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searching for Relationship marketing 84 found (124 total)

MRM//McCann (565 words) [view diff] case mismatch in snippet view article find links to article

global direct and digital marketing agency. MRM stands for McCann Relationship Marketing. It is part of McCann Worldgroup within The Interpublic Group of

Blue Martini Software (248 words) [view diff] exact match in snippet view article find links to article

California, that sold and supported an e-commerce, contact center, relationship marketing, and clienteling applications to retailers and other consumer-facing

Guanxi (3,909 words) [view diff] exact match in snippet view article find links to article

its usage also distinguish Western relationship marketing from Chinese guanxi. Unlike Western relationship marketing, where networking plays a more surface-level

Sustainability advertising (3,746 words) [view diff] exact match in snippet view article find links to article

companies have been adapting to the changes and now move towards "relationship marketing focused more on communicating with the consumer" rather than just

Taichiro Morinaga (1,026 words) [view diff] no match in snippet view article find links to article

Taichiro Morinaga (1865–1937) was a Japanese philanthropist and entrepreneur. In 1899, he founded what would become Morinaga & Co, the first modern candy

Upselling (1,417 words) [view diff] exact match in snippet view article find links to article

is a high chance of losing the sale. As told in the Journal of Relationship marketing by Kamatura Wagner cross-selling is valuable selling technique used

Marketing communications (15,545 words) [view diff] exact match in snippet view article find links to article

accommodate the way they approach to fulfill their requirements. Relationship marketing aids in building up a history of frequent conversation between organizations

Social Media Examiner (425 words) [view diff] case mismatch in snippet view article find links to article

Examiner has been discussed in several books including, The New Relationship Marketing: How to Build a Large, Loyal Profitable Network using the Social

Stock and station agency (1,019 words) [view diff] exact match in snippet view article find links to article

which are formed are seen as a forerunner of the newer concept of relationship marketing. In his history of the industry Simon Ville says: ". . . the stock

Hanken School of Economics (1,498 words) [view diff] case mismatch in snippet view article find links to article

Hanken hosts the following research centers. CERS – Centre for Relationship Marketing and Service Management CCR – Centre for Corporate Responsibility

Public sector marketing (2,426 words) [view diff] exact match in snippet view article find links to article

some of these elements can also be discerned in the principles of relationship marketing, they do not provide a sufficient basis for discussing these public

Retail marketing (6,987 words) [view diff] exact match in snippet view article find links to article

based on the relationship marketing concept as the core of innovation. Different from traditional marketing concepts, relationship marketing focuses on

Stanley Rapp (424 words) [view diff] case mismatch in snippet view article find links to article

years. Stan also served as the chief executive officer of McCann Relationship Marketing, MRM Worldwide, Inc. since 1997, and as an Advisor of Advertising

Equal Exchange Trading (479 words) [view diff] case mismatch in snippet view article find links to article

Martin Christopher; Adrian Payne; Moira Clark (September 1999). Relationship Marketing: Strategy and Implementation. Butterworth-Heinemann. pp. 196–207

Hakuhodo (819 words) [view diff] exact match in snippet view article find links to article

Marketing Market research Media planning and buying Public relations Relationship marketing Number of employees 3,107 (2011) Parent Hakuhodo DY Holdings Website

David Ford (marketing scientist) (420 words) [view diff] exact match in snippet view article

(2001): 161-191. Gummesson, Evert. "Relationship marketing in the new economy." Journal of Relationship Marketing 1.1 (2002): 37-57. "Honorary degree

Freud Communications (484 words) [view diff] exact match in snippet view article find links to article

Digital Marketing Market research Media planning and buying Public relations Relationship marketing Number of employees 200 approx. Website freuds.com

Customer knowledge (735 words) [view diff] exact match in snippet view article find links to article

Maurice Patterson (2006). "Mapping the re-engagement of CRM with relationship marketing". European Journal of Marketing. 40 (5/6): 572–589. doi:10.1108/03090560610657840

Defensive strategy (marketing) (1,278 words) [view diff] case mismatch in snippet view article

Relationship Marketing Orientation, in Sin, Leo Y.M., Alan C.B. Tse, Oliver H.M. Yau and Jenny S.Y. Lee (2002), The Effect of Relationship Marketing Orientation

Institute of Business Administration, University of Dhaka (1,245 words) [view diff] case mismatch in snippet view article find links to article

Managers MSSP: Marketing Skills For Service Professionals RMC: Relationship Marketing Competencies The MDP also provides some two-day (weekend) short

Marketing automation (1,591 words) [view diff] exact match in snippet view article find links to article

Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and Marketing ROI measurement

Sustainable procurement (5,168 words) [view diff] case mismatch in snippet view article find links to article

