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searching for Emotional branding 7 found (14 total)

Doppelgänger brand image (755 words) [view diff] no match in snippet view article find links to article

Arsel suggest that doppelgänger brand images are a sign that "an emotional-branding story is beginning to lose its cultural resonance" and can be useful

Delia's (966 words) [view diff] case mismatch in snippet view article find links to article

Itself Up for Sale". The New York Times. Retrieved January 1, 2020. Emotional Branding: The New Paradigm for Connecting Brands to People – Marc Gobe Del

Brand (14,982 words) [view diff] case mismatch in snippet view article find links to article

irresponsibility toward public safety and the environment. In the 2006 article "Emotional Branding and the Strategic Value of the Doppelgänger Brand Image", Thompson

Giovanni Feroce (685 words) [view diff] exact match in snippet view article find links to article

Feroce's approach was praised for combining military precision with emotional branding, transforming Alex and Ani into a brand that "resonated with consumers

WW International (7,823 words) [view diff] case mismatch in snippet view article find links to article

International, Inc.". ProfitConfidential.com. October 20, 2015. Gobe, Marc. Emotional Branding: The New Paradigm for Connecting Brands to People. Skyhorse Publishing

Sensory branding (3,664 words) [view diff] case mismatch in snippet view article find links to article

Management. 14 (2): 84–87. doi:10.1108/10610420510592554. M. Gobé, Emotional Branding: The New Paradigm for Connecting Brands to People (New York: Allworth

Neurobranding (1,263 words) [view diff] exact match in snippet view article find links to article

the somatic marker hypothesis has influenced how brands approach emotional branding, emphasizing the critical role of emotional processing in decision-making