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searching for Conjoint analysis 24 found (59 total)

Paul E. Green (507 words) [view diff] exact match in snippet view article find links to article

Wharton School, University of Pennsylvania. He was the founder of conjoint analysis and one of "major architects of modern marketing science and practice"

Concept testing (1,278 words) [view diff] exact match in snippet view article find links to article

to concept testing, is conjoint analysis (also referred to as discrete choice modelling). Various forms of conjoint analysis and discrete choice modelling

Rajdeep Grewal (713 words) [view diff] exact match in snippet view article find links to article

Ding, Min, Rajdeep Grewal, and John Liechty. "Incentive-aligned conjoint analysis." Journal of marketing research 42, no. 1 (2005): 67-82. Grewal, Rajdeep

Product optimization (158 words) [view diff] case mismatch in snippet view article find links to article

packaging colors), it is problematic to use mathematical methods, such as Conjoint Analysis, typically used in industrial process optimization. More recently

Refrigerator truck (506 words) [view diff] exact match in snippet view article find links to article

(1992). "Determinants of empty returns by US refrigerated trucks: conjoint analysis approach". Canadian Journal of Agricultural Economics/Revue canadienne

Wharton School (4,654 words) [view diff] exact match in snippet view article find links to article

" Wharton professor Paul Green is considered to be the "father of conjoint analysis" for his discovery of the statistical tool for quantification of market

Barbara Baarsma (424 words) [view diff] exact match in snippet view article find links to article

Barbara E. (2003). "The valuation of the IJmeer nature reserve using conjoint analysis" (PDF). Environmental and Resource Economics. 25 (3): 343–356. doi:10

Discussion group (1,204 words) [view diff] exact match in snippet view article find links to article

"The potential of converged mobile telecommunication services: A conjoint analysis". Info. 14 (5): 21–35. doi:10.1108/14636691211256287. Aamodt, Michael

Master of Marketing Research (2,226 words) [view diff] exact match in snippet view article find links to article

companies do use linear and logistic regression analysis. More recently, Conjoint analysis is one of the new techniques that has become popular for its application

Thorsten Teichert (477 words) [view diff] exact match in snippet view article find links to article

Theoretische Fundierung und empirische Aussagekraft" (Benefit estimation in conjoint analysis. Theoretical foundation and empirical significance). Thorsten Teichert

Contingent valuation (1,588 words) [view diff] case mismatch in snippet view article find links to article

Bill Mundy and Dave McLean, The Addition of Contingent Valuation and Conjoint Analysis to the Required Body of Knowledge for the Estimation of Environmental

Richard Carson (472 words) [view diff] case mismatch in snippet view article find links to article

(Northampton, MA: Edward Elgar, 2011) "Discrete Choice Experiments Are Not Conjoint Analysis,": Jordan J. Louviere, Terry N. Flynn and Richard T. Carson) (Journal

Vithala R. Rao (102 words) [view diff] case mismatch in snippet view article find links to article

Johnson Graduate School of Management, Cornell University. Applied Conjoint Analysis, 2014 Applied Multidimensional Scaling: A Comparison of Alternative

Cultural assimilation (6,832 words) [view diff] case mismatch in snippet view article find links to article

Daniel J. Hopkins titled "The Hidden American Immigration Consensus: A Conjoint Analysis of Attitudes toward Immigrants" confirmed similar attitudes towards

Jerry (Yoram) Wind (1,546 words) [view diff] case mismatch in snippet view article

Consumer with Vijay Mahajan and Robert Gunther 2004 Adventures in Conjoint Analysis: A Practitioner's Guide to Trade-Off Modeling and Applications with

Analytics (3,482 words) [view diff] exact match in snippet view article find links to article

and consumer targeting. Demographic studies, customer segmentation, conjoint analysis and other techniques allow marketers to use large amounts of consumer

National Arts Festival (2,393 words) [view diff] exact match in snippet view article find links to article

attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival, South Africa". Journal

Evans Data Corporation (721 words) [view diff] exact match in snippet view article find links to article

design and management, sophisticated analytical techniques such as conjoint analysis, max diff and clustering, plus full reporting. DevMetric is a user

Jennifer McKay (1,503 words) [view diff] exact match in snippet view article find links to article

evaluation of the attributes price, saltiness, colour and odour using conjoint analysis. Journal of Environmental Management, 83(1), 93–104. Hurlimann, A

Karina W. Davidson (1,699 words) [view diff] exact match in snippet view article find links to article

Trial C. Patient preferences for Personalized (N-of-1) Trials: A conjoint analysis. J Clin Epidemiol. 2018;102:12-22. Wasson LT, Cusmano A, Meli L, Louh

Issues in higher education in the United States (13,751 words) [view diff] exact match in snippet view article find links to article

Caroline; Barry, Cornelius (September 2012). "Choosing a University: A conjoint analysis of the impact of higher fees on students applying for university in

List of datasets for machine-learning research (15,006 words) [view diff] exact match in snippet view article find links to article

displayed in the Featured Tab of the Today Module on Yahoo! Front Page. Conjoint analysis with a bilinear model. 45,811,883 user visits Text Regression, clustering

History of marketing (11,840 words) [view diff] exact match in snippet view article find links to article

speaker and marketer Paul E. Green -academic and author; the founder of conjoint analysis and popularised the use of multidimensional scaling, clustering, and

Service parts pricing (2,972 words) [view diff] exact match in snippet view article find links to article

values to these drivers can be done in multiple ways – focus groups, conjoint analysis, advanced analytics on sales data, or precious old pricing analyst's