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Longer titles found: Industrial Marketing and Purchasing Group (view), Industrial Marketing Management (view)

searching for Industrial marketing 127 found (155 total)

Sales (3,337 words) [view diff] no match in snippet view article find links to article

Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered

Sven A. Haugland (364 words) [view diff] exact match in snippet view article find links to article

February 1959) is a Norwegian organizational theorist and Professor of industrial marketing and strategy at the Norwegian School of Economics, known for his

Christian Grönroos (656 words) [view diff] case mismatch in snippet view article find links to article

Christian Grönroos was appointed Professor of International and Industrial Marketing at Hanken School of Economics in Finland, (Svenska handelshögskolan)

Buying center (1,574 words) [view diff] exact match in snippet view article find links to article

Havaldar, Krishna K. (2005). "Buying centre (or decision making unit)". Industrial marketing: text and cases (2nd ed.). New Delhi: Tata McGraw-Hill Education

Coopetition (2,473 words) [view diff] case mismatch in snippet view article find links to article

Coopetition in Business Networks: To Cooperate and Compete Simultaneously Industrial Marketing Management, Vol. 29, pp. 411–426 Asaro, V. Frank (2011). Universal

Koen Vandenbempt (516 words) [view diff] exact match in snippet view article find links to article

cognition and strategic action. He also lectures and consults on industrial marketing and strategy issues for industrial companies." Vandenbempt authored

Positioning (marketing) (4,001 words) [view diff] case mismatch in snippet view article

Trout advanced several definitions of positioning. In an article, Industrial Marketing, published in 1969, Jack Trout stated that positioning is a mental

IMRB International (1,221 words) [view diff] exact match in snippet view article find links to article

several years. Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing

Jewish Bakers' Voice (228 words) [view diff] case mismatch in snippet view article find links to article

Publication of 1952 it was founded in 1916, whilst a 1948 issue of Industrial Marketing states that the publication began in 1927. The publication was issued

Business relationship management (1,207 words) [view diff] case mismatch in snippet view article find links to article

in the relationship life cycle: A quasi-longitudinal analysis". Industrial Marketing Management. 35 (1): 20–27. doi:10.1016/j.indmarman.2005.07.003. Ulaga

Co-branding (1,656 words) [view diff] case mismatch in snippet view article find links to article

Impact of Brand Equity on B2B Co-branding,” Journal of Business and Industrial Marketing, Vol. 27, Issue 8, pp. 623–634. Litvinov, Nikolai. Hi-level Cobranding

Triad (sociology) (948 words) [view diff] case mismatch in snippet view article

Virpi (2016-08-01). "Conceptualizing inter-organizational triads". Industrial Marketing Management. 57: 139–147. doi:10.1016/j.indmarman.2016.01.005. Vedel

Paul Matthyssens (581 words) [view diff] case mismatch in snippet view article find links to article

competitive advantage in industrial services." Journal of Business & Industrial Marketing 13.4/5 (1998): 339–355. Axinn, Catherine N., and Paul Matthyssens

Alla O. Starostina (149 words) [view diff] exact match in snippet view article find links to article

Shevchenko National University of Kyiv. Starostina was the head of the industrial marketing department at National Technical University of Ukraine from 1993

Market environment (3,567 words) [view diff] case mismatch in snippet view article find links to article

(2002-07-01). "Managing the market learning process". Journal of Business & Industrial Marketing. 17 (4): 240–252. doi:10.1108/08858620210431651. ISSN 0885-8624.

