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searching for Journal of Interactive Advertising 16 found (18 total)

alternate case: journal of Interactive Advertising

Interactive advertising (878 words) [view diff] exact match in snippet view article find links to article

corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, editors Li and Leckenby (2000) defined interactive advertising
Native advertising (3,058 words) [view diff] exact match in snippet view article find links to article
Persuasion Knowledge Influences Native Advertising Evaluation". Journal of Interactive Advertising. 19 (1): 1–14. doi:10.1080/15252019.2018.1520661. ISSN 1525-2019
Sport communication careers (3,325 words) [view diff] exact match in snippet view article find links to article
"Digital and Interactive Marketing Communications in Sports". Journal of Interactive Advertising. 21 (2): 75–78. doi:10.1080/15252019.2021.1970422. ISSN 1525-2019
Health blog (2,036 words) [view diff] exact match in snippet view article find links to article
Consumers' Perceptions of the Interactivity of Web Sites". Journal of Interactive Advertising. 11 (1): 36–49. doi:10.1080/15252019.2010.10722176. S2CID 143560156
Mobile commerce (3,870 words) [view diff] exact match in snippet view article find links to article
Mobile Access: the transition from eCommerce to mCommerce". Journal of Interactive Advertising. 9 (1): 65–70. doi:10.1080/15252019.2008.10722149. ISSN 1525-2019
Sustainability advertising (3,746 words) [view diff] exact match in snippet view article find links to article
Effectiveness of Interactive Advertising: A Research Agenda". Journal of Interactive Advertising. doi:10.1080/15252019.2000.10722044. S2CID 168153520. Archived
Social media measurement (1,921 words) [view diff] exact match in snippet view article find links to article
(2009). "Social media measurement: It's not impossible" (PDF). Journal of Interactive Advertising. 10 (1): 94–99. doi:10.1080/15252019.2009.10722165. S2CID 166700461
Location-based advertising (1,795 words) [view diff] exact match in snippet view article find links to article
(March 2007). "Attitude toward Location-based Advertising". Journal of Interactive Advertising. 7 (2): 3–15. CiteSeerX 10.1.1.471.7189. doi:10.1080/15252019
Internet celebrity (5,838 words) [view diff] exact match in snippet view article find links to article
Mega and Micro Beauty and Fashion Social Media Influencers". Journal of Interactive Advertising. 20 (2): 111–118. doi:10.1080/15252019.2020.1763873. ISSN 1525-2019
Digital marketing (9,926 words) [view diff] exact match in snippet view article find links to article
Communication Motives Scale and the Theory of Reasoned Action". Journal of Interactive Advertising. 13 (1): 1–13. doi:10.1080/15252019.2013.768048. S2CID 145332829
Social media (20,181 words) [view diff] exact match in snippet view article find links to article
Facebook Groups and Responses among College-Aged Users". Journal of Interactive Advertising. 12 (1): 32. doi:10.1080/15252019.2011.10722189. S2CID 4336043
User-generated content (8,601 words) [view diff] exact match in snippet view article find links to article
Consumer Motivations for Creating User-Generated Content". Journal of Interactive Advertising. 8 (2): 16–25. doi:10.1080/15252019.2008.10722139. S2CID 167548635
Advertainment (2,294 words) [view diff] exact match in snippet view article find links to article
Advertising and Product Placements in Computer Games" (PDF). Journal of Interactive Advertising. 2010. Archived from the original (PDF) on 2016-03-29. "PQ
Fast fashion (9,056 words) [view diff] exact match in snippet view article find links to article
Affect Consumer Trust of Branded Content on Social Media". Journal of Interactive Advertising. 19 (1): 58–73. doi:10.1080/15252019.2018.1533501. S2CID 169815630
2000s (43,305 words) [view diff] exact match in snippet view article find links to article
2003). "G-commerce in East Asia: Evidence and Prospects". Journal of Interactive Advertising. 4 (1): 47–53. doi:10.1080/15252019.2003.10722081. S2CID 167052950
Parasocial interaction (15,863 words) [view diff] exact match in snippet view article find links to article
Interactivity, Perceived Interactivity, and Parasocial Interaction". Journal of Interactive Advertising. 6 (2): 5–44. doi:10.1080/15252019.2006.10722117. S2CID 144152830