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Longer titles found: Advertising Research Foundation (view), Media context studies (Advertising research) (view)

searching for Advertising research 181 found (244 total)

South African Audience Research Foundation (611 words) [view diff] case mismatch in snippet view article find links to article

on traditional media. It was formerly known as the South African Advertising Research Foundation (following a name change in 2012). It is primarily known

Moffat Communications (285 words) [view diff] exact match in snippet view article find links to article

60% interest in Consumer Behavior Centre Inc. of Dallas, Texas, an advertising research subsidiary. The company owned the following media businesses in Canada

Consumer neuroscience (3,656 words) [view diff] exact match in snippet view article find links to article

crucial to advertising research as it has been shown that emotion plays a significant role in ad memorization. Classically in advertising research, the theory

Cape Argus (1,004 words) [view diff] case mismatch in snippet view article find links to article

had a daily readership of 294000, according to the South African Advertising Research Foundation's All Media Products Survey (Amps) Newspaper Readership

Jacaranda FM (860 words) [view diff] case mismatch in snippet view article find links to article

According to the latest official numbers from the South African Advertising Research Foundation released in 2014, Jacaranda FM used to be the no. 1 station

FCB (advertising agency) (2,433 words) [view diff] case mismatch in snippet view article

Achievement Award at the 2010 Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising Research. 345 awards globally in 2010,

Clutter (advertising) (608 words) [view diff] case mismatch in snippet view article

advertising clutter and its impact across various media". Journal of Advertising Research. 38 (1): 29–30. OCLC 86771724. Gale A54376730. Ha, Louisa (1996)

Co-marketing (751 words) [view diff] case mismatch in snippet view article find links to article

University, published an article in a bulletin published by Nikkei Advertising Research Institute in Japan. Co-creation marketing and collaborative marketing

Brand preference (603 words) [view diff] case mismatch in snippet view article find links to article

Doing Business to Wise Investments in the Business." Journal of Advertising Research. March 2004. Shepard, Barry. "Developing and Managing Advertising

Veronis Suhler Stevenson (496 words) [view diff] case mismatch in snippet view article find links to article

2008-08-19. World Advertising Research Center (n.d.) Fabrikant (1988) "Team". VSS corporate website. Retrieved 2008-08-19. World Advertising Research Center (n

Thailand Circuit (242 words) [view diff] no match in snippet view article find links to article

Competition, benefiting Racing Enthusiasts, Automotive Marketing & Advertising, Research & Development of Products, Media Companies, Driving Education and

Ernest Dichter (2,645 words) [view diff] case mismatch in snippet view article find links to article

Ernest: Commemorating Dichter's Contribution to Advertising Research," Journal of Advertising Research, June, 2004, p. 166 Schwarzkopf, Stefan; Gries,

Shock value (720 words) [view diff] case mismatch in snippet view article find links to article

Nonshocking Advertising Content among University Students" Journal of Advertising Research 43 (2003): 268-280. Page 268, Retrieved January 22, 2008 "BBC News

Erik du Plessis (307 words) [view diff] exact match in snippet view article find links to article

Brains Respond to Advertising," 2005. He specialized in brand and advertising research. Erik was a guest professor at the Copenhagen Business School. Du

Alec Gallup (437 words) [view diff] exact match in snippet view article find links to article

University in communications and at New York University in marketing and advertising research. He was hired by The Gallup Organization in 1959, the company his

Yuppie (1,524 words) [view diff] case mismatch in snippet view article find links to article

2016. Burnett, John; Alan Bush. "Profiling the Yuppies". Journal of Advertising Research. 26 (2): 27–35. ISSN 0021-8499. Moore, Jonathan (1986). Campaign

Advertising agency (1,675 words) [view diff] case mismatch in snippet view article find links to article

A marketing management view of integrated marketing. Journal of Advertising Research, 19-26. Grant, I., & McLeod, C. (2007). Advertising agency planning

Values scale (1,902 words) [view diff] case mismatch in snippet view article find links to article

field. Dr. Eda Gurel-Atay published an article in the Journal of Advertising Research in March 2010, providing a glimpse into how social values have changed

Strategic design (866 words) [view diff] case mismatch in snippet view article find links to article

Palgrave Macmillan. p. 4. ISBN 9781137325945. Zinkan, George (2011). Advertising Research: The Internet, Consumer Behavior, and Strategy. Chicago: Marketing

Carl Marci (929 words) [view diff] case mismatch in snippet view article find links to article

Advertising Research Foundation, Association of National Advertisers, the Cable & Telecommunications Association for Marketing, the World Advertising

Brand extension (3,125 words) [view diff] case mismatch in snippet view article find links to article

leverage: strategy for growth in a cost-controlled world", Journal of Advertising Research, 28, August–September, pp. 26-30. Ali Mokhtari, Ali Mokhtari (2011)

John Cowden (230 words) [view diff] no match in snippet view article find links to article

President of Information Services of the CBS Television Network with Advertising, Research and Publicity departments reporting to him. In 1972 his title and

Word of mouth (1,549 words) [view diff] case mismatch in snippet view article find links to article

"Word-of-Mouth Advocacy: A New Key to Advertising Effectiveness". Journal of Advertising Research. 52 (4): 459–464. doi:10.2501/JAR-52-4-459-464. ISSN 0021-8499. Dolgin

Andrew S. C. Ehrenberg (2,046 words) [view diff] case mismatch in snippet view article find links to article

2010, he received the Lifetime Achievement Award of the (American) Advertising Research Foundation. Ehrenberg wrote six books and over 200 publications.

