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searching for Neil H. Borden 2 found (8 total)

Kellogg School of Management (3,930 words) [view diff] exact match in snippet view article find links to article

Chicago Press: 345–347. doi:10.1086/294984. JSTOR 2351758. Review, Neil H. Borden, Jr., The Journal of Marketing, Vol. 37, No. 1 (Jan. 1973), pp. 110–111

E. Jerome McCarthy (2,436 words) [view diff] exact match in snippet view article find links to article

factors that needed to be considered to understand consumer responses. Neil H. Borden of the Harvard Business School developed a complicated model in the