,265 words) [view diff] case mismatch in snippet view article find links to article

development, and resource advantage theory". Journal of Business & Industrial Marketing. 27 (7): 592–600. doi:10.1108/08858621211257365. Swaminathan, Vanitha;

Business ethics (14,607 words) [view diff] case mismatch in snippet view article find links to article

"What is Dark about the Dark-Side of Business Relationships?". Industrial Marketing Management. 55: 5–9. doi:10.1016/j.indmarman.2016.02.008. Saini,

Orphan film (3,062 words) [view diff] case mismatch in snippet view article find links to article

the United States, then internationally. As early as October 1950, Industrial Marketing magazine referred to 16mm industrial sales movies as orphan films

Brian David Smith (973 words) [view diff] case mismatch in snippet view article find links to article

business-to-business context: The potential of the Benefits Dependency Network. Industrial Marketing Management 2007 Aug;36(6):770-83 Smith BD. Myth, reality and requirements

Sales effectiveness (1,762 words) [view diff] case mismatch in snippet view article find links to article

performance? The mediating roles of distinct customer-oriented behaviors", Industrial Marketing Management, 84 (1): 287–297, doi:10.1016/j.indmarman.2019.07.015

Jeff Wooller (2,520 words) [view diff] case mismatch in snippet view article find links to article

Wooller, Jeff; Legget, Robert (1979). "Two sources of export finance". Industrial Marketing Digest. 4: 53. "New Editor joins the team". The Accountant. 1987

Service network (926 words) [view diff] case mismatch in snippet view article find links to article

Firms' Response to Manufacturer-led Servitization in Aviation". Industrial Marketing Management. 119: 162–177. doi:10.1016/j.indmarman.2024.04.004. ISSN 0019-8501

Strategic alliance (5,044 words) [view diff] case mismatch in snippet view article find links to article

"What is dark about the dark-side of business relationships?". Industrial Marketing Management. 55: 5–9. doi:10.1016/j.indmarman.2016.02.008. ISSN 0019-8501

Beth Rogers (615 words) [view diff] exact match in snippet view article find links to article

resources and capabilities underpin strategic key account management?. Industrial marketing management, 75, 160-172. McDonald, M., & Rogers, B. (2017). Malcolm

Performance-based logistics (1,003 words) [view diff] case mismatch in snippet view article find links to article

ambiguity dilemma in procurement projects. Journal of Business & Industrial Marketing. Defense Acquisition University, DoD Weapon System Acquisition Reform

Circular economy (23,028 words) [view diff] case mismatch in snippet view article find links to article

collaborations: An empirical-based framework, synthesis, and research agenda". Industrial Marketing Management. 105: 322–339. doi:10.1016/j.indmarman.2022.06.015. hdl:11311/1233334

Predatory pricing (8,202 words) [view diff] case mismatch in snippet view article find links to article

a Weapon: An Economic and Legal Analysis of Predatory Pricing". Industrial Marketing Management. 23: 125–131. doi:10.1016/0019-8501(94)90013-2 – via Elsevier

Ellen J. Kennedy (1,525 words) [view diff] case mismatch in snippet view article find links to article

Industrial Sales: Satisfaction and Outcomes,” with Leigh Lawton, Industrial Marketing Management, Vol. 21: 1, February 1992, 5-14. “Business Ethics in

Customer value proposition (2,407 words) [view diff] case mismatch in snippet view article find links to article

value proposition under different levels of customer involvement. Industrial Marketing Management . P. Kotler, S. Burton, K. Deans, L. Brown, G. Armstrong

Strategic entry deterrence (1,621 words) [view diff] case mismatch in snippet view article find links to article

business-to-business relationships: The impact of switching costs" (PDF). Industrial Marketing Management. 52: 82–90. doi:10.1016/j.indmarman.2015.05.010.

Deryck J. van Rensburg (215 words) [view diff] case mismatch in snippet view article find links to article

the International Entrepreneurship and Management Journal, and Industrial Marketing Management. Van Rensburg has a wife, Rozanne, three sons and a daughter

Desorptive capacity (1,859 words) [view diff] case mismatch in snippet view article find links to article

between overcoming syndromes and capabilities". Journal of Business & Industrial Marketing. 37 (2): 366–384. doi:10.1108/jbim-02-2020-0106. ISSN 0885-8624.

Lisa Ellram (2,416 words) [view diff] exact match in snippet view article find links to article

Ueltschy Murfield. "Supply chain management in industrial marketing–Relationships matter." Industrial Marketing Management 79 (2019): 36-45. doi:10.1016/j

Kevin Ibeh (2,594 words) [view diff] case mismatch in snippet view article find links to article

Management, International Business Review, Journal of Business Research, Industrial Marketing Management, and Journal of Euro Marketing. The focus on extending

Value chain management capability (1,751 words) [view diff] case mismatch in snippet view article find links to article

competence: some international evidence’, Journal of Business & Industrial Marketing, Vol. 17, No. 2/3, pp. 119–138. Ruokonen, M., Nummela, N., Puumalainen

Cyclical industrial dynamics (1,838 words) [view diff] case mismatch in snippet view article find links to article

Industry-Specific Business Cycles: The Case of the Global Fine Paper Industry. Industrial Marketing Management 30:487-497 Tinbergen, Jan, and J. J. Polak. 1950. The

History of IBM (24,709 words) [view diff] case mismatch in snippet view article find links to article

disk drives Jim Spohrer, "IBM's service journey: A summary sketch". Industrial Marketing Management 60 (2017): 167–72. "Worldwide IBM Research Locations"

