QR code

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pages: 329 words: 95,309

Digital Bank: Strategies for Launching or Becoming a Digital Bank by Chris Skinner

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algorithmic trading, Amazon Web Services, Any sufficiently advanced technology is indistinguishable from magic, augmented reality, bank run, Basel III, bitcoin, business intelligence, business process, business process outsourcing, call centre, cashless society, clean water, cloud computing, corporate social responsibility, credit crunch, crowdsourcing, cryptocurrency, demand response, disintermediation, don't be evil, en.wikipedia.org, fault tolerance, fiat currency, financial innovation, Google Glasses, high net worth, informal economy, Infrastructure as a Service, Internet of things, Jeff Bezos, Kevin Kelly, Kickstarter, M-Pesa, margin call, mass affluent, mobile money, Mohammed Bouazizi, new economy, Northern Rock, Occupy movement, Pingit, platform as a service, Ponzi scheme, prediction markets, pre–internet, QR code, quantitative easing, ransomware, reserve currency, RFID, Satoshi Nakamoto, Silicon Valley, smart cities, software as a service, Steve Jobs, strong AI, Stuxnet, trade route, unbanked and underbanked, underbanked, upwardly mobile, We are the 99%, web application, Y2K

This is why, in May 2012, Barclays went one step further and launched Barclays’ Pingit for Corporates. Now they’re pushing for merchants to offer Pingit via simple QR codes and Corporate Identifiers. The idea of the Corporate ID is that firms can buy Pingit accounts such that customers just put in “Tesco” or “Waterstones” and the payment is made without needing to know the company’s account numbers or other details. That’s pretty cool. Even better is that you can embed all the data you need in a QR code. So, as you walk past an ad for a charity campaign, hold your phone over the QR code and make an immediate donation or, even better for the utility firms, send out a bill to a customer with a QR code embedded that includes all the payment details and the payment amount. All the customer needs to do then is hold their phone over the code, check the payment amount is correct and Pingit.

This is one of the most talked about developments in mobile applications in the USA. Meanwhile, in Asia, images are being used along with QR codes[18] to support completely automated banking. For example, Jibun Bank and eBank in Japan both accept account opening on the basis of just a photograph via mobile of your driving licence. The driving licence is read by a character recognition system and checked with the government’s driving database. As long as all is aligned, the account is opened. More recently, Barclays Bank in the UK introduced QR codes to their P2P payments app, Pingit. The app allows billing companies to send paper payment requests to customers with a QR code and, if the customer uses their smartphone to read the code, all of the billing information and customer account information is embedded with the code so that the customer purely has to confirm payment.

Once you’ve transferred the coins you can buy all sorts of stuff from pizzas to houses, although the number of outlets accepting Bitcoins has been limited to date. Nevertheless, it is gradually expanding in usage and, as mentioned, you can use Bitcoins at Point-of-Sale. For example, Verifone launched a Point-of-Sale (PoS) system in 2011 that will allow Bitcoins to be traded on merchants terminals in stores. The system is based upon QR codes – digital barcodes for mobile – and these are printed by the Verifone terminal. The customer can then scan this into their phone. Equally, they can make a Bitcoin payment by presenting the QR code on their phone for the merchant to scan. This does not mean that Bitcoins emergence into the public domain has been without issue. For example, one key challenge is liquidity and the fact that this is a limited market today. The average price to purchase a Bitcoin was $70 in August 2013. In April 2013, the values peaked at over $250 per coin compared with $33 in June 2011 and under $2 in October 2011.


pages: 271 words: 52,814

Blockchain: Blueprint for a New Economy by Melanie Swan

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23andMe, Airbnb, altcoin, Amazon Web Services, asset allocation, banking crisis, basic income, bioinformatics, bitcoin, blockchain, capital controls, cellular automata, central bank independence, clean water, cloud computing, collaborative editing, Conway's Game of Life, crowdsourcing, cryptocurrency, disintermediation, Edward Snowden, en.wikipedia.org, ethereum blockchain, fault tolerance, fiat currency, financial innovation, Firefox, friendly AI, Hernando de Soto, intangible asset, Internet Archive, Internet of things, Khan Academy, Kickstarter, lifelogging, litecoin, Lyft, M-Pesa, microbiome, Network effects, new economy, peer-to-peer, peer-to-peer lending, peer-to-peer model, personalized medicine, post scarcity, prediction markets, QR code, ride hailing / ride sharing, Satoshi Nakamoto, Search for Extraterrestrial Intelligence, SETI@home, sharing economy, Skype, smart cities, smart contracts, smart grid, software as a service, technological singularity, Turing complete, unbanked and underbanked, underbanked, web application, WikiLeaks

With your address, anyone can send you Bitcoins (just as anyone can send you email with your email address). To send someone else Bitcoins, you need his address and the private-key part of your wallet where the software checks that you have control over the Bitcoins you would like to spend or transfer. To send someone Bitcoins, you scan his wallet address QR code or otherwise obtain his address characters or QR code (e.g., by email or SMS). The sender scans the QR code address of the receiver’s wallet and uses the wallet application to enter additional information about the transaction, such as amount, transaction fee (usually affirming the amount prespecified by the wallet software), and any other parameters to send the receiver Bitcoins. When the sender submits the transaction, a message is broadcast from the owner of the sending address to the network that x number of coins from that address now belong to the new address.

Smartphones could unlock upon reaffirming a user’s digital identity encoded in the blockchain. The doors of physical property such as vehicles and homes could be “smartmatter”-enabled through embedded technology (e.g., software code, sensors, QR codes, NFC tags, iBeacons, WiFi access, etc.) so that access could be controlled in real time as users seeking entry present their own hardware or software token to match that of the asset. Absent preconfigured access tokens, when the user submits a real-time access request, the blockchain smart contract could send an acknowledgment or token access mechanism to the physical asset or user ewallet, such as a one-use QR code to open a rental car or hotel room. Blockchain technology offers the ability to reinvent identity authentication and secure access in ways that are much more granular, flexible, and oriented to real-time demand than are currently possible, elegantly integrating physical-world hardware technologies with digital Internet-based software technologies.52 Smart property transacted with blockchains is a completely new kind of concept.

OneName is an open source protocol built on the Namecoin protocol that puts users in charge of their digital identity verification, rather than allowing centralized social media sites like Facebook, LinkedIn, and Twitter to be the de facto identity verification platform, given that many websites have opted to authenticate users with social media APIs.88 A similar project is BitID, which allows users to log in to websites with their Bitcoin address. Instead of “Login with Facebook,” you can “Connect with Bitcoin” (your Bitcoin address). BitID is a decentralized authentication protocol that takes advantage of Bitcoin wallets as a form of identification and QR codes for service or platform access points. It enables users to access an online account by verifying themselves with their wallet address and uses a mobile device as the private-key authenticator.89 Another proposed digital identity verification business is Bithandle, which was developed as a hackathon project. Bithandle offers short-handle registration, verification, and ecommerce service. As with Onename and BitID, users can register an easy-to-use handle—for instance, “Coinmaster”—that is linked to a wallet address via a public or private real-life identity check and a Bitcoin blockchain transaction.


pages: 385 words: 101,761

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire by Bruce Nussbaum

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3D printing, Airbnb, Albert Einstein, Berlin Wall, Black Swan, Chuck Templeton: OpenTable, clean water, collapse of Lehman Brothers, creative destruction, Credit Default Swap, crony capitalism, crowdsourcing, Danny Hillis, declining real wages, demographic dividend, Elon Musk, en.wikipedia.org, Eugene Fama: efficient market hypothesis, Fall of the Berlin Wall, follow your passion, game design, housing crisis, Hyman Minsky, industrial robot, invisible hand, James Dyson, Jane Jacobs, Jeff Bezos, jimmy wales, John Gruber, John Markoff, Joseph Schumpeter, Kickstarter, lone genius, manufacturing employment, Marc Andreessen, Mark Zuckerberg, Martin Wolf, new economy, Paul Graham, Peter Thiel, QR code, race to the bottom, reshoring, Richard Florida, Ronald Reagan, shareholder value, Silicon Valley, Silicon Valley ideology, Silicon Valley startup, six sigma, Skype, Steve Ballmer, Steve Jobs, Steve Wozniak, supply-chain management, Tesla Model S, The Chicago School, The Design of Experiments, the High Line, The Myth of the Rational Market, thinkpad, Tim Cook: Apple, too big to fail, tulip mania, We are the 99%, Y Combinator, young professional, Zipcar

Smartphone users can scan QR codes, now pervasive in magazines, billboards, labels, and even the things we buy, to directly connect to a website or some other online source of additional information. Just wave your smartphone in front of the QR code to connect. Innovators from a number of different fields are embracing the codes. Pat Pruitt, a metalsmith from New Mexico, won the Innovation Award at the Santa Fe Indian Market in 2011 for his concho belt that used QR code as decoration. Each of the nine conchos had its own code, stylistically inscribed as an abstract piece of art. When you scanned it with your phone, a line of a poem written by Pruitt appeared, as well as a link to Pruitt’s website. There are billboards for Calvin Klein with no picture, no model, no advertising—just a huge QR code and the words: “Get It Uncensored.”

There are billboards for Calvin Klein with no picture, no model, no advertising—just a huge QR code and the words: “Get It Uncensored.” When you scan the code, you obtain access to a racy video of models in Calvin Kleins. Like a secret handshake, QR codes are an exclusive form of engaging. The art world, too, is embracing the use of QR codes. In 2011 MoMA featured an exhibit called Talk to Me, curated by Paola Antonelli, Senior Curator of Architecture and Design at the museum. We’re used to museum exhibits that feature beautiful and sometimes provocative things hanging on walls or projected onto screens; our engagement is typically limited to our response to what’s in front of us. But Antonelli’s exhibits focus more on our interaction with the objects around us. Nearly all the items in Talk to Me had QR codes that gave people a chance to interact more deeply with the exhibit. In their 1999 book The Experience Economy, Joseph Pine and James Gilmore argued that we were evolving from an economy that valued things to an economy that valued experiences.

Winners are announced, and they, along with hundreds of other artists, sell their art under a cloud of white tents set up in the streets of Santa Fe. If you want a special work of art, you have to line up in the dead of night. I got to Pat Pruitt’s tent at 4 a.m. to buy his concho belt in the summer of 2011. I use it in my classes to illustrate the power of aura and the need for strong engagement between people and objects. 105 There are billboards for Calvin Klein: Giselle Tsirulnik, “Calvin Klein Activates Billboards with QR Codes Pushing Mobile Video Ad,” Mobile Marketer, July 29, 2012, accessed September 12, 2011, http://www.mobilemarketer.com/cms/news/ advertising/6933.html. 105 The art world, too, is embracing: I’ve worked with Paola Antonelli in the World Economic Forum’s Global Agenda Council on Design and she has spoken in my Design at the Edge class several times. Her exhibits at the MoMA, from her first, Mutant Materials, showcased the engagement between people and design.


pages: 296 words: 86,610

The Bitcoin Guidebook: How to Obtain, Invest, and Spend the World's First Decentralized Cryptocurrency by Ian Demartino

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3D printing, AltaVista, altcoin, bitcoin, blockchain, buy low sell high, capital controls, cloud computing, corporate governance, crowdsourcing, cryptocurrency, distributed ledger, Edward Snowden, Elon Musk, ethereum blockchain, fiat currency, Firefox, forensic accounting, global village, GnuPG, Google Earth, Haight Ashbury, Jacob Appelbaum, Kevin Kelly, Kickstarter, litecoin, M-Pesa, Marc Andreessen, Marshall McLuhan, Oculus Rift, peer-to-peer, peer-to-peer lending, Ponzi scheme, prediction markets, QR code, ransomware, Satoshi Nakamoto, self-driving car, Skype, smart contracts, Steven Levy, the medium is the message, underbanked, WikiLeaks, Zimmermann PGP

Rather, it is designed to make you a “Jack of all trades” or a “B student” in Bitcoin. You will understand it, you will understand how to use it, you will know where it came from, and you will have an idea of where it is going. However you have obtained this book, I thank you for taking the time to read it and I hope you find it helpful in some way. If you would like to donate to the author, you can do so with the following QR code: Bitcoin Address: 3Bi1fhng5LfoDzue5MTfGw9PgHNKKgRkVt Disclaimer: Although I have attempted to make this book as accurate as possible, cryptocurrencies are complex and constantly evolving. So it is worth mentioning right off the bat: do your own research—things can change from month to month and week to week. I also make no claim to the legitimacy of the companies mentioned in this book, as their status can change at any time.