Byron Sharp (591 words) [view diff] case mismatch in snippet view article find links to article

replicated. In 2009 he co-edited a special issue of the Journal of Advertising Research with Professor Jerry Wind on empirical laws in advertising. Byron

Upfront (advertising) (1,055 words) [view diff] exact match in snippet view article

advertisers shifted their spending to digital platforms. While the advertising research firm Standard Media Index reported "softening" in 2017. That trend

Publicity (1,731 words) [view diff] case mismatch in snippet view article find links to article

H. (2002). "Brand Advertising As Creative Publicity". Journal of Advertising Research. 42 (4): 7–18. doi:10.2501/JAR-42-4-7-18. S2CID 166625779. "Word

Momoyama Gakuin University (228 words) [view diff] exact match in snippet view article find links to article

light music, wind-instrument, fork music, movie research, drama, advertising research, tea ceremony, photograph department, calligraphy, art, chess club

The Daily Star (Bangladesh) (2,055 words) [view diff] case mismatch in snippet view article

Bangladesh Archived 19 March 2009 at the Wayback Machine, World Advertising Research Center. Retrieved 14 September 2007. "Remembering Syed Mohammad Ali"

Product placement (14,997 words) [view diff] case mismatch in snippet view article find links to article

Placement and Audience Characteristics on Placement Recall". Journal of Advertising Research. 50 (4): 374. doi:10.2501/S0021849910091622. S2CID 167967314. Delattre

Don E. Schultz (813 words) [view diff] case mismatch in snippet view article find links to article

the Diffusion of Integrated Marketing Communications," Journal of Advertising Research, Vol. 44, No. 1, 2004, pp 31-45 Kitchen, P.J. and Schultz, D.E. "A

William Stephenson (psychologist) (782 words) [view diff] exact match in snippet view article

University of Chicago, and academia, to accept a position as director of advertising research for Nowland and Company. His time in the advertising world, though

United States Army Accessions Command (522 words) [view diff] no match in snippet view article find links to article

and as the Army's primary executor of Accessions-based marketing, advertising, research, and coordination. In order to manage the completion of all discontinuance

Social media marketing (10,706 words) [view diff] case mismatch in snippet view article find links to article

Engagement With Brand-Related Social-Media Content". Journal of Advertising Research. 56 (1): 64–80. doi:10.2501/JAR-2016-004. ISSN 0021-8499. S2CID 167329509

Goodyear Tire and Rubber Company (5,625 words) [view diff] case mismatch in snippet view article find links to article

(2002) Ronald P. Conlin; "Goodyear Advertising Research: Past, Present and Future" Journal of Advertising Research, Vol. 34, 1994. The real story of Goodyear

Media planning (2,831 words) [view diff] case mismatch in snippet view article find links to article

program measured using a "delta square" - the lower the better. Online Advertising Research Tools - Alexa, Nielsen Online, Quantcast, SimilarWeb, Thalamus, SRDS

Martha Rogers (professor) (512 words) [view diff] case mismatch in snippet view article

trade journals, including the Harvard Business Review, Journal of Advertising Research, and the Journal of Public Policy and Marketing. Rogers has co-authored

Marketing accountability (1,146 words) [view diff] case mismatch in snippet view article find links to article

intervals or so-called “error bars”. Independent organizations like the Advertising Research Foundation evaluate the validity of commonly used measurement systems

Michael Jordan (20,976 words) [view diff] case mismatch in snippet view article find links to article

Endorser: The Michael Jordan Phenomenon". Journal of Advertising Research. World Advertising Research Center. 37 (3): 67–73. Retrieved April 7, 2022 – via

O, The Oprah Magazine (1,160 words) [view diff] case mismatch in snippet view article find links to article

was first published in April 2002; according to the South African Advertising Research Foundation, its average readership was over 300,000. The editor of

Product naming (165 words) [view diff] case mismatch in snippet view article find links to article

packaging Kohli, C., & LaBahn, D.W. (1997). Observations: Creating effective brand names: a study of the naming process. Journal of Advertising Research, 37.

Inanda FM (419 words) [view diff] case mismatch in snippet view article find links to article

programming. According to official numbers from the South African Advertising Research Foundation released in 2010, Inanda 88.4 is one of the significant

Marketing mix (4,247 words) [view diff] case mismatch in snippet view article find links to article

1948). Borden, N.H., "The Concept of the Marketing Mix", Journal of Advertising Research, 1964, pp 2-7 and reprinted in: Baker, M.J. (ed), Marketing: Critical

International advertising (2,736 words) [view diff] exact match in snippet view article find links to article

interpreting information. There are two main purposes of international advertising research: (1) to assist business executives to make profitable international

Cape Times (1,982 words) [view diff] case mismatch in snippet view article find links to article

newspapers and magazines" (PDF). All Media Products Survey. South African Advertising Research Foundation. Retrieved 26 December 2012. Moodie, Gill (21 November

Michael LaTour (1,213 words) [view diff] case mismatch in snippet view article find links to article

Research, Journal of Marketing, Journal of Advertising and Journal of Advertising Research. LaTour was born in Colorado and brought up in Colorado and San Jose

Unique selling proposition (1,675 words) [view diff] case mismatch in snippet view article find links to article

Review, Integration, and Empirical Validation in China", Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative

Email (8,738 words) [view diff] case mismatch in snippet view article find links to article

Marketing: Exploratory Insights from Finland" (PDF). Journal of Advertising Research. 43 (3): 293–300. doi:10.1017/s0021849903030265 (inactive November

