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searching for Journal of the Academy of Marketing Science 107 found (123 total)

alternate case: journal of the Academy of Marketing Science

Richard Bagozzi (4,083 words) [view diff] case mismatch in snippet view article find links to article

(1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16, 74-94. Davis, F. D., Bagozzi, R. P., & Warshaw,

Martin Eisend (977 words) [view diff] exact match in snippet view article find links to article

2021). "The dynamic nature of marketing constructs". Journal of the Academy of Marketing Science. 49 (3): 521–541. doi:10.1007/s11747-020-00756-w. S2CID 229502012

Scott Neslin (118 words) [view diff] exact match in snippet view article find links to article

Marketing Letters, Journal of Interactive Marketing, and the Journal of the Academy of Marketing Science. Sales Promotion: Concepts, Methods, and Strategies with

Observational techniques (795 words) [view diff] exact match in snippet view article find links to article

collection methods for services marketing: an overview," Journal of the Academy of Marketing Science, Vol. 20, No. 3, 1992, p. 219 Holigrocki, R. J., & Kaminski

Service-dominant logic (4,046 words) [view diff] exact match in snippet view article find links to article

ethics and the service-dominant logic for marketing. Journal of the Academy of Marketing Science, 36(1), 39–53. Akaka, M. A., Vargo, S. L., and Lusch

Average variance extracted (410 words) [view diff] exact match in snippet view article find links to article

validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science 43 (1), 115–135. Kock, N. (2019). From composites to

Jenny Darroch (592 words) [view diff] exact match in snippet view article find links to article

"Special issue of the Journal of the Academy of Marketing Science: A tribute to Peter Drucker". Journal of the Academy of Marketing Science. 34 (3): 468–469

Michael Ahearne (609 words) [view diff] exact match in snippet view article find links to article

at several journals, including Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and

Discriminant validity (692 words) [view diff] exact match in snippet view article find links to article

validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science 43 (1), 115–135. Voorhees, C.M., Brady, M.K., Calantone

Revenge (3,048 words) [view diff] exact match in snippet view article find links to article

the effects of perceived greed and customer power". Journal of the Academy of Marketing Science. Grégoire, Yany. "How can firms stop customer revenge

Amitava Chattopadhyay (1,276 words) [view diff] exact match in snippet view article find links to article

Psychology, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Long Range Planning. He has been on the advisory

Ronald L. Vaughn (394 words) [view diff] exact match in snippet view article find links to article

OCLC 69375173 Preface: Marketing Nonprofit Organizations. Journal of the Academy of Marketing Science, v9 n1 (1/1981), Ronald L. Vaughn, ISSN 0092-0703, Unique

Marketing (7,093 words) [view diff] exact match in snippet view article find links to article

Antecedents and Consequences of Customer-Centric Marketing", Journal of the Academy of Marketing Science, Vol. 28, No. 1, 2000, p. 55 Kotler, P., Armstrong, G

Full range leadership model (692 words) [view diff] exact match in snippet view article find links to article

Transactional Leadership and Salesperson Performance". Journal of the Academy of Marketing Science. 29 (2): 115–134. doi:10.1177/03079459994506. S2CID 145306908

Consumer complaint (659 words) [view diff] exact match in snippet view article find links to article

Antecedents of Consumer Complaint Response Estimates". Journal of the Academy of Marketing Science. 24 (4): 350–365. doi:10.1177/0092070396244006. ISSN 0092-0703

Kadir Has University (2,063 words) [view diff] exact match in snippet view article find links to article

Languages building 2018 Best Reviewer Award from the Journal of the Academy of Marketing Science was received by Prof. Dr. Bülent Mengüç 2018 Best Short

Consumer innovativeness (154 words) [view diff] exact match in snippet view article find links to article

Charles (1991). "Measuring consumer innovativeness". Journal of the Academy of Marketing Science. 19 (3): 209–221. doi:10.1007/BF02726497. Grewal, Rajdeep