It creates Bitcoin addresses based on random actions you perform in your browser—moving the mouse, typing keys, whatever—then allows you to create an address from that. For a more secure wallet, it is recommended that you download the software itself (a link is provided on the site that lets you do this). After that, simply print out the wallet and use your previously created web wallet to send bitcoins to the public address that was created for your paper wallet using the QR code (or by manually entering the public address). There is, of course, the option of doing everything yourself; that is what Bitcoin is all about, after all: money without third-parties. By downloading your own copy of Bitcoin Core—about which we will talk more in a moment—and the blockchain, you can have a Bitcoin wallet that is as secure as the computer you put it on and help secure the Bitcoin network while you are at it.

The details of how this works will be covered in another chapter but the first use case of Bitcoin and the blockchain is the ability to transfer value on the Internet as easily as sending an email and almost as cheaply. More uses for the blockchain are being developed every day but this is the most obvious. Many experts have called money transfer the first “application” of the blockchain; however, even that one application has near-endless uses. Using the QR code found in the front of this book, any reader with a Bitcoin wallet can send bitcoins to me, the author. No banking institution needs to approve it; it doesn’t matter where you are or when you are reading this. If I still have access to the wallet, I can receive the money. In fact, regardless of whether I have access to that wallet, any user can send money to that address at any time for as long as the Bitcoin blockchain is in existence.


pages: 383 words: 81,118

Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

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Airbnb, Alvin Roth, big-box store, business process, cashless society, Chuck Templeton: OpenTable, creative destruction, Deng Xiaoping, if you build it, they will come, information asymmetry, Internet Archive, invention of movable type, invention of the printing press, invention of the telegraph, invention of the telephone, Jean Tirole, John Markoff, Lyft, M-Pesa, market friction, market microstructure, mobile money, multi-sided market, Network effects, Productivity paradox, profit maximization, purchasing power parity, QR code, ride hailing / ride sharing, sharing economy, Silicon Valley, Snapchat, Steve Jobs, Tim Cook: Apple, transaction costs, two-sided market, Uber for X, Victor Gruen, winner-take-all economy

Note that this calculation is conservative, because it assumes that 100 percent of US iPhone 6 and 6 Plus sales were to consumers between the ages of eighteen and sixty-five, and because it uses a (reasonably tight) upper-bound estimate for US iPhone 6 and 6 Plus sales. 26. Nandita Bose, “In ‘Year of Apple Pay,’ Many Top Retailers Remain Skeptical,” Reuters, June 5, 2015, http://www.reuters.com/article/2015/06/06/us-apple-pay-idUSKBN0OL0CM20150606. 27. The cost for a merchant to implement QR code technologies is lower than for implementing NFC technologies. Cynthia Merrit, “QR Codes versus NFC: Cheaper, but Worth the Risk?” Federal Reserve Bank of Atlanta, February 27, 2012, http://takeonpayments.frbatlanta.org/2012/02/qr-codes-versus-nfc-cheaper-but-worth-risk.html. 28. Luke Dormehl, “Starbucks Mobile App Payments Now Represent 16% of All Starbucks Transactions,” Fast Company, January 23, 2015, http://www.fastcompany.com/3041353/fast-feed/starbucks-mobile-app-payments-now-represent-16-of-all-starbucks-transactions.

One large retailer noted in June 2015 that “the company hasn’t adopted Apple Pay … because not even a ‘small percentage’ of its customers have asked for it.”26 This lack of consumer interest limited the positive feedback between the two sides of the Apple Pay platform and prevented the “cool” new payment method from gaining momentum. Apple Pay had difficulty getting to critical mass. Starbucks, by contrast, launched a mobile payment app in 2011 for use in its stores. A “quick response” or “QR” code, which carried the consumer’s payment credentials, appeared on the smartphone screen when consumers went to pay. This worked with all major smartphones. Consumers pointed the phone at a QR code reader at the checkout counter at Starbucks. Virtually all Starbucks shops already had one of these.27 By the end of its first year, more than 2 percent of the transactions at Starbucks were made using its smartphone app. That had increased to 16 percent by 2014.28 Apple Pay could still ignite. Merchants are gradually installing new point-of-sale terminals that have the capability of accepting NFC.

Over time, positive feedback effects could kick in and get consumers and merchants more interested in Apple Pay. Apple could also change its strategy. It could take steps to increase positive feedback effects and enhance the likelihood of ignition. It could, for example, develop additional features for Apple Pay that address more substantial frictions than just paying at the point of sale. It could also give retailers incentives to make NFC terminals available to consumers. Apple could also move to QR codes or some other approach that increases the portion of merchants that could accept it. Samsung Pay, which was available on Samsung 6 phones as of September 2015, has technology that enables people to use it at older mag-stripe terminals. Unlike most platform pioneers, Apple Pay has a large enough bank account and a strong enough reputation to weather a slow ignition phase and eventually reach critical mass.


pages: 200 words: 47,378

The Internet of Money by Andreas M. Antonopoulos

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AltaVista, altcoin, bitcoin, blockchain, clean water, cognitive dissonance, cryptocurrency, ethereum blockchain, financial exclusion, global reserve currency, litecoin, London Interbank Offered Rate, Marc Andreessen, Oculus Rift, packet switching, peer-to-peer lending, Ponzi scheme, QR code, ransomware, reserve currency, Satoshi Nakamoto, self-driving car, Skype, smart contracts, the medium is the message, trade route, underbanked, WikiLeaks, zero-sum game

Is that a way to build user experience? Is that a way to introduce new users? I mean, it just throws it at you. You’re not ready for that. Please open your phone and display your QR code. You’re like, “What? What’s a QR code? . . . Hang on, let me go to Google Play and search for ‘QR code.’ There’s an app that scans them, . . . maybe I should use that one. Shouldn’t use that one. Maybe I should use a bitcoin wallet. Oh, there are 26 of them. Which one’s the best? I don’t know. I’ll use Circle. . . . Oh, that requires a pre-existing relationship, whoops. I’ll use Coinbase. . . . Oh, that requires a pre-existing relationship, oops. . . .” Finally, I’ve got my wallet and I display the QR code, put some money in, and I’ve got the bitcoin. What am I going to do with it? I have all these questions. Who takes bitcoin? Where can I spend this?


pages: 457 words: 128,838

The Age of Cryptocurrency: How Bitcoin and Digital Money Are Challenging the Global Economic Order by Paul Vigna, Michael J. Casey

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3D printing, Airbnb, altcoin, bank run, banking crisis, bitcoin, blockchain, Bretton Woods, California gold rush, capital controls, carbon footprint, clean water, collaborative economy, collapse of Lehman Brothers, Columbine, Credit Default Swap, cryptocurrency, David Graeber, disintermediation, Edward Snowden, Elon Musk, ethereum blockchain, fiat currency, financial innovation, Firefox, Flash crash, Fractional reserve banking, hacker house, Hernando de Soto, high net worth, informal economy, intangible asset, Internet of things, inventory management, Julian Assange, Kickstarter, Kuwabatake Sanjuro: assassination market, litecoin, Long Term Capital Management, Lyft, M-Pesa, Marc Andreessen, Mark Zuckerberg, McMansion, means of production, Menlo Park, mobile money, money: store of value / unit of account / medium of exchange, Network effects, new economy, new new economy, Nixon shock, offshore financial centre, payday loans, Pearl River Delta, peer-to-peer, peer-to-peer lending, pets.com, Ponzi scheme, prediction markets, price stability, profit motive, QR code, RAND corporation, regulatory arbitrage, rent-seeking, reserve currency, Robert Shiller, Robert Shiller, Satoshi Nakamoto, seigniorage, shareholder value, sharing economy, short selling, Silicon Valley, Silicon Valley startup, Skype, smart contracts, special drawing rights, Spread Networks laid a new fibre optics cable between New York and Chicago, Steve Jobs, supply-chain management, Ted Nelson, The Great Moderation, the market place, the payments system, The Wealth of Nations by Adam Smith, too big to fail, transaction costs, tulip mania, Turing complete, Tyler Cowen: Great Stagnation, Uber and Lyft, underbanked, WikiLeaks, Y Combinator, Y2K, zero-sum game, Zimmermann PGP

D.C. lobbying firm Peck Madigan Jones to lobby Congress: Olga Kharif and Elizabeth Dexheimer, “MasterCard Lobbyist Adds Bitcoin to List of Topics,” Bloomberg, April 30, 2014, http://www.bloomberg.com/news/2014-04-30/mastercard-lobbyist-adds-bitcoin-to-list-of-topics.html. Jason Oxman, the CEO: Jason Oxman, interviewed by Michael J. Casey, June 24, 2014. supports payments at retail outlets via QR codes: Donna Tam, “PayPal Offers QR Codes Retail-Store Purchases,” CNET, October 8, 2013, http://www.cnet.com/news/paypal-offers-qr-codes-for-retail-store-purchases/. Facebook is widely believed to be working: Samuel Gibbs, “Facebook Prepares to Launch e-Money Transfer Service in Europe,” Guardian, April 14, 2014, http://www.theguardian.com/technology/2014/apr/14/facebook-e-money-transfer-service-europe. only now coming to the United States: John Ginovsky, “EMV a Work in Progress in U.S.,” ABA Banking Journal, August 24, 2014, http://www.ababj.com/blogs-3/making-sense-of-it-all/item/4859-emv-a-work-in-progress-in-u-s/.

Each of these addresses, brought into being when a past transaction occurred, represents what cryptographers call a public key. As the owner of such an address, you are free to share it with outsiders and invite them to make a deposit there. But only you have the power to make a withdrawal, which you can do with the aid of a wallet. Here’s how you might carry that out: You could open a smartphone app that’s linked to your online wallet and then use its built-in QR code-scanner to import a merchant’s address into the “To” line of a transaction window. You would then type in the desired payment amount and hit “Send,” thereby instructing the wallet software to find a sufficient bitcoin balance in one or more of your preexisting addresses and send that balance to the merchant.* To do this, the wallet program accesses an embedded passcode that’s known as the private key; each private key is uniquely associated with one address.