PEST analysis (1,058 words) [view diff] case mismatch in snippet view article find links to article

firms blindsided by market-shaping acts?". Journal of Business & Industrial Marketing. 35 (9): 1389–1401. doi:10.1108/JBIM-03-2019-0130. ISSN 0885-8624

Kyle Fisher (585 words) [view diff] case mismatch in snippet view article find links to article

"Constructing and contesting markets through the market object". Industrial Marketing Management. 40 (6): 899–906. doi:10.1016/j.indmarman.2011.06.034

Knowledge management (6,715 words) [view diff] case mismatch in snippet view article find links to article

balance the needs to share and protect their knowledge?" (PDF). Industrial Marketing Management. 77: 65–74. doi:10.1016/j.indmarman.2018.12.007. S2CID 169838694

Bartercard (346 words) [view diff] case mismatch in snippet view article find links to article

Business Exchange: Practitioners’ Attitudes to Business-to-Business Barter in Australia. Industrial Marketing Management, Volume 27, Issue 4, Pages 329-340

Humor in Freud (886 words) [view diff] case mismatch in snippet view article find links to article

Ronald K. (1993). "Humor in American, British, and German Ads". Industrial Marketing Management. 22: 17–28. Altman, N. (2006). And now for something completely

Global supply chain management (3,348 words) [view diff] case mismatch in snippet view article find links to article

supply chain management: An Integration of Scholarly Thoughts". Industrial Marketing Management. 33: 3–5. doi:10.1016/j.indmarman.2003.08.003. McKinnon

Risk analysis (business) (500 words) [view diff] case mismatch in snippet view article

"Growing importance of marketing strategies for the software industry". Industrial Marketing Management. 23 (1): 29–37. doi:10.1016/0019-8501(94)90024-8. Doug

Resource-based view (2,747 words) [view diff] case mismatch in snippet view article find links to article

Alderson, the ISBM framework, and the IMP theoretical structure". Industrial Marketing Management. 42 (3): 283–293. doi:10.1016/j.indmarman.2013.02.002

J. Mack Robinson College of Business (598 words) [view diff] case mismatch in snippet view article find links to article

the college a $10 million endowment. Source: Center for Business & Industrial Marketing Center for Digital Innovation Center for the Economic Analysis of

Customer knowledge (735 words) [view diff] case mismatch in snippet view article find links to article

Managing customer relationship management programs strategically". Industrial Marketing Management. 32 (5): 375–383. doi:10.1016/S0019-8501(03)00011-7. Khosravi

Business relations (2,133 words) [view diff] case mismatch in snippet view article find links to article

"The dynamics and evolution of trust in business relationships". Industrial Marketing Management. 42 (3): 455–465. doi:10.1016/j.indmarman.2013.02.016

Switching barriers (1,019 words) [view diff] case mismatch in snippet view article find links to article

business-to-business relationships: The impact of switching costs". Industrial Marketing Management. 52: 82–90. doi:10.1016/j.indmarman.2015.05.010. ISSN 0019-8501

Market research (2,957 words) [view diff] case mismatch in snippet view article find links to article

reading of representation, knowledge and action in market research". Industrial Marketing Management. 66: 172–180. doi:10.1016/j.indmarman.2017.08.005. Graham

Trade literature (1,067 words) [view diff] exact match in snippet view article find links to article

(1979) pp. 272–280 Williams, Chauncey L. The dual role of manufacturers' catalogs in industrial marketing (New York: Sweet's Catalog Service, [1940?])

Aviation (4,085 words) [view diff] case mismatch in snippet view article find links to article

Firms' Response to Manufacturer-led Servitization in Aviation". Industrial Marketing Management. 119: 166. doi:10.1016/j.indmarman.2024.04.004. ISSN 0019-8501

Dick Jemison (601 words) [view diff] case mismatch in snippet view article find links to article

ISBN 9780820304632. "Jemison With Oldfield Tire Company". Class & Industrial Marketing. 10–11: 14. 1920. "Williams Heads Sales X Laboratories". The Accessory

Davidson, North Carolina (2,952 words) [view diff] case mismatch in snippet view article find links to article

Charles D. (February 2002). "Fortune 500 manufacturer web sites". Industrial Marketing Management. 31 (2): 133–144. doi:10.1016/s0019-8501(01)00187-0. ISSN 0019-8501

Third-party logistics (2,875 words) [view diff] case mismatch in snippet view article find links to article

2003). "Strategic development of third party logistics providers". Industrial Marketing Management. 32 (2). Elsevier Science: 139–149. doi:10.1016/S0019-8501(02)00228-6