White box (software engineering) (302 words) [view diff] exact match in snippet view article

(2020). "Explainable AI: From black box to glass box". Journal of the Academy of Marketing Science. 48 (1): 137-141. Höök, Kristina; Karlgren, Jussi; Waern

Martin Reimann (366 words) [view diff] case mismatch in snippet view article find links to article

performance: the mediating role of business strategy. Journal of the academy of marketing science, 38(3), pp. 326–346. Homburg, C., Klarmann, M., Reimann

Frustration (1,105 words) [view diff] exact match in snippet view article find links to article

coping strategies and effective informational support". Journal of the Academy of Marketing Science. 38 (5): 567–585. doi:10.1007/s11747-009-0169-6. ISSN 0092-0703

Market environment (3,567 words) [view diff] exact match in snippet view article find links to article

environments: an interdisciplinary contingency framework', Journal of the Academy of Marketing Science, vol. 40, no. 3, pp. 387-401. Armstrong, Gary (2012)

Alliance marketing (1,265 words) [view diff] exact match in snippet view article find links to article

Success: Conceptualization, Measurement, and Initial Test". Journal of the Academy of Marketing Science. 30 (2): 141–58. doi:10.1177/03079459994399. S2CID 167414910

Electrolux Trilobite (731 words) [view diff] exact match in snippet view article find links to article

conceptualization, measurement and impact on consumer satisfaction". Journal of the Academy of Marketing Science. 35 (3): 340–356. doi:10.1007/s11747-007-0040-6. hdl:1765/8580

Ovsiankina effect (552 words) [view diff] exact match in snippet view article find links to article

category cross-selling using the incompleteness effect". Journal of the Academy of Marketing Science. 50 (4): 713–741. doi:10.1007/s11747-021-00835-6. ISSN 1552-7824

Bodo Schlegelmilch (921 words) [view diff] exact match in snippet view article find links to article

Journal, Journal of International Business Studies and Journal of the Academy of Marketing Science). Schlegelmilch put the "degrees for rent" concept for

Oded Lowengart (660 words) [view diff] exact match in snippet view article find links to article

demand in the presence of reference price effects". Journal of the Academy of Marketing Science. 33 (1): 66. CiteSeerX 10.1.1.65.3958. doi:10.1177/0092070304267108

WDYL (search engine) (161 words) [view diff] exact match in snippet view article

longitudinal perspective on dialogic engagement in health services interactions". Journal of the Academy of Marketing Science. Official website v t e

Switching barriers (1,019 words) [view diff] exact match in snippet view article find links to article

Switching Costs: A Typology, Antecedents, and Consequences". Journal of the Academy of Marketing Science. 31 (2): 109–126. doi:10.1177/0092070302250897. ISSN 0092-0703

Ernest Dichter (2,645 words) [view diff] exact match in snippet view article find links to article

Thought: A New Perspective on 'Reading' Marketing Theory," Journal of the Academy of Marketing Science, Vol. 18, No. 4, p. 330 Pace, Eric (1991-11-23). "Ernest

American Customer Satisfaction Index (876 words) [view diff] exact match in snippet view article find links to article

Cross-National Determinants of Customer Satisfaction." Journal of the Academy of Marketing Science, Vol. 39, 198-215 Cowan, Gerrard. "An ETF That Tracks

Customer value proposition (2,407 words) [view diff] exact match in snippet view article find links to article

"Developing a customer value-based theory of the firm". Journal of the Academy of Marketing Science, 162-167 Anderson, J. C., Narus, J. A., & Rossum, W.

