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Smartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane Snow
3D printing, Airbnb, Albert Einstein, attribution theory, augmented reality, barriers to entry, conceptual framework, correlation does not imply causation, David Heinemeier Hansson, deliberate practice, disruptive innovation, Elon Musk, Fellow of the Royal Society, Filter Bubble, Google X / Alphabet X, hive mind, index card, index fund, Isaac Newton, job satisfaction, Khan Academy, Kickstarter, lateral thinking, Law of Accelerating Returns, Lean Startup, Mahatma Gandhi, meta analysis, meta-analysis, pattern recognition, Peter Thiel, popular electronics, Ray Kurzweil, Richard Florida, Ronald Reagan, Ruby on Rails, Saturday Night Live, self-driving car, side project, Silicon Valley, Steve Jobs, superconnector
* There’s argument as to whether a mass of creative people precedes economic growth in cities; that’s a causation-versus-correlation question. But data is clear that big cities are better places for creative people to create and inventors to invent. * Superconnectors are a subset of the “Connectors” Malcolm Gladwell writes about in The Tipping Point, people whose many acquaintances span social circles and who can facilitate in the spreading of ideas and epidemics. While Connectors are often passive links between groups, superconnectors actively use their networks to help individuals reach many people at once. For a bonus discussion on Gladwell and superconnectors, check out shanesnow.com/superconnectors. * Though we have to give Abrams credit for being a memorable storyteller, too. * Full disclosure: I freelanced as a designer and writer for Mint during this time
.* Che, true to his giving self, eventually headed off to Congo and Bolivia to teach them and join their freedom fights. In the end, Castro’s revolutionary message reached a massive audience through a superconnector—a radio—but the rebels won the people’s hearts because they showed that they sincerely cared. The movement harnessed the power of the superconnector by giving service as a publisher and educator. J. J. Abrams built his career by collaborating with talented, fast-rising, and well-connected people and by making them look great. And Mint grew business via its own broadcast on the Web, tapping superconnected people and then helping the members of those people’s networks through meaningful content. No matter the medium or method, giving is the timeless smartcut for harnessing superconnectors and creating serendipity. What happens post-serendipity—as we’ll learn in the final part of this book—is where things start to get really interesting.
., 117 success changing direction by cheetah behavior, 23–24 collaboration can lead to, 94, 118, 133–34, 138 combining work and lateral thinking, 13–14 differences in meaning, 8 first-mover advantage, 112–17 leadership quality as indicator, 28 mentoring as secret to, 37–40 money changes one’s view, 143–47, 229n145 overcoming impediments, 163–67 sideways thinking can lead to, 20–23 success breeds, 60–61 takes hard work, 11, 19, 20, 30, 50, 55, 97, 99, 121–22 takes more than luck, 14, 44, 46, 64–65, 106, 108, 199 vision and hard work leads to, 33–37 See also failure; hacking the ladder; ladder to success The Success Principles (Canfield), 38 sudden wealth, impact on success, 143–47, 229n145 Super Bowl XLVII, 147–50 superconnectors defined, 127n, 134 momentum from, 141–43 exemplifying the process, 197 superconnectors, examples Aaron Patzer, 135–36 BuzzFeed (blog), 142, 154 Ernesto “Che” Guevara, 126–31, 136–38 Fidel Castro, 123–31 Jack Canfield, 134 Jimmy Kimmel, 141, 229n141 J. J. Abrams, 131–33 Sonny Moore, 134 Super Mario Bros. (video game), 1–4, 14, 203nn1–2, 205n14 survival instincts/mechanisms, 7, 60–65 Taft, William Howard, 24–26 Taking Care of Business (film), 132 Tate, Ryan, 111 Taylor, Zachary, 24–25 teamwork, 41–43, 45 technology exponential nature of change, 4 first-mover advantage, 112–17 Moore’s law, 171 TechStars (startup mentors), 9 The Telegraph (newspaper), 144 Teller, Astro, 177–79, 185 Tellis, Gerard, 115 10X thinking about the meaning, 177–78 applied to education, 192–94, 198 can it really be “rocket science?
Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis, Steven Kotler
3D printing, additive manufacturing, Airbnb, Amazon Mechanical Turk, Amazon Web Services, augmented reality, autonomous vehicles, Charles Lindbergh, cloud computing, creative destruction, crowdsourcing, Daniel Kahneman / Amos Tversky, dematerialisation, deskilling, disruptive innovation, Elon Musk, en.wikipedia.org, Exxon Valdez, fear of failure, Firefox, Galaxy Zoo, Google Glasses, Google Hangouts, gravity well, ImageNet competition, industrial robot, Internet of things, Jeff Bezos, John Harrison: Longitude, John Markoff, Jono Bacon, Just-in-time delivery, Kickstarter, Kodak vs Instagram, Law of Accelerating Returns, Lean Startup, life extension, loss aversion, Louis Pasteur, low earth orbit, Mahatma Gandhi, Marc Andreessen, Mark Zuckerberg, Mars Rover, meta analysis, meta-analysis, microbiome, minimum viable product, move fast and break things, Narrative Science, Netflix Prize, Network effects, Oculus Rift, optical character recognition, packet switching, PageRank, pattern recognition, performance metric, Peter H. Diamandis: Planetary Resources, Peter Thiel, pre–internet, Ray Kurzweil, recommendation engine, Richard Feynman, ride hailing / ride sharing, risk tolerance, rolodex, self-driving car, sentiment analysis, shareholder value, Silicon Valley, Silicon Valley startup, skunkworks, Skype, smart grid, stem cell, Stephen Hawking, Steve Jobs, Steven Levy, Stewart Brand, superconnector, technoutopianism, telepresence, telepresence robot, Turing test, urban renewal, web application, X Prize, Y Combinator, zero-sum game
A PR manager can both help generate attention and—equally critical—help dispel entrepreneurial myths (for example, the fact that everyone building a cool product is certain Wired will pick up the story). Having a professional around is going to save you from chasing pie in the sky and help you focus on real ways to move the needle. Super-Connector (optional). Super-connectors are influential individuals who have access to a vast network of important people, money, and ideas. They usually have large followings themselves and thus know a lot about idea distribution and success. They can help brainstorm marketing strategies for the campaign, internally motivate and inspire the team, implement some of the more ambitious goals, lead behind-closed-door fund-raising efforts, and really build momentum during the campaign. If you know a super-connector or can figure out how to inspire one to help (typically by aligning your campaign goals with theirs), then you will have a huge advantage over campaigns that don’t have this access. 6.
Louis, The (Lindbergh), 244 Sprint, 45–46 Sprint Spark, 45 StackOverflow.com, 218 Stanford University, 117, 135, 222, 262 TSensors Summit at, 44 Stardust mission, 97 Stein, Lee, 253 Stewart, Jon, 95, 99 stone soup, 104–7 Strasbourg, France, 104, 107 Strategic Coach, 278 stretch goals, 187, 191 Student, 124, 125 Students for the Exploration and Development of Space (SEDS), 100, 101, 115, 291n subgoals, 103–4, 112 subtractive manufacturing, 29 Summit, Scott, 34 Sun Microsystems, 240 supercomputers, x, 7, 56–57, 66 super-connectors, in crowdfunding campaigns, 194 super-credibility, line of, 96, 98–99, 98, 100, 101–2, 107 crowdfunding launches and, 190, 199, 203, 204 incentive competition launches and, 266, 272 Supermechanical, 177 surveys, 161, 209 synthetic biology, x, 22, 24, 41, 63–65, 66, 216 Systrom, Kevin, 15 Taylor, Alice, 37–39 technology, exponential, x–xi, xiii, xiv, 15–17, 21–22, 23–39, 41–67, 73, 79, 115, 116, 137, 146, 243, 274, 275, 277, 278 artificial intelligence as, 22, 24, 41, 52–59, 63, 66, 138–39, 146, 160, 162, 167, 216, 275, 276 deception phase in, 8, 8, 9, 10, 24, 25–26, 29, 30, 41, 60 digital camera as, 4–5, 6–7, 9, 10, 14, 76 