Upselling (1,417 words) [view diff] case mismatch in snippet view article find links to article

Sheehan, M. J., & John I, C. (1997 ). The Journal of Business and Industrial Marketing . Robert C. Blattberg, B. -D. Database Marketing: (Analysing and

Anne Igartiburu (388 words) [view diff] case mismatch in snippet view article find links to article

is a Spanish Basque television presenter and actress. She studied Industrial Marketing. She started working in the local television of Mondragón in 1993

Exit intent popup (284 words) [view diff] exact match in snippet view article find links to article

data: The digital transformations and value creation in industrial marketing". Industrial Marketing Management. 86: 12–15. doi:10.1016/j.indmarman.2020.01

Stephen Vargo (384 words) [view diff] case mismatch in snippet view article find links to article

all B2B…and beyond: Toward a systems perspective of the market,” Industrial Marketing Management 40, 181-187. Vargo, Stephen L. and Robert F. Lusch (2016)

Telemarketing (3,296 words) [view diff] case mismatch in snippet view article find links to article

Vredenburg. "Successfully using telemarketing in industrial sales." Industrial Marketing Management 17.1 (1988): 15-22. Tu, Huahong, et al. "Sok: Everyone

Sustainability brand (2,221 words) [view diff] case mismatch in snippet view article find links to article

“Positioning strategies in business markets”, Journal of Business & Industrial Marketing, Vol. 15 No. 6, pp. 416-37 The 5 C's of Sustainability Branding From

Thick Black Theory (586 words) [view diff] case mismatch in snippet view article find links to article

University, in "Negotiation: the Chinese style", "Journal of Business & Industrial Marketing", volume 21 (2006), number 1, pp. 50–60, Emerald Group Publishing

Industrial market segmentation (3,818 words) [view diff] exact match in snippet view article find links to article

segments. Industry classification Webster, Frederick E. (1995). Industrial marketing strategy (3rd ed.). ISBN 978-0-471-11989-0. Bonoma, Thomas V.; Shapiro

Ganqing (250 words) [view diff] case mismatch in snippet view article find links to article

and conflict management in Sino-US business relationships" (PDF). Industrial Marketing Management. 66: 103–114. doi:10.1016/j.indmarman.2017.07.011. ISSN 0019-8501

Kantar Group (2,249 words) [view diff] exact match in snippet view article find links to article

country. IMRB International's specialized areas are consumer markets, industrial marketing, business-to-business marketing, social marketing and rural marketing

Customer insight (385 words) [view diff] case mismatch in snippet view article find links to article

reading of representation, knowledge and action in market research". Industrial Marketing Management. 66: 172–180. doi:10.1016/j.indmarman.2017.08.005. ISSN 0019-8501

Belden Incorporated (995 words) [view diff] exact match in snippet view article find links to article

early 2007, Belden purchased Hirschmann Automation and Control, an industrial marketing company focused on industrial automation and networking systems,

Customer relationship management (5,952 words) [view diff] case mismatch in snippet view article find links to article

(2008). "Customer relationship management: Finding value drivers". Industrial Marketing Management. 37 (2): 120–130. doi:10.1016/j.indmarman.2006.08.005

Writer's block (4,802 words) [view diff] case mismatch in snippet view article find links to article

network and comparisons with business networks". Journal of Business & Industrial Marketing. 22 (3): 154–160. doi:10.1108/08858620710741850. ISSN 0885-8624.

