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searching for Marketing spending 8 found (9 total)

alternate case: marketing spending

Return on marketing investment (1,737 words) [view diff] no match in snippet view article find links to article
investment (ROMI) is the contribution attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. ROMI is a relatively
Return on investment (913 words) [view diff] no match in snippet view article find links to article
investment (ROMI) is "the contribution attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. Return on equity
2002 NRL season (1,010 words) [view diff] no match in snippet view article find links to article
season launch advertising campaign. The NRL focussed on stretching its marketing spending throughout the season with newspaper ads promoting individual rounds
Gross margin (1,360 words) [view diff] no match in snippet view article find links to article
marketing decisions. Margins represent a key factor in pricing, return on marketing spending, earnings forecasts, and analyses of customer profitability." In a
ComScore (2,264 words) [view diff] no match in snippet view article find links to article
of the dot-com bubble collapse and associated downturn in internet marketing spending, Jupiter sold the Media Metrix service to rival comScore for $1.5
Relationship marketing (3,022 words) [view diff] no match in snippet view article find links to article
profitability", European Management Journal, vol 8, no 4, 1990 Ad, Marketing Spending to rise 3.9% in 2008, Media Post, Erik Sass 16 July 2008 EMI Strategic
Marketing performance measurement and management (1,909 words) [view diff] no match in snippet view article find links to article
business decisions. One common use of these analytics is optimizing marketing spending by using market mix models--models that measure the impact of marketing
True (dating service) (1,048 words) [view diff] no match in snippet view article find links to article
parodied the True ad campaign on their website. This year they boosted marketing spending 70 percent to $75 million. True has lobbied state lawmakers in favor