When paired with “smart property”—where deeds, titles, and other certifications of ownership are put in digital form to be acted upon by software—these contracts allow the automatic transfer of ownership of a physical asset such as a house or a car, or an intangible asset, such as a patent. Similarly, the software initiates the transfer when contractual obligations are met. With companies now busily putting bar codes, QR codes, microchips, and Bluetooth antennae on just about every gadget and piece of merchandise, the emerging “Internet of Things” should make it possible to transfer ownership in many kinds of physical property in this manner. One creative solution applies to cars purchased on credit. Right now, if an automobile owner misses his or her payments, it’s laborious and costly for the finance company to reclaim both the title to and physical possession of the car, involving lawyers, collection agencies, and, in worst cases, repo men.


pages: 229 words: 68,426

Everyware: The Dawning Age of Ubiquitous Computing by Adam Greenfield

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augmented reality, business process, defense in depth, demand response, demographic transition, facts on the ground, game design, Howard Rheingold, Internet of things, James Dyson, knowledge worker, late capitalism, Marshall McLuhan, new economy, Norbert Wiener, packet switching, pattern recognition, profit motive, QR code, recommendation engine, RFID, Steve Jobs, technoutopianism, the built environment, the scientific method

At present, one of the most interesting uses of 2D codes is when they're used as hyperlinks for the real world. Semacode stickers have been cleverly employed in this role in the Big Games designed by the New York City creative partnership area/code, where they function as markers of buried treasure, in a real-time playfield that encompasses an entire urban area—but what 2D coding looks like in daily practice can perhaps best be seen in Japan, where the QR code has been adopted as a de facto national standard. QR codes can be found anywhere and everywhere in contemporary Japan: in a product catalogue, in the corner of a magazine ad, on the back of a business card. Snap a picture of one with the camera built into your phone—and almost all Japanese keitai are cameraphones—and the phone's browser will take you to the URL it encodes and whatever information waits there. It's simultaneously clumsy and rather clever.

This is a country where, more so than just about anywhere else, people plan gatherings, devise optimal commutes, and are advised of the closest retailers via the intercession of their phones. Given the facts on the ground, Japanese developers wisely decided to concentrate on the ubiquitous delivery of services via keitai—for example, the RFID-tagged streetlamps of Shinjuku already discussed, or the QR codes we'll be getting to shortly. And as both phones themselves and the array of services available for them become more useful and easier to use, we approach something recognizable as the threshold of everyware. This is a culture that has already made the transition to a regime of ambient informatics—as long, that is, as you have a phone. As a result, it's a safe bet to predict that the greater part of Japanese efforts at designing everyware will follow the mobile model for the foreseeable future.

Everydata: The Misinformation Hidden in the Little Data You Consume Every Day by John H. Johnson

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Affordable Care Act / Obamacare, Black Swan, business intelligence, Carmen Reinhart, cognitive bias, correlation does not imply causation, Daniel Kahneman / Amos Tversky, Donald Trump, en.wikipedia.org, Kenneth Rogoff, labor-force participation, lake wobegon effect, Long Term Capital Management, Mercator projection, Mercator projection distort size, especially Greenland and Africa, meta analysis, meta-analysis, Nate Silver, obamacare, p-value, PageRank, pattern recognition, publication bias, QR code, randomized controlled trial, risk-adjusted returns, Ronald Reagan, selection bias, statistical model, The Signal and the Noise by Nate Silver, Thomas Bayes, Tim Cook: Apple, wikimedia commons, Yogi Berra

In his Ad Contrarian blog, Bob Hoffman wrote about an ­oft-​ ­repeated statistic that 60 percent of people say they use QR (quick response) codes.22 “This statistic was obviously total bullshit,” noted Hoffman, “and yet serious people seemed to be taking it seriously. Anyone who spent any time in the real world could see that no one was using QR codes.”23 So where did the 60 percent come from? Perhaps, as Hoffman theorizes, this was the percentage of people who have ever used a QR code. In framing the data without context, Hoffman notes that, “a truth is technically being told, but reality is being radically misrepresented.” Here’s the ­lesson—​­if you take data at face value, you may not be getting the full story. You don’t know if the data is being ­misrepresented—​ ­or ­omitted—​­unless you ask. Miles to Go Sometimes, data is purposefully misrepresented to help you rather than mislead you.

Last Week Tonight with John Oliver, Episode 3: “Climate Change Debate,” Last Week Tonight video, 4:27, HBO, May 11, 2014, http://www.hbo.com/­last-​­week-​ ­tonight-​­with-​­john-​­oliver/episodes/01/03‑may‑11‑2014/video/­climate-​­change-​ ­debate.html?autoplay=true. 21. Bryan Beverly, “3 Old Tricks for the Analytics Hall of Shame,” All Analytics website, November 25, 2013, http://www.allanalytics.com/author.asp?section​ _id=1828&doc_id=269454&f_src=allanalytics_sitedefault&utm_source=dlvr​ .it&utm_medium=twitter. 22. A quick response (QR) code is a type of bar code that users can scan using their smartphones to get video and other content. 23. Bob Hoffman, “How Marketers Lie to Themselves,” Ad Contrarian blog, April 20, 2015, http://adcontrarian.blogspot.com/2015/04/­how-­marketers​-​­lie‑to‑themselves. html. 221158 i-xiv 1-210 r4ga.indd  180 2/8/16  5:58:50 PM Notes 181 24. John Stossel, “Running on Empty,” ABC News website, June 5, 2008, http:// abcnews.go.com/2020/Stossel/story?


pages: 411 words: 127,755

Advertisers at Work by Tracy Tuten

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accounting loophole / creative accounting, centre right, crowdsourcing, follow your passion, Mark Zuckerberg, QR code, side project, Silicon Valley, Skype, Steve Jobs, the High Line

We have work airing in China. It is far and away the hardest thing we have done. We’ve worked on it both night and day. We’re really proud of what our team and our clients have created. Tuten: When you look around the industry, what’s most surprising to you? Raih: There is a sea change when you look around the industry seemingly daily. You know, even a month ago, we would talk about QR codes 7 and I would argue that QR codes are already passé. That is just one example of how quickly tools and platforms and ways to tell stories are changing. We as an industry have been asked to be creative in the medium and now that is not enough. We need to be creative in the delivery of the message. Tuten: With the nonstop news and industry developments, how do you stay up-to-date on what’s happening? Raih: At Zambezi, we try to keep the collective IQ high.

Everything kind of took care of itself—knee bone connected to the hip bone and here come the sales. Now there are so many tools, choices, and opportunities to avoid or ignore paid media. To overcome this, the trend is to provoke and to try to create the belief in relevance around the brands you are working with. The key is to really try to distill the problem and solutions. We are always after a good idea. A good idea is a good idea. With it, we can figure out what screen to put it on. A QR code is not a good idea. It is one potential arrow in the quiver. It is not an idea. Start with the idea. Then we will find the right production partners to put it on the most pertinent screens. Tuten: Give me an example of one of Zambezi’s great ideas. Raih: I would say one piece that was pretty funny is our work with vitaminwater. We worked with vitaminwater last fall on a fantasy football campaign.

Similar to the use of the term “book” in reference to a portfolio, it is a holdover term from the time when work was shown literally on audio or film reels. Today, work, whether that of a reel or a book, is presented via digital media. 4Millennials are people born in the 1980s and 1990s. 5Chief Marketing Officer 6In advertising, if an account is “in review,” the client will invite a few agencies to pitch for the business. Sometimes, determining which agencies should be considered depends on a recommendation by a third-party consultant. 7QR code is short for Quick Response code, a two-dimensional bar code used to house data that can be read with a reader using a smartphone or tablet. CHAPTER 2 Kristen Cavallo Chief Strategy Officer Mullen * * * As chief strategy officer, Kristen Cavallo leads planning, analytics and business development for Mullen (www.mullen.com), an agency built to work with ambitious thought leaders like JetBlue, Google, NOOK by Barnes & Noble, Zappos, iRobot, and LivingSocial.


pages: 310 words: 34,482

Makers at Work: Folks Reinventing the World One Object or Idea at a Time by Steven Osborn

Amazon: amazon.comamazon.co.ukamazon.deamazon.fr

3D printing, A Pattern Language, additive manufacturing, air freight, Airbnb, augmented reality, autonomous vehicles, barriers to entry, Baxter: Rethink Robotics, c2.com, Computer Numeric Control, computer vision, crowdsourcing, Douglas Engelbart, dumpster diving, en.wikipedia.org, Firefox, future of work, Google Chrome, Google Glasses, Google Hangouts, Hacker Ethic, Internet of things, Iridium satellite, Khan Academy, Kickstarter, Mason jar, means of production, Minecraft, minimum viable product, Network effects, Oculus Rift, patent troll, popular electronics, QR code, Rodney Brooks, Shenzhen was a fishing village, side project, Silicon Valley, Skype, slashdot, social software, software as a service, special economic zone, speech recognition, subscription business, telerobotics, urban planning, web application, Y Combinator

Linder: If you’re in design or engineering, you know that everything around us came through a prototyping process. So, yeah, if we can democratize that, it would be terrific. We’ve just started. Osborn: Tell me a bit about the Form I from the hacker’s perspective. Linder: I’m running the betas for the Form 1. There’s a guy using it to do 3D markers. You know, think about a QR code. Think about the 3D version of the QR code on a physical object. Imagine an elephant model, and that elephant has also a 3D QR code embedded into it. When you scan it with a camera, you can get some information and that information can come from three dimensions when you’re scanning the object, for example. There was another guy who is building a new type of—think about the Sifteo Cubes, but he’s only building it with a cube, literally a cube, six displays, six sides of a cube.

