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searching for Ernest Dichter 5 found (29 total)

Bakery mix (622 words) [view diff] exact match in snippet view article find links to article

food companies would revise their formula to incorporate fresh eggs. Ernest Dichter, an analyst for General Mills, interviewed women that used the cake

Multinational corporation (5,331 words) [view diff] exact match in snippet view article find links to article

self-conscious cultural management going back at least to the 60s. For example: Ernest Dichter, architect, of Exxon's international campaign, writing in the Harvard

Brand management (6,044 words) [view diff] exact match in snippet view article find links to article

on Automobile Marketing", in Schwarzkopf, S. and Gries, R. (eds.), Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war

Brand (14,861 words) [view diff] exact match in snippet view article find links to article

on Automobile Marketing", in Schwarzkopf, S., and Gries, R. (eds.), Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war

List of The Tonight Show Starring Johnny Carson episodes (1965) (21 words) [view diff] exact match in snippet view article

Minstrels 614 March 5, 1965 (1965-03-05) Selma Diamond, Don Francks, Dr. Ernest Dichter N/A 615 March 8, 1965 (1965-03-08) Kaye Ballard, Joe Garagiola Frankie