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searching for Netnography 3 found (147 total)

alternate case: netnography

Immersion marketing (1,256 words) [view diff] exact match in snippet view article find links to article

should spend time with customers, being immersed in their daily life. Netnography is the same thing as etnography, but it is conducted online. It analyses
Meetup (1,693 words) [view diff] exact match in snippet view article find links to article
1057/palgrave.dddmp.4340552. Toledano, Margalit (2017). "Emergent methods: Using netnography in public relations research". Public Relations Review. 43 (3): 597–604
Consumer culture theory (737 words) [view diff] exact match in snippet view article find links to article
Kozinets, Robert V. (February 1, 2002). "The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities". Journal of Marketing Research