disruptiveness of, see disruption, exponential Gartner Hype Cycle and, 25–26, 25, 26, 29 growth curve of, x, 6, 7, 9, 12, 12 indicators of entrepreneurial readiness in, 24, 26–29, 26, 31, 32–33, 57, 59, 60–61, 62, 64–65 infinite computing as, 21, 24, 41, 48–52, 66 intersection of multiple fields in, 61, 63, 65–66 Moore’s Law and, 6–7, 9, 12, 31, 64 networks and sensors as, x, 14, 21, 24, 41–48, 42, 45, 46, 66, 275 in putting linear companies out of business, 9–10, 15, 16, 17 robotics as, 22, 24, 35, 41, 59–62, 63, 66, 139 Six Ds of, 7–15, 8, 20–21, 25, 29; see also Six Ds of Exponentials synthetic biology as, 22, 24, 41, 63–65, 66, 216 3–D printing as, 22, 24, 28, 29–39, 41, 48, 66, 146, 216, 276 traditional industrial processes disrupted by, 17, 18–22 user-friendly interfaces and, 26–29, 30, 32–33, 59, 60–61, 65 technology manager, in crowdfunding campaigns, 193 TED conferences, xi, 54, 134 Teller, Astro, 80–84, 89, 93, 138 Teller, Edward, 80 Tesla, Nikola, 178, 196 Tesla Motors, 24, 111, 117, 119, 120, 122, 123, 127, 223 Tesla Museum campaign, 174, 178–79, 187, 192, 196 Tesla Science Center, 178, 192 testing-based insights, 160, 161 Thiel, Peter, 167 Threadless.com, 143–44, 161, 223 3–D printing, 22, 24, 28, 29–39, 41, 48, 61, 66, 146, 148, 199, 216, 276 birth of, 30 deceptive phase of, 30, 31 disruptive impact of, 33–35, 37, 38, 39 exponential entrepreneurship in, 35–39 toy industry impacted by, 38–39 user-friendly interfaces for, 32–33 3–D Systems, 30, 31–33, 34, 39 Thrun, Sebastian, 137 Time, 117, 139, 157 Tongal, 151–54, 156, 158, 166, 195 TopCoder, 152, 159, 160, 218, 226–28, 236, 240, 241, 254 Toronto, University of, 74 touch screens, 42 toy industry, 38–39 Toyota Camry, 32 traffic data, 43, 47 transportation industry, 20–21, 42–43, 62, 245 3–D printing’s impact on, 33, 34 trend surfing, 208 True Ventures, 62 T-shirt design competitions, 143–44, 161, 207, 223 Tsiolkovsky, Konstantin E., 97 Turnstyle Solutions, 47 Tversky, Amos, 121 Twine, 177 Twitter, 11, 157, 173, 196, 202, 236 2001: A Space Odyssey, 52, 100 Uber, 20–21, 66, 174 Ubuntu, 186, 210 Unilever, 152 United Nations Committee on the Peaceful Uses of Outer Space, 100 Unix, 27 upselling, in crowdfunding campaigns, 207, 208–9 USA Today, 154 user interfaces, 26–29, 30, 59 for 3–D printing, 32–33 in robotics, 60–61 in synthetic biology, 65 US Postal Service, 54 Utah Technology Council Hall of Fame, 133 uTest, 161 Vaz, Andrew, 160 Venter, J.
My Start-Up Life: What A by Ben Casnocha, Marc Benioff
affirmative action, Albert Einstein, barriers to entry, Bonfire of the Vanities, business process, call centre, coherent worldview, creative destruction, David Brooks, don't be evil, fear of failure, hiring and firing, index fund, informal economy, Jeff Bezos, Joan Didion, Lao Tzu, Menlo Park, Paul Graham, place-making, Ralph Waldo Emerson, Sand Hill Road, side project, Silicon Valley, social intelligence, Steve Jobs, Steven Pinker, superconnector, technology bubble, traffic fines, Year of Magical Thinking
Do you find pleasure in social interactions? If you want to take your network to the next level, you need to truly enjoy relationshipbuilding. It can’t just be for the ends. You must love the means. • The “what you know” is important. The cliché “It’s not what you know, it’s who you know” is true, to an extent. But as Auren Hoffman, CEO of Rapleaf, told me once, the what you know is important, too. Super-connectors become perceived “experts” in something. For example, I know some things about business and some things about education and young people. I’m an expert in neither, but to my business friends I’m their expert on youth issues and to my school friends I’m their expert on business. Knowing a little about a lot of topics can produce a powerful expert effect that makes you indispensable to your network.
