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searching for MaxDiff 2 found (8 total)
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Sawtooth Software
(406 words)
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Conjoint (CBC) Conjoint Value Analysis (CVA) Maximum Difference Scaling (MaxDiff) Menu-Based Choice (MBC) Hierarchical Bayes (HB) Latent Class (LC) Logit
Master of Marketing Research
(2,226 words)
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awareness, Market segmentation, and Trade-off analysis Quantitative Techniques MaxDiff (Concept testing w/ monadic randomization), CSat & NPS score (Customer