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searching for History of marketing 28 found (71 total)

Personal selling (3,652 words) [view diff] case mismatch in snippet view article find links to article

netpublication235362475_A_History_of_Marketing_Thought[permanent dead link] Shaw, E.H. and Jones, D.G.B, "A History of Marketing Thought," in Handbook of

Pillsbury (brand) (2,414 words) [view diff] exact match in snippet view article

Vol. 52, No. 1, 1988, pp. 108-125 Jones, D.G.B. and Shaw, E.H., “A history of marketing thought”, in Weitz, B.A. and Wensley, R. (Eds), Handbook of Marketing

Marketing Week (850 words) [view diff] case mismatch in snippet view article find links to article

tory-marketing/%7Ctitle=How marketing became mainstream: A brief history of Marketing Week|date=2018-07-30|website=Marketing Week|language=en-GB|access-date=2018-12-11}}

Guinness (9,060 words) [view diff] exact match in snippet view article find links to article

the 1930s, in the face of falling sales, Guinness has had a long history of marketing campaigns, from television advertisements to beer mats and posters

Kellogg School of Management (4,024 words) [view diff] case mismatch in snippet view article find links to article

Payson S. Wild (Northwestern University Press, 1976), pp. 143ff. History of Marketing Thought, Robert Bartels, Grid Publications, 1976, pp. 35–36. "WALTER

Market research (2,957 words) [view diff] case mismatch in snippet view article find links to article

informal market research Lockley, Lawrence C. (1950). "Notes on the History of Marketing Research". Journal of Marketing. 14 (5): 733–736. doi:10.2307/1246952

Wharton School (4,658 words) [view diff] case mismatch in snippet view article find links to article

Relations in New York, 1990. Jones, D.G.B. and Shaw, E.H., (2003) A History of Marketing Thought, in the Handbook of Marketing, ed. Wertz, B. and Wensley

Kleptomania (3,789 words) [view diff] case mismatch in snippet view article find links to article

Macromarketing. 2006; 26: 178-192. "Introduction to the Special Issue on the History of Marketing Thought". Marketing Theory. September 1, 2005. 5: 235-237. "Consumer

Richard Davenport-Hines (1,186 words) [view diff] case mismatch in snippet view article find links to article

(Cambridge University Press, 1984) Markets and Bagmen, Studies in the History of Marketing and British Industrial Performance, 1830–1939 (Ashgate, 1986) editor

Market segmentation (10,381 words) [view diff] case mismatch in snippet view article find links to article

on the History of Marketing Research", Journal of Marketing, Vol. 14, No. 5, 1950, pp. 733–736 Lockley, L.C., "Notes on the History of Marketing Research"

Lego Friends (5,625 words) [view diff] exact match in snippet view article find links to article

pink princess themes and today's female STEM minifigs: Lego's messy history of marketing to girls". The World from PRX. 30 June 2015. Retrieved 2021-03-25

Ernest Dichter (2,650 words) [view diff] case mismatch in snippet view article find links to article

Macmillan, 2010, p. 278 Stern, B.B., "Literary Criticism and the History of Marketing Thought: A New Perspective on 'Reading' Marketing Theory," Journal

Marketing strategy (9,387 words) [view diff] case mismatch in snippet view article find links to article

Retrieved 2021-05-06. Schnaars, Steven P. (1998). "Chapter 2: A Brief History of Marketing Strategy". Marketing Strategy (illustrated, revised ed.). New York

Coronation of Edward VII and Alexandra (4,175 words) [view diff] case mismatch in snippet view article find links to article

Davenport-Hines, Peter (1986), Markets and Bagmen: Studies in the History of Marketing and British Industrial Performance, 1830–1939, Ashgate Publishing

Wroe Alderson (762 words) [view diff] case mismatch in snippet view article find links to article

Eric H. (January 2002). Weitz, Barton A.; Wensley, Robin (eds.). "A History of Marketing Thought". Handbook of Marketing. Sage Publications: 45. Retrieved

Gamania (1,567 words) [view diff] exact match in snippet view article find links to article

Innovation, Laurels, Youth. It is possibly the worst slogan in the history of marketing. List of companies of Taiwan "2012 遊戲橘子企業簡介 Gamania Digital Entertainment

National Analysts (706 words) [view diff] case mismatch in snippet view article find links to article

Marketing Association. Archived from the original on 2012-05-02. The History of Marketing Thought, Robert Bartels, page 124 - 125. Market Research and Modeling:

Grote (publisher) (594 words) [view diff] case mismatch in snippet view article

A History of Book Marketing in Germany. Routledge Studies in the History of Marketing. Taylor & Francis. ISBN 978-1-317-53613-0. Marston, Edward, ed. (15

Sereal (258 words) [view diff] exact match in snippet view article find links to article

production distributor in the United States and Canada. ALL WORLD has a history of marketing of European hockey cards in the United States and Canada, which includes

Paul E. Green (507 words) [view diff] exact match in snippet view article find links to article

October 2017. Green P. E. & Wind Y. (2004) Paul Green and a brief history of marketing research. Green P. E. & Wind Y., eds. in Marketing Research and Modeling:

Russell S. Winer (733 words) [view diff] exact match in snippet view article find links to article

OCLC 63286707. Winer, Russell S; Neslin, Scott A (2014). The history of marketing science. Singapore; Hanover, MA: World Scientific Pub. Co.; Now Publishers

SL Industries (473 words) [view diff] exact match in snippet view article find links to article

Industries, Inc. (1970), and finally SL Industries, Inc. (1984) in its history of marketing in the power electronics and power protection industries. Its subsidiary

Advertising management (13,513 words) [view diff] case mismatch in snippet view article find links to article

Pearson, 2012. p. 71 Bennett, Shea, "From Print to Social Media: The History of Marketing," AdWeek [Trade Magazine], 10 August 2012, <Online: http://www.adweek

Velhagen & Klasing (1,325 words) [view diff] case mismatch in snippet view article find links to article

A history of book marketing in Germany. Routledge Studies in the History of Marketing. Taylor & Francis. ISBN 978-1-317-53612-3. Liebenberg, E.; Demhardt

Nicholas Vazsonyi (1,233 words) [view diff] exact match in snippet view article find links to article

assumes considerable importance not only in musicology but also in the history of marketing." Following the success of Vazsonyi's book, Cambridge UP invited

Adult animation in the United States (10,732 words) [view diff] case mismatch in snippet view article find links to article

ISBN 0-7864-0395-0. Cohen, Karl (November 1997). "The Unnatural History of Marketing Independent Animated Films on 16 MM Film". Animation World Magazine

Skeletons (trademark) (712 words) [view diff] exact match in snippet view article

Skeletons brand became one of the biggest commercial failures in the history of marketing in Russia. In the Czech Republic and Slovakia, Danone launched a

Retail industry (5,080 words) [view diff] case mismatch in snippet view article find links to article

Retrieved 2025-05-06. Jones, Brian D.G.; Shaw, Eric H. (2006). "A History of Marketing Thought", Handbook of Marketing. Weitz, Barton A.; Wensley, Robin