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searching for Marketing Science Institute 17 found (36 total)

alternate case: marketing Science Institute

Pam Henderson (849 words) [view diff] exact match in snippet view article find links to article

Marketing Science Institute Working Paper, Report # 96-123. “Designing Recognizable Logos,” (1996) Pamela W. Henderson and Joseph Cote, Marketing Science

Tom Novak (493 words) [view diff] exact match in snippet view article find links to article

Buzzell Marketing Science Institute Best Paper Award Honorable Mention. He has won research proposal competitions from the Marketing Science Institute, Google

Belegezites (776 words) [view diff] exact match in snippet view article find links to article

Page 99 Institut za nacionalna istorija (Skopje, Macedonia), Marketing Science Institute - 2003 "56 Кон крајот на шестиот и во првите децении од седмиот

American Association of Advertising Agencies (544 words) [view diff] exact match in snippet view article find links to article

marketing and advertising and jointly sponsored projects with the Marketing Science Institute and the National Bureau of Economic Research. In 1998, it opened

Susan Fournier (423 words) [view diff] exact match in snippet view article find links to article

pandemic, she was recognized among the 11 marketing scholars named Marketing Science Institute Academic Fellows. The following year, she was recognized as a

Rajendra Srivastava (1,686 words) [view diff] exact match in snippet view article find links to article

contribute most to the development of theory in marketing 1999 Marketing Science Institute/Paul Root Award by the American Marketing Association for 1998

Price premium (790 words) [view diff] exact match in snippet view article find links to article

and John U. Farley (2003). Which Marketing Metrics Are Used and Where? Marketing Science Institute, (03-111), working paper, Series issues two 03-002.

Online participation (5,344 words) [view diff] exact match in snippet view article find links to article

Participation on User Contributions to Content Websites - Marketing Science Institute". Marketing Science Institute. Retrieved 2017-02-20. "Turning Content Viewers

Cassie Mogilner Holmes (1,449 words) [view diff] exact match in snippet view article find links to article

Society of Consumer Psychology in 2017. She was recognized as a Marketing Science Institute Young Scholar in 2013 and won the Journal of Consumer Research

Donald Lehmann (345 words) [view diff] exact match in snippet view article find links to article

Futures of Marketing: Practice and Education. Cambridge, MA: Marketing Science Institute, 1997. ISBN 9780965711401 "19782543". Fitzsimons, Gavan (2016-11-04)

Service design (3,977 words) [view diff] exact match in snippet view article find links to article

New Insights. Monograph, Report No 77-115. Cambridge, Mass: Marketing Science Institute. p. 128. ISBN 978-9992800508. Richard, Normann (2000). Service

Peter McGraw (1,954 words) [view diff] exact match in snippet view article find links to article

Daniel Bartels.[citation needed] In 2007, McGraw was named a Marketing Science Institute Young Scholar. Outside academic pursuits, McGraw, from 2004 to

Derek F. Abell (584 words) [view diff] exact match in snippet view article find links to article

Competitive market strategies: Some generalizations and hypotheses. Marketing Science Institute, 1975. Book Chapters: Putting shareholder value in the right

Jerry (Yoram) Wind (1,564 words) [view diff] exact match in snippet view article

Professor Wind previously served as the academic trustee of the Marketing Science Institute (1989-1995), chairman of The Institute of Management Sciences

Renana Peres (838 words) [view diff] exact match in snippet view article find links to article

Mahajan (2009), Innovation Diffusion and New Product Growth, Marketing Science Institute, relevant Knowledge Series, December 2009. The book offers a

Russell S. Winer (730 words) [view diff] exact match in snippet view article find links to article

ISBN 978-0-13-140547-9. Winer, Russell S. (2005). Pricing. Cambridge, Mass.: Marketing Science Institute. ISBN 978-0-9657114-6-3. OCLC 63286707. Winer, Russell S; Neslin

Relationship marketing (3,975 words) [view diff] exact match in snippet view article find links to article

Palmatier, Robert W. (1 January 2008). Relationship Marketing. Marketing Science Institute. ISBN 978-0-9657114-9-4. Rus, Andrej (2008)."'Gift vs. commoditiy'