Stouffer's (1,370 words) [view diff] case mismatch in snippet view article find links to article

December 1, 2013. J. Craig Andrews; Thomas J. Maronic (Fall 1995). "Advertising Research Issues from FTC versus Stouffer Foods Corporation". Journal of Public

Viral marketing (7,201 words) [view diff] case mismatch in snippet view article find links to article

Hong Cheng (January 21, 2014). The Handbook of International Advertising Research. Wiley. pp. 189–. ISBN 978-1-118-37849-6. Rayport, Jeffrey (December

Influencer marketing (3,619 words) [view diff] case mismatch in snippet view article find links to article

"Following the Fashionable Friend: The Power of Social Media". Journal of Advertising Research. 51: 313–320. doi:10.2501/JAR-51-1-313-320. S2CID 167920836. Brown

Web banner (2,088 words) [view diff] case mismatch in snippet view article find links to article

Advertising on the Web: Is there Response Before Clickthrough? Journal of Advertising Research, March–April 1997, pg 33-45 Khattab, Lina; Mahrous, Abeer A. (2016-11-01)

Lacuna model (834 words) [view diff] exact match in snippet view article find links to article

(Susanne Becker 2005), cultural studies (Gwenn Gundula Hiller 2005), advertising research (Erika Grodzki 2003), human resource management, transcultural studies

Graphic design (5,410 words) [view diff] case mismatch in snippet view article find links to article

of Graphic Design on the Effectiveness of Advertising. Journal of Advertising Research, 60(4), 419–433 Koukova, V. (2019). The Influence of Typography on

Marketing (7,093 words) [view diff] case mismatch in snippet view article find links to article

531–40 Borden, N., "The Concept of the Marketing Mix", Journal of Advertising Research, June 1964 pp. 2–7; van Waterschoot, W. and van den Bulte, C., "The

Pun (4,961 words) [view diff] case mismatch in snippet view article find links to article

"Why Do Advertisers Use Puns? A Linguistic Perspective". Journal of Advertising Research. 48 (2): 267–275. doi:10.2501/s0021849908080306. S2CID 167457581

Word-of-mouth marketing (2,445 words) [view diff] case mismatch in snippet view article find links to article

allotted to food and drink brands. In December 2014, the Journal of Advertising Research found that 75% of all consumer conversations about brands happen

Signage (3,441 words) [view diff] case mismatch in snippet view article find links to article

Advertising: Insights and Implications for Practitioners". Journal of Advertising Research. 57 (3): 239–244. doi:10.2501/JAR-2017-033. S2CID 168647966. Corballis

Moulvibazar District (3,012 words) [view diff] case mismatch in snippet view article find links to article

Trends: Bangladesh Archived 2009-03-19 at the Wayback Machine, World Advertising Research Center. Retrieved 14 September 2007 দ্বিজেন শর্মা [Dwijen Sharma]

Viral email (828 words) [view diff] case mismatch in snippet view article find links to article

Consumer Responses and Motivations to Pass Along Email". Journal of Advertising Research. 44 (4): 333–348. doi:10.1017/S0021849904040371. Shifman, Limor (2007)

Moulvibazar District (3,012 words) [view diff] case mismatch in snippet view article find links to article

Trends: Bangladesh Archived 2009-03-19 at the Wayback Machine, World Advertising Research Center. Retrieved 14 September 2007 দ্বিজেন শর্মা [Dwijen Sharma]

Targeted advertising (9,307 words) [view diff] case mismatch in snippet view article find links to article

Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (1 ed.). John Wiley & Sons. ISBN 9780470051054. Iyer,

Celebrity branding (10,041 words) [view diff] case mismatch in snippet view article find links to article

incongruence on the effectiveness of product endorsement". Journal of Advertising Research. 48 (3): 3. doi:10.2501/S0021849908080446. S2CID 167598069. Dominguez

Reality television (18,345 words) [view diff] case mismatch in snippet view article find links to article

Reality Television for Teen and Pre-Teen Audiences". Journal of Advertising Research. 51 (1): 288–297. doi:10.2501/jar-51-1-288-297. S2CID 36976247. Wallis

Marc Reisner (704 words) [view diff] case mismatch in snippet view article find links to article

Reisner: Research". Pew Charitable Trusts website. Zinkan, George, ed. Advertising Research: The Internet, Consumer Behavior, and Strategy. South-Western Educational

Consumer socialization (1,172 words) [view diff] case mismatch in snippet view article find links to article

of Ethnicity and Product on Purchase Decision Making". Journal of Advertising Research. 41 (2): 39–48. doi:10.2501/JAR-41-2-39-48. Shim, Soyeon; Gehrt,

Television advertisement (4,332 words) [view diff] case mismatch in snippet view article find links to article

Interactive Advertising vs. Traditional Advertising" (PDF). Journal of Advertising Research: 23–32. Retrieved October 8, 2024. Brian Stelter (February 12, 2009)

Comscore (3,390 words) [view diff] case mismatch in snippet view article find links to article

2010. Retrieved June 7, 2010. "Review of Comscore Methodology". Advertising Research Foundation (ARF). 2001. "Collecting & Analyzing Web Usage Data from

Quasi-experiment (2,904 words) [view diff] case mismatch in snippet view article find links to article

Empirical Generalizations For Persuasive Advertising" (PDF). Journal of Advertising Research. 49 (2): 170–175. doi:10.2501/s0021849909090230. ISSN 0021-8499.