New product development (4,052 words) [view diff] case mismatch in snippet view article find links to article

G. Predevelopment activities determine new product success, in: Industrial Marketing Management, Vol.17 (1988), No 2, pp. 237–248 Koen, Peter A. (November

Supply chain management (12,667 words) [view diff] case mismatch in snippet view article find links to article

Springer ISBN 3-540-22561-7. Kaushik K.D., & Cooper, M. (2000). Industrial Marketing Management. Volume29, Issue 1, January 2000, Pages 65–83 Kouvelis

Absorptive capacity (2,670 words) [view diff] case mismatch in snippet view article find links to article

Identifying innovative suppliers as a new task for purchasing", Industrial Marketing Management, Vol. 35, p. 925–935. JOHNSEN, Rhona E. et David Ford

Four Asian Tigers (3,981 words) [view diff] case mismatch in snippet view article find links to article

progress: A role model for economic growth of developing countries". Industrial Marketing Management. 37 (7): 753–757. doi:10.1016/j.indmarman.2008.09.002

International sport (1,166 words) [view diff] case mismatch in snippet view article find links to article

practical and future research implications." Journal of Business & Industrial Marketing (2011) online. Whitson, David, and Donald Macintosh. "The global

Gary Lilien (429 words) [view diff] exact match in snippet view article find links to article

published over 100 professional articles primarily in the areas of industrial marketing, new product development, marketing models, and bargaining theory

Service-dominant logic (4,046 words) [view diff] case mismatch in snippet view article find links to article

from the service-dominant logic of marketing. Journal of Business & Industrial Marketing, 22(6), 363–371. Bettencourt, L. A., Lusch, R. F., and Vargo, S.

Erich Jantsch (1,734 words) [view diff] case mismatch in snippet view article find links to article

Policy Sciences, 3(4), 475–498. 1973: "Enterprise and environment". Industrial Marketing Management, 2(2), 113–130. 1973: "Forecasting and systems approach:

Co-creation (3,660 words) [view diff] case mismatch in snippet view article find links to article

Development of Relationship Specific Knowledge". Journal of Business & Industrial Marketing. Volume 19, Issue 2. p. 114. Becker, Gary (September 1965). "A Theory

Escalation of commitment (4,132 words) [view diff] case mismatch in snippet view article find links to article

culture on escalation of commitment in new product development". Industrial Marketing Management. 43 (1): 155–163. doi:10.1016/j.indmarman.2013.08.009

Online shopping (7,583 words) [view diff] case mismatch in snippet view article find links to article

"Mapping value in business markets: An integrative framework". Industrial Marketing Management. 79: 13–20. doi:10.1016/j.indmarman.2019.03.004. ISSN 0019-8501

Enterprise resource planning (8,536 words) [view diff] case mismatch in snippet view article find links to article

between enterprise resource planning and business model innovation". Industrial Marketing Management. 84: 328–341. doi:10.1016/j.indmarman.2019.09.007. ISSN 0019-8501

Reverse marketing (822 words) [view diff] case mismatch in snippet view article find links to article

Banting (1991). "How Reverse Marketing Changes Buyer-Seller Roles". Industrial Marketing Management. 20 (3): 185–191. doi:10.1016/0019-8501(91)90016-9. Plank

International University of Grand-Bassam (1,852 words) [view diff] case mismatch in snippet view article find links to article

through AED. In 2002, AED commissioned GSU's Center for Business and Industrial Marketing (CBIM) to conduct a marketing study in Côte d'Ivoire. From 2004 to

Maquiladora (4,532 words) [view diff] case mismatch in snippet view article find links to article

of Maquiladora Realized Strategies. The Journal of Business and Industrial Marketing, Vol 18, Iss. 6/7. Santa Barbara: 2003 Moffatt, Allison. Murder,

Marketing decision support system (694 words) [view diff] case mismatch in snippet view article find links to article

planning with computer models: A case study in the software industry", Industrial Marketing Management, 19 (2): 117–129, doi:10.1016/0019-8501(90)90036-U Cassie

Agile marketing (493 words) [view diff] case mismatch in snippet view article find links to article

agility: evidence from Italian B2B firms". Journal of Business & Industrial Marketing. 37 (10): 2022–2035. doi:10.1108/jbim-01-2021-0034. hdl:11584/345179

Claude E. Robinson (663 words) [view diff] case mismatch in snippet view article find links to article

Capitalism) by Claude E. Robinson (Author), Publisher: Van Nostrand (1961) Industrial Marketing (in Estonian). Crain Communications. 1961. p. 211. Retrieved 1 June

Minister of Small Business Development (1,870 words) [view diff] case mismatch in snippet view article find links to article

what can each world learn from the other?". Journal of Business & Industrial Marketing. 31 (8): 943–954. doi:10.1108/jbim-10-2016-267. ISSN 0885-8624.