China manufacturing, 89 Wi-Fi module, 94 Xbox hack, 86 Human vision system, 24 I IEEE1901, 150 Innovation Center, 62 Interactive Telecommunications Program (ITP), 164–165 J Jones, Dave Amp Hour radio, 230 back and reshooting things, 231 big channels, 236 blowing stuff up, 237 brown Noctua, 239 building stuff, 242 “build your own oscilloscope”, 232 comment approved, 237 complex algorithm, 237 constant pressure, 241 EE degree, 241 electronics design engineer, 229 electronics hobbyists, 229 electronics magazines, 231 entertainment, 231 enthusiastic approach, 232 formal study, 243 fundamental principle/circuit building block, 240 “Fundamentals Friday” videos, 241 hacker/maker movement, 234 hardware, 235 high-end video, 238 ironic nature, 237 learn fundamentals, 242 magazine snail mail world, 232 mailbag, 237–238 295 296 Index Jones, Dave (cont.) marketing books, 230 microchip, 241 money and success, 243 niche audience, 238 open-source hardware, 234 passionate people, 239 PCB and screen, 230 photonicinduction, 236 physically holding and playing, 235 podcast, 232 pop-out things, 243 practical aspect, 242 project construction, 232 “Publish and be damned”, 244 redundant/retrenched, 239–240 regular segments, 240 spreading, 231 study electronics, 243 test equipment, 229–230 troubleshooting, 242 video blog-type, 233 video quality, 233 Wireless Weekly, 234 WordPress and text blogs, 233 work pattern, 240 worthwhile producing, 234 YouTube Google search engine, 237 K Kalanithi, Jeevan, 25 Kaplan, Zach Amazon, 64 CAD and CAM package, 69 Chicago Public Library, 69 commercial success, 67 consulting business, 62 content management system, 62 digital fabrication, 69 3D printers, 66–68 Erector sets, 61 hardware store, 65 industrial revolution, 65–66 Innovation Center, 62 internship, 61 LEGOs, 61 Lever Works, 62 mechatronics, 61 personal manufacturing, 65 pilot program, 62 Pumping Station, 69 research subscription, 64 Shapeoko, 68 textiles, 66 third industrial revolution, 67 transaction, 64 Kettenburg, Erik Arduino community, 9 ATtinies, 7 command-line program, 11 Digispark community, 9 forward-reaching approach, 11 full Spectrum 40-watt hobby laser, 12 Kickstarter projects, 14 lightbulb moment, 4 maker community, 5 maker culture, 5 open-source community, 18 parallel computing project, 13 prototype build up, 5 Radio Shack, 3 surface-mount assembly shop, 6 Tesla coil, 3 unexpected challenges, 6 Vacasa Rentals (company), 1 web developer, 1 Wi-Fi modules, 14 WordPress, 18 Kickstarter, 130 Kraftwerk video, 133 L Legal defense fund, 95 Lesnet, Ian Bus Pirate, 264 camera system, 274 community, 278 cost down, 266 crimping tool, 275 dangerous prototypes, 265 DIY Life, 264 electronics life, 271 electronics market, 267 entrepreneur and electrical engineer, 263 Index fapiao, 272 founder, 279 garage manufacturing line, 273 Hack a Day, 265 hardware environment, 269 hardware products, 265 hex standoffs, 276 JTAG debugger, 266 Maker Faire, 267 Mouser order, 276 open-hardware electronics projects, 263 open hardware retailers, 277 open-hardware shop, 265 open-source vision system, 274 PCB manufacturers, 271 pick-and-place machine, 272 pre-crimped wires, 275 Shapeoko CNC mill, 279 Shenzhen, 269 vision system, 273 wireless sensor networks, 263 Linder, Natan Brooks, Rodney (chairman and CTO of iRobot), 101 CNC machine, 102 3D and CAD design, 111 design-for-manufacturing, 111 3D printer projects, 102 3D printing landscape, 107 3D QR code, 109 entrepreneurship, 99 filament-deposition method, 106 flexible-display technology, 104 Fluid Interfaces Group, 102 Form 1, 99, 105 Google glasses, 103 Jerusalem Venture Partners, 100 Kickstarter experience, 110 microfluidics, 110 MIT media lab, 100 one-click print, 106 OpenRC, 108 projector camera systems, 103 prosumers, 105 Samsung people, 100 Sinclair ZX81 PC, 99 SketchUp, 111 stopwatch application, 104 Sun Microsystems, 99 Logo programming language, 22 Luna-Tik, 66 M MakerBot, 64 MakerCAM.com, 69 Maker Faire, 46 Making Wireless Toys, 128 Marine Advanced Technology Education (MATE), 142 MediaLab Prado RepRap team, 166 Merrill, David Arduino-compatible board, 35 BASIC Stamp, 24, 34 computer science, majoring in, 24 digital photos, 27 e-mails, 31 entertainment and photography, 34 exploded-parts diagram, 21 hardware, 24 hardware products, 33 human vision system, 24 implementation, 28 inspiration, 21 interactive art installations, 25 interfaces, 27 Internet, 23 introductory programming, 23 iPhone, 25 LEGOs, 25–26 Logo programming language, 22 miniature steam engine, 22 MIT Media Lab, 25 musical instruments, 21 personal history, 26 physical manufacturing, 31 “physical Photoshop”, 27 physics, 23 programming, 23 prototype product, 34 role model, 22 297 298 Index Merrill, David (cont.) roller coaster, 22 Siftables, 25 sketching and building, 21 software, 23, 31 Symbolic Systems, 24 talk and the demos, 29 TED talk, 25, 28 videogames, 22–23 video segments, 30 Microsoft, 64 Microsoft Xbox, 85 Migicovsky, Eric advice, 260 apps for InPulse, 257 challenges, 258 childhood, 256 economy of hardware company, 259 key successes, 260 Kickstarter experience, 258 learned lessons, 258 profile, 255 SDK for InPulse, 257 smartwatch, 256 software development, 261 Moore, Geoffrey, 63 Mota, Catarina altLab, 171 business models, 174 conductive ink, 168 digital fabrication, 166 3D printer, 166 education, 163 electrical engineering, 167 electronics/programming, 164 Expancel, 166 graduate program, 163 human-level goal, 165 intellectual property, 174 interactive television and audiovisual systems, 164 Internet, 173 ITP, 164–165, 167 media and physical goods, 175 Media Lab, 164 NYC Resistor, 172 object-oriented programming, 164 open-source approach, 165 open-source businesses, 175 open-source hardware, 173 open-source projects, 165 PhD programs, 165 Portuguese hackerspaces, 172 project proposal, 165 scientific theory, 170 social sciences, 166 Tech Crafts, 167 TED conferences, 169 TED Fellows Program, 169 Tisch School, 163 trial-and-error process, 166 video and filmmaking, 163 Motorola, 54 N NASA, 139 National Oceanic and Atmospheric Administration (NOAA), 145 Neal, James (Laen) Adafruit learning system, 57–58 art project, 59 BatchPCB, 60 board designs, 54 3D printers, 55 education, 54 electricity, 58 electronics education, 52, 58 e-mails, 51, 53 flux capacitor, 54 GPS, 52 Halloween-themed project, 52 Internet, 53 “maker movement”, 55 MAKE videos, 58 Nuvoton, 53 OSH Park PCB Order, 52–53 personal prototyping abilities, 55 production quality, 54 profit margin, 54 smartphone, 57 software, 57 SparkFun library, 52, 60 UNIX system, 52 Nightline, 65 Index O Oomlout company, 276 Open Hardware Summit, 172 OpenMaterials.org.


pages: 478 words: 146,480

Pirate Cinema by Cory Doctorow

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airport security, citation needed, Internet Archive, place-making, QR code, smart cities, Thomas Bayes

Now we were first, and we'd have to stay up and running for as long as we could. I didn't know what was going on with my zeroed-out mates, but I was surely hoping that they got it sorted quickly. I texted another "1" to the projector crew and held my breath. Then I let it go in a whoosh as the opening frames of my beautiful, wonderful, perfect video started rolling on the crenelated walls of the Commons. We'd superimposed a QR code on the top right corner of the frame, and it rotated every ten seconds; each 2D barcode translated into the URL of a different mirror of the video with the embedded TheyWorkForYou stats. The little battery-powered video player plugged into the projector was programmed to roll the video, wait a random interval between ten and two hundred seconds, then roll it again. The first time it ran, I craned my neck around 26's trembling biceps to see if I could see the crowd reacting.

"Let's go," I said. It was only when we got to the Bridge Street corner that we dared to turn around. The crowd that had gathered had already started to disperse, but we could see it was in the hundreds. More importantly, when I powered up my own mobile and looked at the server logs for our video landing pages, I could see that we'd got fifteen thousand views in the past ten minutes -- as people picked up the QR code and sent them around to their mates, and so on -- and this was accelerating. Now the mission phone buzzed again. It was the rooftop, also transmitting 1. I wondered what was happening to Rob in the garage. As it turned out, he was being arrested. Having dropped the reflector and smashed it to flinders, Rob found himself without much to do. So he fell back to plan Z: he rang Aziz on his own phone and told him what had happened.

When Hester and Lenny sidled up alongside of us with their sheepish grins, we knew we weren't the only ones who lacked the discipline of hardcore urban paramilitary guerrillas. This was our greatest opening ever, and we wanted to be there. Luckily, there was a damn huge crowd to get lost in. Westminster Bridge was well rammed with gawpers, staring at the looping video on the side of Parliament, holding up their phones to video it or get the QR code and visit the site. "How'd you go, then?" Hester said, her eyes shining. "I think we did all right," I said. "Brilliantly," 26 confirmed. "How about you?" Hester assumed a mien of absolute nonchalance. "Nothing too collywobbly," she said. "Bit of running around, though, yeah?" She gestured at Lenny. "This one could bring home the gold for Great Britain in the half-mile men's depulsion.


pages: 387 words: 120,155

Inside the Nudge Unit: How Small Changes Can Make a Big Difference by David Halpern

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Affordable Care Act / Obamacare, availability heuristic, carbon footprint, Cass Sunstein, centre right, choice architecture, cognitive dissonance, collaborative consumption, correlation does not imply causation, Daniel Kahneman / Amos Tversky, endowment effect, happiness index / gross national happiness, hindsight bias, illegal immigration, job satisfaction, Kickstarter, libertarian paternalism, light touch regulation, market design, meta analysis, meta-analysis, Milgram experiment, nudge unit, peer-to-peer lending, pension reform, presumed consent, QR code, quantitative easing, randomized controlled trial, Richard Feynman, Richard Thaler, Right to Buy, Ronald Reagan, Rory Sutherland, Simon Kuznets, skunkworks, the built environment, theory of mind, traffic fines, World Values Survey

If you haven’t switched, don’t feel too bad: you’re not alone. But in mid-2015 something changed. As a result of a new consumer power pushed by BIT, energy companies were required to make it easier for customers to access information. In particular, they were required to print on bills a QR code that summarised the customers’ details, patterns of use and their current tariff (see Figure 26). In technical terms, this makes the customers’ data machine-readable. In everyday terms, it means that all customers need to do to save some money is to scan the QR code with their mobile phone, and a switching site app can search the market for the best tariff for them. Instead of switching being a task that would take a few hours, it can be done in a few seconds. You don’t have to be a top economist to see why this seemingly small change is a game-changer.

This applies not only to electricity and gas markets, but to many other everyday services such as mobile phones and banking products. Until recently, the UK’s main six energy suppliers had more than 500 tariffs between them. For mobile phones, where there is a choice of networks, tariffs and handsets, the choices facing consumers run into the millions. These vast numbers make it very hard for a consumer to figure out what is the best choice for them. Figure 26. A stylised illustration of how having QR codes on bills makes switching easier. This illustration, together with an early prototype developed by one of the switching sites, was shown to Ministers in 2012 and helped make the case to wider, behaviourally based changes in the regulation of consumer markets in the UK and beyond. In a classic economic view, this shouldn’t much matter. Consumers should be able to sort through the options and, even without ‘perfect information’, the magic of the market should weed out the weaker and lower value offerings over time, while the better products and companies should thrive.

Several of the big energy companies, despite growing public frustration about how their prices seemed to ‘go up like a rocket and down like a feather’, continued to drag their feet. Some moved to make consumers’ data possible to download, but still rather difficult. As illustrated in Chapter 3, every extra friction can have a big impact. In the end, the PM’s patience snapped. We introduced a requirement for the big companies to print the data as QR codes on bills, and drove for common application program interfaces (APIs) to enable consumers, with the help of switching sites, to compare and switch more easily. This also opens the door to enable consumers to opt for ‘auto-switching’, so that a site can check the market for the best tariff automatically when their contract ends and switch if a better deal is found. The midata approach is a game-changer, with the potential to turn markets upside down.


pages: 275 words: 84,980

Before Babylon, Beyond Bitcoin: From Money That We Understand to Money That Understands Us (Perspectives) by David Birch

agricultural Revolution, Airbnb, bank run, banks create money, bitcoin, blockchain, Bretton Woods, British Empire, Broken windows theory, Burning Man, capital controls, cashless society, Clayton Christensen, clockwork universe, creative destruction, credit crunch, cross-subsidies, crowdsourcing, cryptocurrency, David Graeber, dematerialisation, Diane Coyle, distributed ledger, double entry bookkeeping, ethereum blockchain, facts on the ground, fault tolerance, fiat currency, financial exclusion, financial innovation, financial intermediation, floating exchange rates, Fractional reserve banking, index card, informal economy, Internet of things, invention of the printing press, invention of the telegraph, invention of the telephone, invisible hand, Irish bank strikes, Isaac Newton, Jane Jacobs, Kenneth Rogoff, knowledge economy, Kuwabatake Sanjuro: assassination market, large denomination, M-Pesa, market clearing, market fundamentalism, Marshall McLuhan, Martin Wolf, mobile money, money: store of value / unit of account / medium of exchange, new economy, Northern Rock, Pingit, prediction markets, price stability, QR code, quantitative easing, railway mania, Ralph Waldo Emerson, Real Time Gross Settlement, reserve currency, Satoshi Nakamoto, seigniorage, Silicon Valley, smart contracts, social graph, special drawing rights, technoutopianism, the payments system, The Wealth of Nations by Adam Smith, too big to fail, transaction costs, tulip mania, wage slave, Washington Consensus, wikimedia commons

That’s nearly $3 trillion a year in mobile payments, fed by the simple and widespread use of QR codes. As an aside, the telcos are hoping that ‘new’ technology will bring them back into the game. China Mobile, the country’s biggest carrier, is focusing on NFC, but I suspect that Bluetooth, WiFi and other technologies will come along too. The ‘last millimetre’ problem is fading. Chinese e-payment volumes, 2Q16. (Source: China Daily, November 2016.) Meanwhile, as shown in figure 29, banks are not doing too well out of the mobile-centric electronic payments revolution in China. The country provides a window into the ‘cardmageddon’ (the time at which cards will cease to dominate non-cash retail payments by volume) that is approaching in developed markets. Since Chinese consumers switched to using those third-party QR code services, the banks lost something in the region of $20 billion in fees income in 2015 (Wildau 2016).