David A. Whetten (499 words) [view diff] exact match in snippet view article find links to article

interdisciplinary framework and suggested terminology." Journal of the Academy of Marketing Science, 34(2), 99-106. Ashforth, Blake E., and Fred Mael. "Social

Consumer ethnocentrism (1,255 words) [view diff] exact match in snippet view article find links to article

ethnocentrism: A test of antecedents and moderators". Journal of the Academy of Marketing Science. 23 (1): 26–37. doi:10.1007/BF02894609. ISSN 0092-0703

Review article (3,247 words) [view diff] exact match in snippet view article find links to article

"Review articles: purpose, process, and structure". Journal of the Academy of Marketing Science. 46 (1): 1–5. doi:10.1007/s11747-017-0563-4. ISSN 1552-7824

Leonard v. Pepsico, Inc. (1,410 words) [view diff] exact match in snippet view article find links to article

Jet Commercial Was Not a Binding Offer to Contract". Journal of the Academy of Marketing Science. 28 (2): 318–320. Text of Leonard v. Pepsico, Inc., 88

Prosumer (1,949 words) [view diff] exact match in snippet view article find links to article

Toward a Theory of Consumers as Co-Creators of Value. Journal of the Academy of Marketing Science, 36 (1), 109–122. Szymusiak T., (2013). Social and economic

Customer retention (1,576 words) [view diff] exact match in snippet view article find links to article

Switching Costs: A Typology, Antecedents, and Consequences," Journal of the Academy of Marketing Science, 31 (2), 109−27. Reinartz, Werner J., and V. Kumar. "The

Evercookie (2,613 words) [view diff] exact match in snippet view article find links to article

(2016-09-22). "The role of data privacy in marketing". Journal of the Academy of Marketing Science. 45 (2): 135–155. doi:10.1007/s11747-016-0495-4. ISSN 0092-0703

Charismatic authority (2,628 words) [view diff] exact match in snippet view article find links to article

"The dangers of poor construct conceptualization". Journal of the Academy of Marketing Science. 31 (3): 323–326. doi:10.1177/0092070303031003011. ISSN 1552-7824

General store (3,011 words) [view diff] exact match in snippet view article find links to article

the experience of developed and developing countries." Journal of the Academy of Marketing Science (1982) 10#3 pp: 249–268. Lejoyeux, Michel, et al. "Prevalence

Competitive advantage (2,839 words) [view diff] exact match in snippet view article find links to article

evolution, development, and application in marketing". Journal of the Academy of Marketing Science. 45 (4): 467–489. doi:10.1007/s11747-017-0523-z. ISSN 0092-0703

Product intelligence (296 words) [view diff] exact match in snippet view article find links to article

Conceptualization, Measurement and Impact on Consumer Satisfaction". Journal of the Academy of Marketing Science. 35 (3): 340–356. doi:10.1007/s11747-007-0040-6. hdl:1765/8580

Opinion leadership (2,016 words) [view diff] exact match in snippet view article find links to article

leadership and opinion seekers: Two new measurement scales". Journal of the Academy of Marketing Science. 24 (2): 147. doi:10.1177/0092070396242004. S2CID 145349660

Charles E. Merrill (1,398 words) [view diff] exact match in snippet view article find links to article

perceived fairness and spousal influence dynamics". Journal of the Academy of Marketing Science. 36 (3): 378–394. doi:10.1007/s11747-007-0079-4. ISSN 1552-7824

Influencer marketing (4,080 words) [view diff] exact match in snippet view article find links to article

"Influencer marketing effectiveness: A meta-analytic review". Journal of the Academy of Marketing Science. doi:10.1007/s11747-024-01052-7. "Influencer". Cambridge

Jean-Charles Chebat (374 words) [view diff] exact match in snippet view article find links to article

Journal of Retailing, Journal of Business Research, and Journal of the Academy of Marketing Science. He was the Associate Editor of Perceptual and Motor

James Gips (915 words) [view diff] exact match in snippet view article find links to article

Brand Recall, Verbal Memory, and Behavioral Intent. Journal of the Academy of Marketing Science. Vol. 42, No. 3, May 2014. Red Bull ‘Gives You Wings’

Internet celebrity (4,983 words) [view diff] exact match in snippet view article find links to article