Efficiency and Sustainable Procurement Gillett, A.G., 2015. REMARKOR: RELATIONSHIP MARKETING ORIENTATION ON LOCAL GOVERNMENT PERFORMANCE. Journal of Services

Regis McKenna (2,186 words) [view diff] case mismatch in snippet view article find links to article

uncertain future in which everybody's connected to everybody.” Relationship Marketing, Addison-Wesley, 1991. Publishers Weekly described it as a “spirited

Shelby D. Hunt (1,205 words) [view diff] case mismatch in snippet view article find links to article

Inc. Articles/ Chapters 1994, "The Commitment-trust Theory of Relationship Marketing," Journal of Marketing, Vol. 58, pp 20–38 1995, [co-authored with

Jagdish Sheth (628 words) [view diff] case mismatch in snippet view article find links to article

Professionals Develop Breakthrough Relationships, and Handbook of Relationship Marketing. In 2007, he published The Self-Destructive Habits of Good Companies

Grassroots (4,401 words) [view diff] exact match in snippet view article find links to article

and managing field teams. Additionally, they take on specialized relationship marketing projects for their clients, ensuring maximum outreach and impact

École supérieure des sciences commerciales d'Angers (2,053 words) [view diff] case mismatch in snippet view article find links to article

for example, Banking and Finance, Management Accounting, Customer Relationship Marketing, Entrepreneurship, Management of Automotive Networks and several

Francis Buttle (321 words) [view diff] case mismatch in snippet view article find links to article

Professor of Customer Relationship Management (CRM), Management, Relationship Marketing, and Marketing, and a customer management consultant based. He is

Dieter Zetsche (1,460 words) [view diff] exact match in snippet view article find links to article

included television, radio, print, online, in-dealership and customer relationship marketing media components and aggressive marketing tactics (mobile billboards

IMS Health (1,589 words) [view diff] exact match in snippet view article find links to article

multi-channel CRM software capabilities; Appature, which offers a relationship marketing platform; and Semantelli, a provider of social media analytics for

Svenska normallyceum i Helsingfors (389 words) [view diff] case mismatch in snippet view article find links to article

or Medicine in 1967 Christian Grönroos, Professor of Service and Relationship Marketing at Hanken Harry Helenius, diplomat Gustav Hägglund, Commander in

IQVIA (2,298 words) [view diff] exact match in snippet view article find links to article

multi-channel CRM software capabilities; Appature, which offers a relationship marketing platform; and Semantelli, a provider of social media analytics for

Marketing Science Institute (1,086 words) [view diff] exact match in snippet view article find links to article

about important areas of research - including social networks, relationship marketing, innovation, consumer behavior, and marketing ROI - and offer useful

In Soviet Georgia (614 words) [view diff] exact match in snippet view article find links to article

new brand - Customer loyalty, customer retention, and customer relationship marketing daily news and information - free, unbiased news for the marketing

Moment of truth (marketing) (573 words) [view diff] case mismatch in snippet view article

before they've received the product. Moments of Truth by Jan Carlzon Relationship Marketing and Customer Relationship Management by Annekie Brink & Adele Berndt

Service recovery (781 words) [view diff] case mismatch in snippet view article find links to article

Evaluations of Service Complaint Experiences: Implications for Relationship Marketing." Journal of Marketing 62, no. April (1998): 60-76. Hart, Christopher

Supplier association (545 words) [view diff] case mismatch in snippet view article find links to article

Kyoryoku Kai, CIPS Knowledge Works, accessed 14 February 2021 "Relationship Marketing: Text and Cases" by Helen Peck, Martin Christopher, Moira Clark

Co-creation (3,660 words) [view diff] case mismatch in snippet view article find links to article

"Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing". British Journal of Management. Volume 12. pp. 159–182. Payne,

Macintosh 128K (5,490 words) [view diff] case mismatch in snippet view article find links to article

March 26, 2014. Retrieved April 24, 2006. McKenna, Regis (1991). Relationship Marketing: Successful Strategies For The Age Of The Customer. Addison-Wesley

Scott Gooch (274 words) [view diff] case mismatch in snippet view article find links to article

2000 Gooch joined AFL club West Coast Eagles, eventually becoming Relationship Marketing Manager. In March 2007 Gooch was appointed CEO of A-League team

Robert Dahlstrom (400 words) [view diff] exact match in snippet view article find links to article

Palmatier, Robert W., et al. "Factors influencing the effectiveness of relationship marketing: a meta-analysis." Journal of marketing 70.4 (2006): 136-153. "Robert

Reverse marketing (822 words) [view diff] case mismatch in snippet view article find links to article

Maryse J. Brand. "Reverse Marketing: Synergy of Purchasing and Relationship Marketing". CRM Today. University of Groningen, The Netherlands. Michiel R

Salience (language) (8,681 words) [view diff] exact match in snippet view article

relationship-inducing factors, such as reciprocity and satisfaction, and relationship marketing success." Identity gets tied to brands, products and places for

