transport as a service

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pages: 244 words: 66,977

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo, Gabe Weisert

3D printing, Airbnb, airport security, Amazon Web Services, augmented reality, autonomous vehicles, Big Tech, bike sharing, blockchain, Brexit referendum, Build a better mousetrap, business cycle, business intelligence, business process, call centre, cloud computing, cognitive dissonance, connected car, data science, death of newspapers, digital nomad, digital rights, digital twin, double entry bookkeeping, Elon Musk, factory automation, fake news, fiat currency, Ford Model T, fulfillment center, growth hacking, hockey-stick growth, Internet of things, inventory management, iterative process, Jeff Bezos, John Zimmer (Lyft cofounder), Kevin Kelly, Lean Startup, Lyft, manufacturing employment, Marc Benioff, Mary Meeker, megaproject, minimum viable product, natural language processing, Network effects, Nicholas Carr, nuclear winter, pets.com, planned obsolescence, pneumatic tube, profit maximization, race to the bottom, ride hailing / ride sharing, Salesforce, Sand Hill Road, shareholder value, Silicon Valley, skunkworks, smart meter, social graph, software as a service, spice trade, Steve Ballmer, Steve Jobs, subscription business, systems thinking, tech worker, TED Talk, Tim Cook: Apple, transport as a service, Uber and Lyft, uber lyft, WeWork, Y2K, Zipcar

Helsinki is experimenting with a mobility planning app called Whim that generates instant itineraries that mix private and public transportation networks, and can even recommend healthier routes when the weather is nice. As The Economist notes, “Young urbanites, who have become accustomed to usership instead of ownership, find the notion of transport as a service both natural and appealing. Meanwhile the cost of running a car in a city goes ever upwards. Parking gets harder. Many city-dwellers are questioning whether the convenience is worth it. Between 1983 and 2014 the share of Americans aged 20–24 with a driving licence fell from 92% to 77%.” If there’s anything that these stories can tell us, it’s that transportation is rapidly evolving from a sequence of painful but necessary transactions toward an intuitive service that will eventually become seamlessly embedded in our daily lives.

Without control over the platform, PC hardware Horace Dediu, “IBM and Apple: Catharsis,” July 15, 2014, www.asymco.com/2014/07/15/catharsis. the cars weren’t connected “Subscribed San Francisco 2017 Opening Keynote,” Zuora Subscribed conference presentation, June 5, 2017, www.youtube.com/watch?v=fdDA7sRgMSQ. Americans aged 20–24 with a driving licence “Transport as a Service: It Starts with a Single App,” The Economist, September 29, 2016, www.economist.com/news/international/21707952-combining-old-and-new-ways-getting-around-will-transform-transportand-cities-too-it. CHAPTER 5: COMPANIES FORMERLY KNOWN AS NEWSPAPERS evidence of diminishment Eric Alterman, “Out of Print,” The New Yorker, March 31, 2008, www.newyorker.com/magazine/2008/03/31/out-of-print.


pages: 302 words: 73,581

Platform Scale: How an Emerging Business Model Helps Startups Build Large Empires With Minimum Investment by Sangeet Paul Choudary

3D printing, Airbnb, Amazon Web Services, barriers to entry, bitcoin, blockchain, business logic, business process, Chuck Templeton: OpenTable:, Clayton Christensen, collaborative economy, commoditize, crowdsourcing, cryptocurrency, data acquisition, data science, fake it until you make it, frictionless, game design, gamification, growth hacking, Hacker News, hive mind, hockey-stick growth, Internet of things, invisible hand, Kickstarter, Lean Startup, Lyft, M-Pesa, Marc Andreessen, Mark Zuckerberg, means of production, multi-sided market, Network effects, new economy, Paul Graham, recommendation engine, ride hailing / ride sharing, Salesforce, search costs, shareholder value, sharing economy, Silicon Valley, Skype, Snapchat, social bookmarking, social graph, social software, software as a service, software is eating the world, Spread Networks laid a new fibre optics cable between New York and Chicago, TaskRabbit, the long tail, the payments system, too big to fail, transport as a service, two-sided market, Uber and Lyft, Uber for X, uber lyft, vertical integration, Wave and Pay

The subsequent billing for the call is charged on the basis of the exact call duration (See Figure 12). Uber’s business model requires three exchanges: 1.Transfer of information on cab availability from driver (producer) to traveler (consumer) in response to the transfer of a request; 2.Transfer of transportation-as-a-service from driver (producer) to traveler (consumer); 3.Transfer of money from traveler (consumer) to driver (producer). It is important to note that, even though the transfer of goods and services occurs outside the platform, the platform is best able to manage the transaction if it can track this transfer in some way.