Audience measurement (3,304 words) [view diff] case mismatch in snippet view article find links to article

finding customers in their specific market area. In the Journal of Advertising Research, Chris Anderson writes: "For some internet-based businesses, locality

Fashion influencer (2,059 words) [view diff] case mismatch in snippet view article find links to article

Affects Source Credibility and Persuasive Effectiveness". Journal of Advertising Research. 59 (4): 440–454. doi:10.2501/JAR-2019-030. ISSN 0021-8499. S2CID 203284319

Sexed up (544 words) [view diff] exact match in snippet view article find links to article

141(5), 1022–1048. doi:10.1037/bul0000018 Reichert, T. (2002). Sex in advertising research: A review of content, effects, and functions of sexual information

Magid Abraham (1,166 words) [view diff] case mismatch in snippet view article find links to article

significant, long-term contribution to the marketing discipline. 2016 : Advertising Research Foundation's Great Mind Awards: Lifetime Achievement Award. 2011

Infomercial (5,626 words) [view diff] case mismatch in snippet view article find links to article

Impulse Purchases? How to Create Effective Infomercials", Journal of Advertising Research, 41 (6), 35-42. Brett A. S. Martin, Andrew Bhimy and Tom Agee (2002)

Russell L. Ackoff (2,610 words) [view diff] case mismatch in snippet view article find links to article

Research" Operational Research Quarterly 25 (3), pp. 361–371. 1975, "Advertising Research at Anheuser-Busch, Inc. (1963-68)", with James R. Emshoff, Sloan

Samba TV (1,711 words) [view diff] exact match in snippet view article find links to article

Samba TV partnered with video ad serving platform SpotX and media/advertising research company Kantar. In 2019, Samba TV partnered with Twitter to help

People meter (1,023 words) [view diff] case mismatch in snippet view article find links to article

of People Meters. How we got where we are(and why)', Journal of Advertising Research, Oct/Nov 87, Vol. 27 Issue 5. Lowry,Brian. "Fox gives Nielsen, politicos

Diego Portales University (1,638 words) [view diff] case mismatch in snippet view article find links to article

Centre) and the Faculty of Communication and Letters (Journalism and Advertising Research Centre, CIPP) are implementing programmes of public interest in the

Advertising campaign (5,264 words) [view diff] case mismatch in snippet view article find links to article

relationships: Strengtheng. by emotion, weakened by attention. Journal of Advertising Research, 46(4), 410-419. Hutter, K., & Hoffmann, S. (2011). Guerrilla marketing:

Cosmetic industry (3,061 words) [view diff] case mismatch in snippet view article find links to article

"Email Advertising: Exploratory Insights from Finland". Journal of Advertising Research. 43 (3): 293–300. doi:10.1017/s0021849903030265. Hunter, Margaret

Sexual objectification (6,462 words) [view diff] case mismatch in snippet view article find links to article

in Advertising: A Contemporary Cultural Perspective". Journal of Advertising Research. 48 (1): 71–79. doi:10.2501/S0021849908080094. ISSN 0021-8499. S2CID 30977582

International Advertising Association (1,131 words) [view diff] case mismatch in snippet view article find links to article

ISBN 978-1-4522-2186-1. Hong Cheng (2014). The Handbook of International Advertising Research. Wiley. pp. 10–12. ISBN 978-1-118-37845-8. International Advertising

Green marketing (3,927 words) [view diff] exact match in snippet view article find links to article

Environmental Associations Enhance Brand Performance?. Journal of advertising research, December 2008, 547-563. Horne, R.E. (2009): Limits to labels: The

Art. Lebedev Studio (414 words) [view diff] exact match in snippet view article find links to article

a media department, and several software teams. In 2011, Russian advertising research company AdMe called them the leading web studio in Russia. The studio's

Online shopping (7,583 words) [view diff] case mismatch in snippet view article find links to article

and Company Ltd. p. 3. ISBN 9780702173042. Zinkan, George (2011). Advertising Research: The Internet, Consumer Behavior, and Strategy. Chicago: American

Yahoo Beijing Global R&D Center (311 words) [view diff] no match in snippet view article find links to article

model training, offline evaluation, and online bucket testing. Advertising–research on targeted advertising, real-time bidding and search advertising

Capitalism (video game) (1,486 words) [view diff] no match in snippet view article

retailing, market analysis, farming, manufacturing, branding and advertising, research and development, raw material production and the stock market. These

Social network analysis (6,262 words) [view diff] case mismatch in snippet view article find links to article

individual's social networking potential were described in the white paper "Advertising Research is Changing" (Gerstley, 2003) See Viral Marketing. The first book

Online advertising (10,353 words) [view diff] case mismatch in snippet view article find links to article

Advertising on the Web: Is there Response Before Clickthrough?. Journal of Advertising Research. pp. 33–45. "Who Killed Time Inc.?, The Columbia Journalism Review

Marketing buzz (2,501 words) [view diff] case mismatch in snippet view article find links to article

Caleb J. Seifert, et al, "Winning the Super "Buzz" Bowl," Journal of Advertising Research 49, no. 3 (September 2009):293-303 Jonah Berger and Zoey Chen,“When

Sex in advertising (5,221 words) [view diff] exact match in snippet view article find links to article

obsession (Basic Books, 2004). Chism, 1999 Tom Reichert (2002). "Sex in advertising research: A review of content, effects, and functions of sexual information

Purple Cow: Transform Your Business by Being Remarkable (385 words) [view diff] case mismatch in snippet view article find links to article

"Empirical evidence of TV advertising effectiveness". Journal of Advertising Research. 49 (2): 220–226. doi:10.2501/s0021849909090321. S2CID 167545265

