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searching for Customer lifetime value 11 found (65 total)

Product-market fit (897 words) [view diff] case mismatch in snippet view article find links to article

2. Time on Site, 3. Pages per Visit, 4. Returning Visitors, 5. Customer Lifetime Value.[citation needed] Low bounce rates means a visitor's expectation

Valarie Zeithaml (126 words) [view diff] case mismatch in snippet view article find links to article

Minds." Zeithaml, Valarie (2007). Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. Harvard Business School Press

Marketing activation (1,040 words) [view diff] case mismatch in snippet view article find links to article

2011. G. Lansanga, Joseph Ryan; Barrios, Erniel B. "Forecasting Customer Lifetime Value" (PDF). Working paper series. School of statistics - UNIVERSITY

Brand equity (4,278 words) [view diff] exact match in snippet view article find links to article

al., (2006) acknowledge the long-term approach for considering customer lifetime value relevant to the shareholder value or financial performance of a

NICE Ltd. (1,474 words) [view diff] exact match in snippet view article find links to article

founded in 2005 it offered KM (knowledge management) to maximize customer lifetime value. NICE rebranded the platform as CXone Expert. Recently, NICE has

Retention rate (858 words) [view diff] case mismatch in snippet view article find links to article

Audit Protocol). Search Engine Spot (29 October 2020). "CTR – Customer Lifetime Value". searchenginespot.com. Retrieved 2021-01-20. Farris, Paul W.;

Andreas Kaplan (1,822 words) [view diff] exact match in snippet view article find links to article

real option of abandoning unprofitable customers when calculating customer lifetime value, Journal of Marketing, 70(3), 5–20 Kaplan A.M., Haenlein M. (2006)

EXL Service (1,219 words) [view diff] exact match in snippet view article find links to article

sets to segment populations, predict response rates, forecast customer lifetime value, design and execute targeted, multi-channel marketing campaigns

Nike, Inc. (12,091 words) [view diff] exact match in snippet view article find links to article

"Nike's purchase of analytics firm Zodiac highlights focus on customer lifetime value". ZDNet. Retrieved June 22, 2022. Thomas, Lauren (August 6, 2019)

Consumer behaviour (20,411 words) [view diff] case mismatch in snippet view article find links to article

Zeithaml, V.A. and Lemon, K.N., Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy, The Free Press, N.Y., 2000, p

Intelisys (3,159 words) [view diff] case mismatch in snippet view article find links to article

channelpartnersonline.com. Retrieved 2015-06-30. "LiveOps and the Customer Lifetime Value". Retrieved 2015-06-30. "Masergy Names Intelisys, PlanetOne, TBI