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searching for Positioning theory 7 found (12 total)

Positioning (marketing) (4,001 words) [view diff] no match in snippet view article

Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It

Jack Trout (890 words) [view diff] exact match in snippet view article find links to article

& Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Trout started his business career

Tony Lawson (1,693 words) [view diff] exact match in snippet view article find links to article

with the Cambridge Social Ontology Group, and refers to it as social positioning theory. Lawson's conception of social ontology has been in part derived through

Patrick Baert (1,502 words) [view diff] exact match in snippet view article find links to article

of The Existentialst Moment develops the theoretical framework – positioning theory – that underpins the book. This frame of reference also guides partly

Derek B. Miller (1,753 words) [view diff] exact match in snippet view article find links to article

what it is, how it works, how it can be measured - based in part on 'positioning theory' in discursive psychology. Professor Rom Harré (former head of Philosophy

Strategic management (14,880 words) [view diff] exact match in snippet view article find links to article

their market share. The 1980s also saw the widespread acceptance of positioning theory. Although the theory originated with Jack Trout in 1969, it didn't

Fathali M. Moghaddam (2,034 words) [view diff] exact match in snippet view article find links to article

has also used qualitative methods, collaborating with Rom Harré on positioning theory and exploring the role of language in conflicts. His interest in diverse