pages: 286 words: 87,401

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman, Chris Yeh

"Susan Fowler" uber, activist fund / activist shareholder / activist investor, adjacent possible, Airbnb, Amazon Web Services, Andy Rubin, autonomous vehicles, Benchmark Capital, bitcoin, Blitzscaling, blockchain, Bob Noyce, business intelligence, Cambridge Analytica, Chuck Templeton: OpenTable:, cloud computing, CRISPR, crowdsourcing, cryptocurrency, Daniel Kahneman / Amos Tversky, data science, database schema, DeepMind, Didi Chuxing, discounted cash flows, Elon Musk, fake news, Firefox, Ford Model T, forensic accounting, fulfillment center, Future Shock, George Gilder, global pandemic, Google Hangouts, Google X / Alphabet X, Greyball, growth hacking, high-speed rail, hockey-stick growth, hydraulic fracturing, Hyperloop, initial coin offering, inventory management, Isaac Newton, Jeff Bezos, Joi Ito, Khan Academy, late fees, Lean Startup, Lyft, M-Pesa, Marc Andreessen, Marc Benioff, margin call, Mark Zuckerberg, Max Levchin, minimum viable product, move fast and break things, Network effects, Oculus Rift, oil shale / tar sands, PalmPilot, Paul Buchheit, Paul Graham, Peter Thiel, pre–internet, Quicken Loans, recommendation engine, ride hailing / ride sharing, Salesforce, Sam Altman, Sand Hill Road, Saturday Night Live, self-driving car, shareholder value, sharing economy, Sheryl Sandberg, Silicon Valley, Silicon Valley startup, Skype, smart grid, social graph, SoftBank, software as a service, software is eating the world, speech recognition, stem cell, Steve Jobs, subscription business, synthetic biology, Tesla Model S, thinkpad, three-martini lunch, transaction costs, transport as a service, Travis Kalanick, Uber for X, uber lyft, web application, winner-take-all economy, work culture , Y Combinator, yellow journalism

In 2014, Aswath Damodaran, a professor of finance at NYU’s Stern School of Business, estimated that Uber was probably worth roughly $6 billion, based on its ability to ultimately win 10 percent of the global taxi market of $100 billion, or $10 billion. According to Uber’s own projections, in 2016 the company processed over $26 billion in payments. It’s safe to say that the $10 billion market was a serious underestimate, as the ease of use and lower cost of Uber and its competitors expanded the market for transportation-as-a-service. As Aaron Levie, the founder of the online file storage company Box noted in a tweet in 2014, “Sizing the market for a disruptor based on an incumbent’s market is like sizing a car industry off how many horses there were in 1910.” The other factor that can lead to underestimating a market is neglecting to account for expanding into additional markets.


pages: 328 words: 84,682

The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power by Michael A. Cusumano, Annabelle Gawer, David B. Yoffie

activist fund / activist shareholder / activist investor, Airbnb, AltaVista, Amazon Web Services, AOL-Time Warner, asset light, augmented reality, autonomous vehicles, barriers to entry, bitcoin, blockchain, business logic, Cambridge Analytica, Chuck Templeton: OpenTable:, cloud computing, collective bargaining, commoditize, CRISPR, crowdsourcing, cryptocurrency, deep learning, Didi Chuxing, distributed ledger, Donald Trump, driverless car, en.wikipedia.org, fake news, Firefox, general purpose technology, gig economy, Google Chrome, GPS: selective availability, Greyball, independent contractor, Internet of things, Jeff Bezos, Jeff Hawkins, John Zimmer (Lyft cofounder), Kevin Roose, Lean Startup, Lyft, machine translation, Mark Zuckerberg, market fundamentalism, Metcalfe’s law, move fast and break things, multi-sided market, Network effects, pattern recognition, platform as a service, Ponzi scheme, recommendation engine, Richard Feynman, ride hailing / ride sharing, Robert Metcalfe, Salesforce, self-driving car, sharing economy, Silicon Valley, Skype, Snapchat, SoftBank, software as a service, sovereign wealth fund, speech recognition, stealth mode startup, Steve Ballmer, Steve Jobs, Steven Levy, subscription business, Susan Wojcicki, TaskRabbit, too big to fail, transaction costs, transport as a service, Travis Kalanick, two-sided market, Uber and Lyft, Uber for X, uber lyft, vertical integration, Vision Fund, web application, zero-sum game

In addition, many drivers multi-home (serve both Uber and Lyft, or conventional taxi companies). Therefore, Uber, Lyft, Didi Chuxing, and other ride-sharing companies have announced that their long-term strategy is to move away from being a pure platform, matching riders with drivers, toward a model of “transportation as a service,” in which they own or lease all their own vehicles, including both automobiles and bicycles or scooters. Tech companies like Google and most of the major automobile manufacturers like GM and Toyota were also investing aggressively in the same direction. Despite a long history of selling products, even the most conservative car companies see AI as the route toward becoming a service company.