"Influencer marketing effectiveness: A meta-analytic review". Journal of the Academy of Marketing Science. doi:10.1007/s11747-024-01052-7. "Influencer". Cambridge

Market segmentation (10,422 words) [view diff] case mismatch in snippet view article find links to article

Resources and Implications for Marketing Strategy, " Journal Of The Academy Of Marketing Science, Vol. 36, No. 1, 2008, pp 67-82. Dickson, Peter R.; Ginter

Color psychology (8,804 words) [view diff] exact match in snippet view article find links to article

Competent Blue: The Importance of Color in Marketing". Journal of the Academy of Marketing Science. 40 (5): 711–727. doi:10.1007/s11747-010-0245-y. S2CID 167731928

Construct validity (3,065 words) [view diff] exact match in snippet view article find links to article

"The dangers of poor construct conceptualization". Journal of the Academy of Marketing Science. 31 (3): 323–326. CiteSeerX 10.1.1.417.7311. doi:10

Eco-friendly dentistry (1,523 words) [view diff] exact match in snippet view article find links to article

Effects on New Product Performance and Market Share". Journal of the Academy of Marketing Science. 33 (4): 461–475. doi:10.1177/0092070305276119. ISSN 0092-0703

Brown (5,225 words) [view diff] exact match in snippet view article find links to article

Competent Blue: The Importance of Color in Marketing". Journal of the Academy of Marketing Science. 40 (5): 714. doi:10.1007/s11747-010-0245-y. S2CID 167731928

Product bundling (3,657 words) [view diff] exact match in snippet view article find links to article

Product Bundles: The Role of Reduced Search Costs". Journal of the Academy of Marketing Science. 34 (4): 506–513. doi:10.1177/0092070306288405. ISSN 0092-0703

Personalized marketing (2,406 words) [view diff] exact match in snippet view article find links to article

(January 1, 2019). "Research in marketing strategy". Journal of the Academy of Marketing Science. 47 (1): 4–29. doi:10.1007/s11747-018-0598-1. ISSN 1552-7824

Shelby D. Hunt (1,205 words) [view diff] exact match in snippet view article find links to article

growth: a esource-advantage, economic freedom approach," Journal of the Academy of Marketing Science, Vol. 39, pp 7– 20 2011, "Developing Successful Theories

Hunger marketing (1,275 words) [view diff] exact match in snippet view article find links to article

effects of scarcity on consumer decision journeys". Journal of the Academy of Marketing Science. 47 (3): 532–550. doi:10.1007/s11747-018-0604-7. ISSN 0092-0703

Dwayne D. Gremler (2,675 words) [view diff] exact match in snippet view article find links to article

in Services Industries: The Customer’s Perspective,” Journal of the Academy of Marketing Science, 26(2), 101–114. Gremler, Dwayne D. and Kevin P. Gwinner

Return on marketing investment (1,723 words) [view diff] exact match in snippet view article find links to article

Consumer Durables Industries: A Firm Level Analysis,” Journal of the Academy of Marketing Science, 1(4), 1–8. Marchionda, Michael. "Technologies for Measuring

Consumer behaviour (20,410 words) [view diff] exact match in snippet view article find links to article

satisfaction; A Meta-Analysis of the Empirical Evidence", Journal of the Academy of Marketing Science, vol. 29, no. 1 2001 pp 16-35, Online: http://davidhenard

External validity (3,987 words) [view diff] exact match in snippet view article find links to article

Lynch, John (1999). "Theory and External Validity". Journal of the Academy of Marketing Science. 27 (3): 367–76. CiteSeerX 10.1.1.417.8073. doi:10

Omnichannel retail strategy (2,365 words) [view diff] exact match in snippet view article find links to article

and consumer benefits across "clicks" and "bricks"". Journal of the Academy of Marketing Science. 42 (6): 619–641. doi:10.1007/s11747-014-0367-8. S2CID 167640247