Jean-Claude Larreche (1,875 words) [view diff] case mismatch in snippet view article find links to article

"Best Case of the Year" Award for the First Direct case study in Relationship Marketing category, EFMD 1996 – "Overall European Case of the Year" Award

The North Alliance (186 words) [view diff] exact match in snippet view article find links to article

insights design digital marketing market research public relations relationship marketing Revenue 985 million NOK (2016) Number of employees 1250 (2022) Subsidiaries

Marketing mix (4,243 words) [view diff] case mismatch in snippet view article find links to article

p. 9. Grönroos, Christian (1994-03-01). "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing". Management Decision. 32

Taxi Media (524 words) [view diff] exact match in snippet view article find links to article

locations 7 Area served UK Services advertising, design, branding, relationship marketing, brand activation, in-house production of print, broadcast, digital

Trust (social science) (8,183 words) [view diff] case mismatch in snippet view article

Robert; Hunt, Shelby D. (July 1994). "The Commitment-Trust Theory of Relationship Marketing". The Journal of Marketing. 58 (3): 20–38. doi:10.2307/1252308.

Journal of Service Research (1,006 words) [view diff] case mismatch in snippet view article find links to article

Thorsten, Kevin P. Gwinner, and Dwayne D. Gremler, "Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship

Margo Buchanan-Oliver (307 words) [view diff] exact match in snippet view article find links to article

426–436. Davis, Robert, Margo Buchanan-Oliver, and Roderick Brodie. "Relationship marketing in electronic commerce environments." Journal of Information Technology

Database marketing (2,216 words) [view diff] exact match in snippet view article find links to article

main categories: Changing role of direct marketing The move to relationship marketing for competitive advantage. The decline in the effectiveness of traditional

Greater Manchester (18,787 words) [view diff] exact match in snippet view article find links to article

Retrieved 15 November 2021. Conway, Tony; Whitelock, Jeryl (2007). "Relationship marketing in the subsidised arts: the key to a strategic marketing focus"

Marketing strategy (9,373 words) [view diff] exact match in snippet view article find links to article

1980s, but interest in this approach has waned in the new era of relationship marketing. An increased awareness of the distinctions between business and

Peter Tippett (1,204 words) [view diff] no match in snippet view article find links to article

a technology and information security executive networking and relationship-marketing firm, announced that Tippett was the recipient of the 2017 ISE®

Business ethics (14,198 words) [view diff] exact match in snippet view article find links to article

Murphey, P. E.; G. R. Laczniak; et al. (2007). "An ethical basis for relationship marketing: a virtue ethics perspective" (PDF). European Journal of Marketing

Value-based pricing (2,882 words) [view diff] case mismatch in snippet view article find links to article

(2014-12-15). Value-based Marketing Strategy : Pricing and Costs for Relationship Marketing. Vernon Art and Science Inc. (published 2020-10-06). pp. 103–104

Target market (6,066 words) [view diff] case mismatch in snippet view article find links to article

pdf Grönroos, Christian (1994-03-01). "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing". Management Decision. 32

Journal of Consumer Behaviour (324 words) [view diff] exact match in snippet view article find links to article

consumer research. consumer behaviour, marketing, consumer attitudes, relationship marketing The Editors-in-Chief are Professor Steven D'Alessandro (Edith Cowen

Brand networking (1,195 words) [view diff] exact match in snippet view article find links to article

267-282. Szmigin, I., & Bourne, H. (1998). Consumer equity in relationship marketing. Journal of Consumer Marketing, 15(6), 544-557. Jothi, P. S., Neelamalar

Advanced television (1,144 words) [view diff] exact match in snippet view article find links to article

marketing. And with that, it becomes natural for media advertising, relationship marketing, and promotion to converge. Interoperability means that the same

Dwayne D. Gremler (2,534 words) [view diff] exact match in snippet view article find links to article

service organizations, and service guarantees. With a focus on relationship marketing, Gremler's works have explored how to manage customer relational

Customer engagement (5,026 words) [view diff] exact match in snippet view article find links to article

attributed to a rich association formed with customers. With aspects of relationship marketing and service-dominant perspectives, customer engagement can be loosely

Non-profit organization laws in the U.S. (1,460 words) [view diff] exact match in snippet view article find links to article

premium on knowing which stakeholders really matter if an effective relationship marketing strategy is to be developed, according to the Journal of Business

Robert W. Palmatier (390 words) [view diff] case mismatch in snippet view article find links to article

Watson, Robert W. Palmatier, and Rajiv P. Dant (2016) “Dynamic Relationship Marketing,” Journal of Marketing, 80 (September), 53–75. Fang, Eric, Jongkuk

Freddie Laker (5,703 words) [view diff] case mismatch in snippet view article find links to article

