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searching for Louis Cheskin 2 found (3 total)

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Louis Linck (680 words) [view diff] no match in snippet view article find links to article
(14.0 × 14.4 × 10.0 cm) Smithsonian American Art Museum Gift of Louis Cheskin 1977.42.5 On view at: Smithsonian American Art Museum 4th floor,
New Coke (5,950 words) [view diff] no match in snippet view article find links to article
call sensation transference, a phenomenon first described by marketer Louis Cheskin in the late 1940s: tasters unconsciously add their reactions to the