Choose Yourself! by James Altucher
Airbnb, Albert Einstein, Bernie Madoff, bitcoin, cashless society, cognitive bias, dark matter, Elon Musk, estate planning, Mark Zuckerberg, money market fund, Network effects, new economy, PageRank, passive income, pattern recognition, payday loans, Peter Thiel, Ponzi scheme, Rodney Brooks, rolodex, Saturday Night Live, sharing economy, short selling, side project, Silicon Valley, Skype, software as a service, Steve Jobs, superconnector, Uber for X, Vanguard fund, Y2K, Zipcar
Introducing people to ideas without any expectation of receiving something back. This means you have to get good at coming up with ideas. Finding a meaningful connection between you and the other person. A connection that person might value. Lewis Howes contacted many former athletes. Sometimes people use their hometowns or schools. Sometimes people use mutual friends, etc. * * * Eight Skills You Need to Become a Super-Connector 1. Introduce two other connectors. If you can introduce two people who are themselves great connectors, then you become a meta-connector. They will meet and get along, since connectors get along with one another for two reasons: they are naturally friendly people (hence their ability to connect so easily with people) and they have a lot of friends in common almost by definition. If you are in the middle of that connection, then the two people will always remember you and you’ll always be on their mind for future potential connections they can make that would be useful for you.
Smarter Than You Think: How Technology Is Changing Our Minds for the Better by Clive Thompson
4chan, A Declaration of the Independence of Cyberspace, augmented reality, barriers to entry, Benjamin Mako Hill, butterfly effect, citizen journalism, Claude Shannon: information theory, conceptual framework, corporate governance, crowdsourcing, Deng Xiaoping, discovery of penicillin, disruptive innovation, Douglas Engelbart, Douglas Engelbart, drone strike, Edward Glaeser, Edward Thorp, en.wikipedia.org, experimental subject, Filter Bubble, Freestyle chess, Galaxy Zoo, Google Earth, Google Glasses, Gunnar Myrdal, Henri Poincaré, hindsight bias, hive mind, Howard Rheingold, information retrieval, iterative process, jimmy wales, Kevin Kelly, Khan Academy, knowledge worker, lifelogging, Mark Zuckerberg, Marshall McLuhan, Menlo Park, Netflix Prize, Nicholas Carr, Panopticon Jeremy Bentham, patent troll, pattern recognition, pre–internet, Richard Feynman, Ronald Coase, Ronald Reagan, Rubik’s Cube, sentiment analysis, Silicon Valley, Skype, Snapchat, Socratic dialogue, spaced repetition, superconnector, telepresence, telepresence robot, The Nature of the Firm, the scientific method, The Wisdom of Crowds, theory of mind, transaction costs, Vannevar Bush, Watson beat the top human players on Jeopardy!, WikiLeaks, X Prize, éminence grise
Those people were powerful (certainly at work, and often in everyday life, too) precisely because of their octopuslike connections to so many weak ties. They brokered information that the rest of us were simply too lazy, busy, or constitutionally unsuited to leverage. We had limits on our sociality. Today’s ambient tools dissolve those limits. They make it far easier for us to keep tabs on weak ties and to make more of them. This phenomenon transforms everyday people into superconnectors, in everyday lightweight contact with far more people than before. The explosion of weak ties is how I and my wife found our house. It was how an acquaintance was able to notice—at the corner of her attention—what had happened to Mona Eltahawy and how Suarez’s colleagues are able to find answers so quickly at work. As we’ve seen, weak links are particularly useful for solving problems, because they harness the power of multiples.
Rainbow Six by Tom Clancy
active measures, air freight, airport security, centre right, clean water, computer age, Exxon Valdez, Live Aid, old-boy network, plutocrats, Plutocrats, RAND corporation, rent control, rolodex, superconnector, urban sprawl
But the Americans had, with the revolutionary application of quantum theory to communications security, a decryption system so complex that only a handful of the "Directorate 2" people at the National Security Agency actually understood it. But they didn't have to. They had the world's most powerful supercomputers to do the real work. These were located in the basement of the sprawling NSA headquarters building, a dungeon like area whose roof was held up with naked steel I-beams because it had been excavated for just this purpose. The star machine there was one made by a company gone bankrupt, the Super-Connector from Thinking Machines, Inc., of Cambridge, Massachusetts. The machine, custom-built for NSA, had sat largely unused for six years, because nobody had come up with a way to program it efficiently, but the advent of quantum theory had changed that, too, and the monster machine was now cranking merrily away while its operators wondered who they could find to make the next generation of this complex machine.