To my surprise and delight the clerk told me that they did not accept cash after 7 pm and that it was cards only, so I bought a large chocolate bar as well to reward the store for their forward-thinking policy. There was not a single shop, restaurant, taxi or fast-food joint that I visited on my trip that needed cash. I saw plenty of contactless terminals and even a couple of vending machines that accepted mobile payments, contactless cards and (bizarrely) coins. I wanted to give a local QR code payment service, QuickTap, a try as well because it looked quite interesting but when I tried to download the app nothing happened. Maybe you have to be logged in to the NZ iTunes store or something ridiculous like that. Anyway, now that banks and the mobile operators have got together to launch an NFC service, I’ll use that instead. New Zealand is an advanced country that illustrates one of my all-time favourite quotes, from William Gibson’s ‘cyberpunk’ masterpiece Count Zero, about a future in which ‘it wasn’t actually illegal to have [cash], it was just that nobody ever did anything legitimate with it’.

Backbone.js Cookbook by Vadim Mirgorod

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Airbnb, create, read, update, delete, en.wikipedia.org, Firefox, Google Chrome, MVC pattern, QR code, rolodex, Ruby on Rails, web application

PhoneGap allows you to create one private application for free. 7. After the project is pulled out from the GitHub repository, click on the Ready to Build button, which launches the building process for multiple platforms. To build an application for iOS or Blackberry, you are required to enter a developer's key. 235 Special Techniques 8. Now, the project is ready to be downloaded. You can do it by scanning the QR code on a mobile device. The QR code contains a link to your application. However, for many platforms, you need to place the built app on a special application market 9. When you are ready to build a new version of the application, click on the Update Code button, and then click on the Rebuild All button. See also ff Please refer to official PhoneGap docs at http://docs.phonegap.com/en/ edge/index.html Organizing a project structure with Require.js In this recipe, we are going to use the Asynchronous Module Definition (AMD) technique that is implemented in Require.js, the JavaScript library, which helps to bring more order into your project.


pages: 260 words: 76,223

Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. by Mitch Joel

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3D printing, Amazon Web Services, augmented reality, call centre, clockwatching, cloud computing, Firefox, future of work, ghettoisation, Google Chrome, Google Glasses, Google Hangouts, Khan Academy, Kickstarter, Kodak vs Instagram, Lean Startup, Marc Andreessen, Mark Zuckerberg, Network effects, new economy, Occupy movement, place-making, prediction markets, pre–internet, QR code, recommendation engine, Richard Florida, risk tolerance, self-driving car, Silicon Valley, Silicon Valley startup, Skype, social graph, social web, Steve Jobs, Steve Wozniak, Thomas L Friedman, Tim Cook: Apple, Tony Hsieh, white picket fence, WikiLeaks, zero-sum game

This means that big data is coming to marketing, and the insights that we will soon have available to us—at the business level—will make what we’re spending on computers, servers, and capital infrastructure pale in comparison. This will finally give us true knowledge of what it takes to acquire customers and keep them. Consumers are already demonstrating their desires in this area by using their smartphones to do everything from scanning QR codes to sharing their experiences with their peers on Facebook and Twitter. When you combine their usage (the linear data) with the circular data (what they’re doing in their social graph), and with all of this new big data trending information, it’s easy to see how much this will affect everything we know about connecting to our consumers. BE ACCOUNTABLE TO YOUR BRAND. Imagine a day when you could have all of the data and analytics you have ever wanted.

The big difference in these subway virtual stores was that the shopping was 100 percent mobile. Homeplus is the number two supermarket in South Korea (after E-Mart) and was looking for a new and innovative way to become number one without increasing their number of stores. Because of the intense work ethic of Koreans, Homeplus decided to bring the store to these very busy people. Shoppers could download the Homeplus app, and by scanning the QR codes beneath each food item on these virtual walls, Koreans could turn their waiting time into productive shopping time. If orders were placed before the afternoon, Homeplus would be able to deliver the groceries on the same day. Yes, Koreans are early technology adopters and have a culture that engenders this type of technological sampling, but it speaks volumes to our ever-changing world and adoption of mobile technology.


pages: 378 words: 94,468

Drugs 2.0: The Web Revolution That's Changing How the World Gets High by Mike Power

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air freight, Alexander Shulgin, banking crisis, bitcoin, blockchain, Buckminster Fuller, Burning Man, cloud computing, credit crunch, crowdsourcing, death of newspapers, Donald Davies, double helix, Douglas Engelbart, Electric Kool-Aid Acid Test, fiat currency, Firefox, Fractional reserve banking, frictionless, Haight Ashbury, John Bercow, John Markoff, Kevin Kelly, Leonard Kleinrock, means of production, Menlo Park, moral panic, Mother of all demos, Network effects, nuclear paranoia, packet switching, pattern recognition, PIHKAL and TIHKAL, pre–internet, QR code, RAND corporation, Satoshi Nakamoto, selective serotonin reuptake inhibitor (SSRI), sexual politics, Skype, Stephen Hawking, Steve Jobs, Stewart Brand, trade route, Whole Earth Catalog, Zimmermann PGP

Just ten years previously, most drug users could choose from heroin, cocaine, LSD, marijuana and hashish, and amphetamines or Ecstasy. Matthew sold five different kinds of synthetic marijuana, a heroin analogue, several hallucinogens, three or four versions of drugs that were like cocaine and many more. He was an early adopter of Twitter, using the microblogging site to inform customers of sales and offers and promotions, and was one of the first people in any trade to use QR codes – the scannable, almost bitmapped black-and-white icons that, when scanned and decrypted, would send customers to secret URLs on his site that had special deals. He remained sober while working, and ensured that all of his staff did too. His own drug habits while not working are a topic he chooses not to discuss. The real enabler in the whole trade, he says, was the willingness of Canadian e-wallet firm AlertPay to process credit card payments for these drugs.

., 1, 2, 3, 4, 5, 6 Niemoller, Mark, 1 nitrous oxide, 1 Nixon, Richard, 1, 2 non-steroidal anti-inflammatories (NSAIDs), 1 nootropics, 1 norephrenine, 1 norketamine, 1, 2 Norris, Charles, 1 NRG-1 and NRG-2, 1 nuclear magnetic resonance, 1, 2, 3 nutmeg, 1 Nutt, David, 1 Obama, Barack, 1, 2, 3, 4 Operation Adam Bomb, 1 Operation Ismene, 1, 2, 3 Operation Kitley, 1 Operation Pipe Dream, 1 Operation Web Tryp, 1, 2, 3, 4, 5, 6, 7, 8 opium, 1 O’Reilly, Tim, 1 organized crime, 1, 2, 3 Orthopedics, 1 Osmond, Humphrey Fortescue, 1, 2, 3 Otwell, Clayton, 1 Oxycodone, 1 packet-switching, 1, 2 Panorama, 1 paracetamol, 1 Parkinson’s, 1 Parry, Simon, 1 party pills, 1 PayPal, 1, 2, 3, 4 Payza, 1 Pecunix, 1 pentylone, 1, 2 pesticides/herbicides, 1, 2 peyote, 1, 2, 3, 4, 5 pharmacokinetics, 1 phenazepam, 1 phenethylamines, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 Pillreports.com, 1 Pink Floyd, 1 piperazines, 1, 2, 3, 4, 5 piperidines, 1 piperonal, 1 piracetam, 1 Platt, Lord, 1 PMA, 1, 2 PMK, 1 Poland, 1, 2 Poppo, Ronald, 1 Portugal, 1 potassium permanganate, 1 Preisler, Steve (Uncle Fester), 1, 2 Price, Gabrielle, 1 Princess Bride, The, 1 Project MKultra, 1 Prozac, 1, 2 psilocin, 1, 2 Psilocybe cubensis, 1 Psilocybe semilanceata (liberty caps), 1 psilocybin, 1, 2, 3, 4, 5 see also magic mushrooms psychiatric patients, treated with LSD, 1 Punch, 1 punks, 1 Pursat, 1 QR codes, 1 Quick Kill, 1 Rachmaninov, Sergei, 1, 2 Ramsey, John, 1, 2, 3, 4, 5, 6 Reding, Viviane, 1 Register, The, 1 Reid, Brian, 1 Reid, Fergal, 1 Research Chemical Mailing List (RCML), 1 research chemicals, 1 arrival of legal highs, 1 custom syntheses, 1, 2 growth in availability, 1 and law enforcement, 1 new compounds statistics, 1 online sales, 1 overdoses and mislabelling, 1, 2, 3 and retail market, 1 and substance displacement, 1 users, 1 Reynolds, Simon, 1 ring substitution, 1, 2, 3, 4, 5, 6, 7, 8 Ritalin, 1 Robbins, Joshua, 1 Robinson-Davis, Trevor, 1 Rolling Stone, 1 Russia, 1 Ryan, Mark, 1 Sabag, Doron, 1 Sabet, Kevin, 1 safrole, 1, 2, 3, 4 salmonella, 1 Saltoun, Lord, 1 Salvia divinorum, 1, 2 Sandison, Ronald, 1 sannyasin, 1 Santos, Juan Manuel, 1 sapo, 1 sarin, 1 Saunders, Nicholas, 1, 2 Saunders, Rene, 1 Schumer, Senator Charles, 1 sclerotia (truffles), 1 scopolamine, 1 Scroggins, Justin Steven, 1 Second World War, 1 Serious Organised Crime Agency (SOCA), 1, 2, 3 serotonin, 1, 2, 3, 4, 5, 6, 7 serotonin syndrome, 1, 2 Shafer, Jack, 1 Shamen, the, 1 Shanghai, 1, 2, 3, 4, 5 Shen-Nung, Emperor, 1 Shepton Mallet, 1, 2 Shulgin, Alexander creation of MDMA, 1, 2, 3, 4 creation of methylone, 1 and drug legislation, 1 internet presence, 1 PIHKAL and TIHKAL, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and sex, 1, 2 The Shulgin Index, 1 Shulgin, Ann, 1 Shultes, Richard Evans, 1 Silk Road, 1, 2, 3, 4, 5, 6, 7, 8 SKUNK!