Brand equity (4,278 words) [view diff] case mismatch in snippet view article find links to article

Structure of High-Technology Industrial Markets: an empirical analysis". Industrial Marketing Management. 30: 599–607. doi:10.1016/s0019-8501(99)00125-x. S2CID 16524828

Andrea Callard (1,700 words) [view diff] no match in snippet view article find links to article

compositions. Between 2008 and 2019, Callard produced over 150 industrial, marketing films for a recycling company based in Oakland, CA. Callard is the

Diffusion of innovations (7,143 words) [view diff] case mismatch in snippet view article find links to article

Network Structure and Network Effects in Diffusion of Innovations". Industrial Marketing Management. 39 (1): 170–177. doi:10.1016/j.indmarman.2008.08.006

Sustainable business (6,124 words) [view diff] case mismatch in snippet view article find links to article

and business-to-business marketing: A framework and implications". Industrial Marketing Management. 39 (2): 330–341. doi:10.1016/j.indmarman.2008.11.005

Guanxi (3,906 words) [view diff] case mismatch in snippet view article find links to article

xinren) and conflict management in Sino-US business relationships". Industrial Marketing Management. 66: 103–114. doi:10.1016/j.indmarman.2017.07.011. ISSN 0019-8501

Marketing strategy (9,373 words) [view diff] case mismatch in snippet view article find links to article

strategy in resource-advantage theory" (PDF). Journal of Business & Industrial Marketing. 19 (1). Emerald Group Publishing: 5–22. doi:10.1108/08858620410516709

Process-based management (1,259 words) [view diff] case mismatch in snippet view article find links to article

spreadsheets. USA: John Wilry & Sons, Inc., 1998. Viio, P., Groenroos, C. Industrial Marketing Management. Value-based sales process adaption in business relationship

Pricing (8,052 words) [view diff] case mismatch in snippet view article find links to article

A case study by Jerry Bernstein and David Macias. Published in Industrial Marketing Management. How To Price and Sell Your Software Product, Redpoint

Brand extension (3,125 words) [view diff] case mismatch in snippet view article find links to article

Impact of Brand Equity on B2B Co-branding", Journal of Business and Industrial Marketing, Vol. 27, Issue 8, pp. 623–63. Tauber, 1981, p.36. Tauber, E.M. (1988)

Solar Total Energy Project (796 words) [view diff] case mismatch in snippet view article find links to article

pdf Ney, E.J. (Manager, Solar Operations) and W.H. Weidenbach (Industrial Marketing Manager), Georgia Power Company. "Development of the Solar Total

Jerry (Yoram) Wind (1,546 words) [view diff] case mismatch in snippet view article

Yoram; Cardozo, Richard N. (1974). "Industrial market segmentation". Industrial Marketing Management. 3 (3): 153. doi:10.1016/0019-8501(74)90025-X. 1976 Yoram

John Low (charity executive) (939 words) [view diff] case mismatch in snippet view article

in industrial markets: the challenges to owners of brand equity". Industrial Marketing Management. 31 [5] (5): 385–392. doi:10.1016/S0019-8501(00)00131-0

Market segmentation (10,422 words) [view diff] case mismatch in snippet view article find links to article

networks: A new methodology for industrial market segmentation," Industrial Marketing Management, Vol. 24, no. 5, 1995, pp. 431–438. Beesley, Caron (10

Findlay (musician) (754 words) [view diff] case mismatch in snippet view article

by Findlay". iSpot.tv. "Is Natalie Findlay's "Off and On" a Good Industrial Marketing Idea?". Lohre & Associates. 17 February 2014. "Music from Good Behavior