Mark Penn (5,308 words) [view diff] exact match in snippet view article find links to article

messages, Penn created the "mall testing" methodology for competitive advertising research. In the mall tests, Penn showed randomly selected mall shoppers MCI

Takuji Kawakubo (234 words) [view diff] case mismatch in snippet view article find links to article

Nov 2016. "ACTIVITY > コンテストの出身者" (in Japanese). Rikkyo University Advertising Research Group. Archived from the original on 2012-12-27. Retrieved 17 Nov

Diversity marketing (282 words) [view diff] case mismatch in snippet view article find links to article

Diversity Marketing, Thomson, 2002 Dahl, S.(2004) Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? London

Kfm Breakfast (346 words) [view diff] case mismatch in snippet view article find links to article

5 Kfm homepage Kfm Breakfast Latest RAMS figures. South African Advertising Research Foundation. February 2008 Broadcast Reach Map. www.kfm.co.za. Retrieved

Marketing communications (15,545 words) [view diff] case mismatch in snippet view article find links to article

the Diffusion of Integrated Marketing Communications". Journal of Advertising Research. 44: 31–45. doi:10.1017/S0021849904040024. S2CID 167502937. Shimp

Long tail (5,996 words) [view diff] case mismatch in snippet view article find links to article

and Its Implications for Media Audience Measurement". Journal of Advertising Research. 48 (3): 313–319. doi:10.2501/S0021849908080379. ISSN 0022-2437.

Post-truth politics (12,051 words) [view diff] exact match in snippet view article find links to article

professionalization of political communication (tied to marketing and advertising research), a defining trait of post-truth politics is that campaigners continue

Gagasi 99.5 FM (161 words) [view diff] case mismatch in snippet view article find links to article

2007-06-28. "Commercial Station Summary". RAMS 2007. South African Advertising Research Foundation. Archived from the original on 2007-10-08. Retrieved 2007-06-28

Gender in advertising (5,635 words) [view diff] case mismatch in snippet view article find links to article

Nonstereotyped Occupational Gender Role Portrayal in Advertising". Journal of Advertising Research. 60 (2): 179–196. doi:10.2501/jar-2020-008. ISSN 0021-8499. Zawisza

Joe Camel (2,604 words) [view diff] case mismatch in snippet view article find links to article

1994. Retrieved October 3, 2022. Martin, Claude R. (1994). "Ethical Advertising Research Standards: Three Case Studies". Journal of Advertising. 23 (3): 17–29

Dawn Iacobucci (402 words) [view diff] exact match in snippet view article find links to article

interactive advertising vs. traditional advertising." Journal of advertising research 38 (1998): 23-32. Wulf, Kristof De, Gaby Odekerken-Schröder, and

AARP (9,465 words) [view diff] case mismatch in snippet view article find links to article

2017. "Top 100 U.S. Magazines by Circulation" (PDF). Public Service Advertising Research Center. Archived from the original (PDF) on November 15, 2016. Retrieved

Brand loyalty (4,371 words) [view diff] case mismatch in snippet view article find links to article

Relationships: Strengthened by Emotion, Weakened by Attention". Journal of Advertising Research. 46 (4): 410–419. doi:10.2501/S002184990606048X. S2CID 54530013.

George Zinkhan (1,144 words) [view diff] exact match in snippet view article find links to article

Dryden. 162 pages. ISBN 0-03-026533-9. Zinkhan, George M. (2000). Advertising research: the Internet, consumer behavior, and strategy. Chicago, Ill: American

M-Pesa (4,844 words) [view diff] case mismatch in snippet view article find links to article

MoneyWeb. 4 May 2017. "Living Standards Measure". South African Advertising Research Foundation. Archived from the original on 7 February 2012. "Vodacom

Antidepressant (20,783 words) [view diff] no match in snippet view article find links to article

public acceptance of antidepressants is the result of pharmaceutical advertising, research manipulation, and misinformation. Current mainstream psychiatric

Alphanumeric brand name (516 words) [view diff] case mismatch in snippet view article find links to article

W. (1985). "Point of View: Alpha-Numeric BrandNames". Journal of Advertising Research. 25 (5): 48–52. Kara, Selcan; Gunasti, Kunter; Ross, Willam (2015)

CASBAA (526 words) [view diff] no match in snippet view article find links to article

Currently, AVIA offers seven committees: CASBAA 2020 Committee CASBAA Advertising & Research Committee CASBAA OTT & Connected Media Group CASBAA Regulatory &

Market segmentation (10,422 words) [view diff] case mismatch in snippet view article find links to article

2000. "Segmentation Based on Affinity for Advertising," Journal of Advertising Research, vol. 40, no. 4, 2000, pp. 35–43. Albaum, G. and Hawkins, D. I.,

Dove Campaign for Real Beauty (2,258 words) [view diff] exact match in snippet view article find links to article

beauty is a source of confidence rather than anxiety." The original advertising research indicated that only 4% of women consider themselves beautiful. The

Sexism (21,803 words) [view diff] case mismatch in snippet view article find links to article

in advertising: A contemporary cultural perspective". Journal of Advertising Research. 48 (1): 71–79. doi:10.2501/s0021849908080094. S2CID 30977582. Zotos

Location-based advertising (1,795 words) [view diff] case mismatch in snippet view article find links to article

Insight on mobile advertising, promotion, and research. Journal of Advertising Research. Retrieved July 29, 2007, from Business Source Premier database.

