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barriers to entry, collaborative editing, crowdsourcing, Debian, en.wikipedia.org, Firefox, game design, Johann Wolfgang von Goethe, Jono Bacon, openstreetmap, Richard Stallman, Skype, social software, software as a service, telemarketer, web application
The fact that the book is backed by a conference (http://www. communityleadershipsummit.com/wiki/index.php/Session_Notes) and an online community (http://artofcommunityonline.org/) means this fine effort will potentially continue to grow into the watering hole for community gardeners, leaders, and managers.” —DANESE COOPER, OPEN SOURCE DIVA AND OSI DIRECTOR Download at Boykma.Com Download at Boykma.Com The Art of Community Download at Boykma.Com Download at Boykma.Com The Art of Community Jono Bacon Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo Download at Boykma.Com The Art of Community by Jono Bacon Copyright © 2009 Jono Bacon. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://my.safaribooksonline.com). For more information, contact our corporate/ institutional sales department: (800) 998-9938 or email@example.com. Editors: Andy Oram and Simon St.Laurent Production Editor: Sumita Mukherji Copyeditor: Genevieve d’Entremont Proofreader: Sada Preisch Indexer: John Bickelhaupt Cover Designer: Mark Paglietti Interior Designer: David Futato Illustrator: Robert Romano Printing History: August 2009: First Edition.
Download at Boykma.Com Praise for The Art of Community “The Internet provides the potential to separate us into a cacophony of discordant voices or to congregate us as purpose-driven communities. Jono Bacon, in his insightful The Art of Community, teaches the latter path, detailing the principles of successful community-building in a way that will appeal to both neophyte and expert alike. Given the increasingly critical role of community managers in the technology industry and beyond, The Art of Community should find a place on any businessperson’s bookshelf, not to mention that of the PTA president, book club organizer, or union activist. Yes, it’s that good.” —MATT ASAY, ALFRESCO AND C|NET “Jono Bacon truly understands communities, and, more importantly, how to build communities that thrive. This is the definitive guidebook to building successful communities—definitive because it is based on Jono’s extensive experience as community manager for Ubuntu, a product that inspires an Apple-esque devotion in very large part because of its vast and dedicated community.
Drawing from his own extensive experience, Bacon does a great job of explaining how to help foster a community, and provides great advice, ranging from choosing infrastructure, measuring growth, and even hiring a community manager. All in all a must-read for any community manager.” —MARK R. HINKLE, VICE PRESIDENT OF COMMUNITY, ZENOSS, INC. “Jono Bacon has long been an insightful voice for the open source community. Now his artful stories distilling the ethos of organizing people and activities on the Net, at conferences, and in our daily routines provide a framework for successful, community-building strategies.” —PETE KRONOWITT, LINUX AND OPEN SOURCE STRATEGIST, INTEL Download at Boykma.Com “In The Art of Community, Jono Bacon once again shows that his nom de guerre is apropos. He breaks down the soft science of community management in a way few others could. With his trademark British humor, he deftly explores the intricacies and subtleties of his trade.
The Art of Community by Jono Bacon
barriers to entry, collaborative editing, crowdsourcing, Debian, DevOps, en.wikipedia.org, Firefox, game design, Johann Wolfgang von Goethe, Jono Bacon, Kickstarter, Mark Zuckerberg, openstreetmap, Richard Stallman, side project, Silicon Valley, Skype, slashdot, social graph, software as a service, telemarketer, union organizing, VA Linux, web application
The Art of Community Jono Bacon Editor Andy Oram Copyright © 2012 Jono Bacon O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://my.safaribooksonline.com). For more information, contact our corporate/institutional sales department: 800-998-9938 or firstname.lastname@example.org. Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks of O’Reilly Media, Inc. The Art of Community and related trade dress are trademarks of O’Reilly Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc., was aware of a trademark claim, the designations have been printed in caps or initial caps.
How can you “hug it out” when your antagonist is a continent away and you know no more about him than his handle and a few lines of signature? Online groups can breed the most vicious of rivalries. The Hatfields and McCoys have nothing on alt.tv.doctorwho. Communities are tough enough to maintain when you’re all in the same room; how much harder is it to build, maintain, and nurture a community online? That’s why this book is such a boon to those who run communities and the rest of us who participate in them. Jono Bacon has firsthand experience with managing a group of the most bloody-minded and independent people on the planet: open source programmers. The information in this book has been forged in the white-hot crucible of free software. You don’t get tougher than that. My experience with online forums began 25 years ago when I started a bulletin board for Macintosh users called MacQueue. It’s not easy to start a flame war with dual 14.4 kbps modems and 20 MB of storage, but the MacQueuers managed.
We all have our different stories of community, and this was just one example of how great communities can touch every one of us. Building a community is a complex business, though. It involves careful planning and consideration, but also the freedom to empower your community members to accomplish things that you never dreamed of. I can’t think of a better guidebook than The Art of Community and your fearless tour guide, Jono Bacon, for helping you navigate this journey. In the first edition of the book, Jono created a strong foundation of knowledge for building and empowering communities. The second edition not only refines and extends this body of work, but also shares many other stories of how successful communities have been created and the choices made in doing so. This combination of Jono’s experience and insight as well as these real-world stories from other community leaders provides a strong pathway to success in your own communities.
Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis, Steven Kotler
3D printing, additive manufacturing, Airbnb, Amazon Mechanical Turk, Amazon Web Services, augmented reality, autonomous vehicles, cloud computing, crowdsourcing, Daniel Kahneman / Amos Tversky, dematerialisation, deskilling, Elon Musk, en.wikipedia.org, Exxon Valdez, fear of failure, Firefox, Galaxy Zoo, Google Glasses, Google Hangouts, Google X / Alphabet X, gravity well, industrial robot, Internet of things, Jeff Bezos, John Harrison: Longitude, Jono Bacon, Just-in-time delivery, Kickstarter, Kodak vs Instagram, Law of Accelerating Returns, Lean Startup, life extension, loss aversion, Louis Pasteur, Mahatma Gandhi, Mark Zuckerberg, Mars Rover, meta analysis, meta-analysis, microbiome, minimum viable product, move fast and break things, Narrative Science, Netflix Prize, Network effects, Oculus Rift, optical character recognition, packet switching, PageRank, pattern recognition, performance metric, Peter H. Diamandis: Planetary Resources, Peter Thiel, pre–internet, Ray Kurzweil, recommendation engine, Richard Feynman, Richard Feynman, ride hailing / ride sharing, risk tolerance, rolodex, self-driving car, sentiment analysis, shareholder value, Silicon Valley, Silicon Valley startup, skunkworks, Skype, smart grid, stem cell, Stephen Hawking, Steve Jobs, Steven Levy, Stewart Brand, technoutopianism, telepresence, telepresence robot, Turing test, urban renewal, web application, X Prize, Y Combinator
And have challenges within challenges. Use deadlines to keep things interesting. Add rules that require collaboration—for example, a project must be viewed by a specific number of community members before being accepted as a competition entry. Equally important, challenges are necessary because they help you keep “entitlement” to a minimum. “The goal of every community is to create a sense of belonging,” says Jono Bacon, the Senior Director of Community at XPRIZE. But there’s a flip side: the opposite of belonging is ‘entitlement.’ Many communities struggle with entitlement, and it can cause them to become stale when entitled members slow down the pace of innovation. All communities are at risk of becoming stale when they don’t challenge themselves.”24 4. Visuals. Whether it’s community founder generated how-to videos or user-generated photos or a simple slideshare, ignoring the fact that the web is a visual medium will only hurt you.
module=Static&d1=support&d2=ratings. 20 Carolyn Johnson, “Thorny research problems, solved by crowdsourcing,” Boston Globe, February 11, 2013, http://www.bostonglobe.com/business/2013/02/11crowdsourcing-innovation-harvard-study-suggests-prizes-can-spur-scientific-problem-solving/JxDkOkuIKboRjWAoJpM0OK/story.html. 21 AI with Narinder Singh, 2014. 22 AI with Chris Anderson, 2013. 23 Richard Millington, “7 Contrary Truths About Online Communities,” Feverbee.com, September 22, 2010, http://www.feverbee.com/2010/09/7truths.html. 24 AI with Jono Bacon, 2014. 25 Jolie O’Dell, “10 Fresh Tips for Community Managers,” Mashable, April 13, 2010, http://mashable.com/2010/04/13/community-manager-tips/. 26 Seth Godin, “Why You Need to Lead A Tribe,” Mixergy.com, January 13, 2009, http://mixergy.com/interviews/tribes-seth/. 27 AI with Better Blocks founder Jason Roberts, 2014. Also see his pretty amazing TEDx Talk: TEDxOU—Jason Roberts—How to Build a Better Block, https://www.youtube.com/watch?
The Debian Administrator's Handbook, Debian Wheezy From Discovery to Mastery by Raphaal Hertzog, Roland Mas
bash_history, Debian, distributed generation, en.wikipedia.org, failed state, Firefox, GnuPG, Google Chrome, Jono Bacon, NP-complete, QWERTY keyboard, RFC: Request For Comment, Richard Stallman, Skype, SpamAssassin, Valgrind, web application, x509 certificate, zero day, Zimmermann PGP
Ubuntu, Florent Zara of LinuxFr.org, Manu of Korben.info, Frédéric Couchet of April.org, Jake Edge of Linux Weekly News, Clement Lefebvre of Linux Mint, Ladislav Bodnar of Distrowatch, Steve Kemp of Debian-Administration.org, Christian Pfeiffer Jensen of Debian-News.net, Artem Nosulchik of LinuxScrew.com, Stephan Ramoin of Gandi.net, Matthew Bloch of Bytemark.co.uk, the team at Divergence FM, Rikki Kite of Linux New Media, Jono Bacon, the marketing team at Eyrolles, and numerous others that I have forgotten (sorry about that). I would like to address a special thanks to Roland Mas, my co-author. We have been collaborating on this book since the start and he has always been up to the challenge. And I must say that completing the Debian Administrator's Handbook has been a lot of work… Last but not least, thank you to my wife, Sophie.