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searching for Thomas O'Guinn 2 found (3 total)

Head & Shoulders (408 words) [view diff] exact match in snippet view article find links to article

2019. Marketing & Decisions (1982), Volume 17, Issues 8-13, page 186. Thomas O'Guinn, Chris Allen, Richard J. Semenik, Advertising and Integrated Brand Promotion

Zaltman metaphor elicitation technique (1,158 words) [view diff] exact match in snippet view article find links to article

(Hardcover – Mar 3, 2003) Advertising and Integrated Brand Promotion by Thomas O'Guinn, Chris Allen, and Richard J. Semenik (Hardcover – April 18, 2008) Clued