List of generic and genericized trademarks (6,837 words) [view diff] case mismatch in snippet view article find links to article

in industrial markets: the challenges to owners of brand equity". Industrial Marketing Management. 31 (5): 385–392. doi:10.1016/S0019-8501(00)00131-0. Maeve

Joseph Claude Sinel (3,031 words) [view diff] case mismatch in snippet view article find links to article

Sinel, Joseph Claude (March 1938). "Importance of Design in Layout". Industrial Marketing. Vol. 23, no. 3. Chicago: Advertising Publications, Inc. pp. 24–25

Nathaniel Boso (414 words) [view diff] exact match in snippet view article find links to article

marketing. He gained a scholarship to pursue a master’s degree in industrial marketing at Umeå University in Sweden. After completing his master's, Boso

Customer intimacy (659 words) [view diff] case mismatch in snippet view article find links to article

Kai-Uwe; Zhou, Yu (2012). "Customer Intimacy". Journal of Business & Industrial Marketing. 27 (5). emerald Publishing: 370–383. Retrieved 2025-07-15. "Rewiring

Raj Aggarwal (2,321 words) [view diff] case mismatch in snippet view article find links to article

Out Profitable Countertrade Opportunities: A Proactive Approach." Industrial Marketing Management 18 (No. 1, January 1989): 65-71. (with A. Reisman and

Open coopetition (4,455 words) [view diff] case mismatch in snippet view article find links to article

in business Networks - to cooperate and compete simultaneously". Industrial Marketing Management. 29 (5): 411–426. doi:10.1016/S0019-8501(99)00067-X. Maria

Martin Fassnacht (2,274 words) [view diff] case mismatch in snippet view article find links to article

Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies" was voted "Outstanding Article of the Year 2003" by the

Outline of consulting (606 words) [view diff] case mismatch in snippet view article find links to article

Purchasing Behavior and Relationship Substance in Professional Services". Industrial Marketing Management. 29 (4): 363–372. doi:10.1016/S0019-8501(00)00113-9. Management

Customer Profitability Analysis (2,305 words) [view diff] case mismatch in snippet view article find links to article

implementation of customer profitability analysis: a case study". Industrial Marketing Management. 32 (7): 573–583. doi:10.1016/S0019-8501(03)00006-3. ISSN 0019-8501

Networks in marketing (4,737 words) [view diff] case mismatch in snippet view article find links to article

& Langley, A. (2012). Studying processes in and around networks. Industrial Marketing Management, 41(2), 224-234. Nonaka, I. (2007). The knowledge-creating

Institute of Petroleum Safety, Health and Environment Management (333 words) [view diff] case mismatch in snippet view article find links to article

24 March 2023. p. 3. Retrieved 21 December 2023. Mukerjee (2009). Industrial Marketing. Excel Books India. p. 222. ISBN 978-81-7446-700-3. Albach, Horst;

Performance-based contracting (2,305 words) [view diff] case mismatch in snippet view article find links to article

ambiguity dilemma in procurement projects. Journal of Business & Industrial Marketing. Australian Government: Defense, Performance Based Contracting, accessed

Stefan Stremersch (2,457 words) [view diff] case mismatch in snippet view article find links to article

Industrial Maintenance Market”, (with Stefan Wuyts & Ruud T. Frambach), Industrial Marketing Management, 30 (1), 2001, 1-12. Stremersch, S. & Tindemans, E.B.

Consumer value (2,880 words) [view diff] case mismatch in snippet view article find links to article

"Customer‐perceived value in industrial contexts". Journal of Business & Industrial Marketing, 15(2/3), 122–145. doi:10.1108/08858620010316831. Pura, M. (2005)

Leonid Kryuchkov (1,229 words) [view diff] case mismatch in snippet view article find links to article

studied at Igor Sikorsky Kyiv Polytechnic Institute majoring in “Industrial Marketing”. 2006 — Ph.D. in economics: “Mergers and acquisitions in high-tech

Richard Bagozzi (4,111 words) [view diff] case mismatch in snippet view article find links to article

underpinnings of motivation and satisfaction of industrial salespeople". Industrial Marketing Management. 85: 69–83. doi:10.1016/j.indmarman.2019.08.011. Verbeke

Phil Harris (academic) (1,053 words) [view diff] case mismatch in snippet view article

Metropolitan University, where he taught Business Development and European Industrial Marketing. He co-founded the Centre for Corporate and Public Affairs in 1996

Anabel Ternès (1,253 words) [view diff] case mismatch in snippet view article find links to article

Anabel Ternès (2011-02-17). E-Commerce and its Significance for Industrial Marketing: Diploma Thesis. Grin Verlag. ISBN 978-3640827947. Anabel Ternès

History of the cooperative movement in China (4,335 words) [view diff] no match in snippet view article find links to article

in China by year and type Year Total Credit (%) Agriculture (%) Industrial (%) Marketing (%) Consumption (%) Utility (%) Insurance (%) Other (%) 1931 1

J. Alberto Aragon-Correa (1,614 words) [view diff] case mismatch in snippet view article find links to article

learning's role on innovation and performance: Lessons from Spain, Industrial Marketing Management, vol. 36, 3, pp. 349–359 (https://doi.org/10.1016/j.indmarman

List of agencies of the government of Gujarat (852 words) [view diff] case mismatch in snippet view article find links to article

Handicraft Development Corporation Ltd. Ahmedabad [35] 36 Gujarat Rural Industrial Marketing Corporation Limited Ahmedabad [36] 37 Gujarat Growth Centre Development

Business of Madonna (12,397 words) [view diff] case mismatch in snippet view article find links to article

business". In 1992, a contributor from The Journal of Business & Industrial Marketing, describes Madonna as a signifier of changing "world's views" of