pages: 371 words: 108,317

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly

A Declaration of the Independence of Cyberspace, Aaron Swartz, AI winter, Airbnb, Albert Einstein, Alvin Toffler, Amazon Web Services, augmented reality, bank run, barriers to entry, Baxter: Rethink Robotics, bitcoin, blockchain, book scanning, Brewster Kahle, Burning Man, cloud computing, commoditize, computer age, Computer Lib, connected car, crowdsourcing, dark matter, data science, deep learning, DeepMind, dematerialisation, Downton Abbey, driverless car, Edward Snowden, Elon Musk, Filter Bubble, Freestyle chess, Gabriella Coleman, game design, Geoffrey Hinton, Google Glasses, hive mind, Howard Rheingold, index card, indoor plumbing, industrial robot, Internet Archive, Internet of things, invention of movable type, invisible hand, Jaron Lanier, Jeff Bezos, job automation, John Markoff, John Perry Barlow, Kevin Kelly, Kickstarter, lifelogging, linked data, Lyft, M-Pesa, machine readable, machine translation, Marc Andreessen, Marshall McLuhan, Mary Meeker, means of production, megacity, Minecraft, Mitch Kapor, multi-sided market, natural language processing, Netflix Prize, Network effects, new economy, Nicholas Carr, off-the-grid, old-boy network, peer-to-peer, peer-to-peer lending, personalized medicine, placebo effect, planetary scale, postindustrial economy, Project Xanadu, recommendation engine, RFID, ride hailing / ride sharing, robo advisor, Rodney Brooks, self-driving car, sharing economy, Silicon Valley, slashdot, Snapchat, social graph, social web, software is eating the world, speech recognition, Stephen Hawking, Steven Levy, Ted Nelson, TED Talk, The future is already here, the long tail, the scientific method, transport as a service, two-sided market, Uber for X, uber lyft, value engineering, Watson beat the top human players on Jeopardy!, WeWork, Whole Earth Review, Yochai Benkler, yottabyte, zero-sum game

Even Amazon has gotten into the business of matching pros with joes who need home services (Amazon Home Services), from cleaning or setting up equipment to access to goat grazing for lawns. One reason so much money is flowing into the service frontier is that there are so many more ways to be a service than to be a product. The number of different ways to recast transportation as a service is almost unlimited. Uber is merely one variation. There are dozens more already established, and many more possible. The general approach for entrepreneurs is to unbundle the benefits of transportation (or any X) into separate constituent goods and then recombine them in new ways. Take transportation as an example.


pages: 416 words: 112,268

Human Compatible: Artificial Intelligence and the Problem of Control by Stuart Russell

3D printing, Ada Lovelace, AI winter, Alan Turing: On Computable Numbers, with an Application to the Entscheidungsproblem, Alfred Russel Wallace, algorithmic bias, AlphaGo, Andrew Wiles, artificial general intelligence, Asilomar, Asilomar Conference on Recombinant DNA, augmented reality, autonomous vehicles, basic income, behavioural economics, Bletchley Park, blockchain, Boston Dynamics, brain emulation, Cass Sunstein, Charles Babbage, Claude Shannon: information theory, complexity theory, computer vision, Computing Machinery and Intelligence, connected car, CRISPR, crowdsourcing, Daniel Kahneman / Amos Tversky, data science, deep learning, deepfake, DeepMind, delayed gratification, Demis Hassabis, Elon Musk, en.wikipedia.org, Erik Brynjolfsson, Ernest Rutherford, fake news, Flash crash, full employment, future of work, Garrett Hardin, Geoffrey Hinton, Gerolamo Cardano, Goodhart's law, Hans Moravec, ImageNet competition, Intergovernmental Panel on Climate Change (IPCC), Internet of things, invention of the wheel, job automation, John Maynard Keynes: Economic Possibilities for our Grandchildren, John Maynard Keynes: technological unemployment, John Nash: game theory, John von Neumann, Kenneth Arrow, Kevin Kelly, Law of Accelerating Returns, luminiferous ether, machine readable, machine translation, Mark Zuckerberg, multi-armed bandit, Nash equilibrium, Nick Bostrom, Norbert Wiener, NP-complete, OpenAI, openstreetmap, P = NP, paperclip maximiser, Pareto efficiency, Paul Samuelson, Pierre-Simon Laplace, positional goods, probability theory / Blaise Pascal / Pierre de Fermat, profit maximization, RAND corporation, random walk, Ray Kurzweil, Recombinant DNA, recommendation engine, RFID, Richard Thaler, ride hailing / ride sharing, Robert Shiller, robotic process automation, Rodney Brooks, Second Machine Age, self-driving car, Shoshana Zuboff, Silicon Valley, smart cities, smart contracts, social intelligence, speech recognition, Stephen Hawking, Steven Pinker, superintelligent machines, surveillance capitalism, Thales of Miletus, The Future of Employment, The Theory of the Leisure Class by Thorstein Veblen, Thomas Bayes, Thorstein Veblen, Tragedy of the Commons, transport as a service, trolley problem, Turing machine, Turing test, universal basic income, uranium enrichment, vertical integration, Von Neumann architecture, Wall-E, warehouse robotics, Watson beat the top human players on Jeopardy!, web application, zero-sum game

That’s how things used to be done in personal travel too: if you wanted to travel from Europe to Australia and back in the seventeenth century, it would have involved a huge project costing vast sums of money, requiring years of planning, and carrying a high risk of death. Now we are used to the idea of transportation as a service (TaaS): if you need to be in Melbourne early next week, it just requires a few taps on your phone and a relatively minuscule amount of money. General-purpose AI would be everything as a service (EaaS). There would be no need to employ armies of specialists in different disciplines, organized into hierarchies of contractors and subcontractors, in order to carry out a project.