Visual merchandising (4,799 words) [view diff] exact match in snippet view article find links to article

category cross-selling using the incompleteness effect". Journal of the Academy of Marketing Science. 50 (4): 713–741. doi:10.1007/s11747-021-00835-6. ISSN 1552-7824

Loyalty (4,035 words) [view diff] exact match in snippet view article find links to article

Loyalty: Toward an Integrated Conceptual Framework". Journal of the Academy of Marketing Science. 22 (2): 99–113. doi:10.1177/0092070394222001. S2CID 55369763

Grassroots innovation (471 words) [view diff] exact match in snippet view article find links to article

the feasibility and value of grassroots innovation". Journal of the Academy of Marketing Science. 48 (5): 941–965. doi:10.1007/s11747-019-00639-9. S2CID 255384933

Confidence (6,548 words) [view diff] exact match in snippet view article find links to article

performance: A study of self-managing service teams". Journal of the Academy of Marketing Science. 34 (4): 576. doi:10.1177/0092070306287126. ISSN 0092-0703

Consumer value (2,880 words) [view diff] exact match in snippet view article find links to article

"Customer value: The next source for competitive advantage". Journal of the Academy of Marketing Science, 25(2), 139–153. doi:10.1007/bf02894350. Day, G.S. (1999)

Artificial intelligence marketing (2,434 words) [view diff] exact match in snippet view article find links to article

artificial intelligence will change the future of marketing". Journal of the Academy of Marketing Science. 48 (1): 24–42. doi:10.1007/s11747-019-00696-0. ISSN 0092-0703

Email remarketing (1,642 words) [view diff] exact match in snippet view article find links to article

determinants of consumers' online shopping cart abandonment". Journal of the Academy of Marketing Science. 38 (2): 240–250. doi:10.1007/s11747-009-0141-5. ISSN 0092-0703

Scale (social sciences) (2,539 words) [view diff] exact match in snippet view article

construct measurement: a predictive validity perspective". Journal of the Academy of Marketing Science. 40 (3): 434–449. doi:10.1007/s11747-011-0300-3. hdl:1959

Abandonment rate (1,462 words) [view diff] exact match in snippet view article find links to article

determinants of consumers' online shopping cart abandonment". Journal of the Academy of Marketing Science. 38 (2): 240–250. doi:10.1007/s11747-009-0141-5. ISSN 0092-0703

Marketing mix (4,247 words) [view diff] exact match in snippet view article find links to article

(1973). "The marketing mix: A Canadian perspective". Journal of the Academy of Marketing Science. 1 (1): 1973. doi:10.1007/BF02729310. S2CID 189884279

Brand extension (3,125 words) [view diff] exact match in snippet view article find links to article

perceived fit on customers' evaluations of new products", Journal of the Academy of Marketing Science, 23(1), pp. 4–14. Sullivan, M.W. (1992), "Brand extensions:

Expectancy-value theory (2,402 words) [view diff] exact match in snippet view article find links to article

Marketing of risky sports: From intention to action. Journal of the Academy of Marketing Science, 26, 307-321. Smith, R. E., & Vogt, C. A. (1995). The

Philip Hans Franses (1,379 words) [view diff] exact match in snippet view article find links to article

multiservice provider: does age of relationship matter?." Journal of the Academy of Marketing Science 30.3 (2002): 202–216. Franses, Philip Hans. "On the use

Brand loyalty (4,439 words) [view diff] exact match in snippet view article find links to article

Loyalty: Toward an Integrated Conceptual Framework". Journal of the Academy of Marketing Science. 22 (2): 99–113. doi:10.1177/0092070394222001. S2CID 55369763

Mobile marketing research (1,784 words) [view diff] exact match in snippet view article find links to article

research on Mobile apps: past, present and future". Journal of the Academy of Marketing Science. 50 (2): 195–225. doi:10.1007/s11747-021-00815-w. ISSN 1552-7824