ISBN 978-3-319-62600-0. Retrieved 3 June 2018. Biswas, S. (2014). RELATIONSHIP MARKETING: Concepts, Theories and Cases. PHI Learning. p. 257. ISBN 978-81-203-4875-2

Pivotal BlackFly (1,298 words) [view diff] no match in snippet view article find links to article

but expressed concern about the lack of pricing and "cost/value relationship" marketing overreach. However he did indicate that "It's early in their game

ScoreBig (511 words) [view diff] case mismatch in snippet view article find links to article

and Joel Milne in 2009. Kanner served as the Vice President of Relationship Marketing & Business Development for the NBA. Milne previous lead Ivize as

Services marketing (11,958 words) [view diff] exact match in snippet view article find links to article

providers are presented with greater opportunities to engage in relationship marketing Service operations are often characterized by far more uncertainty

Selva Orejón (845 words) [view diff] exact match in snippet view article find links to article

Social media business intelligence (2014), IMF, October 2014. Relationship marketing (2017), Ediciones Roble, ISBN 978-84-16756-50-6 Digital identity

Dave Yeske (1,791 words) [view diff] exact match in snippet view article find links to article

(1994) Morgan, R. M., & Hunt, S. D. The commitmenttrust theory of relationship marketing. Journal of Marketing, 58(3) (1994) Christiansen, T., & DeVaney

Zentropy Partners (1,335 words) [view diff] case mismatch in snippet view article find links to article

profits, IPG realigned many of its subdivisions and merged McCann Relationship Marketing with Zentropy Partners. At this time it was decided that use of

Business relations (2,133 words) [view diff] exact match in snippet view article find links to article

is beneficial for a business. Moreover, communication links with relationship marketing perfectly as both focus towards activities directed as establishing

Isaac Mostovicz (1,226 words) [view diff] case mismatch in snippet view article find links to article

Interpretation" in Systemic Practice and Action Research 'Debunking the Relationship Marketing Myth: Towards a Purposeful Relationship-Building Model?’, the 5th

Bank of Salonica (2,003 words) [view diff] exact match in snippet view article find links to article

Routledge. S. Serdar Çaloğlu (1994), Triggering transition to relationship marketing: the case of Interbank (PDF), Ankara: Bilkent University Graduate

Bodo Abel (1,313 words) [view diff] case mismatch in snippet view article find links to article

Markenpolitik einer Stadt, in: Georgyi Bagiev, Heribert Meffert (Ed.): Relationship Marketing, St. Petersburg 2009, pages 437 – 444 (in Russian) 2005 „Doctor

Hancock (programming language) (3,324 words) [view diff] exact match in snippet view article

Hian; Gerry, Chan Kin Leong (2002-07-01). "Data mining and customer relationship marketing in the banking industry". Singapore Management Review. 24 (2): 1–28

Sustainable market orientation (2,546 words) [view diff] exact match in snippet view article find links to article

from a consumer oriented basis towards societal, causal, green, relationship marketing alongside the consideration of the triple bottom line. Empirical

Oxbridge Academy (South Africa) (649 words) [view diff] case mismatch in snippet view article

is 'n goeie alternatief". "Oxbridge Academy Case Study | Torque Relationship Marketing Solutions". Archived from the original on 2014-03-23. Retrieved

Norm O'Reilly (1,744 words) [view diff] case mismatch in snippet view article find links to article

Research, 35(1), 84–106. Abeza, G., O'Reilly, N., & Reid, I. (2013). Relationship Marketing and Social Media in Sport. International Journal of Sport Communication

Advertising management (13,502 words) [view diff] case mismatch in snippet view article find links to article

Technology, Lexington Books, 1987 p. 217 Copulsky, J.R. and Wolf,M.J. "Relationship Marketing: Positioning for the Future", Journal of Business Strategy, Vol

Networks in marketing (4,716 words) [view diff] exact match in snippet view article find links to article

number of research traditions. This is when various theories such as relationship marketing in industrial and consumer market appeared. The connection between

Viable systems approach (2,211 words) [view diff] case mismatch in snippet view article find links to article

Challenges, IESE, Barcelona, April 20–21. GUMMESSON, E. (2008), Total Relationship Marketing, Butterworth-Heinemann, Oxford. GUMMESSON, E., MELE, C. and POLESE

Power Couple (Brazilian TV series) season 6 (2,095 words) [view diff] exact match in snippet view article

influencer Eliminated 5th on June 16, 2022 Pe Lanza Musician Anne Duarte Relationship marketing Eliminated 6th on June 23, 2022 Michele Passa Digital influencer

Consumer value (2,881 words) [view diff] case mismatch in snippet view article find links to article

2307/1251929. Grönroos, Christian (1994-03-01). "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing". Management Decision. 32