Psychology of music (10,565 words) [view diff] case mismatch in snippet view article find links to article

into Music in Advertising: A Congruity Perspective". Journal of Advertising Research. 47 (1): 38. doi:10.2501/S0021849907070055. S2CID 167412833. "Is

Opportunity to see (275 words) [view diff] case mismatch in snippet view article find links to article

"Effective reach and frequency: does it really make sense?". Journal of Advertising Research. 34 (2): 19–29. Norman Hart; John Stapleton (12 November 2012). The

Media and gender (13,071 words) [view diff] case mismatch in snippet view article find links to article

(1980). "How to Portray Women in TV commercials" (PDF). Journal of Advertising Research. 20 (2): 53. Archived from the original (PDF) on 14 November 2017

Depictions of nudity (7,962 words) [view diff] exact match in snippet view article find links to article

Regulatory Issues 9.1/2 (2006): 109+. Reichert, Tom (2002). "Sex in advertising research: A review of content, effects, and functions of sexual information

Netnography (4,672 words) [view diff] case mismatch in snippet view article find links to article

"Click to Connect: Netnography and Tribal Advertising". Journal of Advertising Research. 46 (3): 279–288. doi:10.2501/S0021849906060338. S2CID 28341073.

Tony Jarvis (401 words) [view diff] case mismatch in snippet view article find links to article

as chairman (1990–92) and board member (1984–98) of the Canadian Advertising Research Foundation. He then joined the international research provider Millward

Compliance (psychology) (5,237 words) [view diff] exact match in snippet view article

(1988) “Fear appeals and persuasion: Assumptions and errors in advertising research.” Current Issues & Research in Advertising, 11:1, 21–40. Wang, Yi;

KOBACO (878 words) [view diff] case mismatch in snippet view article find links to article

Advertising Academy, KOBACO Training Institute, Advertising Library and Advertising Research Institute. The Media Business Headquarter consists of Media Policy

Harry Henry (2,311 words) [view diff] case mismatch in snippet view article find links to article

In 1962, he established the annual Thomson Medals and Awards for Advertising Research, which, by stimulating fresh thinking on media research problems

Media multiplier (124 words) [view diff] case mismatch in snippet view article find links to article

M. G. (1992). "The media multiplier: Nine studies conducted in seven countries". Journal of Advertising Research. 32 (1): RC–4. ISSN 0021-8499. v t e

Brand awareness (6,122 words) [view diff] case mismatch in snippet view article find links to article

Donovan, R.J., “A Better Advertising Planning Grid,” Journal of Advertising Research, vol. 31 (October/November), 1991, pp 11–21. Aaker, D. (1996). Building

Nigel Hollis (254 words) [view diff] case mismatch in snippet view article find links to article

1996 Rex Briggs and Nigel Hollis, "Advertising on the Web: Is There Response Before Click-Through?", Journal of Advertising Research, March/April 1997.

Marcelino Miyares Sotolongo (511 words) [view diff] case mismatch in snippet view article find links to article

Illinois. In 1970, He became founder and President of Market and Advertising Research, Inc. and became a creative director of many advertising campaigns

Agenda-setting theory (9,296 words) [view diff] case mismatch in snippet view article find links to article

setting: A test of advertising's neglected function". Journal of Advertising Research. 26 (4): 23–27. Yang, Jin; Stone, Gerald (2003). "The powerful role

Shock advertising (1,889 words) [view diff] case mismatch in snippet view article find links to article

Nonshocking Advertising Content among University Students" Journal of Advertising Research 43 (2003): 268-280. Page 268, Retrieved January 22, 2008 "BBC News

Stephanie Moller (207 words) [view diff] case mismatch in snippet view article find links to article

sociology. She left the university in 2008 to work in Brand and Advertising Research at Bank of America. Moller returned to the University of North Carolina

Television in South Africa (5,374 words) [view diff] case mismatch in snippet view article find links to article

Government Gazette Vol. 537, No. 33605, March 2010 "South African Advertising Research Foundation (SAARF) Television Audience Measure Survey (TAMS)". October

Elaboration likelihood model (14,358 words) [view diff] exact match in snippet view article find links to article

the model by examining and testing the variables, particularly in advertising research. For example, Britner and Obermiller (1985) were among the first

Thomas J. Stanley (653 words) [view diff] case mismatch in snippet view article find links to article

"The Response of Affluent Consumers to Mail Surveys", Journal of Advertising Research 1986 "How to Network with Affluent Client Prospects", Marketing for

History of advertising (12,402 words) [view diff] case mismatch in snippet view article find links to article

Advertisers and Marketers Can Learn from Their Predecessors," Journal of Advertising Research, vol. 57 no. 3, pp. 239–244 doi:10.2501/JAR-2017-033 Moore, K. and

Maxus (media agency) (658 words) [view diff] case mismatch in snippet view article

(Best Companies) US – Excellence in Research for Church & Dwight (Advertising Research Foundation]) US – Best Partnership for UPS and National Geographic

Lynn R. Kahle (1,530 words) [view diff] case mismatch in snippet view article find links to article

"Changes in Social Values in the United States, 1976-2007." Journal of Advertising Research, 50(1), 57–67. Kahle, Lynn R., Raymond Liu, Gregory M. Rose, and

Symbolic communication (2,820 words) [view diff] case mismatch in snippet view article find links to article

Hawkins, Del I. (1973). "Model of Symbolic Communication". Journal of Advertising Research. 13 (3): 33–38. Velentzas, John; Broni, Dr. Georgia (2014-12-19)

Exploratory research (1,425 words) [view diff] case mismatch in snippet view article find links to article

Armstrong (1970). "How to Avoid Exploratory Research". Journal of Advertising Research. 10: 27–30. Shields, Patricia and Rangarjan, N. 2013. A Playbook

User review (2,185 words) [view diff] case mismatch in snippet view article find links to article

Online Customer Reviews' Characteristics on Sales". Advances in Advertising Research (Vol. VII). Vol. 7. pp. 87–100. doi:10.1007/978-3-658-15220-8_8.