Paper Knowledge: Toward a Media History of Documents by Lisa Gitelman

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Andrew Keen, computer age, corporate governance, deskilling, Douglas Engelbart, Douglas Engelbart, East Village, en.wikipedia.org, information retrieval, Internet Archive, invention of movable type, Jaron Lanier, knowledge economy, Marshall McLuhan, Mikhail Gorbachev, national security letter, On the Economy of Machinery and Manufactures, optical character recognition, profit motive, QR code, RAND corporation, RFC: Request For Comment, Shoshana Zuboff, Silicon Valley, Steve Jobs, The Structural Transformation of the Public Sphere, Turing test, Works Progress Administration

Shared knowledge in this case is not the common currency of the public sphere; instead, it is the interface of unequal functions (machine) and abilities (human) in the zone of alphanumeric code. Universal product codes (upc ), often referred to as barcodes, and quick response (qr ) codes (matrix or two-­dimensional barcodes) work as a sort of inverse in alignment with captcha , since barcodes are specifically designed for “the algorithmic eyes” of a machine and not for human eyes, while they additionally position users as the subjects of databases as well as of systems, institutions, and bureaucracies.88 Indeed, pattern codes like these represent an endgame of sorts for the genre of the document, a displacement of docer into the realm of the machine: not the end, but rather an end imagined within the repertoire of the so-­called posthuman. Scan the barcode on a product label or the qr code on an airline boarding pass, and the know-­show function of the document in question is in a sense self-­allegorized by numerical processing within the relevant system architecture.89 Not quite text (from a reader’s standpoint) and not entirely image (at the scanner), barcodes like these require a fixity that makes them perfect content for pdf s as well as for paper.


pages: 458 words: 135,206

CTOs at Work by Scott Donaldson, Stanley Siegel, Gary Donaldson

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Amazon Web Services, bioinformatics, business intelligence, business process, call centre, centre right, cloud computing, computer vision, connected car, crowdsourcing, data acquisition, distributed generation, domain-specific language, glass ceiling, pattern recognition, Pluto: dwarf planet, QR code, Richard Feynman, Richard Feynman, Ruby on Rails, shareholder value, Silicon Valley, Skype, smart grid, smart meter, software patent, thinkpad, web application, zero day, zero-sum game

We did this video that was kind of funny. It was a spoof of “Star Wars,” and one of the things we did was about QR [quick response] codes. Suppose a device stopped working. Well, what I would normally have to do is go look at the device number, go log on. Basically, we had an app where you could take a picture of the QR code with your cell phone, and it would go into the asset management system, pull up the record, and then you could take a picture of your badge, which had a QR code on it, and then that would tell you who the submitter was. My advanced technology group team did a proof of concept of using facial recognition with a cell phone camera for authentication. So it allows things like this that you would never have been able to do before. But one trend that is really profound has two facets.


pages: 565 words: 151,129

The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism by Jeremy Rifkin

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3D printing, active measures, additive manufacturing, Airbnb, autonomous vehicles, back-to-the-land, big-box store, bioinformatics, bitcoin, business process, Chris Urmson, clean water, cleantech, cloud computing, collaborative consumption, collaborative economy, Community Supported Agriculture, Computer Numeric Control, computer vision, crowdsourcing, demographic transition, distributed generation, en.wikipedia.org, Frederick Winslow Taylor, global supply chain, global village, Hacker Ethic, industrial robot, informal economy, Intergovernmental Panel on Climate Change (IPCC), intermodal, Internet of things, invisible hand, Isaac Newton, James Watt: steam engine, job automation, John Markoff, John Maynard Keynes: Economic Possibilities for our Grandchildren, John Maynard Keynes: technological unemployment, Julian Assange, Kickstarter, knowledge worker, labour mobility, Mahatma Gandhi, manufacturing employment, Mark Zuckerberg, market design, mass immigration, means of production, meta analysis, meta-analysis, natural language processing, new economy, New Urbanism, nuclear winter, Occupy movement, off grid, oil shale / tar sands, pattern recognition, peer-to-peer, peer-to-peer lending, personalized medicine, phenotype, planetary scale, price discrimination, profit motive, QR code, RAND corporation, randomized controlled trial, Ray Kurzweil, RFID, Richard Stallman, risk/return, Ronald Coase, search inside the book, self-driving car, shareholder value, sharing economy, Silicon Valley, Skype, smart cities, smart grid, smart meter, social web, software as a service, spectrum auction, Steve Jobs, Stewart Brand, the built environment, The Nature of the Firm, The Structural Transformation of the Public Sphere, The Wealth of Nations by Adam Smith, The Wisdom of Crowds, Thomas Kuhn: the structure of scientific revolutions, Thomas L Friedman, too big to fail, transaction costs, urban planning, Watson beat the top human players on Jeopardy!, web application, Whole Earth Catalog, Whole Earth Review, WikiLeaks, working poor, zero-sum game, Zipcar

The giant retailer is also expanding its Scan and Go self-checkout system in 40 of its stores in the Denver, Colorado, area. Shoppers scan the bar code of the products they take off the shelves on their iPhone app before putting them in their shopping carts. When they are finished shopping, they press the “done” button and the app provides them with a custom QR (quick response) code. The self-checkout terminal scans the QR code on the smart phone, adds up the price of the items, and asks the customer to pick a payment option.26 Despite efforts by brick-and-mortar retailers to automate more and more of their operations to reduce their labor costs, they continue to lose ground to online retailers whose marginal labor costs are heading to near zero. On the surface, brick-and-mortar sales appear healthy, if not robust.

., 122–123 Personal Genome Project, 180 The Philosophy of Money (Simmel), 259 phone, importance of, 49–51 population, key to stabilization of, 285 poverty, 21, 107–112, 209, 264, 275–278, 283–286 print, and the impact it had on the way we do business, 35–36, 178–179 printing press(es), 33–37, 44–45 privacy, age of, 75–77 property relations, notion of, 30–32 prosumer(s) ascent of the, 135–151 beyond governments and markets, 150–151 and the clean web, 144–147 definition of, 4, 90 and free wi-fi for everyone, 147–149 and power to the people, 138–144 protests to reclaim the public Commons, 187–188 QR code, 127 Quigg, Donald J., 166 rallying around free software, 174–177 Raspberry Pi, 80 Raymond, Eric S., 176–177 RelayRides, 228 rental(s)/renting. see social capital and the sharing economy reputation rankings on the web, 257–259 reviews, consumer-generated, 248–249 Rifkin, Milton, 305–306, 309 rise in collaborative innovation, 21 Rochdale Society of Equitable Pioneers, 212–213 Rockefeller, John D., 48–49 Rose, Carol, 157–158 Rowe, Jonathan 190 Royal Dutch Shell, 49, 54, 142 Ruben, Andy, 237–238 Rural Electric Administration (REA), 209–210 Say, Jean-Baptiste, 3 Say’s Law, 3 scarcity. see abundance Schelgel, Heather, 262 Scherzer, Norman, 243 Schlatter, Richard, 30, 62 Schor, Juliet, 280 Schumacher, E.


pages: 382 words: 120,064

Bank 3.0: Why Banking Is No Longer Somewhere You Go but Something You Do by Brett King

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3D printing, additive manufacturing, Airbus A320, Albert Einstein, Amazon Web Services, Any sufficiently advanced technology is indistinguishable from magic, asset-backed security, augmented reality, barriers to entry, bitcoin, bounce rate, business intelligence, business process, business process outsourcing, call centre, capital controls, citizen journalism, Clayton Christensen, cloud computing, credit crunch, crowdsourcing, disintermediation, en.wikipedia.org, fixed income, George Gilder, Google Glasses, high net worth, I think there is a world market for maybe five computers, Infrastructure as a Service, invention of the printing press, Jeff Bezos, jimmy wales, London Interbank Offered Rate, M-Pesa, Mark Zuckerberg, mass affluent, Metcalfe’s law, microcredit, mobile money, more computing power than Apollo, Northern Rock, Occupy movement, optical character recognition, peer-to-peer, performance metric, Pingit, platform as a service, QR code, QWERTY keyboard, Ray Kurzweil, recommendation engine, RFID, risk tolerance, Robert Metcalfe, self-driving car, Skype, speech recognition, stem cell, telepresence, Tim Cook: Apple, transaction costs, underbanked, US Airways Flight 1549, web application

One of the primary reasons the credit card was invented was to give people with money the ability to increase the utility of that money by giving them a card that could be used to make a purchase, rather than their having to go to their bank to withdraw the necessary amount of cash. In the modern world, credit cards also enable them to act on impulse. Let’s look at another scenario. Tesco in South Korea created a virtual store in the subway where commuters can buy their groceries out of a virtual wall. Consumers only need to scan QR codes with their smartphones and products are added to their virtual cart and then delivered to their homes as soon as they are back. Figure 6.3: Tesco subway customer in South Korea ordering groceries on his phone Therefore the mobile’s real strength lies in the device’s ability to plug the individual into the utility of money in a way that is contextual to the purchase use case. There is far less risk in our daily Starbucks purchase than the purchase of a new 60-inch LED TV, therefore the user experience should reflect the complexity and context of each individual situation.

Suddenly Chip and PIN is not an issue for the US as it skips an entire generation of technology and goes straight to mobile-enabled POS. Ironically, the second viable technology utilising either an application IP-based or call-based solution is workable right now today, without any development of a supporting platform. There are already providers in the market that supply secure authentication utilising both methods without even the need for a POS terminal at all. We’ve discussed Square, PAYware, PayPalHere and others such as QR-code-based payment options already. Which of these two methods, i.e. NFC or phone-based, or application/call-based will come out on top? Neither. It will be a combination of the two, but over time the simplicity of NFC will win out for real-time interactions at the retailer’s store or at the train station, for example, whereas application technology will work for virtual stores. QR/Semacodes and other such methods could also be used, as could a Google Glass-type technology with our camera in our app phone, where we take an image of an advertisement we see on a billboard and have the option of purchasing that item or product through the mobile internet.


pages: 390 words: 109,870

Radicals Chasing Utopia: Inside the Rogue Movements Trying to Change the World by Jamie Bartlett

Andrew Keen, back-to-the-land, Bernie Sanders, bitcoin, blockchain, blue-collar work, brain emulation, centre right, clean water, cryptocurrency, Donald Trump, drone strike, Elon Musk, energy security, ethereum blockchain, failed state, gig economy, hydraulic fracturing, income inequality, Intergovernmental Panel on Climate Change (IPCC), Jaron Lanier, job automation, John Markoff, Joseph Schumpeter, life extension, Occupy movement, off grid, Peter Thiel, post-industrial society, postnationalism / post nation state, precariat, QR code, Ray Kurzweil, RFID, Rosa Parks, Satoshi Nakamoto, self-driving car, Silicon Valley, Silicon Valley startup, Skype, smart contracts, stem cell, Stephen Hawking, Steve Jobs, Steven Pinker, technoutopianism

Afghanistan—and then a similar experience working in Libya with rebels fighting Gaddafi—turned her into a fully committed anarchist who thought state power was the root of most of the world’s problems.17 In 2013 a former US military employee told her about bitcoin, and she immediately thought that it was a way to circumnavigate the state entirely. Bitcoin, which was invented in 2009, is digital cash, just a string of numbers. Anyone can download a bitcoin wallet or QR code on to their computer or phone, buy bitcoins with traditional currency from a currency exchange and use them to buy or sell a growing number of products and services as easily as sending an email. Transactions are secure, fast and free, with no central authority controlling value or supply, and no middlemen taking a slice. You don’t even have to give your real name to start up an account. Bitcoin wrestles control of the money supply away from the state.