Dynamic pricing (4,147 words) [view diff] exact match in snippet view article find links to article

consumers' perceptions of online dynamic pricing practices". Journal of the Academy of Marketing Science. 41 (5): 501–514. doi:10.1007/s11747-013-0330-0. ISSN 0092-0703

Online shopping (7,583 words) [view diff] exact match in snippet view article find links to article

implications of the Internet for consumer marketing". Journal of the Academy of Marketing Science. 25 (4): 329–346. doi:10.1177/0092070397254005. S2CID 167790427

NBA digital marketing (1,091 words) [view diff] exact match in snippet view article find links to article

Leaders and Opinion Seekers: Two New Measurement Scales". Journal of the Academy of Marketing Science. 24 (2): 137–147. doi:10.1177/0092070396242004. S2CID 145349660

Relationship marketing (3,975 words) [view diff] exact match in snippet view article find links to article

"Cross-functional working relationships in marketing". Journal of the Academy of Marketing Science. 23 (4): 351–357. doi:10.1007/BF02893875. ISSN 0092-0703

Demarketing (2,449 words) [view diff] case mismatch in snippet view article find links to article

Demarketing strategy in shortage marketing environment,JOURNAL OF THE ACADEMY OF MARKETING SCIENCE · FEBRUARY 1989 "What is demarketing? Definition and

Customer engagement (5,026 words) [view diff] exact match in snippet view article find links to article

revised fundamental propositions, and application to CRM". Journal of the Academy of Marketing Science. 47 (1): 161–185. doi:10.1007/s11747-016-0494-5. Eisenberg

Targeted advertising (9,318 words) [view diff] exact match in snippet view article find links to article

review and directions for the twenty-first century". Journal of the Academy of Marketing Science. 27 (2): 160–183. doi:10.1177/0092070399272004. "How

Michael LaTour (1,213 words) [view diff] exact match in snippet view article find links to article

Based on Musical Recordings of “My Funny Valentine" Journal of the Academy of Marketing Science Vol. 34, No. 1, 2006, 8-18 LaTour, Kathryn, Michael S

Supply chain management (12,672 words) [view diff] exact match in snippet view article find links to article

(2014-01-01). "Resource-based theory in marketing". Journal of the Academy of Marketing Science. 42 (1): 1–21. doi:10.1007/s11747-013-0336-7. ISSN 0092-0703

Structural equation modeling (10,351 words) [view diff] exact match in snippet view article find links to article

and interpretation of structural equation models". Journal of the Academy of Marketing Science. 40 (1): 8–34. doi:10.1007/s11747-011-0278-x. S2CID 167896719

Rajendra Srivastava (1,686 words) [view diff] exact match in snippet view article find links to article

Technology. 2010 Sheth Foundation Best Paper Award for Journal of the Academy of Marketing Science (Volume 37, 2009) (May 2010) 2009 Lifetime Achievement

Media and gender (13,071 words) [view diff] exact match in snippet view article find links to article

Differentiated Sex Roles in Contemporary American Society". Journal of the Academy of Marketing Science. 4: 418–428. doi:10.1177/009207037600400103. "Women Make

Big data (16,333 words) [view diff] exact match in snippet view article find links to article

role of marketing affordances and service innovation". Journal of the Academy of Marketing Science. 49 (4): 790–810. Ghasemaghaei, Maryam; Calic, Goran

Value proposition (4,879 words) [view diff] exact match in snippet view article find links to article

evolution, development, and application in marketing". Journal of the Academy of Marketing Science. 45 (4): 467–489. doi:10.1007/s11747-017-0523-z. ISSN 0092-0703

Corporate social responsibility (16,716 words) [view diff] exact match in snippet view article find links to article

attributions for corporate socially responsible programs". Journal of the Academy of Marketing Science. 34 (2): 147–157. doi:10.1177/0092070305284976. S2CID 33201867

Massification (2,001 words) [view diff] exact match in snippet view article find links to article

