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searching for David Aaker 4 found (17 total)

Journal of Marketing Research (420 words) [view diff] exact match in snippet view article find links to article

American Statistician. 36 (4): 355. doi:10.1080/00031305.1982.10483046. David Aaker (2014) Comments on Ralph Day's JMR Editorship — 1969 to 1972. Journal

Global marketing (1,338 words) [view diff] exact match in snippet view article find links to article

of Marketing. p. 13. ISBN 978-1-135-38710-5. Building Strong Brands, David Aaker, E.T. Grether Professor of Marketing Strategy at the Haas School of Business

George S. Day (607 words) [view diff] exact match in snippet view article find links to article

Chile, Mexico, Australia, and New Zealand. 1980 Marketing Research (with David Aaker) 1990 Market Driven Strategy: Processes for Creating Value 1997 Wharton

Brand (14,749 words) [view diff] exact match in snippet view article find links to article

frame in which a brand will evolve and define itself, or in the words of David Aaker, "…a unique set of brand associations that the brand strategist aspires