All I had to do was agree with the Bitnation constitution, which is a twelve-line poem, and sign up on the site.22 I input my age, height and a photo, two witnesses watched and typed in their names, and that generated a ‘World Citizenship ID’. A ‘hash’ of this ID (a unique string of numbers that can be used, in conjunction with a key, to re-create the original file) was then uploaded onto a blockchain, where it will now stay, unchanged, forever. Here’s my QR code: Several services are available to the Bitnation citizen. As I was travelling across Europe with Tommy Robinson and Pegida UK, campaigning against Angela Merkel’s open stance toward refugees, Susanne was working on a project to help them. She realised most refugees had no ID, which meant they couldn’t prove who they were or access any services. She started offering IDs to refugees, in the hope that countries would accept them (she even presented it to the United Nations, but little came of it).


pages: 144 words: 55,142

Interlibrary Loan Practices Handbook by Cherie L. Weible, Karen L. Janke

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Firefox, information retrieval, Internet Archive, late fees, optical character recognition, pull request, QR code, transaction costs, Works Progress Administration

This collection presents a complete view of the interlibrary loan (ILL) process, with contributions from all areas of the technical services community, providing • Guidance on how to do ILL efficiently and effectively, with advice on being a considerate borrower and lender • Details of preferred staffing and management techniques, showing how best practices can be implemented at any institution • Discussion of important issues that can fall between the cracks, such as hidden copyright issues, and the logistics of lending internationally As consortia and other library partnerships share ever larger fractions of their collections, this book gives library staff the tools necessary for a smoothly functioning ILL system. InterlibrarY Loan Practices handbook, 3rd Ed. You may also be interested in InterlibrarY Loan Practices handbook Third Edition Weibleâ•… /â•… Janke American Library Association / alastore.ala.org 50 E. Huron Street, Chicago, IL 60611 1 (866) SHOPALA (866) 746-7252 Scan this QR code to go to the ALA Online Store from your smartphone (app required). ISBN 978-0-8389-1081-8 9 780838 910818 Edited by Cherié L. Weible & Karen L. Janke


pages: 209 words: 63,649

The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World by Aaron Hurst

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3D printing, Airbnb, Atul Gawande, barriers to entry, big-box store, business process, call centre, carbon footprint, citizen journalism, commoditize, corporate social responsibility, crowdsourcing, disintermediation, Elon Musk, Firefox, glass ceiling, greed is good, housing crisis, informal economy, Jane Jacobs, jimmy wales, Khan Academy, Kickstarter, Lean Startup, means of production, new economy, pattern recognition, Peter Singer: altruism, Peter Thiel, QR code, Ray Oldenburg, remote working, Richard Feynman, Ronald Reagan, selection bias, sharing economy, Silicon Valley, Silicon Valley startup, Steve Jobs, TaskRabbit, Tony Hsieh, too big to fail, underbanked, women in the workforce, young professional, Zipcar

TSC is arming major retailers like Walmart, Tesco, Marks & Spencer, and Ahold, among others, to work with their suppliers to change how we as consumers can access more sustainable products. They are creating the infrastructure to support sustainable products at a massive scale. The market-moving power of TSC is tremendous—together they employ well over fifty-seven million people and their combined revenues total over $1.5 trillion.7 The goal is eventually to communicate this information directly to consumers through a product label or scannable QR code, much like the nutrition labeling that is required in many markets today. In the not-so-distant future, when buying a T-shirt, laundry detergent, or even wine, consumers will be able to make informed choices in a much more standardized way than they can now. And though the sustainable goods market is now crossing over to the more risk-averse populations, there is still much more work to be done before it can reach the hardest-to-reach groups.


pages: 161 words: 44,488

The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology by William Mougayar

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Airbnb, airport security, Albert Einstein, altcoin, Amazon Web Services, bitcoin, Black Swan, blockchain, business process, centralized clearinghouse, Clayton Christensen, cloud computing, cryptocurrency, disintermediation, distributed ledger, Edward Snowden, en.wikipedia.org, ethereum blockchain, fault tolerance, fiat currency, fixed income, global value chain, Innovator's Dilemma, Internet of things, Kevin Kelly, Kickstarter, market clearing, Network effects, new economy, peer-to-peer, peer-to-peer lending, prediction markets, pull request, QR code, ride hailing / ride sharing, Satoshi Nakamoto, sharing economy, smart contracts, social web, software as a service, too big to fail, Turing complete, web application

Using Guardtime’s large scale keyless data authentication, in combination with a distributed ledger, citizens carry their ID credentials which unlock access to their healthcare records in real-time. From that point forward, the blockchain ensures a clear chain of custody, and it keeps a register of anyone who touches these records, while ensuring that compliance process is maintained.9 Other healthcare usages might include: Using a combination of multisignature processes and QR codes, we can grant specific access of our medical record or parts of it, to authorized healthcare providers. Sharing our patient data in the aggregate, while anonymizing it to ensure privacy is maintained. This is helpful in research, and for comparing similar cases against one another. Recording and time-stamping delivery of medical procedures or events, in order to reduce insurance fraud, facilitate compliance and verification of services being rendered.


pages: 236 words: 77,098

I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted by Nick Bilton

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3D printing, 4chan, Albert Einstein, augmented reality, barriers to entry, book scanning, Cass Sunstein, death of newspapers, en.wikipedia.org, Internet of things, John Gruber, John Markoff, Marshall McLuhan, Nicholas Carr, QR code, recommendation engine, RFID, Saturday Night Live, Steve Jobs, Steven Pinker, Stewart Brand

what the future will look like a prescription for change epilogue why they’re not coming back acknowledgments notes and sources author’s note Dear Reader, This is not just a book but a unique reading experience. Online, through a computer or smart phone, you can access additional content for each chapter: videos, links to articles and research, and interactive experiences that enable you to delve deeper into the topics covered in that chapter, taking you beyond the printed page. At the beginning of each chapter you will see an image called a QR Code, just like the one above. Using a free application you can download from nickbilton.com you will be able to snap an image of these codes that will then take you to the additional content directly on your mobile phone. Become part of the I Live in the Future community by commenting on chapters of interest and joining a continuing discussion with me and your fellow readers online at nickbilton.com and with the free I Live in the Future app for iPhone and iPad.


pages: 238 words: 73,824

Makers by Chris Anderson

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3D printing, Airbnb, Any sufficiently advanced technology is indistinguishable from magic, Apple II, autonomous vehicles, barriers to entry, Buckminster Fuller, Build a better mousetrap, business process, commoditize, Computer Numeric Control, crowdsourcing, dark matter, David Ricardo: comparative advantage, death of newspapers, dematerialisation, Elon Musk, factory automation, Firefox, future of work, global supply chain, global village, industrial robot, interchangeable parts, Internet of things, inventory management, James Hargreaves, James Watt: steam engine, Jeff Bezos, job automation, Joseph Schumpeter, Kickstarter, Lean Startup, manufacturing employment, Mark Zuckerberg, means of production, Menlo Park, Network effects, profit maximization, QR code, race to the bottom, Richard Feynman, Richard Feynman, Ronald Coase, Rubik’s Cube, self-driving car, side project, Silicon Valley, Silicon Valley startup, Skype, slashdot, South of Market, San Francisco, spinning jenny, Startup school, stem cell, Steve Jobs, Steve Wozniak, Steven Levy, Stewart Brand, supply-chain management, The Nature of the Firm, The Wealth of Nations by Adam Smith, transaction costs, trickle-down economics, Whole Earth Catalog, X Prize, Y Combinator

The CAD design of the object contains all the information the 3-D printer needs to figure out how to make it. The Homebrew Printing Club This all started in industrial tooling companies in the 1980s, but over the past decade the technology has spread to regular folk, just as the PC did. To see how, take the subway to an otherwise undistinguished part of Third Avenue in Brooklyn, and knock on the metal door with the big mobile-phone readable QR code on it. Wait for some stylishly disheveled young man to open it and let you in. Welcome to the Botcave. In this converted brewery, Bre Pettis, Zach Smith, and their team of hardware engineers at MakerBot Industries are making the first mainstream $1,000 3-D printers. Rather than using a laser, the MakerBot Thing-O-Matic printer builds up objects by squeezing out a 0.33-mm-thick thread of melted ABS plastic, which comes in multi-colored reels.


pages: 233 words: 66,446

Bitcoin: The Future of Money? by Dominic Frisby

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3D printing, altcoin, bank run, banking crisis, banks create money, barriers to entry, bitcoin, blockchain, capital controls, Chelsea Manning, cloud computing, computer age, cryptocurrency, disintermediation, ethereum blockchain, fiat currency, fixed income, friendly fire, game design, Isaac Newton, Julian Assange, land value tax, litecoin, M-Pesa, mobile money, money: store of value / unit of account / medium of exchange, Occupy movement, Peter Thiel, Ponzi scheme, prediction markets, price stability, QR code, quantitative easing, railway mania, Ronald Reagan, Satoshi Nakamoto, Silicon Valley, Skype, slashdot, smart contracts, Snapchat, Stephen Hawking, Steve Jobs, Ted Nelson, too big to fail, transaction costs, Turing complete, War on Poverty, web application, WikiLeaks

Satoshi tends to use British spellings – so the American ‘labor’ or ‘flavor’ will be ‘labour’ and ‘flavour’; the American ‘modernize’ or ‘formalize’ will be ‘modernise’ and ‘formalise’114 – although he is inconsistent in this regard. For example, ‘decentralized’ is sometimes spelt with a ‘z’. In UK English, either is acceptable. Several times he refers to a ‘mobile’ rather than the American ‘cell phone’. For example, ‘The cash register displays a QR-code encoding a bitcoin address and amount on a screen and you photo it with your mobile.’115 He says ‘maths’ not the American ‘math’.116 He refers to ‘flats’ rather than ‘apartments’.117 Consider the following quote from Satoshi: ’Sorry to be a wet blanket. Writing a description for (Bitcoin) for general audiences is bloody hard. There’s nothing to relate it to.’118 The use of ‘bloody’ as an expletive is common in Britain, Australia and even parts of Canada, but it is not so common in the United States, except among Anglophiles.


pages: 271 words: 62,538

The Best Interface Is No Interface: The Simple Path to Brilliant Technology (Voices That Matter) by Golden Krishna

Airbnb, computer vision, crossover SUV, en.wikipedia.org, fear of failure, impulse control, Inbox Zero, Internet Archive, Internet of things, Jeff Bezos, Jony Ive, Kickstarter, Mark Zuckerberg, new economy, Oculus Rift, pattern recognition, QR code, RFID, self-driving car, Silicon Valley, Skype, Snapchat, Steve Jobs, technoutopianism, Tim Cook: Apple, Y Combinator, Y2K

,” CNN, April 30, 2012. http://earlystart.blogs.cnn.com/2012/04/30/whats-trending-want-to-know-how-attractive-you-are-theres-an-app-for-that/ 23 Eoghan Macguire, “Save the Whales? There’s an App for That,” CNN, April 23, 2012. http://edition.cnn.com/2012/04/22/world/whale-iphone-app/index.html 24 “Dead? There’s an App for That,” CNN, April 18, 2012. http://www.cnn.com/video/?/video/us/2012/04/18/dnt-in-qr-code-tombstones.wlfi&iref=allsearch&video_referrer= 25 Paromita Shah, “Opinion: Being Arrested? Yes, there’s an App for That,” CNN, March 17, 2012. http://inamerica.blogs.cnn.com/2012/03/17/opinion-undocumented-immigration-being-arrested-app-for-that/ 26 Sanjay Gupta, MD, “Are You Sick? There’s an App for That!,” CNN, January 16, 2012. http://edition.cnn.com/videos/bestoftv/2012/01/16/exp-are-you-sick-theres-an-app-for-that.cnn 27 Karin Caifa, “New Year’s Eve: There’s an App for That,” CNN, December 30, 2011. http://www.cnn.com/video/data/2.0/video/bestoftv/2011/12/30/nr-new-years-apps.cnn.html 28 Shanon Cook, “Sting’s Career?