When Your Best Customers Become Your Worst Enemies." Journal of the Academy of Marketing Science 36.2 (2008): 247-261. Communication & Mass Media Complete

Jan-Benedict Steenkamp (2,672 words) [view diff] exact match in snippet view article find links to article

Future of the Marketing Department at Business Schools". Journal of the Academy of Marketing Science. 46 (2): 169–172. doi:10.1007/s11747-017-0562-5. Jan-Benedict

Sustainable market orientation (2,546 words) [view diff] exact match in snippet view article find links to article

Market-focused sustainability: market orientation plus! Journal of the Academy of Marketing Science, 39(1): 1-6. Jamrozy, U. (2007) Marketing of tourism:

Willem Saris (2,668 words) [view diff] exact match in snippet view article find links to article

"On the evaluation of structural equation models". Journal of the Academy of Marketing Science. 16 (1): 74–94. doi:10.1177/009207038801600107. S2CID 122653824

Cognitive inertia (5,324 words) [view diff] exact match in snippet view article find links to article

Cognitive Inertia on Postconsumption Evaluation Processes". Journal of the Academy of Marketing Science. 31 (3): 287–299. doi:10.1177/0092070303031003006. ISSN 0000-0000

Explainable artificial intelligence (7,801 words) [view diff] exact match in snippet view article find links to article

Arun. "Explainable AI: From black box to glass box." Journal of the Academy of Marketing Science 48 (2020): 137-141. Sokol, Kacper; Flach, Peter (2018)

Country-of-origin effect (2,629 words) [view diff] exact match in snippet view article find links to article

stereotypes: automaticity, consonance, and impact". Journal of the Academy of Marketing Science. 41 (4): 400–417. doi:10.1007/s11747-012-0318-1. S2CID 143296614

Viable systems approach (2,211 words) [view diff] exact match in snippet view article find links to article

"Service-Dominant Logic – Continuing the Evolution", Journal of the Academy of Marketing Science, vol.36, pp. 1–10. VARGO, S.L. and LUSCH, R.F. (2004)

Networks in marketing (4,713 words) [view diff] exact match in snippet view article find links to article

Chaos Theory and the Dynamics of Marketing Systems. Journal of the Academy of Marketing Science, 22(3), 218-233. Lambkin, M., Day, G.S. (1989). Evolutionary

Boomerang effect (psychology) (7,049 words) [view diff] exact match in snippet view article

effective than a low price for enhancing consumer demand". Journal of the Academy of Marketing Science. 50 (3): 521–537. doi:10.1007/s11747-022-00842-1. PMC 8852885

Services marketing (11,961 words) [view diff] exact match in snippet view article find links to article

"Service-dominant Logic: Continuing the Evolution", Journal of the Academy of Marketing Science, Vol. 36, no. 1, 2008, pp 1-10 Gummesson, E., "Exit Services

Influencer (5,181 words) [view diff] exact match in snippet view article find links to article

"Influencer marketing effectiveness: A meta-analytic review". Journal of the Academy of Marketing Science. doi:10.1007/s11747-024-01052-7. "Influencer". Cambridge

Hypercompetition (4,586 words) [view diff] exact match in snippet view article find links to article

Evolution and Replacement of Price-Quality Relationships". Journal of the Academy of Marketing Science. 44 (1): 46–65. doi:10.1007/s11747-014-0408-3. S2CID 153552907

Touchpoint (15,845 words) [view diff] exact match in snippet view article find links to article

and consumer contexts using repertory grid technique". Journal of the Academy of Marketing Science. 39 (6): 846–869. doi:10.1007/s11747-010-0219-0. hdl:1826/7477

Fashion psychology (2,852 words) [view diff] exact match in snippet view article find links to article

artificial intelligence will change the future of marketing". Journal of the Academy of Marketing Science. 48 (1): 24–42. doi:10.1007/s11747-019-00696-0. ISSN 0092-0703