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searching for Brand relationship 12 found (22 total)

Marketing communications (15,542 words) [view diff] exact match in snippet view article find links to article

interconnect to work cohesively toward managing and planning all stages of brand relationship. As a unified organization, the cross-functional process is a competitive

Promotion (marketing) (1,721 words) [view diff] exact match in snippet view article

Hudson, Rupert (2015-04-01). "The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees"

Michael Kors (2,325 words) [view diff] exact match in snippet view article find links to article

January 14, 2010. Retrieved August 7, 2025. Li, Cai (2018). "Consumer-brand relationship of American luxury brands in the Finnish market–A case study of Michael

Sofar Sounds (1,520 words) [view diff] case mismatch in snippet view article find links to article

2017. "The Modern Concert, Pt. 2: What Is Missing From The Artist-Brand Relationship in Live Music?". Forbes. 29 February 2016. "Sofar Sounds: 'We're bringing

Switching barriers (1,044 words) [view diff] exact match in snippet view article find links to article

relationship. There are two facets of relational switching barriers. Brand relationship loss costs are the losses associated with severing the bonds of identification

Loyalty business model (2,636 words) [view diff] case mismatch in snippet view article find links to article

engagement – Process of forming an attachment between a consumer and a brand Relationship marketing – Form of marketing focused on customer retention Net Promoter

Mommy blog (662 words) [view diff] case mismatch in snippet view article find links to article

10, 2023. Kee, Tameka (May 8, 2009). "Feds Eying The Mommy Blogger-Brand Relationship". CBS News. Retrieved May 11, 2023. Freidman, May (2010). "On Mommyblogging-

Touchpoint (15,852 words) [view diff] exact match in snippet view article find links to article

the brand. Touchpoints create value for consumers and the customer-brand relationship as they come into several contact points with the brand over time

Brand extension (3,125 words) [view diff] no match in snippet view article find links to article

1-10. Nedungadi, P and Hutchinson, J (1985), "The prototypically of brand: relationship with brand awareness, preference and usage", Advances in Consumer

Green brands (2,282 words) [view diff] exact match in snippet view article find links to article

emotional approach for positioning focuses on emotions and alludes to a brand relationship with nature and the environment. It has been found that emotional

Emotional branding (4,268 words) [view diff] exact match in snippet view article find links to article

there is a possible connection in an emotional level in a consumer-brand relationship. Gobé wrote, "Brands must recognize that their emotional identity

Manchinha case (1,094 words) [view diff] exact match in snippet view article find links to article

sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames". Journal of Brand Management. 30 (5):