Value-based pricing (2,882 words) [view diff] case mismatch in snippet view article find links to article

price: are they conflicting approaches?". Journal of Business & Industrial Marketing. 33 (3): 390–404. doi:10.1108/JBIM-04-2016-0085 – via Emerald Insight

Renana Peres (838 words) [view diff] exact match in snippet view article find links to article

use of agent-based models for exploring market growth, seeding, industrial marketing, new product diffusion, B2B marketing, and CRM in growing markets

Strategic alignment (969 words) [view diff] case mismatch in snippet view article find links to article

triple bottom line: a conceptual framework". Journal of Business & Industrial Marketing. 31 (4): 449–458. doi:10.1108/jbim-08-2014-0150. ISSN 0885-8624.

Relationship marketing (3,975 words) [view diff] exact match in snippet view article find links to article

integrating computer systems of multiple organizations (primarily in industrial marketing). Many relationship marketers use a team-based approach due to the

George Carter Sherman Sr. (422 words) [view diff] case mismatch in snippet view article find links to article

August 9, 1919 "Sherman & Bryan Now Sherman & Lebair," Class and Industrial Marketing, December 1920 "G.C. SHERMAN WILLED ESTATE TO FAMILY; Three-fifths

Carl Yankowski (978 words) [view diff] exact match in snippet view article find links to article

initial responsibility for all business imaging, U.S. consumer and industrial marketing before moving to Hong Kong as group vice president for the corporation's

Business ethics (14,200 words) [view diff] case mismatch in snippet view article find links to article

"What is Dark about the Dark-Side of Business Relationships?". Industrial Marketing Management. 55: 5–9. doi:10.1016/j.indmarman.2016.02.008. Saini,

Target costing (3,109 words) [view diff] case mismatch in snippet view article find links to article

& Discenza, R. (1995). "Target costing". Journal of Business & Industrial Marketing. 10 (1): 16–22. doi:10.1108/08858629510081559. Hibbets, A.R., Albright

Alliance marketing (1,265 words) [view diff] case mismatch in snippet view article find links to article

development, and resource advantage theory". Journal of Business & Industrial Marketing. 27 (7): 592–600. doi:10.1108/08858621211257365. Swaminathan, Vanitha;

Orphan film (2,901 words) [view diff] case mismatch in snippet view article find links to article

edu/filmsymposium/archive/orphans2001/lukow.html . As early as October 1950 Industrial Marketing magazine referred to 16mm industrial sales movies as orphan films

Brian David Smith (973 words) [view diff] case mismatch in snippet view article find links to article

business-to-business context: The potential of the Benefits Dependency Network. Industrial Marketing Management 2007 Aug;36(6):770-83 Smith BD. Myth, reality and requirements

Service network (926 words) [view diff] case mismatch in snippet view article find links to article

Firms' Response to Manufacturer-led Servitization in Aviation". Industrial Marketing Management. 119: 162–177. doi:10.1016/j.indmarman.2024.04.004. ISSN 0019-8501

Strategic alliance (5,051 words) [view diff] case mismatch in snippet view article find links to article

"What is dark about the dark-side of business relationships?". Industrial Marketing Management. 55: 5–9. doi:10.1016/j.indmarman.2016.02.008. ISSN 0019-8501

Beth Rogers (615 words) [view diff] exact match in snippet view article find links to article

resources and capabilities underpin strategic key account management?. Industrial marketing management, 75, 160-172. McDonald, M., & Rogers, B. (2017). Malcolm

Sales effectiveness (1,766 words) [view diff] case mismatch in snippet view article find links to article

performance? The mediating roles of distinct customer-oriented behaviors", Industrial Marketing Management, 84 (1): 287–297, doi:10.1016/j.indmarman.2019.07.015

Jeff Wooller (2,520 words) [view diff] case mismatch in snippet view article find links to article

Wooller, Jeff; Legget, Robert (1979). "Two sources of export finance". Industrial Marketing Digest. 4: 53. "New Editor joins the team". The Accountant. 1987

