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searching for Channel expansion theory 2 found (6 total)

alternate case: channel expansion theory

Media naturalness theory (3,786 words) [view diff] exact match in snippet view article find links to article

authors suggest that the study’s findings support Carlson and Zmud’s channel expansion theory (1999), which asserts that humans are capable of adapting to new

Joseph Walther (1,278 words) [view diff] case mismatch in snippet view article find links to article

Self: 435–444. Carlson, John R.; Robert W. Zmud (April 1999). "Channel Expansion Theory and the Experiential Nature of Media Richness Perceptions". The