Nic Marais (209 words) [view diff] case mismatch in snippet view article find links to article

Nest & Peters, a litigation boutique. RAMS figures. South African Advertising Research Foundation. August 2007 "Nic Marais". Keker, Van Nest & Peters LLP

Advanced television (1,144 words) [view diff] case mismatch in snippet view article find links to article

for the Next Generation of Marketing Communications". Journal of Advertising Research. 45: 5. doi:10.1017/S0021849905050117. S2CID 167374549. Weiss, David

Deb Henretta (959 words) [view diff] exact match in snippet view article find links to article

University with a BA in communications in 1983. She earned her MA in advertising research and teaching assistantship from Syracuse University's Newhouse School

List of people from Sylhet (4,416 words) [view diff] case mismatch in snippet view article find links to article

Bangladesh Archived 19 March 2009 at the Wayback Machine, World Advertising Research Center; Retrieved: 14 September 2007 Zahangir Alom (7 September 2014)

Human mating strategies (18,846 words) [view diff] exact match in snippet view article find links to article

Regulatory Issues 9.1/2 (2006): 109+. Reichert, Tom (2002). "Sex in advertising research: A review of content, effects, and functions of sexual information

What's it going to take? (1,519 words) [view diff] case mismatch in snippet view article find links to article

Aid Used Celebrity to Change People's Minds" (case study), World Advertising Research Center (2009). Bussey, Noel; "Diary: Pick of the week - Grey/Women's

Brand relationship (2,721 words) [view diff] case mismatch in snippet view article find links to article

Brand Equity by Managing the Brand's Relationships". Journal of Advertising Research. 40 (6): 101–105. doi:10.2501/JAR-40-6-101-105. S2CID 166857073.

Bernard Whitman (421 words) [view diff] case mismatch in snippet view article find links to article

Partnership With Whitman Insight Strategies, Honored With Ogilvy Award by Advertising Research Foundation "Brown Alumni Monthly". February 1994. p. 59. Bernard

E. Jerome McCarthy (2,436 words) [view diff] case mismatch in snippet view article find links to article

H. Borden (1964). "The Concept of the Marketing Mix". Journal of Advertising Research: 2–7. N.H. Borden (2001), "The Concept of the Marketing Mix", in

Bob Turner (New York politician) (4,280 words) [view diff] case mismatch in snippet view article

National Association of Television Programming Executives and the Advertising Research Council. He served on the television committee of the Association

Fraley v. Facebook, Inc. (1,070 words) [view diff] exact match in snippet view article find links to article

million would be allocated to 10 non-profits involved in privacy and advertising research and education and outreach with regard to social media, and created

Melinda Simmons (602 words) [view diff] exact match in snippet view article find links to article

Department/Associate Director at the Register Group (International marketing and advertising research). She then became International Marketing Manager at Primesight International

Jan Kemper (739 words) [view diff] case mismatch in snippet view article find links to article

Brand Purchase And Online Marketing Responsiveness. In Journal of Advertising Research, 2018. Grüschow, R. M., Kemper, J., Brettel, M. How do different

Birthday-number effect (5,967 words) [view diff] case mismatch in snippet view article find links to article

birthday-number effect?". In Zabkar, Vesna; Eisend, Martin (eds.). Advances in Advertising Research VIII. Wiesbaden: Springer Fachmedien. pp. 31–44. doi:10.1007/978-3-658-18731-6_3

Amir Hetsroni (1,756 words) [view diff] case mismatch in snippet view article find links to article

Ford, John B.; Merchant, Altaf (2008). "A Ten-Year Retrospective of Advertising Research Productivity, 1997–2006". Journal of Advertising. 37 (3): 69–94.

André H. Caron (1,220 words) [view diff] case mismatch in snippet view article find links to article

Ward, S. (1975). Gift Decisions by Kids and Parents. Journal of Advertising Research. 15:4. Pp. 15-20. Caron, A.H. & Piette, J. (1991). La nécessaire

COBRA (consumer theory) (730 words) [view diff] case mismatch in snippet view article

Engagement With Brand-Related Social-Media Content". Journal of Advertising Research. 56 (1): 64–80. doi:10.2501/JAR-2016-004. ISSN 0021-8499. S2CID 167329509

Morphological psychology (971 words) [view diff] case mismatch in snippet view article find links to article

approach for Unconscious Consumer Motivation Research, Journal of Advertising Research, 44(2), pp 210-215, 2004, ISSN 0021-8499. E-ISSN 1740-1909 'Zwischenschritte

List of Bengalis (16,449 words) [view diff] case mismatch in snippet view article find links to article

Bangladesh Archived 19 March 2009 at the Wayback Machine, World Advertising Research Center; Retrieved: 14 September 2007 Latham, Bob (20 May 2010). "LOCAL

Parasocial interaction (16,857 words) [view diff] case mismatch in snippet view article find links to article

Consumer Social Networks and Word-of-Mouth Effectiveness". Journal of Advertising Research. 47 (4): 387–397. doi:10.2501/s0021849907070407. S2CID 167730127