Performance-based logistics (1,003 words) [view diff] case mismatch in snippet view article find links to article

ambiguity dilemma in procurement projects. Journal of Business & Industrial Marketing. Defense Acquisition University, DoD Weapon System Acquisition Reform

Deryck J. van Rensburg (215 words) [view diff] case mismatch in snippet view article find links to article

the International Entrepreneurship and Management Journal, and Industrial Marketing Management. Van Rensburg has a wife, Rozanne, three sons and a daughter

Predatory pricing (8,184 words) [view diff] case mismatch in snippet view article find links to article

a Weapon: An Economic and Legal Analysis of Predatory Pricing". Industrial Marketing Management. 23: 125–131. doi:10.1016/0019-8501(94)90013-2 – via Elsevier

Circular economy (22,489 words) [view diff] case mismatch in snippet view article find links to article

collaborations: An empirical-based framework, synthesis, and research agenda". Industrial Marketing Management. 105: 322–339. doi:10.1016/j.indmarman.2022.06.015. hdl:11311/1233334

Strategic entry deterrence (1,621 words) [view diff] case mismatch in snippet view article find links to article

business-to-business relationships: The impact of switching costs" (PDF). Industrial Marketing Management. 52: 82–90. doi:10.1016/j.indmarman.2015.05.010.

Ellen J. Kennedy (1,589 words) [view diff] case mismatch in snippet view article find links to article

Industrial Sales: Satisfaction and Outcomes,” with Leigh Lawton, Industrial Marketing Management, Vol. 21: 1, February 1992, 5-14. “Business Ethics in

Joseph Claude Sinel (3,046 words) [view diff] case mismatch in snippet view article find links to article

Sinel, Joseph Claude (March 1938). "Importance of Design in Layout". Industrial Marketing. Vol. 23, no. 3. Chicago: Advertising Publications, Inc. pp. 24–25

Customer value proposition (2,407 words) [view diff] case mismatch in snippet view article find links to article

value proposition under different levels of customer involvement. Industrial Marketing Management . P. Kotler, S. Burton, K. Deans, L. Brown, G. Armstrong

Desorptive capacity (1,864 words) [view diff] case mismatch in snippet view article find links to article

between overcoming syndromes and capabilities". Journal of Business & Industrial Marketing. 37 (2): 366–384. doi:10.1108/jbim-02-2020-0106. ISSN 0885-8624.

Value chain management capability (1,751 words) [view diff] case mismatch in snippet view article find links to article

competence: some international evidence’, Journal of Business & Industrial Marketing, Vol. 17, No. 2/3, pp. 119–138. Ruokonen, M., Nummela, N., Puumalainen

Open coopetition (3,505 words) [view diff] case mismatch in snippet view article find links to article

in business Networks - to cooperate and compete simultaneously". Industrial Marketing Management. 29 (5): 411–426. doi:10.1016/S0019-8501(99)00067-X. Maria

History of IBM (24,524 words) [view diff] case mismatch in snippet view article find links to article

disk drives Jim Spohrer, "IBM's service journey: A summary sketch". Industrial Marketing Management 60 (2017): 167–72. "Worldwide IBM Research Locations"

Cyclical industrial dynamics (1,838 words) [view diff] case mismatch in snippet view article find links to article

Industry-Specific Business Cycles: The Case of the Global Fine Paper Industry. Industrial Marketing Management 30:487-497 Tinbergen, Jan, and J. J. Polak. 1950. The

Nathaniel Boso (414 words) [view diff] exact match in snippet view article find links to article

marketing. He gained a scholarship to pursue a master’s degree in industrial marketing at Umeå University in Sweden. After completing his master's, Boso

List of generic and genericized trademarks (6,663 words) [view diff] case mismatch in snippet view article find links to article

in industrial markets: the challenges to owners of brand equity". Industrial Marketing Management. 31 (5): 385–392. doi:10.1016/S0019-8501(00)00131-0. Maeve

Martin Fassnacht (1,857 words) [view diff] case mismatch in snippet view article find links to article

Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies" was voted "Outstanding Article of the Year 2003" by the

