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(14.0 × 14.4 × 10.0 cm)Smithsonian American Art Museum Gift of Louis Cheskin 1977.42.5 On view at:Smithsonian American Art Museum 4th ...New Coke (6,405 words) [view diff] exact match in snippet view article find links to article
a phenomenon first described by marketer Louis Cheskin in the late 1940s: tasters unconsciously add their reactions to the drink's ...