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searching for Switching barriers 2 found (13 total)

Dwayne D. Gremler (1,179 words) [view diff] exact match in snippet view article find links to article

Jones, Michael A; Mothersbaugh, David L; Beatty, Sharon E (2000). "Switching barriers and repurchase intentions in services". Journal of Retailing. 76 (2):

Defensive strategy (marketing) (1,278 words) [view diff] exact match in snippet view article

Firms gives compensation if customers have a reason to complain. Switching barriers The company generates barriers to maintain profitability and keep