Raj Aggarwal (2,320 words) [view diff] case mismatch in snippet view article find links to article

Out Profitable Countertrade Opportunities: A Proactive Approach." Industrial Marketing Management 18 (No. 1, January 1989): 65-71. (with A. Reisman and

Institute of Petroleum Safety, Health and Environment Management (333 words) [view diff] case mismatch in snippet view article find links to article

24 March 2023. p. 3. Retrieved 21 December 2023. Mukerjee (2009). Industrial Marketing. Excel Books India. p. 222. ISBN 978-81-7446-700-3. Albach, Horst;

Leonid Kryuchkov (840 words) [view diff] case mismatch in snippet view article find links to article

studied at Igor Sikorsky Kyiv Polytechnic Institute majoring in “Industrial Marketing”. 2006 — Ph.D. in economics: “Mergers and acquisitions in high-tech

Kevin Ibeh (2,280 words) [view diff] case mismatch in snippet view article find links to article

Management, International Business Review, Journal of Business Research, Industrial Marketing Management, and Journal of Euro Marketing. The focus on extending

Stefan Stremersch (1,902 words) [view diff] case mismatch in snippet view article find links to article

Industrial Maintenance Market", (with Stefan Wuyts & Ruud T. Frambach), Industrial Marketing Management, 2001, 30 (1), 1–12. Stremersch, S. & Tindemans, E.B.

Networks in marketing (4,713 words) [view diff] case mismatch in snippet view article find links to article

& Langley, A. (2012). Studying processes in and around networks. Industrial Marketing Management, 41(2), 224-234. Nonaka, I. (2007). The knowledge-creating

Customer Profitability Analysis (2,312 words) [view diff] case mismatch in snippet view article find links to article

implementation of customer profitability analysis: a case study". Industrial Marketing Management. 32 (7): 573–583. doi:10.1016/S0019-8501(03)00006-3. ISSN 0019-8501

Performance-based contracting (2,317 words) [view diff] case mismatch in snippet view article find links to article

ambiguity dilemma in procurement projects. Journal of Business & Industrial Marketing. Australian Government: Defense, Performance Based Contracting, accessed

Consumer value (2,880 words) [view diff] case mismatch in snippet view article find links to article

"Customer‐perceived value in industrial contexts". Journal of Business & Industrial Marketing, 15(2/3), 122–145. doi:10.1108/08858620010316831. Pura, M. (2005)

Richard Bagozzi (4,070 words) [view diff] case mismatch in snippet view article find links to article

underpinnings of motivation and satisfaction of industrial salespeople". Industrial Marketing Management. 85: 69–83. doi:10.1016/j.indmarman.2019.08.011. Verbeke

Anabel Ternès (1,253 words) [view diff] case mismatch in snippet view article find links to article

Anabel Ternès (2011-02-17). E-Commerce and its Significance for Industrial Marketing: Diploma Thesis. Grin Verlag. ISBN 978-3640827947. Anabel Ternès

History of the cooperative movement in China (4,335 words) [view diff] no match in snippet view article find links to article

in China by year and type Year Total Credit (%) Agriculture (%) Industrial (%) Marketing (%) Consumption (%) Utility (%) Insurance (%) Other (%) 1931 1

J. Alberto Aragon-Correa (1,611 words) [view diff] case mismatch in snippet view article find links to article

learning's role on innovation and performance: Lessons from Spain, Industrial Marketing Management, vol. 36, 3, pp. 349–359 (https://doi.org/10.1016/j.indmarman

List of agencies of the government of Gujarat (852 words) [view diff] case mismatch in snippet view article find links to article

Handicraft Development Corporation Ltd. Ahmedabad [35] 36 Gujarat Rural Industrial Marketing Corporation Limited Ahmedabad [36] 37 Gujarat Growth Centre Development

Madonna and business (12,371 words) [view diff] case mismatch in snippet view article find links to article

business". In 1992, a contributor from The Journal of Business & Industrial Marketing, describes Madonna as a signifier of changing "world's views" of