pages: 468 words: 124,573

How to Build a Billion Dollar App: Discover the Secrets of the Most Successful Entrepreneurs of Our Time by George Berkowski

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Airbnb, Amazon Web Services, barriers to entry, Black Swan, business intelligence, call centre, crowdsourcing, en.wikipedia.org, game design, Google Glasses, Google Hangouts, Google X / Alphabet X, iterative process, Jeff Bezos, Jony Ive, Kickstarter, knowledge worker, Lean Startup, loose coupling, Marc Andreessen, Mark Zuckerberg, minimum viable product, move fast and break things, move fast and break things, Network effects, Oculus Rift, Paul Graham, QR code, Ruby on Rails, self-driving car, Silicon Valley, Silicon Valley startup, Skype, Snapchat, social graph, software as a service, software is eating the world, Steve Jobs, Steven Levy, Y Combinator

Square is a master at partnerships. In August 2012 it announced a deal with Starbucks, whereby the coffee giant would accept the Square Wallet app at all 7,000 of its locations (at the same time Square took a $25 million investment from the company).2 The Square Wallet app stores your credit-card information, and then allows you to pay at any store accepting Square payments by simply scanning the Square App (in this case a QR code) on a Starbucks register. The key to success in this type of partnership is sustainable mutual benefit: Square clearly benefits from a high-profile partner, masses of PR, and great in-store positioning for its super-easy-to-use payments app; Starbucks gets a huge image boost as a progressive, technology-friendly company that already offers free wi-fi in all its stores, making it yet more attractive for the coffee-dependent tech crowd.


pages: 452 words: 134,502

Hacking Politics: How Geeks, Progressives, the Tea Party, Gamers, Anarchists and Suits Teamed Up to Defeat SOPA and Save the Internet by David Moon, Patrick Ruffini, David Segal, Aaron Swartz, Lawrence Lessig, Cory Doctorow, Zoe Lofgren, Jamie Laurie, Ron Paul, Mike Masnick, Kim Dotcom, Tiffiniy Cheng, Alexis Ohanian, Nicole Powers, Josh Levy

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4chan, Affordable Care Act / Obamacare, Airbnb, Bernie Sanders, Burning Man, call centre, Cass Sunstein, collective bargaining, creative destruction, crony capitalism, crowdsourcing, don't be evil, facts on the ground, Firefox, hive mind, immigration reform, informal economy, jimmy wales, Kickstarter, liquidity trap, Mark Zuckerberg, obamacare, Occupy movement, offshore financial centre, peer-to-peer, Plutocrats, plutocrats, prisoner's dilemma, QR code, rent-seeking, Silicon Valley, Skype, technoutopianism, WikiLeaks, Y Combinator

By posting this letter on a site of major visibility, the EFF here, and others later, essentially create an attention backbone, along which an otherwise peripheral intervention can travel to the attention of many more participants than the initial speakers could have reached given the visibility of whatever outlets are directly under their control. Week 1 Week 2 To see these graphs in color, scan the QR code below, or go to: bit.ly/13xX2XR Demand Progress, by contrast, begins to lead during this period the translation of online outrage into political action by initiating a petition drive that ultimately collects over three hundred thousand signatures. This model of translating online debate into congress-focused communications will, of course, become a core force of the efforts to block the laws. Little occurs in October, but mid-November, as the Senate Judiciary Committee considers and approves COICA, sees a burst of activity.


pages: 387 words: 112,868

Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money by Nathaniel Popper

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4chan, Airbnb, Apple's 1984 Super Bowl advert, banking crisis, bitcoin, blockchain, Burning Man, capital controls, Colonization of Mars, crowdsourcing, cryptocurrency, David Graeber, Edward Snowden, Elon Musk, Extropian, fiat currency, Fractional reserve banking, Jeff Bezos, Julian Assange, Kickstarter, life extension, litecoin, lone genius, M-Pesa, Marc Andreessen, Mark Zuckerberg, Occupy movement, peer-to-peer, peer-to-peer lending, Peter Thiel, Ponzi scheme, price stability, QR code, Satoshi Nakamoto, Silicon Valley, Simon Singh, Skype, slashdot, smart contracts, Startup school, stealth mode startup, the payments system, transaction costs, tulip mania, WikiLeaks

Mark would later say that during this time he was spending his daylight hours at the office and his nights at his apartment, alone with his cat Tibanne, furiously working his way through hundreds of pieces of paper containing the private keys to Mt. Gox’s Bitcoin wallets. He had driven around in his car and collected the papers from the three locations in Tokyo where he had stored them (he had kept the keys on paper so they would not be vulnerable to hackers). Once he was back in his apartment with the QR codes—essentially complex bar codes—he began scanning in the private keys one at a time, with his computer’s webcam. A combination of fear and sickness slowly overtook him as each one of the wallets he scanned in showed up on his computer screen as empty. It would be hard for others to verify Mark’s narration of what happened during those days because he kept such tight control over all the exchange’s accounts.


pages: 515 words: 126,820

Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World by Don Tapscott, Alex Tapscott

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Airbnb, altcoin, asset-backed security, autonomous vehicles, barriers to entry, bitcoin, blockchain, Bretton Woods, business process, Capital in the Twenty-First Century by Thomas Piketty, carbon footprint, clean water, cloud computing, cognitive dissonance, commoditize, corporate governance, corporate social responsibility, creative destruction, Credit Default Swap, crowdsourcing, cryptocurrency, disintermediation, distributed ledger, Donald Trump, double entry bookkeeping, Edward Snowden, Elon Musk, Erik Brynjolfsson, ethereum blockchain, failed state, fiat currency, financial innovation, Firefox, first square of the chessboard, first square of the chessboard / second half of the chessboard, future of work, Galaxy Zoo, George Gilder, glass ceiling, Google bus, Hernando de Soto, income inequality, informal economy, information asymmetry, intangible asset, interest rate swap, Internet of things, Jeff Bezos, jimmy wales, Kickstarter, knowledge worker, Kodak vs Instagram, Lean Startup, litecoin, Lyft, M-Pesa, Marc Andreessen, Mark Zuckerberg, Marshall McLuhan, means of production, microcredit, mobile money, money market fund, Network effects, new economy, Oculus Rift, off grid, pattern recognition, peer-to-peer, peer-to-peer lending, peer-to-peer model, performance metric, Peter Thiel, planetary scale, Ponzi scheme, prediction markets, price mechanism, Productivity paradox, QR code, quantitative easing, ransomware, Ray Kurzweil, renewable energy credits, rent-seeking, ride hailing / ride sharing, Ronald Coase, Ronald Reagan, Satoshi Nakamoto, Second Machine Age, seigniorage, self-driving car, sharing economy, Silicon Valley, Skype, smart contracts, smart grid, social graph, social software, Stephen Hawking, Steve Jobs, Steve Wozniak, Stewart Brand, supply-chain management, TaskRabbit, The Fortune at the Bottom of the Pyramid, The Nature of the Firm, The Wisdom of Crowds, transaction costs, Turing complete, Turing test, Uber and Lyft, unbanked and underbanked, underbanked, unorthodox policies, wealth creators, X Prize, Y2K, Zipcar

It lowered the barriers to entry for entrepreneurs and gave the disadvantaged access to opportunities and basic information. That’s not enough. There are still two billion49 people without a bank account, and in the developed world, prosperity is actually declining as social inequality continues to grow. In developing economies, mobile is often the only affordable means of connecting. Most financial institutions have mobile payment apps that combine cameras and QR codes. However, the fees needed to support these intermediaries make micropayments impractical. Consumers at the bottom of the pyramid still can’t afford the minimum account balances, minimum payment amounts, or transaction fees to use the system. Its infrastructure costs make micropayments and microaccounts unfeasible. Breakthrough: Satoshi designed the system to work on top of the Internet stack (TCP/IP), but it could run without the Internet if necessary.


The Blockchain Alternative: Rethinking Macroeconomic Policy and Economic Theory by Kariappa Bheemaiah

accounting loophole / creative accounting, Ada Lovelace, Airbnb, algorithmic trading, asset allocation, autonomous vehicles, balance sheet recession, bank run, banks create money, Basel III, basic income, Ben Bernanke: helicopter money, bitcoin, blockchain, Bretton Woods, business process, call centre, capital controls, Capital in the Twenty-First Century by Thomas Piketty, cashless society, cellular automata, central bank independence, Claude Shannon: information theory, cloud computing, cognitive dissonance, collateralized debt obligation, commoditize, complexity theory, constrained optimization, corporate governance, creative destruction, credit crunch, Credit Default Swap, credit default swaps / collateralized debt obligations, crowdsourcing, cryptocurrency, David Graeber, deskilling, Diane Coyle, discrete time, distributed ledger, diversification, double entry bookkeeping, ethereum blockchain, fiat currency, financial innovation, financial intermediation, Flash crash, floating exchange rates, Fractional reserve banking, full employment, George Akerlof, illegal immigration, income inequality, income per capita, inflation targeting, information asymmetry, interest rate derivative, inventory management, invisible hand, John Maynard Keynes: technological unemployment, John von Neumann, joint-stock company, Joseph Schumpeter, Kenneth Arrow, Kenneth Rogoff, Kevin Kelly, knowledge economy, labour market flexibility, large denomination, liquidity trap, London Whale, low skilled workers, M-Pesa, Marc Andreessen, market bubble, market fundamentalism, Mexican peso crisis / tequila crisis, money market fund, money: store of value / unit of account / medium of exchange, mortgage debt, natural language processing, Network effects, new economy, Nikolai Kondratiev, offshore financial centre, packet switching, Pareto efficiency, pattern recognition, peer-to-peer lending, Ponzi scheme, precariat, pre–internet, price mechanism, price stability, private sector deleveraging, profit maximization, QR code, quantitative easing, quantitative trading / quantitative finance, Ray Kurzweil, Real Time Gross Settlement, rent control, rent-seeking, Satoshi Nakamoto, Satyajit Das, savings glut, seigniorage, Silicon Valley, Skype, smart contracts, software as a service, software is eating the world, speech recognition, statistical model, Stephen Hawking, supply-chain management, technology bubble, The Chicago School, The Future of Employment, The Great Moderation, the market place, The Nature of the Firm, the payments system, the scientific method, The Wealth of Nations by Adam Smith, Thomas Kuhn: the structure of scientific revolutions, too big to fail, trade liberalization, transaction costs, Turing machine, Turing test, universal basic income, Von Neumann architecture, Washington Consensus

It aims to provide the same services that governments provide, but in a decentralized and voluntary manner, unbound by geography. Cryptid Identity Cryptid takes data provided by institutions, encrypts it, and permanently stores it on the Blockchain. The user is provided with a password and a unique Cryptid identification number that points to the information on the block chain. The ID can be stored on almost anything from magnetic stripes to QR codes making it easier to use. Case Identity and Case is a multisignature, multifactor Bitcoin wallet, which KYC is biometrically secured. A transaction can only occur if validation from two of three keys is confirmed. In a way, it is a collation of 2FA, biometrics, and Bitcoin technologies. By generating and storing each key in a different location they avoid any risk of single point of failure. (continued) BRACKETS: Blockchain-based Release of funds, that Are Conditionally Key-signed, and Triggered by Signals. 25 69 Chapter 2 ■ Fragmentation of Finance Table 2-2.