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searching for Self-brand 7 found (10 total)

alternate case: self-brand

Personal branding (2,966 words) [view diff] exact match in snippet view article find links to article

personal brands- there is a constant desire for a reinforcement of the self-brand. Goffman’s Self presentation theory in relation to personal branding on
Brand relationship (2,131 words) [view diff] exact match in snippet view article find links to article
love; (4) brand communities; (5) CBR and culture and brand cult; (6) selfbrand-connections (e.g., self-congruence); and (7) storytelling and brand relationships
Weinberg College of Arts and Sciences (1,193 words) [view diff] no match in snippet view article find links to article
Tim Johnson (‘83) - film director Catherine Kaputa (‘70) - president, Self Brand; adjunct professor, New York University's Stern School of Business Marc
Tokyo Star Bank (446 words) [view diff] no match in snippet view article find links to article
CEO. (First foreign President of Japanese Bank) 2004 started expanding self brand ATM across the whole country, with Fujitsu. 2004 Started Master Debit
Celebrity branding (12,825 words) [view diff] exact match in snippet view article find links to article
(2014). "The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation". Journal of Brand Management. 21 (7-8):
Narrative paradigm (4,643 words) [view diff] exact match in snippet view article find links to article
education need to be spread out. Narrative processing creates or enhances self-brand connections (SBC) because people generally interpret the meaning of their
Consumer identity (2,032 words) [view diff] exact match in snippet view article find links to article
form connections to brands that become meaningful through this process; self-brand connections measure the extent to which individuals have incorporated