Food marketing toward children (3,795 words) [view diff] case mismatch in snippet view article find links to article

and parental responses: results from a diary study". Journal of Advertising Research. 27: 28–39. Strasburger, VC (2001). "Children and TV advertising:

Single-source data (865 words) [view diff] case mismatch in snippet view article find links to article

Single vs. double source data for TV program selection. Journal of Advertising Research.] Tellis, G. J. (2004). Effective advertising: understanding when

Barak Libai (1,638 words) [view diff] case mismatch in snippet view article find links to article

Ripple: Word of Mouth and Advertising Effectiveness, Journal of Advertising Research 44(3), 2005, pp. 271-280 Goldenberg Jacob, Barak Libai, Eitan Muller

Emotional branding (4,276 words) [view diff] case mismatch in snippet view article find links to article

and Steve Bellman.(2012) Emotional Branding Pays Off. Journal of Advertising Research 52.3 (2012): 291-296. Communication & Mass Media Complete. Westen

History of marketing (11,875 words) [view diff] exact match in snippet view article find links to article

practice Charles Coolidge Parlin(1872–1942) – pioneer of market and advertising research methods Rosser Reeves – advertising guru; advocate of frequency;

Rex Briggs (1,751 words) [view diff] case mismatch in snippet view article find links to article

Advertising on the Web: Is there Response Before Clickthrough? Journal of Advertising Research, March–April 1997, pg 33-45 Ad Age, Affinicast unveils personalization

The Delhi School of Communication (690 words) [view diff] case mismatch in snippet view article find links to article

eBusiness, Strategic Advertising Planning, Film Production, and Advertising Research. This specialisation includes: Editorial and Editing, Managing the

Comparative advertising (4,509 words) [view diff] case mismatch in snippet view article find links to article

& R.R. Harmon, "Comparative magazine advertisements", Journal of Advertising Research, Vol. 19, No. 6, 1979, pp.21-26. Palazzi, Pablo. "Comparative Advertising

Steady state topography (1,332 words) [view diff] case mismatch in snippet view article find links to article

scene encoding in long-term memory for TV commercials. Journal of Advertising Research. 41: 13-21. Silberstein, R.B. Nield, G.E. (2008) Brain activity correlates

Pester power (2,015 words) [view diff] case mismatch in snippet view article find links to article

"Children's purchase requests and parental responses". Journal of Advertising Research. 27 (5): 28–39. "Archived copy" (PDF). Archived from the original

Country-of-origin effect (2,629 words) [view diff] case mismatch in snippet view article find links to article

W.H. (1972): Gauging Foreign Product Promotion, in: Journal of Advertising Research, Vol. 12, No. 1, pp. 29–34. Kuester, Sabine (2012): MKT 401: Strategic

Massification (2,001 words) [view diff] case mismatch in snippet view article find links to article

VERLEUN. "The Economic Value Of Celebrity Endorsements." Journal of Advertising Research 52.2 (2012): 149-165. Communication & Mass Media Complete. Web. 30

Rich LeFurgy (1,098 words) [view diff] case mismatch in snippet view article find links to article

Founding chairman, 1996-2001 Ex officio board member 1997 (1997) — 1998 Advertising Research Foundation Director 1998 (1998) — 1999 FAST (Future of Advertising

Ritual view of communication (1,724 words) [view diff] case mismatch in snippet view article find links to article

Ronald E. (1999). "A Six-Segment Message Strategy Wheel." Journal of Advertising Research 39.6: 7–17. Driedger, Leo; Redekop, Paul (1998). "Testing the Innis

Inoculation theory (8,824 words) [view diff] case mismatch in snippet view article find links to article

Hunt K (1973). "Effects of corrective advertising". Journal of Advertising Research. 13 (5): 15–22. Pfau M (1992). "The potential of inoculation in promoting

Doe-Anderson Inc. (2,013 words) [view diff] case mismatch in snippet view article find links to article

the industry". AdAge.com. "2012 David Ogilvy Awards". thearf.org. Advertising Research Foundation. Archived from the original on June 29, 2014. Retrieved

Touchpoint (15,699 words) [view diff] case mismatch in snippet view article find links to article

"Editorial environment and advertising effectiveness". Journal of Advertising Research. 27 (4): 11–16. Fill, C., Hughes, G., De Francesco, S. (2013). Advertising

Kathryn LaTour (1,639 words) [view diff] case mismatch in snippet view article find links to article

Great Mind Award for best academic paper appearing in the Journal of Advertising Research 2014 - Best article of year appearing in Cornell Hospitality Quarterly

John Caples (1,186 words) [view diff] exact match in snippet view article find links to article

at Columbia University for a year. Caples, who was well-versed in advertising research, supervised projects for various industries, including the U.S. Navy

Frequency (marketing) (1,929 words) [view diff] case mismatch in snippet view article

Does Effective Frequency Mean in 1997? (Part 1 of 2). Journal of Advertising Research, 37 (4): 14-17, July 1997. ISSN 0021-8499. "Classics in the History

Balanced Inventory of Desirable Responding (4,163 words) [view diff] case mismatch in snippet view article find links to article

direction and magnitude of social-desirability bias. Journal of Advertising Research, 55(3), 242-254. DOI: 10.2501/JAR-2015-006 Kam, C. (2013). Probing

Twitter, Inc. (9,580 words) [view diff] exact match in snippet view article find links to article

its top 100 advertisers, which spent $750 million on ads in 2022. Advertising research firm Standard Media Index said advertiser spending on Twitter declined